Growthcurve

Please describe your company and your position there.

I am part of the senior leadership team for an early-stage payments FinTech operating in emerging markets.

For what projects/services did your company hire Growthcurve, and what were your goals?

We were launching our first product in the UAE and were looking for an experienced, leading edge performance marketer to lead us through the launch. Our goal was to get the team up to speed on growth best practices while acquiring our first user-base as effectively as possible within the constraints of our capabilities.

How did you select this vendor and what were the deciding factors?

We evaluated a few local vendors in the market we were planning to operate in when GrowthCurve arrived as an option. The deciding factor was that Mulenga, who would be leading the engagement, had successfully executed a similar business with a similar demographic user base and product before.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through an onboarding process to register accounts and create access for the different platforms that would be required. We started with generating a mailing list with a landing page and paid ads ahead of launching the product in the market. This toolkit included Adjust for mobile attribution. We learned a great deal with the first market launch and are now looking at getting everything set up ahead of the next market launch.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Mulenga - the account manager and overall lead marketer, Michael the media buyer, and Jade who managed the creative studio.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first six months, we generated a base of 30,000 users and proof of product-market-fit with a positive NPS.

How effective was the workflow between your team and theirs?

We have weekly check-in calls to go through budget, aligning on campaigns and unlock any blockers. We also have a Slack channel to discuss concepts and raise urgent issues.

What did you find most impressive or unique about this company?

They're a full-stack performance marketing team with relevant experience despite being in completely different places.

Are there any areas for improvement or something they could have done differently?

Scope for improvement in providing more strategic guidance and communication on other areas of marketing that we could execute to supplement/amplify their work.

Please describe your company and your position there.

I'm Marketing Director for Midnite, an esports gambling company based in the UK.

For what projects/services did your company hire Growthcurve, and what were your goals?

We were launching our brand and services in the UK and needed to build brand awareness and conversion to active customers. To this end we needed Growthcurve to build and execute a paid social strategy in the UK, targeting Facebook, Google and Twitter.

How did you select this vendor and what were the deciding factors?

We had been following the company as a market leader in new technologies and generating ROI on advertising spend.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Growthcurve took us through initial planning and setup including integration between advertising platforms and our own proprietary software. They crafted the advertising strategy and assisted our creative team with asset generation, then built, executed and optimised campaigns based on our advertising budget.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with our account manager, who provided a single point of contact for the entire team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Growthcurve doubled our ROI on paid social spend and allowed us to scale our advertising spend in the UK.

How effective was the workflow between your team and theirs?

Having a single point of contact made communication, delivery and reporting simple.

What did you find most impressive or unique about this company?

Growthcurve used the newest techniques and advertising strategies to deliver great results. We would not have understood or known about these techniques otherwise.

Are there any areas for improvement or something they could have done differently?

To see good results we needed to spend on a significant scale, which could be a struggle for a smaller startup.

Please describe your company and your position there.

I'm the founder of a sustainability review/satisfaction platform

For what projects/services did your company hire Growthcurve, and what were your goals?

Launching various products over a yearlong period, growthcurve created and implemented strategies around user growth & retention (both B2B & B2C). This included organic and paid growth.

How did you select this vendor and what were the deciding factors?

Having worked with growthcurve before, it was a no-brainer to commission the work again.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As a relatively flexible and iterative project (with many moving parts and new products), the scope of work needed to be equally as flexible. Growthcurve adapted to this style of work effortlessly. At the start of each month, key deliverables were agreed (set against a wider agreed strategy) and each month the previous months metrics were analysed.

How many resources from the vendor's team worked with you, and what were their positions?

MD, Account manager, Designer, Devs all worked with us first-hand at different stages

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Without specifics, our growth levels were through the roof on pretty much every micro-project growthcurve worked with us on.

How effective was the workflow between your team and theirs?

The core structure of their workflow was simple and easy to follow. Understanding how much resource we were using / had available was always easy to track. Regular team calls tied everything together nicely.

What did you find most impressive or unique about this company?

Mulenga is a fresh-thinking, innovative technologist and an asset to any company.

Are there any areas for improvement or something they could have done differently?

More facetime, but I guess during a pandemic, I can forgive that.

Please describe your company and your position there.

I'm the CEO of unrd, a startup creating the future of mobile entertainment.

For what projects/services did your company hire Growthcurve?

We were looking to launch our app, and test our various metrics: retention, conversion and ARPPU. Additionally, we wanted to get to a point where we could successfully scale campaigns in a ROAS positive way. Allowing us to grow the app, and raise further funding for other extensions of the business.

How did you select this vendor?

We found Growthcurve through a past connection with Mulenga. I had been impressed by his success at Monese and is in depth knowledge on performance led creative.

Describe the scope of their work in detail.

We talked with Mulenga and team our ambitions with the business. Namely our vision to provide a new format of entertainment. We also discussed our key KPI's and what success looked like. This would then be translated into creative that would deliver this proposition to the user, across multiple channels.

What was the team composition?

We worked closely with Mulenga and more recently, Michael. These were our main points of contact.

