Marketing for Digital Natives
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business.
As a global digital innovation leader with offices in India, USA, Australia, and Singapore, we have strategic partnerships with technology pioneers like Google, Marketo, Salesforce.com, Alteryx, Adobe, Tableau, Optimizely, and Jive.
We combine these platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.
We have a comprehensive set of compliance certifications such as ISO 27001, HIPAA, PIMS (BS 10012), and SSAE 18 SOC 1 and SOC 2 Type II, and other attestations to validate our commitment to operational, data security, and privacy best practices.
- Microsoft Dynamics
- Marketing Automation
- Digital Marketing
- Social Media Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/PPC)
- Infusion Soft
- Full Circle Insights
- Marketing Cloud
- E-Commerce Development
- Marketing Research
- Online Community
The Healthy Mummy, Plushcare, Hach Company, TouchPoint Medical, Devex, Fitch group Inc., Berm Marketing LLC
The customer is a software technology company providing mission-critical solutions to global service providers. Their software solutions and professional services enable businesses with digital transformation, virtualization, and a mobile ecosystem.
With paid ad campaigns not having been optimized for efficiency, the customer’s cost per acquisition was quite high. Getting few conversions from these campaigns, they were also finding it difficult to increase their conversion rate. In addition to this, keyword visibility and organic web traffic was low, with the customer’s website not having been optimized for search engines.
The objective was twofold. First, optimizing the customer’s paid ad campaigns to boost their conversion rate, reduce the cost per acquisition, and improve brand visibility. Second, implementing a strategy to improve the customer’s rankings for targeted keywords, drive high-quality web traffic, and increase search visibility.
With the effective optimization of the customer’s paid ad campaigns, there has been a major increase in their conversion rate. In addition to this, the average cost per click has dropped significantly. Furthermore, the implementation of an SEO strategy has resulted in notable improvement in the customer’s organic clicks, as well as keyword visibility.
The customer is a Silicon Valley-based global provider of enterprise SaaS solutions. Since 2006, they are a leading provider of the Intelligent ‘Middle Office’ platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Powered by a hybrid-cloud platform, they utilize the most advanced technologies from Salesforce, Microsoft, and IBM
The customer was earlier using Salesforce for their support and service operations but for some reason, they decided to move to MS Dynamics. This move, however, didn’t turn out well for them with their users struggling to adopt the new system and the lack of certain advanced functionalities. So, they decided to switch back to Salesforce.
They wanted to set up their Salesforce Service Cloud from scratch. Since their existing platform was MS Dynamics, they were looking for a partner with hands-on experience with both MS Dynamics and Salesforce as well to help them ensure successful data migration from MS Dynamics to Salesforce.
Our Salesforce experts successfully set up their Salesforce Service Cloud, ensuring it meets the requirements shared by the their team. The implementation of Service Cloud, with all the customizations that we did, helped their service and support teams handle customer cases more effectively and efficiently. It also reflected in better productivity of their support and service teams.
The customer is a leading eLearning platform and a pioneer in individualized learning. They leverage Intelligent Adaptive technology to provide an engaging curriculum and game-like environment to change the learning experience of their users.
The customer was using Marketo for their marketing operations but wasn’t utilizing it to its full potential, which was restricting their scalability. They were struggling with duplicate data, lead generation, assets creation, also had issues with data quality, and difficulty in understanding the ROI from their campaigns.
The customer wanted to eliminate duplicate records from their database for seamless marketing to sales lead-handoff. They needed an optimized solution for lead generation, lead scoring and improved campaign assets that would not only keep prospects engaged but also convert into opportunities. They wanted to partner with an organization with extensive knowledge and expertise in Marketo that could understand the nature of their business and enhance their operations accordingly.
With Data Purge & Automation Programs and Data Normalization, the customer’s database was finer and there was an improvement in data quality. The customer saw an improvement in email deliverability.
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“They’re passionate about Google Ads.”
