Growcode

BACKGROUND

Please describe your company and position.

I am a former Manager of Wakacje.pl

Describe what your company does in a single sentence.

We are a company that fulfills the dreams of Poles in the field of organized trips abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growcode to accomplish?

• Growcode has been hired to audit our website. We aimed to enhance the user experience and optimize the website's aesthetics in order to ultimately boost the conversion rate on the page.

SOLUTION

How did you find Growcode?

Referral

Why did you select Growcode over others?

Referred to me

How many teammates from Growcode were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning, Growcode conducted a business interview where we collectively established our business objectives. The entire process was discussed and meticulously planned to ensure adherence to the schedule. Subsequently, they conducted an audit, quantitative analysis, and qualitative analysis. Finally, they carried out a usability study. The outcome of these efforts was a comprehensive report with recommendations, which was thoroughly discussed during a meeting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are pleased with the conducted project and the report prepared for us, outlining the changes whose implementation will positively impact the functioning of our service. ​​We were also satisfied with the collaboration process and communication with Growcode.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had regular weekly meetings conducted by the Project Manager. If necessary, other members of the project team would join the meetings. The project was executed using the Agile methodology in two-week sprints. Communication took place via Basecamp and video conferences. The project team utilized Jira as their primary work tool.

What was your primary form of communication with Growcode?

Virtual Meeting

What did you find most impressive or unique about this company?

We are satisfied with the conducted audit and performed analyses. All the prepared recommendations were prioritized, providing us with a clear understanding of which changes to address first..

Are there any areas for improvement or something Growcode could have done differently?

We had expected the Project Manager to respond more promptly and promptly to our messages between meetings.

BACKGROUND

Please describe your company and your position there.

I’m the E-commerce administrator of Mebleteo.pl. We sell metal furniture and equipment to schools, offices and employee locker rooms through our online store, which runs on Magento.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode, and what were your goals?

When we started working with Growcode, our website was poorly organized and running very slowly. Page speed was a big issue. In addition, many time-consuming processes had to be undertaken manually. We saw a lot of potential for automation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We learned that Growcode has a good reputation, a team of top-level developers, and a tested approach. We were impressed by Growcode’s extensive experience in design, development and the ongoing maintenance of high-converting Magento stores. That’s why we chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Growcode began by conducting an in-depth audit. This laid the foundation for optimization goals. At every stage, our feedback and comments were taken into account. The main part of the project commenced when Growcode’s team started implementing changes to the website.

They modified the code to boost both security and speed (our top two priorities). They also took care of automation processes, modules and errors in the logs. All the work was completed on time according to a pre-planned schedule.

How many people from the vendor's team worked with you, and what were their positions?

The project team included a developers, UX designer, project manager and e-commerce strategist. The project manager acted as our main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Growcode optimized site speed, improved security and condensed and automated many key processes. They tidied up a large number of modules and removed unnecessary ones. They also took care of issues reported by our customers. All these activities had a positive impact on the functioning of the website.

Describe their project management style, including communication tools and timeliness.

Regular Weekly status updates were carried out by the Project Manager. Other team members were included where needed. The project was carried out using the Agile methodology in two-week sprints. Communication was through Basecamp and video conferences. The project team leveraged Jira and Bitbucket to deliver work on time.

What did you find most impressive or unique about this company?

We are pleased with the comprehensiveness and quality of the audit carried out by the developers and user experience (UX) specialist. All goals were outlined on a mind map that was clear and understandable. As a result, we knew which areas would be improved.

Are there any areas for improvement or something they could have done differently?

The main downside was that the project required higher involvement from our side than we expected. We would also have appreciated a faster response when we reported bugs.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Rasowear. We are a Polish company that specializes in the production and sale of premium cycling wear. Our founding team of professional cyclists started the brand because they were unhappy with the poor quality of available products. Over the years, we have pioneered state-of-the-art tailoring and unique designs, building a client base of over 1600 cyclists and 150 clubs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

When we contacted Growcode, we had the following objectives:

• Undertake a site-wide audit to identify sales opportunities and achieve the highest possible conversion rate.
• Migrate the store from PrestaShop to a platform with greater functionality.
• Redesign the front end to enhance customer experience.
• Automate time-consuming tasks that were sapping resources.

SOLUTION

How did you select this vendor?

