The review was updated on February 11, 2019, by Igor Solovyov (Founder & CEO, TriggMine). The original start ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. The new content is below.
Introduce your business and what you do there.
I’m the founder and CEO of Triggmine, a marketing and automation platform for e-commerce.
What challenge were you trying to address with The Gradient?
We went to market in 2017 and decided to rebuild our UX/UI shortly after that.
What was the scope of their involvement?
Our platform is a user dashboard that’s similar to the frontend of any server. Gradient rebuilt the UX/UI of our platform and our landing page from the ground up. We were looking to expand into new markets, and rather than doing so with a marginally better product, we decided to start over from scratch. They built the UX/UI based on user insights regarding the old platform and interviews with new users. After building a prototype, they developed the final version using Angular JS. We built the backend in-house.
What is the team composition?
We initially met with Denys (Co-Founder and CEO, The Gradient) and Olena (Founding Partner, Product Strategy & Marketing, The Gradient), and mainly worked with them. They assigned a UX designer to the project, and I believe there were also several business analysts and project managers involved. They worked directly with our marketing team.
How did you come to work with The Gradient?
We shortlisted five companies based on internet research, and our marketing team connected with them and reviewed their portfolios. Gradient had experience building interfaces for US and Global markets, which is exactly what we were looking for.
How much have you invested with them?
The project had two parts: UX/UI and development. The former had a cost of about $30,000, and the latter, about $50,000. The whole project cost around $80,000–$100,000.
What is the status of this engagement?
We worked together from June until November 2017. We’re about to start a new project with them as well.
What evidence can you share that demonstrates the impact of the engagement?
Issues caused by the previous interface were hurting our reputation with users. Because the new interface is better-looking and easier to understand, conversion rates and number of users have both increased.
How did The Gradient perform from a project management standpoint?
We developed a roadmap in Google Sheets and had deliveries about once a week. They were direct about their timelines and integrated well with our internal team. This was critical, as we had to connect the frontend they produced with the backend we built internally. We did have a one-month extension, but projects like this always require more work than initially expected. Working with them was quite easy.
What did you find most impressive about them?
Their extensive design experience was invaluable. We’ve worked with groups that simply create graphics based on our directions, but Gradient did their own research and delivered original suggestions. They advised us on how to build the platform so it would be most useful to our users. We felt we could be open with our paint points too, which helped us build a better collaboration.
Are there any areas they could improve?
No company is perfect, but I was extremely pleased with Gradient’s UX/UI and development work. They could improve on the latter, but I know that design is their specialty.
Do you have any advice for future clients of theirs?
They should be open about their own preferences and expectations at the beginning, providing as much information as possible. This will allow Gradient to do their work much better.