Gravitas

Client:  Ground Support Labs (GSL)  https://www.groundsupportlabs.com/

Industry: Retail, Technology, B2B Sales

Location: London and New York 

Challenge: Developing business opportunities in the US and UK retail sector opportunities with hand-researched, country-specific strategic outbound email campaigns. 

Results: 124leads in two distinct markets. A £500,000 UK sales pipeline and a 50,000 USD pilot project. 

The Client  

Ground Support Labs are innovators in in-store retail technology. They provide engaging and informative digital displays, interactive customer-detecting retail spaces, and connected technologies that deliver dynamic consumer content.

Reaping the Benefits   

The Gravitas.io email campaign generated a list of 124 leads all positive responses from enterprise-level clients, among them a US-based, global home improvement retail chain as well as one of the largest retail jewellers in the United States.

“Our first win from the Gravitas.io campaign was a 50,000 USD pilot project for a US clothing chain’s Madison Avenue flagship store. They have ten very high-end retail locations and they have committed to heavy content development, which says to me that they're going to want to roll the pilot out to the other stores,” says Marquis describing the campaign’s earliest results. He adds, “We've got more meetings teed up with other prospects and within the next 30 days we will have another one to three purchase orders.”

“It’s amazing. We have meetings set with enterprise accounts and have submitted proposals worth over £500,000,” says Barnett regarding the Gravitas.io UK GSL campaign results. “I was initially concerned I would need to invest a lot of my own time, but that hasn’t been the case at all. Three months in, and the campaign is working autonomously.” 

Marquis agrees. “We're very, very excited. I want to keep it going.” 

Client: Bridge Coffee Roasters

Location: Cardiff and London 

Industry: Manufacturing, B2B Sales, and Training

Challenge: Creating high-yield business opportunities through manually-researched, personalised outbound email.

Results: 157 leads that resulted in scheduled calls or in-person conversations.

The Client

Wales-based with London offices, Bridge Coffee Roasters supplies roasted coffee, coffee equipment and training to hotels, restaurants, and any establishment that serves coffee. 

The Results 

Carefully selected contacts in the hospitality, hotel and food service spaces received the first email of the four-part Gravitas.io email campaign. Of that initial run, 80.33 per cent of the emails were opened and 32 per cent received a reply. “As part of our research process, we take care to identify our prospects and each email Gravitas.io sends contains a personalised introduction,” says Addis. “It is a time-consuming but necessary effort that really improves our read and response rates.”  

The brands that responded to open a dialogue with Bridge included Hilton, Eurostar, Harrods, The Breakfast Club, Le Pain Quotidien, Travelodge, Savoy, Hyatt, IKEA, The Four Seasons, Marriott, The Ritz London, Accor and TGI Fridays in addition to prominent local markets and establishments.  

“Bridge received 157 positive replies that resulted in scheduled calls or arranged meetings at the Bridge showrooms,” Addis summarizes. He adds that “154 additional businesses on the list reached out to Bridge to explain that they were currently under contract but provided additional valuable information including when those contracts were scheduled for renewal.”      

“I personally didn't envisage it working as well as this if I'm honest,” Devenish concludes. “At the end of the day, we have had to remap our sales pipeline and take on a new business development manager to cover the response.”

Client:  Where The Trade Buys (WTTB) www.wherethetradebuys.co.uk

Industry: Printing, Manufacturing, B2B Sales

Location: Five strategic UK locations, Sunderland and London offices. 

Challenge: Developing business opportunities with a hand-researched, four-stage, strategic outbound email campaign. 

Results: 253 leads in four months. Revived engagement with dormant clients resulting in 280 orders.

The Client 

WTTB is part of the largest online commercial print group in the United Kingdom. Founded in 2010, they offer bespoke printing and door drop marketing services to trade resellers and print businesses across the UK. With 5 key UK locations, WTTB employs over 360 people to give their partners white-label access to inspiring products, smart print technology, and award-winning support.

The Results 

WTTB saw immediate results at less than half the cost of their prior six-month ad campaign. “The response has been fantastic. We've already converted not just website registrations but significant sales. After day three I was calling customers to follow up and to understand how we could collaborate.” says Louise Stephenson WTTB’s Managing Director. “Engagement has been great,” agrees Thompson. 

Out of 1357 emails sent by Gravitas.io, the WTTB campaign achieved an 81 per cent open rate. More importantly, 31 per cent of the email recipients responded to request more details.  

So far, Gravitas.io has delivered 253 leads to WTTB in four months. In addition to generating new business, the email campaign revived several existing WTTB clients with dormant accounts who placed over 280 orders between them — all while the company was still working their pipeline.

Summing up WTTB’s experience working With Gravitas.io, Stephenson concludes:

“I have to say this has far exceeded my expectations. The recommendations coming through are engaged and they want more information. It makes selling to them very easy.”

Client: Pervasive Displays  https://www.pervasivedisplays.com/

Industry: Manufacturing, Electronics, B2B Sales

Location: Taiwan ROC with offices in San Francisco. 

Challenge: Developing opportunities in multiple international markets.