We received numerous recommendations that spoke highly of Growcode. We were particularly drawn to the following attributes:

• Extensive expertise in conversion rate optimization, something unique among the agencies they considered.
• Proven ability to maintain revenue during the design and transition phases. It was essential that Rasowear didn’t dip below a certain sales threshold.
• Low costs compared to building an in-house team with the same diverse expert skill sets.
• Fast project turnaround time.

Describe the project in detail and walk through the stages of the project.

Growcode undertook the following process for us:

• Conducted an extensive business analysis and site audit in order to define clear goals.
• Prepared Figma sketches of the new Rasowear storefront.
• Created graphic designs that incorporated feedback from the Rasowear team.
• Developed and launched the new website and implemented all conversion-focused changes.

How many resources from the vendor's team worked with you, and what were their positions?

Growcode carefully assembled a team made up of several developers, a user experience (UX) designer, a graphic designer, a quality assurance expert, and a project manager. The project manager acted as our main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After Growcode fully launched our new website, we saw the following outcomes:

• A sharp revenue increase of 500%. Revenue is now five times higher compared to our old platform.
• Automation and streamlining of many time and resource-intensive processes, leading to measurable cost savings.
• Greater overall customer satisfaction due to an improved customer journey.

How effective was the workflow between your team and theirs?

Communication was through Basecamp and video conferences. Regular weekly meetings meant that everybody involved was clear about work completed, upcoming goals, and any risks.

What did you find most impressive or unique about this company?

Growcode was extremely professional and flexible. They have excellent practices developed over twelve years of working in the ecommerce space. Working with Growcode is a pleasur

Are there any areas for improvement or something they could have done differently?

The initial estimates were more accurate. The initial customer journey didn’t suit the users of the fashion industry. Growcode improved that instantly, and that’s what really impressed us.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of Allemen.com, a home improvement online store (DIY).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode, and what were your goals?

We are a hugely ambitious, greenfield company on the DIY market supported by solid financing and extensive industry experience. We were looking for a company to help us build an e-commerce online store on Magento 2. We decided on Magento 2 as a platform as we needed a robust solution that would enable us to effectively enter the market and grow dynamically.

Our goal was to create a scalable, automated platform that would empower us to enter foreign markets quickly. When looking for an agency, we searched for a company that wanted to understand our business, provide advice and become our long-term partner. We wanted them to not only build our e-commerce online store but also take care of its post-launch development.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Growcode for two main reasons. First, because of their involvement in the sales process and willingness to become our long-term partner. Second, because they have tremendous experience in design, development and maintenance of highly-converting Magento online stores.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The work was split into three stages. First, Growcode conducted a business analysis and came up with graphic designs. The business analysis focused on understanding our needs, goals, and technological limitations. Alongside the analysis, graphic designs were discussed and approved. The collaboration was very effective. Growcode easily accepted feedback and flexibly adapted to our needs.

The second stage was focused on implementing the online store using Magento 2 technology. Work was accomplished in two-week sprints. On an ongoing basis we got information about the progress of work and necessary adjustments that were carried out. Throughout the project, our online store has been integrated with delivery companies, payment solutions, our internal ERP system and marketplaces.

The third step was to launch the store and continue with post-launch development. All in all, we are satisfied with the key metrics that we judge success on: fast page load time, high conversion rates and low load on our team thanks to work automation.

How many people from the vendor's team worked with you, and what were their positions?

We mainly cooperated with three people from Growcode. The Project Manager coordinated all the work. The next person was the UX designer, who coordinated all graphic works. The third and final person was the E-commerce Strategist, who advised us on various business related topics and helped us make strategic decisions.

The project team also included a graphic designer, two front-end developers, and two back-end developers with whom we did not have direct contact with. The Project Manager worked here as an incredibly effective proxy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result of the project is a Magento-based online store that was delivered in both timeline and budget. We're happy with the way this project was handled. Growcode adapted quickly and effectively to our needs. The team delivered an online store that third-party agencies praise. We are satisfied with the store's speed and sales efficiency.

Describe their project management style, including communication tools and timeliness.

The project was carried out using the Agile methodology in two-week sprints. Weekly status updates were carried out by the Project Manager. Other team members were included where needed. Ongoing communication was conducted through Basecamp. The project team leveraged Jira and Bitbucket to deliver work on time.

What did you find most impressive or unique about this company?

The most helpful thing was the presence of the E-commerce Strategist throughout the project. He provided us with ongoing help and feedback regarding our business decisions. His 10+ years of experience in ecommerce proved to be indispensable. It allowed us to avoid many problems and costly mistakes that we would otherwise face due to our lack of e-commerce experience.

