Public relations company in Singapore
At Grow PR, we partner start-ups and SMEs to grow in influence through media publicity. This is done at a fraction of advertising costs.
headquarters
Focus
Recommended Providers
Portfolio
Agrivo Mycosciences Pte Ltd, Southern Globe Corporation, Kakejo Pte Ltd
Aroma Truffle
The Brand
Aroma Truffle is a Singaporean brand offering Truffle potato chips. Started by three brothers, they were searching for different ways to market their brand.
Outcome
We created massive awareness for Aroma Truffle’s potato chips.
We conceptualised and executed a campaign to launch Aroma Truffle’s chips followed by their boutique at Chinatown Point.
At the PR launch of Aroma Truffle’s boutique, social media influencers shared with us that they recognised the brand as it was seen on the instagram pages of media and other influencers during the launch of the truffle chips. We secured approximately 20 media and social media influencers who attended the launch event.
We also worked closely with our SEO partner and dominated the first few pages on google for keywords relating to truffle chips. This was boosted by media articles which strengthened the authority of the Aroma Truffle brand.
While our KPI for Aroma Truffle was to deliver five stories. We concluded the PR project with 10 articles across mainstream media and blogs and 35 instagram postings by social media influencers.
We also contributed to a 54% increase in sales after the PR campaign.
Smoking Cabin
The Brand
Smoking Cabin is a cabin for smokers that converts cigarette smoke into clean air. It was the first in Singapore. Southern Globe Corporation is currently in talks with building owners and shopping malls to provide “second-hand smoke free places to their patrons and tenants”.
Outcome
We were appointed to launch the installation of the first smoking cabin outside Fusionopolis in the one-north area. We worked with them to conceptualise the launch and develop key messages. We also managed sensitives involved with the launch. After which, we profiled Director, Stefen Choo, and his road to the launch of singapore’s first smoking cabin.
Lastly, survey findings were released to communicate the impact of second hand smoke on non-smokers. It also positioned the brand as an authority in the space.
This resulted in Smoking Cabin being featured locally and internationally. We secured over 30 stories across broadcast, print and online media. The coverage ranged from The Straits Times, Channel NewsAsia to Business Insider and Today Online.
LionsBot International
The Brand
LionsBot International is a Singaporean company that develops and manufactures cleaning robots. They rent these robots to cleaning companies for a monthly fee.
Outcome
We were appointed to launch the production of 300 cleaning robots. At the launch event, we secured close to 20 media attendance comprising most of the mainstream media as well as some international media titles.
In a week within the launch, LionsBot International has been featured both locally and internationally. We secured close to 60 stories across broadcast, print and online media. The coverage ranged from The Straits Times, Channel NewsAsia to Business Insider and SCMP.
Hong Kong Mei Xin mooncakes
The Brand
Hong Kong Mei Xin is a popular mooncake brand in Hong Kong. Every year, they introduce collectible themed mooncakes that are very well-received by mooncake lovers.
Outcome
We were engaged to do an announcement of their avengers mooncakes. We disseminated a media release and secured features in Mothership.sg, Motherhood, Hype and Stuff as well as various blogs. Having famous popculture references weaved into their product worked in their favour when it comes to securing publicity.
Reviews
the project
Branding & Marketing for Restaurant Chain
"Grow Public Relations often put in more than expected and helped us in other aspects of our marketing activities."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the co-founder of Big Fish Small Fish. We are a Fish and Chips chain with 5 stores in Singapore and 2 stores in Kuala Lumpur.
For what projects/services did your company hire Grow Public Relations?
We hire Grow Public Relations to assist us with marketing and branding.
What were your goals for this project?
Our goals were to increase brand exposure via the various media.
How did you select this vendor?
Grow Public Relations was recommended by a vendor that we were then working with.
Describe the scope of their work in detail.
We met with the vendor to get her to understand our brand and our history. We described to her our USPs and how we wish to position and move the brand forward.
What was the team composition?
We worked directly with the principal of GPR.
Can you share any outcomes from the project that demonstrate progress or success?
GPR got us media coverage on a total of 42 platforms giving us a much needed boost in market presence.
How effective was the workflow between your team and theirs?
GPR was effective and responsive always near to advise and provided their creative inputs.
What did you find most impressive about this company?
GPR often put in more than expected and helped us in other aspects of our marketing activities. This included ideas input, crafting of write-ups and coordinating campaigns.
Are there any areas for improvement?
If we had a bigger budget I am sure she could have done more.
The restaurant chain was covered on 42 separate platforms, providing them with exposure to new customers. Grow Public Relations provides advice and suggestions to facilitate a collaborative partnership. The team goes above and beyond to meet the needs of the client.