Results: 64 leads in four months. Enterprise client engagement in Asia, Europe, the US, and the UK.

The Client

Pervasive Displays is one of the world’s top electronic paper display manufacturers. Their tailor-made display designs, low power consumption, and proprietary technologies have put the Taiwan-based manufacturer at the head of the market for e-paper technology and displays in the retail sector. Despite their retail sector successes, however, Pervasive Displays was aware they were leaving huge sources of potential income untapped — but not for lack of trying. 

The Challenge

The brief was clear. “Having conquered the retail sector, Pervasive Displays wanted to replicate that success in the medical equipment sector. They were looking for a marketing partner to create opportunities with manufacturers of top-quality medical equipment that would benefit from the high reliability and low power consumption their technology offers,” says Addis.  

WhereTheTradeBuys.com, and the UK’s largest envelope and postal packaging manufacturer.

The Results

“It is one of our most challenging campaigns yet,” admits Addis. “Four months into a six-month campaign, we have delivered 64 leads, and at our current rate of four leads per week, we expect to deliver over 100 high-probability prospects by the time we have hit six months.” 

In a typically unreceptive industry sector, the Pervasive Displays campaign is an unqualified success. The company has seen a strong response from medical device manufacturers like Honeywell, Meditech, LifeScan, Logitech, RKI Instruments, and SunMed interested in discussing their technology.

Client:  The SME Partners www.thesmepartners.co.uk

Industry: Marketing, Food and Beverage, B2B and B2C Brand and Product Strategy 

Location: London 

Challenge: Create engagement and revenue opportunities with manually-researched, personalised outbound email. 

Results: 374 prospects identified and contacted. 96 per cent open rate. 46 responses. 30 meetings. 3 of their clients referred to Gravitas.io for future campaigns.

The Client

The SME Partners are business strategists, brand and product specialists, and end-to-end agency and client-side marketing leaders. They help Small to Medium Enterprises (SMEs) establish a foothold in the B2B and B2C market spaces.

The Results 

The email campaign was a success. “We can’t keep up,” admits Williams regarding the Gravitas effort. “It’s been really good -- we’ve received so many leads that we had to pause the campaign.” 

“We had some phenomenal results,” says Addis. “Out of a total of 374 emails sent on SME Partners’ behalf, the prospects opened 345, or 96 per cent. In addition to that. 46, or 13 per cent from this first batch replied. From that 46, we booked calls with 30 of them.”  

Although the numbers were respectable even as a one-off, Gravitas.io replicated their success. “We worked with Gravitas.io on another of our client accounts where they delivered 67 leads in three months. Since then we referred two more clients and for each of those Gravitas generated over 100 leads in under 3 months,” says Williams. “Overall, I’m super impressed.”

Over 100 leads generated into enterprise accounts and £500K in new pipeline. 

Gravitas.io generated 50% of the leads for one of the UK's largest SAAS companies. 

Running an outbound email campaign we helped bring in at latest count 5 new clients. 

Gravitas.io helped an AI Tech start-up land their largest client and generate 70K in revenue. In 30 days we helped a translation agency land 2 new clients including a global financial services company. 

The Results

The effort paid off in spades. “In three months Intercity generated over seventy appointments with companies that range from AstraZeneca to mid-level labs and medical clinics,” says Addis. “Two major laboratories and clinics have come on board and the lifetime value of those accounts will be well in excess of what Intercity has invested in the Gravitas campaign.”

From Intercity’s perspective, the Gravitas campaign has injected new life into the business and relieved long standing bandwidth issues. “Coordinating between the couriers, clients and the train operators, there wasn’t the time to research a prospect list, come up with a campaign, and follow up on hundreds of emails, but Gravitas took that off my plate,” says Screeton. “Since we began, we have had abundant opportunities that I’m following up on and creating proposals for.”

Finally, Screeton is ecstatic with the positive attention Intercity has received. “People I know both in and outside of the industry are coming to me and saying, ‘What you are doing on LinkedIn, that’s tremendous marketing!’”  

The Gravitas email campaign has generated over 100 leads -- positive responses from enterprise-level clients, among them a US-based, global home improvement retail chain as well as one of the largest retail jewellers in the United States.

“Our first win from the Gravitas campaign was a 50,000 USD pilot project for a US clothing chain’s Madison Avenue flagship store. They have ten very high-end retail locations and they have committed to heavy content development, which says to me that they're going to want to roll the pilot out to the other stores,” says Marquis describing the campaign’s earliest results. He adds, “We've got more meetings teed up with other prospects and within the next 30 days we will have another one to three purchase orders from Gravitas efforts.”

“It’s amazing. We have meetings set with enterprise accounts and have submitted proposals worth over £500,000,” says Barnett regarding the Gravitas UK GSL campaign results. “I was initially concerned I would need to invest a lot of my own time, but that hasn’t been the case at all. Three months in, and Gravitas is working autonomously.” 

Marquis agrees. “We're very, very excited. I want to keep it going.”

We helped a marketing agency generate 30 leads in 30 days. Since then we have been referred 3 clients from them.

In the video you can hear from our clients what they think of our email marketing service for B2B companies.