Are there any areas for improvement or something they could have done differently?

Growcode could have come out earlier with the initiative to advise us on the traffic acquisition strategy. Because it came a bit too late, we were delayed with getting sales quickly. Another thing that we found challenging was building the product database. Therefore, we believe that this could have been better addressed as a risk factor during the project.

BACKGROUND

Please describe your company and your position there.

I’m the owner of the sklep.jmpsport.pl, an online store that specializes in selling unique and complementary sports wear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode, and what were your goals?

We hired Growcode for developing our new E-commerce. We expected a unique experience for our loyal and new customers during the store visit (resulting in higher sales).

SOLUTION

How did you select this vendor and what were the deciding factors?

At the end of 2020, we were looking for a company that has extensive experience in developing highly-converting online shops. In addition, the partner had to have the proper knowledge to consult and recommend the most effective technology within our budget . Growcode had it all, so we decided to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started our cooperation with a business analysis. Then, Growcode focused on UX and design of the new platform. The next step was the coding stage by the Growcode development team. One of the cooperation milestones was the Ecommerce integration with a well-known ERP system (which was quite tricky).

After completing these key points we were ready to focus on the maintenance phase. Thanks to the open source technology the whole development process enabled us to implement the ecommerce process we wanted.

How many people from the vendor's team worked with you, and what were their positions?

The project team consisted of Project Manager, Front-end developer, Back-end developer, UX Specialist, Grpahic Designer and Quality Assurance Specialist. We cooperated closely with Project Manager who was responsible for delivering all the milestones within set timeframe and budget.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ecommerce site started to generate revenue and now we can start the process of optimization.

Describe their project management style, including communication tools and timeliness.

We cooperated closely and we were always aware of the project’s status. We had weekly status updates. That help us understand, where we are and what potential treats we should prepare for.

What did you find most impressive or unique about this company?

It was really impressive that Growcode was really flexible, and their team can work not only in close cooperation but also work autonomously. Rather than having me guide them in the right direction, they’ll come up with their own suggestions. It’s nice to have a team like that.

Are there any areas for improvement or something they could have done differently?

The project was extended beyond the agreed deadline due to the complicated ERP Integration.

BACKGROUND

Please describe your company and your position there.

I’m the Digital Experience Coordinator of Mazda Motor Poland, a polish entity of Mazda Motor Europe in which we develop strategies, concepts and processes that successfully position Mazda in Poland. Everything we do is to deliver an outstanding driving experience to our customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

In 2020, we decided to dive deeper into the User Experience of our website from the perspective of a Polish user. We noticed some conclusions. To be competitive in the polish market we needed to conduct comprehensive and professional research on our UX preferably with a company that specializes in preparing highly converting websites. That is why we chose Growcode.

We wanted to increase the conversion rate of our website focusing on the improvement things such as content, well-fitting customer journey, call-to-action, and many more. , I. e User Experience in the broader perspective.

SOLUTION

How did you select this vendor?

A few years ago, I worked for a hotel and conference services company and it was the first time that I met the Growcode team. We worked together to optimize the conversion rate and I was very pleased with the results, so I decided to work again with Growcode to improve the conversion rate for Mazda.

Describe the project in detail and walk through the stages of the project.

The cooperation started with a workshop where we defined common goals for this project. Then, Growcode conducted advanced research that consisted of several main elements.

The quantitative analysis of data from Google Analytics was the first stage that allowed us to identify the bottlenecks of our website, and on their basis also hypotheses for further research. Then, qualitative research was carried out, divided into two main parts, such as heuristic analysis and usability tests.

The final stage consisted in developing recommendations for changes supported by conclusions from the previous stages. All recommendations were thoroughly discussed, so we were sure that the increase in the conversion rate would be satisfactory.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a three-person team that consisted of UX Expert, Digital Analyst and Graphic Designer. Everyone worked intensively for mutual success, while the cooperation was carried out by Team Leader, i.e. UX Expert. Klaudia (UX Expert) was very proactive and strongly committed to cooperation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 2020, Mazda had the best result in terms of conversion rate. The cooperation with Growcode also contributed significantly to this success.

How effective was the workflow between your team and theirs?

Communication during the cooperation was at a very high level. Team Leader precisely defined the schedule and method of communication during the workshops. During the project, the various stages were carried out in accordance with the deadline, thanks to which the effects of cooperation were also amazing.

What did you find most impressive or unique about this company?

