Creative marketing agency
Grape is a creative marketing agency.
We work in the «One-Stop-Shop» agency model. We come up with product concepts, create brands and manage their development, design, produce content, create communications, help with sales and customer experience.
Key practices: marketing consulting, creative services and branding, communications and social media marketing
Our key clients: VISA, Privatbank, Monobank, 64Audio, William Grant & Sons, Unilever, L'Oreal, Corteva, ENSO, MHP etc.
Key industries in the portfolio: Fintech, Real Estate, SaaS, FMCG, Retail.
Our strategy: no copy, no repeat, play new.
Our story:
- Grape agency was founded in Kyiv in 2011 as a representative of the international digital agency Grape (Possible Worldwide) on the Ukrainian market.
- 2016: we received the status of the most creative digital agency in Ukraine in terms of the number of awards received and cases implemented in the portfolio. We have received over a hundred awards, including EFFIE, THE FWA, AWWWARDS, FACEBOOK STUDIO AWARDS, KIAF, WHITE SQUARE, GOLDEN HAMMER, AD BLACK SEA, etc.
- 2017: Grape becomes an independent Ukrainian full-cycle creative agency.
- 2019: Grape opens its own creative space (Grape Hub) in the central part of Kyiv for team work, client meetings and strategic sessions.
Recommended Providers
Focus
Portfolio
Branding of the world’s first bank beer
We have developed the brand of the world’s first bank beer. This project is part of the agency’s work to support the brand in SMM to launch the bank’s new services. The project includes the development of concept, packaging, creative supervising process of production and promotion.
Product strategy & branding for financial service
We researched the financial and management accounting services market in Ukraine and Eastern Europe, segmented customers, created a product strategy for the new digital service, developed monetization model and referral program, channels and sales formats.
For the new product, we developed brand strategy and positioning, brand name, brand design for all points of communication with customers.
We created multi-channel communications strategy, made product landing page, email marketing strategy, produced brand-to-market content to create brand awareness and sales, developed and launched a brand social media community.
Brand strategy & market launch for e-cigarettes
Fich is a new electronic device for nicotine saturation. We are aware that the product is far from being blameless but if an adult wants to take nicotine, it's their business, and the product's business is to make this process less harmful.
The category of alternative smoking devices turned out to be quite concentrated, and its players in terms of media were stronger than the client. So what would you do to stand out from the crowd with fewer opportunities and resources? How to enter this concentrated market and not to get lost there? To be bold and play double or nothing! We understood the stoutness will make everyone talk about us! It is the stoutness that the big players cannot afford, that gives us a chance to break through to their level, despite the fact that we are much smaller.
That's how the idea of "F*ch it!" came about, it looks and sounds almost like "Fuck it!". Because fuck all prohibitions and dogmas. Everyone decides for themselves what and how to do. And this applies to anything: from the choice to use nicotine to the desire to wear a dress. By the man.
The slogan is "F*ch it!" became an independent logo and developed into a design system for OOH and promo materials. Currently, the communication covers all possible channels and formats: from the website to the product and brand videos.
The brand videos present the heroes who do whatever they like and do not care about the judgmental opinions.
But we also bear in mind the rational characteristics that also distinguish us from the competitors. Therefore, it would be wrong not to mention them. In 3D videos, Fich shows from its own experience what can be achieved if you do not listen to anyone and do what you believe in.
Ukraine is the first country to launch the campaign, Poland, Germany, Israel, Canada and the United States will follow. And wherever you say "F*ch it!", people will get it right.
Naming, Branding & Campaign for cottage village
We developed brand strategy and positioning for the cottage village, brand name, design for all points of communication with customers. Created a multi-channel communication strategy, made a landing page, produced video content for launch campaign.
Naming, Branding & Design for Real Estate Project
ASTETIK – is new concept house with food market, appartaments, offices and entertainment area. Its a new point of view for district develompent and aestheticization.
We create brand position, naming and brand identity for new object. And made teaser campaign in outdoor.
Branding for Premium Audio Device Retailer
We researched market of In-Ear Monitors, customers and needs, focused marketing strategy 64 Audio as premium audio device retailer. We developed new brand strategy and positioning, new logo, visual brand identity and come up with new market messaging strategies.
Brand strategy for new meat brand
We researched chicken meat market of Slovakia and Eastern Europe counties, we segmented customers and needs, focused marketing strategy for the new customers. We developed new brand strategy and positioning, new logo, visual brand identity, packaging and come up with new brand messaging strategies.
