What evidence can you share that demonstrates the impact of the engagement?
A lot of the stuff we do is customized, so we often face the problem of sample size. We can beta test all day long, but until it is released to the public, it’s hard to get feedback. We’re lucky enough to have returning customers who put forth the effort with that understanding. We found that when we launch a product with a smaller group and really beta test it with them, that we can take that feedback and adapt moving forward.
For example, we had an experience where a wall would recognize users as they walked up to it. We found that people weren’t using that as an individual experience, but rather as a team. We would have 3–4 people walk up to the wall, but the system was trying to identify just one. We needed it to identify everyone, so we augmented the technology to take everybody’s picture.
How did Gramercy perform from a project management standpoint?
They’re always very responsive. We use Dropbox often, and we have a proprietary format set up to execute tasks. They always deliver to my standards and expectations. I have direct access to the company’s owner at all hours of the day.
What did you find most impressive about them?
I always require at least one of their representatives to be on site with me at events. This sets them apart by far because it gives me immediate access to whatever I need on site. No show has been perfect, and there’s always small mishaps that happen along the way. I always have someone or a team of people to help me at the absolute highest and quickest possible level.
Are there any areas they could improve?
They’re not the cheapest option out there, but I'm not looking for the cheapest, I'm looking for the best and they deliver that every time. They continue to work with me on my price as my volume increases and we always find an amicable solution. It's hard to call something that they are willing to work with me on a detriment.
Do you have any advice for potential customers?
Be prepared for collaboration, because they’re really good at it. They will always tell their clients if they’re exceeding the possible limits of technology. They’ll never let clients design something with a creative team that isn’t possible to execute. They never promise things they aren’t capable of. They always deliver a product that works the way it’s intended to work at that time.