GreyOtters

Please describe your company and your position there.

At Omnipack, we provide full-stack fulfillment services for eCommerce. Every day we support companies in delivering Amazon-grade customer experience, regardless of their scale and without them having to invest into logistics. Within Omnipack structures, I am responsible for managing marketing activities as Marketing Director.

For what projects/services did your company hire GreyOtters, and what were your goals?

Omnipack is a rapidly growing provider of fulfilment services for ecommerce. We are a leader on the local market, we also plan a strong expansion abroad. We required a comprehensive approach to SEO activities - both locally and on foreign markets. The main goal is to increase traffic to the site while maintaining its quality (i.e. the conversion rate of potential B2B customers visiting the site must be high). We wanted to conduct activities in Poland, but also on foreign markets (mainly UK and DE) while keeping costs at an acceptable level.

How did you select this vendor and what were the deciding factors?

I once worked with the founders of greyotters in the area of SEO campaigns as a marketing director at a previous company. I remembered them as very committed professionals - so I turned to them for support.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Before preparing the offer, greyotters provided us with a list of detailed questions about our business and the goals we wanted to achieve. Once we answered them, we received an offer which was discussed together. After minor adjustments and negotiations - we accepted it on our side and started working. We cared about the final result, but we wanted to be up to date in each area of the project to understand what was happening and be able to control the progress of work.

The activities were conducted in 3 areas:

1. Site optimization (and co-creation of the new site with an external WebDesign agency).
2. Analysis and content strategy for the most important markets (PL, DE, UK), and then its implementation.
3. Actions improving website authority (especially it’s foreign language versions).

In each of the areas we have set milestones we are working towards. Moreover, we sent all SEO-related questions to greyotters specialists on an ongoing basis. The whole project was settled on an hourly basis - the SEO specialists defined the number of hours necessary to complete a project stage before starting the work. If the scope changed during the course of activities - greyotters informed us about possible changes concerning the pricing. This allowed us to accurately control costs and progress on the project.

How many people from the vendor's team worked with you, and what were their positions?

The whole project was managed from the Project Management side by a greyotters specialist - Paulina. I appreciate her commitment and conscientiousness. Also founders of greyotters were involved in strategic and sometimes operational work.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first effect of the actions is the lack of loss of website position after its complete reconstruction - greyotters experts took care of its correct migration. After commencing cooperation, we can see a significant increase in the amount of traffic to our website. Content created in cooperation with greyotters within the framework of our content strategy regularly appears on the first page of organic results in Google, in competitive from our point of view phrases.

Describe their project management style, including communication tools and timeliness.

The greyotters team were very flexible and able to adapt to changing realities (including an express decision to change our website). I had an impression that they try to understand our business and what we need, which distinguishes them from other agencies I have worked with in my career.

What did you find most impressive or unique about this company?

What I really liked was the business approach of the greyotters team and the pareto principle which they followed. They advised us against activities which generate a large workload (and cost) and do not translate into final results, even though they reduce the scope of the project. They are very skillful in the area of SEO activities on foreign markets - in comparison with offers of foreign agencies which we briefed, the cost of activities proposed by greyotters was much lower with a very similar scope.

Are there any areas for improvement or something they could have done differently?

None, I would definitely recommend them to other companies.

Please describe your company and your position there.

Filip Jaśkiewicz, Marketing Manager at Psibufet.

For what projects/services did your company hire GreyOtters, and what were your goals?

Greyotters conducts comprehensive SEO support for us. They conducted analyses for us, prepared the strategy and now it is being implemented by greyotters in cooperation with our specialists. We are an ecommerce startup funded by VCs and private investors offering fresh dog diets with home delivery tailored to individual pet needs. We wanted comprehensive support in the SEO channel - we needed to get quality traffic from it, as well as be visible for phrases related to pet nutrition.

How did you select this vendor and what were the deciding factors?