Reviews
the project
Branding for Premium Audio Device Retailer
"Their work has given us a tremendous upside in terms of a brand refresh."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of 64 Audio and what we do is produce universally-fit earphones for the high-end market of audiophiles and musicians.
What challenge were you trying to address with Grape?
We had been going with the same branding for over 10 years, so we were looking to do a brand refresh for something more modern and current.
What was the scope of their involvement?
We hired Grape to come up with a new look for the branding, including a refined logo and market messaging strategies.
What is the team composition?
We’ve worked with about 3–5 people from their creative team.
How did you come to work with Grape?
I came across Grape through a friend who had previously worked with them on a campaign for a construction company.
How much have you invested with them?
We’ve spent about $50,000.
What is the status of this engagement?
This project started in July 2019. The bulk of the work is complete, but we’re still in contact and have been doing several projects since then.
What evidence can you share that demonstrates the impact of the engagement?
I like how they were able to encapsulate the history and heritage of our brand and produce a logo that’s forward-looking and sophisticated. Our customers love the new look and they could understand what we’re trying to communicate.
Furthermore, the branding fits our product much better than the old one, so their work has given us a tremendous upside in terms of a brand refresh.
How did Grape perform from a project management standpoint?
I know how to speak Ukrainian so it’s easy for me to communicate with them, but my team members don’t, so we’ve experienced some miscommunications. However, they manage the project well and they’re very dedicated to accomplishing tasks quickly.
We typically interact through emails and Zoom calls.
What did you find most impressive about them?
What differentiates them from other providers is that they’re not afraid to enter into new markets. They’ve never worked with an audio brand before, but they really studied the market and got in-depth about who we are and what we do.
Moreover, they’re competitively priced compared to hiring someone here in the US.
Are there any areas they could improve?
As remote workers, maybe they should learn a little bit more about our customers. We’re in such a niche market that it would take a lot of in-depth studying to really understand how our customers think.
Do you have any advice for potential customers?
I advise you to have a very clear scope of what you’re trying to achieve because in the creative space, it has the potential to be misinterpreted to mean something else.
the project
Marketing for Construction Company
"The result of the work is immediately focused on selling more expensive and faster ideas of life, not just a property."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m CEO and co-founder of Unit Development (construction company focusing on country real estate)
For what projects/services did your company hire Grape?
We were looking for an experienced marketing partner to launch a new project in the country real estate market
How did you select this vendor?
My partners had a positive experience and good references about the Grape Agency: their rich experience and portfolio, professional team and high quality projects in the field of brand development and marketing services. Especially important was the rich experience of working with brands in real estate
Describe the scope of their work in detail.
We held the first meeting and briefing with the founder of the agency, discussed possible scenarios and features of our project development - from the features of development of the territory and architecture to the channels of promotion. The agency team scouted the area, they came to explore the features of the site. We were presented market research and behavior of brands of country villages, on the basis of this the vision of positioning of the village was proposed.
On the basis of positioning we were offered the idea of naming from which we chose the name Pleskit. A series of design concepts were developed for the chosen name, and we chose one brand identity for which the guide was designed. The agency team presented communication strategy and ideas for the promotion of the village. Based on the chosen concept, brand videos, materials for promotion in digital channels, brand community standards in social media and landing page were developed. With these materials we have successfully launched sales.
What was the team composition?
On the client’s side, the project partners took part in the project. In the agency we worked directly with the founder of the agency. Our team included:
- Director of Customer Service
- Customer Service Manager
- Director of Strategy
- Strategist
- Creative Director
- Copywriter
- Art Director
- Designer
Can you share any outcomes from the project that demonstrate progress or success?
At the start of the project we received an impressive number of potential clients interested in buying the idea of life in the village of Pleskit, who appreciated the concept and qualitative approach to all elements of the project implementation - from territory and architecture to all marketing materials and concepts. tc
How effective was the workflow between your team and theirs?
The work of the team was organized through live chat in telegram, which was convenient for all participants and via email. For the presentation of key stages, we held face-to-face meetings at the agency’s office. To solve any operational issues, you could write or call the project manager or personally the founder of the agency.
What did you find most impressive about this company?
The agency team knows business developers well, and not only the creative process and marketing. The result of the work is immediately focused on selling more expensive and faster ideas of life, not just a property.
Is there any area for improvement or anything that could have been done differently?
I’d like to see more speed on the project, though I understand it could damage the quality of the project