Grazitti Interactive provides digital marketing services, focus on a strategy for Facebook and Google and overseeing long-term campaigns.
“They’re passionate about Google Ads.”
Dec 9, 2019
The team delivers good results, resulting in a threefold increase in leads over the 18 months that the project has run so far. They plan the work carefully and follow the plans well, demonstrating excellent enthusiasm for the work and a high level of skill in marketing optimization.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of an educational software development company. We work with schools to provide them with apps and software.
What challenge were you trying to address with Grazitti Interactive?
We needed a company to help us with our digital marketing strategy, especially around Google Ads and Facebook marketing.
What was the scope of their involvement?
They do a lot of work in terms of trying to understand the market. They’re always on top of the new campaigns that Microsoft and Google announced, and they’ve opened a lot of doors for us. That helps us get good segmentation going and make sure we use the newest campaign strategies.
What is the team composition?
I work with 3-4 people depending on the time of the year.
How did you come to work with Grazitti Interactive?
We were looking for someone with a good understanding of how search plays a role in marketing, as well as an understanding of Google Ads. I found Grazitti Interactive and felt they demonstrated thought leadership and community spirit.
What is the status of this engagement?
We started working together in 2017 and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’re an awesome group. Our leads have increased about three times over the last year and a half.
How did Grazitti Interactive perform from a project management standpoint?
We would plan on a quarterly basis what they were going to come up with in terms of the budget and the campaign strategies, then we had biweekly calls. Their primary lead managed the project and made sure the quarterly work was running smoothly.
What did you find most impressive about them?
They’re passionate about Google Ads. They’re really good optimization and always try to figure out what campaign style would yield the most in terms of the budget.
Are there any areas they could improve?
When they try new things, they sometimes don’t pay enough attention to aspects of the market. There are certain things that need to be addressed while launching campaigns. That’s something we approach from a project management standpoint and help within reviews.
Do you have any advice for potential customers?
A weekly check is a good idea because it gives a sense of the market and progress toward goals. Put together a quarterly plan and review it with them.
"... they are a true partner."
Grazitti Interactive built a custom Drupal website for an agency's third-party client. Following a basecamp structure, the team worked to modernize the business through updated designs and functionality.
"... they are a true partner."
Sep 20, 2019
Grazitti Interactive's work wowed the third-party client and enabled the agency to sign a long-term contract for ongoing marketing services. The team exhibited an effective workflow despite being in a different time zone. While managing resources and project scope, they delivered excellent designs.
The client submitted this review online.
Please describe your company and your position there.
We are a digital marketing agency located in Portland, OR. I am a digital marketing manager who handles the lead on web development projects.
For what projects/services did your company hire Grazitti Interactive?
They built a custom Drupal website for us.
What were your goals for this project?
To level up our client to a much more modern design and functionality than they previously were aware of. This client
How did you select this vendor?
We have a prior working relationship with them, and fully trust their skills to complete the job on time, and within budget.
Describe the project and the services they provided in detail.
The developed a custom Drupal website based on our provided designs and style guides. They made a pixel perfect recreation of our designs.
What was the team composition?
The team comprised of a lead developer, 2 project managers, and some other support members. On our side, we have my self as a project manager and a graphic designer, as well as an account manager who was guiding the overall strategy.
Can you share any information that demonstrates the impact that this project has had on your business?
This project not only "wow'd" the client, but we were able to sign a long time MAAS contract with the client for on-going marketing services. Without Grazitti, that would have been a much harder task.
How was project management arranged and how effective was it?
The project management was arranged by Grazitti, and utilized BaseCamp. That tool allows my team to check in on progress and have feedback, despite the time-zone difference. It was very effective.
What did you find most impressive about this company?
Their ability to take our designs and really bring them to life, without overspending on resources. Their ability to effectively set the scope of a project really sets them apart.
Are there any areas for improvement?
We worked through some timing and communication issues but it wasnt something that was 100% "on them". Thats why we like working with them...they are a true partner.