Cooperation with Growcode can be safely called a huge transfer of know-how and good practices that they have been accumulating for over 10 years, which we could have used to improve our online business. The team was really results-oriented and proactive. I really like the culture of companies, such as Growcode.

Are there any areas for improvement or something they could have done differently?

We had to wait a few weeks for the cooperation to start, but it was paying off.

BACKGROUND

Please describe your company and your position there.

Since 1923, Conrad Electronic has been at the forefront of technology and electronics. Now being a sourcing platform, the company supplies products and services to businesses and private customers both online and via retail outlets. The family-owned business is based in Hirschau (Eastern Bavaria), operates in 16 different European countries, and is among the leading omni-channel retailers offering convenient one-stop shopping. Companies use the Conrad Sourcing Platform to purchase all the technical supplies their business needs from one supplier. My position at the company is Director of Digital UX Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

Growcode was hired to improve our frontend and UX design. Our collaboration was expected to result in an improved e-commerce conversion rate and drive revenue growth.

SOLUTION

How did you select this vendor?

Growcode has done similar projects for us for the Polish and Dutch markets. Teams there were satisfied with the communication and the results, so we decided to cooperate with Growcode for the German market as well.

Describe the project in detail and walk through the stages of the project.

The first stage of our collaboration was conducting a series of quantitative and qualitative research studies and using UX heuristics to identify conversion rate growth opportunities. These analyses resulted in a series of hypotheses about what could be improved. These hypotheses were then used to create sprint plans. During the sprints, Growcode first prepared mockups and then designed the changes that needed to be made.

Following our approval of these changes, Growcode was responsible for their implementation and A/B testing to verify how improvements affected the conversion rate and revenue growth. The optimization sprints were conducted with an iterative approach. The results of each sprint were taken into account and influenced the next steps to be taken.

How many resources from the vendor's team worked with you, and what were their positions?

The main point of contact was the project manager who coordinated the whole team, consisting of a digital analyst, a UX specialist, a graphic designer and 3 front-end developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Five optimization sprints and developing 25 different variants of our website resulted in changes in mobile and desktop devices’ product pages. Listings and search results were also improved. A/B testing showed that changes made during the collaboration resulted in a 7% increase of the conversion rate on specific pages and an increase in the average order value. Given the scale of our business, this translates into nice uplifts of additional revenue.

How effective was the workflow between your team and theirs?

First of all, the amount of work on our side was larger than we expected, especially in terms of alignment of the proposed A/B Tests, quality assurance, and the feedback process back to Growcode. We stated this during the cooperation, and our Project Manager was trying to ease the process and always quick responding.

What did you find most impressive or unique about this company?

They quickly adapted to the results and feedback that they received from our customers.

Are there any areas for improvement or something they could have done differently?

The first changes that were developed could have been smaller to give us time to learn how to implement them and how they affect our business. The project afforded higher involvement than we originally expected. It would be good if the expected time needed to implement & test changes was stated out more prominent in the beginning of the project.

BACKGROUND

Please describe your company and your position there.

I’m the CEO and owner of MyGiftDNA.pl, an online store that sells personalized, unique gifts for every occasion imaginable, from birthdays to Christmas to fiftieth wedding anniversaries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

We wanted to boost our mobile and desktop conversion rates without burdening our in-house development team.

What were your goals for this project?

We were aiming for a 25% conversion rate increase. Anything above that would be a bonus. We also wanted to clearly measure the impact this boost in conversions would have on revenue.

SOLUTION

How did you select this vendor?

In a nutshell, we were convinced by Growcode’s track record. They provided us with several case studies related to our industry, and their client list was very impressive.

Describe the project in detail.

Growcode has conducted over 40 conversion rate experiments in our year-long cooperation. They began by performing an audit and brainstorming ideas for potential changes. Each theory was A/B tested, and only the highest performers were implemented. Many of their efforts revolved around making modifications to our shopping cart, checkout, product, and category pages.

What was the team composition?

We were assigned a dedicated team. Most of our interactions were with a team leader, but we also had access to specific team members if we needed it. The team was comprised of a project manager, a graphic designer, a UX specialist, and several frontend developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 40% boost in our overall conversion rate for a cost-effective price. Additionally, our holiday shopping frenzy lasted a week longer than it usually does!

How effective was the workflow between your team and theirs?

Their communication was effective and clear, and they provided us with regular progress updates. Our progress was slower than I would have liked at times, but, overall, I can’t complain. Their team leader was also available to contact directly at all times.