A referral from another satisfied customer, moreover I knew Mateusz (one of greyotters’ founders) from their previous projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project started with a call where we discussed our needs and told greyotters about our business. They received the necessary access from us. After a few days they came back to us with a proposal of actions which we discussed together and adjusted to our budget possibilities and the goals we want to achieve. The actions began with conducting in-depth analyses, on the basis of which an action strategy was created in the area of website optimisation as well as content development planning. greyotters prepared recommendations for our copywriter who prepared content compliant with the brief. In parallel, we implemented recommendations concerning site optimisation.

At the moment, we are working with greyotters in the area of content creation (they prepare guidelines for the created articles) and consulting in the area of planned changes to the website. The greyotters team also monitors the effectiveness of conducted actions (accessible reports) and supervises our website in terms of its optimisation. The whole project is settled on an hourly basis - we know how long particular project activities take.

How many people from the vendor's team worked with you, and what were their positions?

The project team consists of Mateusz (the founder of the agency) and Paulina - a greyotters specialist. Communication and cooperation is very good and in a very nice atmosphere.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The activities resulted in a considerable increase in the amount of organic traffic. Content created on the basis of greyotters recommendations is regularly visible on the first page of search results and we are leaders in our category on the Polish market.

Describe their project management style, including communication tools and timeliness.

I can say without any doubt that the cooperation is exemplary. Both the communication and the quality of delivered materials is on a very high level. Everything is delivered on time, and if I have a question for greyotters - I can contact them at any time (also after hours), and I have never been left without an answer.

What did you find most impressive or unique about this company?

I really like the flexibility and ingenuity of the people who work with us on the greyotters side. We are a start-up and the situation is dynamic due to our very fast development. greyotters adapted to our pace of work, they also provided us with a lot of recommendations and advice beyond the agreed scope of work. They are a very proactive partner.

Are there any areas for improvement or something they could have done differently?

I do not have any comments. At first we had concerns about the pricing of the activities (greyotters is not the cheapest agency on the market), but the quality of the cooperation definitely justifies the pricing of the cooperation.

Please describe your company and your position there.

Business Development Director at Freundschaft marketing agency (previously Booost).

For what projects/services did your company hire GreyOtters, and what were your goals?

We are a marketing agency specializing in digital marketing projects. Due to a large number of projects requiring SEO expertise and limited capacity on our part, we have decided to cooperate with greyotters as subcontractors on four projects carried out for our clients.

The aim of each project was to increase the amount of organic traffic by improving google positions for phrases which are important from our clients' business perspective.

The first project is for a real estate developer, the second for a manufacturer of household appliances, the third for a car manufacturer and the fourth for a chain of fashion and home&living stores.

How did you select this vendor and what were the deciding factors?

I had a chance to work with Mateusz, the co-founder of greyotters once and I remember him as a great specialist. We also invited other subcontractor agencies to cooperate with us, however the approach and the proposal of activities by greyotters was the best.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Projects for each of the clients had a similar course - in each case we started from a joint call/debriefing with the client. On this basis, greyotters prepared the strategy (and of course pricing) which was discussed internally. Upon its acceptance, we commenced actions in the area of website optimisation, creation of new content and improvement of page authority.

The work was reported on an ongoing basis and the results were presented in an easy-to-understand way. The activities were conducted transparently, one could also see the involvement of the greyotters team whose recommendations often went beyond the agreed scope of work.

Depending on the project, the greyotters team contacted and reported to our project manager or directly to the client. Both here and there, the quality of communication was very good.

How many people from the vendor's team worked with you, and what were their positions?

All projects were strategically and content-wise supervised by Mateusz (one of the agency's founders), apart from him we also communicated with a specialist on the greyotters side who was very committed and helpful.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The effect for each of the clients was an increase in traffic by increasing the number of phrases visible on the first page of organic results. I mean both long tail phrases and popular generic phrases. The increase in traffic didn't lead to a large drop in conversion rate, which proves that incoming traffic was high quality.

Describe their project management style, including communication tools and timeliness.

The greyotters team has a lot of experience - you can see it in the way they communicate and conduct the project - it is very professional. It is followed by great commitment - you can see that they try to understand the client's business well and be an advisor for him.

Personally, they are a nice and harmonious team that is pleasant to work with, and any misunderstandings are quickly resolved.