Can you share any outcomes from the project that demonstrate progress or success?

Through constant iteration of creative, audience and channel, we were able to reach ROAS positive over the last few months. Will April 2021 being our most successful month ever. We reached 143% return on ad spend in April! This has built a strong base for us to grow from here, and given us confidence to continue to spend and expand audience and market targeting.

How effective was the workflow between your team and theirs?

We have had weekly meetings with the team, discussing strategy, creative and ongoing ideas. I've especially valued them challenging us on some ideas we had, and usually their suggestions have resulted in success. I've especially appreciated them pushing back on our creative ideas, in place of more bluesky thinking!

What did you find most impressive about this company?

The Growthcurve team is always challenging us in the right way. There's always a right way and wrong way to do it! They've constantly pushed us to think in more exciting ways from a creative point of view, pushing outside the box of what competitors and other apps are doing. I've also found it useful to discuss fundraising tactics with Mulenga, as his vast experience in guiding startups to success is hugely helpful.

Additionally, in the grand scheme of things, we're a small client for Growthcurve. However, I've always felt the team have made us feel like we're a key client! This has been reflected in their energy and excitement to help us grow.

Is there any area for improvement or anything that could have been done differently?

Being able to feed more creative thoughts into the process would be useful, though this is pretty minor. If we were spending more, I know this would be the case! Additionally, it would have been great to have had more speedy interactions when it came to implementing some of the recent data changes impacting marketing.

Please describe your company and your position there.

MyTrees is a mobile app which focuses on the gamification of conervsation. We take cues from mobile gaming to encourage users to take positive climate action.

For what projects/services did your company hire Growthcurve?

We hired Growthcurve for our User Acquisition (conversion-focused marketing) across our main marketing channels.

How did you select this vendor and what were the deciding factors?

We chose Growthcurve because we are impressed not just by their media buying knowledge but also with their behavioral product mechanics expertise ie. the full customer lifecycle - making sure we arent chucking money at a broken product.

Describe the project in detail and walk through the stages of the project.

We engaged Growthcurve after having worked with them in the past, onboarding was easy. We have slowly been scaling up our acquisition over the last few months as the product comes to market and constantly testing and learning before opening up new budget.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager, Media Buyer, Creative Team

Can you share any outcomes from the project that demonstrate progress or success?

We are still early in the project but have already found an audience that has performed incredibly well - this audience was one that Growthcurve has found from their experience and one we would not have found on our own.

How effective was the workflow between your team and theirs?

The workflow is good, we have direct contact with their founder who we iterate with constantly.

What did you find most impressive or unique about this company?

They are more technical than any other team, not a standard approach - but almost a split between engineering/product and marketing.

Are there any areas for improvement or something they could have done differently?

It would be great to communicate more before creative is developed to make sure that our roadmap and UI is up to date with the screens they are putting in our ads. This is especially because we are moving very fast and our app is in constant flux at the moment.

Please describe your company and your position there.

I am a Chief Digital Marketing Officer at ANNA Money. ANNA stands for Absolutely Non Nonsense Admin and is a business account, invoicing, and tax app for self- employed and small businesses all over the UK with a human- hybrid bot and chat interface.

For what projects/services did your company hire Growthcurve, and what were your goals?

In order to ensure fast growth we should be able to diversify our channels, quickly produce and test multiple creatives, experiment with different auction bidding options, setup reliable tracking. Growthcurve helped us to effectively implement all of the above.

How did you select this vendor and what were the deciding factors?

Experience in Fintech industry, reliability and high professionalism. Growthcurve are outstanding at delivering results in accurate and timely manner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Growthcurve produce and test multiple creatives simultaneously for all the channels that require video or image assets, including Facebook, Instagram, Snapchat and Tiktok. They also conduct multiple tests on target audience. Moreover they help us to set up proper tracking using Adjust tool.

How many resources from the vendor's team worked with you, and what were their positions?

We are very lucky to work with Mulenga Agley in person.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Growthcurve digital acquisition campaigns are very successful. They managed to bring down CAC and scale up the number of new clients coming through the channels they manage.

How effective was the workflow between your team and theirs?

Workflow and communication is perfect. They reply instantly to any inquiries and meet all the deadlines.

What did you find most impressive or unique about this company?

They are very professional and passionate about what are they doing. I am impressed by the learning speed and fast adaptivity to the market that they are performing. The way they handled IDFA situation was a perfect proof for me that we are working with people who know their job.

Are there any areas for improvement or something they could have done differently?

No, I am very happy about them.

Please describe your company and your position there.

UA Manager for a premium gaming company.

For what projects/services did your company hire Growthcurve, and what were your goals?

We required support in scaling our UA efforts.

How did you select this vendor and what were the deciding factors?

None

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

UA on paid channels such as Facebook, Google and Apple Search Ads.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with account managers and creative teams.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

None

How effective was the workflow between your team and theirs?

Weekly calls and reporting check-ins.

What did you find most impressive or unique about this company?

They were capable of delivering ad account management alongside creative production.

Are there any areas for improvement or something they could have done differently?

None