What did you find most impressive about this company?

Their holistic methodology and technical expertise gave me a lot of confidence. They approach e-commerce optimization comprehensively, covering everything from data analysis to design and coding.

Are there any areas for improvement?

My one criticism was that the project could have been faster. I would happily have paid the same amount for half of the period and double the intensity.

BACKGROUND

Please describe your company and your position there.

I'm head of marketing at Hairstore. We sell haircare products like cosmetics, small electronic goods, and professional equipment. We also focus on high-quality face and body cosmetics. We already sell 250 brands and are constantly looking for new, interesting products. We aim to create a place where customers can buy high-quality cosmetics with fast, inexpensive delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

We wanted to optimize our conversion rate while upgrading our online storefront. 

What were your goals for this project?

We wanted to achieve at least a 10% lift in our conversion rate. Ideally, we wanted to see a 20% to 40% increase. 

SOLUTION

How did you select this vendor?

Growcode spoke with us on the phone and conducted a short business analysis to understand our situation. Next, they prepared a webinar to demonstrate how they could improve our store. Finally, we had a short video call to discuss working together.

Their track record was convincing, and we liked that they made concrete predictions about our conversion rate. They guaranteed a 10% increase and offered a full money-back guarantee.

Can you go into detail about the services they provided and the scope of the project?

The project took six months. During this time, Growcode conducted four optimization sprints. Each sprint had seven steps: analyzing user behavior, creating recommendations from data, designing low-fidelity prototypes, designing graphics, coding in Swift, running A/B tests, and analyzing implementations. We had different strategies for mobile and desktop. 

Overall, they tested dozens of hypotheses and more than 25 designs. During each sprint, we tested the effectiveness of our unique selling proposition, the strength of our communication about free delivery, and the effectiveness of our new designs. 

What was the team composition?

We had a team leader, a digital analyst, a UX specialist, a graphic designer, and a web developer. Our point of contact was the team leader. We could also contact the executive team to discuss the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The statistical significance of the first sprint wasn't sufficient. After the second sprint, however, we saw a 10% conversion rate increase on mobile and an 8% increase on desktop. The third sprint boosted our average order value by 17% on mobile and increased desktop conversions by 9%. The fourth sprint improved our desktop conversion rate by 11%.

How was project management arranged and how effective was it?

We used Basecamp to manage the whole project and had a video conference to discuss the results of every milestone. We had a direct phone number for the team lead. When we got stuck and didn’t respond, they kindly reminded us to stay on the right track.

What did you find most impressive about this company?

The quality of our communication was a big positive. Growcode described benchmarks clearly and kept us on the right track. We could measure the results of their work and specifically tie them to additional revenue, which made it easy to gauge a clear ROI.

Conducting the whole project without involving our web developers was also great. It took only a few minutes at the beginning of our cooperation to implement a small JavaScript snippet. 

Are there any areas where they can improve?

The first analysis could have been more in-depth. It would have been good to get a clear, early idea of what was possible.

BACKGROUND

Please describe your company and your position there.

I am the CEO of XSTAR, the parent company of the hotel club Triverna. The club is an e-commerce firm that offers deals to its members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growcode?

We wanted to optimize our conversion rate. We were eager to generate more transactions without necessarily increasing our traffic.

What were your goals for this project?

We wanted to increase our conversion rate by 40% in six months. Growcode’s reputation for speed matched our strict schedule, and we expected them to act more as a partner than a pre-packaged solution.

SOLUTION

How did you select this vendor?

I had heard about the company before and liked their content and case studies. They initially did one optimization sprint as a pilot project for us. We then agreed to a six-month engagement.

Describe the project in detail.

The Growcode team conducted five optimization sprints, each of which featured A/B testing over a period of 10-14 days. They tested new product page designs, checkout forms, new sales incentives, and marketing communication.

What was the team composition?

Both the team leader and Pawel (COO and co-founder, Growcode) were in regular contact. We communicated through Basecamp, email, videoconferences, and had a direct phone number. We also worked with two web developers, a digital analyst, a graphic designer, and a UX specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved a 41.5% uplift in conversion rate. All changes were measured with A/B tests.

How effective was the workflow between your team and theirs?

We cooperated closely and we were always aware of the project’s status.

What did you find most impressive about this company?

They delivered tangible results and they took care of the whole technical dimension independently.

Are there any areas for improvement?

We would have appreciated a quicker response when we reported bugs.