What did you find most impressive or unique about this company?

What I liked most about the cooperation with greyotters was their commitment and approach to the client. The fact that they always tried to quantify the effects of planned actions and show them to the client in an easy-to-understand way was also something I liked. Even though these were SEO activities (which are sometimes hard to predict in terms of forecasted results),I had the impression that I was talking to specialists from other, more "quantifiable" channels like PPC, etc.

Are there any areas for improvement or something they could have done differently?

I have no comments, plus we continue to engage greyotters for new joint projects.

Please describe your company and your position there.

I'm the owner of a software development & IT recruitment agency. 5 years in business now, close to 40 people on board.

For what projects/services did your company hire GreyOtters, and what were your goals?

We used Greyotters services in two areas. The first one was SEO support for our website we are a software house operating on international markets. It included analysis of the market and the current website, creation of SEO strategy and its execution in each of the three areas content, linkbuilding and technical optimisation.

The second type of activity was consulting during development jobs for our clients. When it comes to goals - firstly, we wanted to improve our search engine visibility so we could acquire high quality, converting traffic for our website. We also cared about the cost effectiveness of our actions, especially in competitive foreign markets (linkbuilding area.

As far as consulting during development work for our clients is concerned - our goal is to ensure that the products we deliver are perfectly optimized for search engines.

How did you select Greyotters and what were the deciding factors?

We came across GreyOtters on a recommendation. Once we got the initial offer we decided that we would like to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project started with a briefing and a kickoff meeting during which we discussed the assumptions, the current situation and the goal we wanted to achieve. On its basis, Greyotters conducted the necessary analyses and audits which were the basis for creating the strategy.

Their scope was very precise, thanks to which we had control over the costs of actions and we also knew exactly what to expect. The strategy created on their basis was discussed with us and verified in terms of budget possibilities - the GreyOtters team was able to propose actions with good value for money the budget was not unlimited, so we focused on elements having the greatest influence on the visibility.

The actions were settled on an hourly basis - there were situations when the work took less time than originally planned; we were invoiced for the real number of hours. As agreed, GreyOtters team prepared for us recommendations of actions and implementations which we could carry out on our own linkbuilding, technical optimisation, content, thanks to which we could maximise the use of resources available in our company.

In the case of consultancy during development for our clients, the activities had an ad-hoc form - we turned to GreyOtters when we had some specific questions.

How many people from the Greyotters team worked with you, and what were their positions?

The project was managed by one of the cofounders - Mateusz. He was also responsible for project management and coordination of work of specialists on the Greyotters side.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project resulted in a significant increase in the amount of traffic to our site. Thanks to appropriate optimisation and effective linkbuilding activities, we significantly increased visibility in organic results. We also gained a lot of know-how - the GreyOtters team thoroughly explained their actions and prepared recommendations for us to use on our own.

We definitely had the impression that we are partners and not a client who has to be ticked off the list. Thanks to the consulting activities, we have significantly increased the level of optimisation of development work effects for our clients.

Describe their project management style, including communication tools and timeliness.

The cooperation was very good. Mateusz from GreyOtters was very responsive, he often took the initiative himself. The communication took place in the form of emails and calls, the GreyOtters team was available even after working hours. Each action was summarised by e-mail and explained in detail. I also really liked the partnership and transparent approach to settlements.

Although GreyOtters were not the cheapest, I had the impression of very professional service and money well spent. I have no problem recommending them further (which I do).

What did you find most impressive or unique about this company?

What I liked the most was the professional approach, both in the area of communication and the work delivered. The founders of GreyOtters have spent several years in large marketing agencies, and that is probably why they know what good project management should and should not look like. Despite the fact that we were not a very big client, I had an impression that I was important for them and the work was not done with "as little effort as possible".

We are very impressed with the team's knowledge of international operations. Greyotters specialize in such projects and know how to be cost-effective, so the cost of activities on competitive markets (such as the USA) was not scary.

Are there any areas for improvement or something they could have done differently?

At this time, we have no objections or comments. We still work together.