Product Design Firm. Mobile, Web, Enterprise/SaaS

Bronze
VERIFIED

We help ​​​​startups and enterprises​​​ to design and launch successful digital products:

  • Launching new consumer web & mobile digital products
  • Transforming existing digital products to achieve new goals
  • Product innovation for Enterprise/SaaS software

We excel at Product Design, Strategy, and Marketing:

  • User Research
  • Rapid Prototyping
  • UX/UI Design
  • User Testing
  • Requirements Management
  • Market Research
  • Product Strategy
  • Brand Strategy
  • Launch and Promo
  • Investors Marketing
 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
Lviv, Ukraine
headquarters
other locations

Portfolio

Key clients: 

Qatar Airways, Moovel (Daimler AG), MachFast, Sentryc, TriggMine, Novalume

Sentryc Image

Sentryc

Designing an innovative, digital and agile solution to prevent the misuse of your brand assets on the web.

Our goal was to make this process as smooth as possible, so we created a dashboard that shows you all features, such as reports, statistics, heat maps and an overview of all work processes, so you can stay on top of what’s happening with your corporate identity on the web. You can upload your photos, logos and

campaign images to the dashboard.


The innovative algorithm will find all the matches - even if the images have been modified - and show you where and how they are being used in the worldwide web.

https://sentryc.com/

Gear Broker Image

Gear Broker

Machfast Image

Machfast

An app designed to simplify the lives of small UK business owners & managers when they need to set up their company and get a business current account.

The conversational interface we designed for Machfast reflects the main initial idea of the product — to avoid complex forms and to save time while setting up a business current account. The same solution is for the part where you choose the best utility provider for

your business.

We created a system with a seamless experience which could be scalable for the future flows.We also provided Machfast with a product marketing strategy helping them to lauch the product successfully.

https://www.machfast.com/

Novalume Image

Novalume

Novalume works towards more innovative and greener lighting solutions for smart cities.

We created an ecosystem of products, where the first one allows the end-client to control what is happening in the city lighting system. The second one streamlines the production and installation process of the system in the cities. It helped Novalume to scale from the business perspective and make setup and management processes more

smooth and effective.

http://novalu.me/

Oscar Senior Image

Oscar Senior

Oscar Senior is a platform that replaces the interface of native mobile operating system with a simplified one, designed specifically for senior people. The app was created to help care organizations and families enhance quality of care, reduce costs and improve efficiency.

We created a fully customizable interface that provides the users with the simplest, most intuitive UI on the market. We divided the main features

into three tabs on the bottom of the screen: dashboard, contacts, and settings where the senior can easily interact with the device.

The seniors have also an opportunity to choose the admin of the app installed on their smartphone or tablet from the contact list who then controls the device remotely.

https://www.oscarsenior.com/

Triggmine Image

Triggmine

Designing the whole new product strategy and user experience for email-marketing automation service that drives sales for e-commerce small & middle businesses. 

Triggmine developed new, more advanced automation algorithm powered by artificial intelligence. We decided to cover the complicated functionality with a lightweight design that goes inline with Triggmine’s “one button” concept and avoids typical marketing

tools complexity.  

Finally, new UI concept has defined the new visual strategy of the updated product, so we also updated the brand identity and helped Triggmine to setup initial product marketing strategy before the launch.

http://www.triggmine.com/

Reviews

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Prototyping for Blockchain Startups

"It’s great to find a partner that’s responsive and responsible for their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2018 - Aug. 2018
Project summary: 

The Gradient provided web development services, working on a work-based application. The app was developed in prototype in order to demo the service to clients.

The Reviewer
 
11-50 Employees
 
Hong Kong, China
Business Development Manager, IT Firm
 
Verified
The Review
Feedback summary: 

The project was completed extremely quickly, with early demos finished within just a week. The team was responsive and maintained regular communication to fully understand the product and the requirements, while managing the communication effectively at all times.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager at an IT firm that provides solutions based on blockchain. We mostly focus on financial institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We needed someone to help us with a quick prototype design.

SOLUTION

What was the scope of their involvement?

We asked Denys (CEO & Co-Founder, The Gradient) and his team to develop our prototype, which is a work-based application. It can be used as a demo to demonstrate or display how the prototype works to our clients.

What is the team composition?

I’ve worked with five or six people. Our main point of contact is Denys. I also spoke with Kateryna (Business Analyst, The Gradient) and Oleg (Founding Partner & Design Director, The Gradient).

How did you come to work with The Gradient?

Our past colleagues recommended we try out their service.

What is the status of this engagement?

We worked together from July to August 2018. The project took two to three weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They got the first demo done within five days, which was impressive and left us with a great impression. They always had regular meetings with us to get our suggestions and make sure their understanding was correct.

How did The Gradient perform from a project management standpoint?

Working with them has been a really great experience. There’s a time zone difference between Ukraine and Hong Kong, but we still managed. They’re very responsive and would respond even during their evenings. They were responsible and provided a lot of value. They’d ask us about the workflow or product features, as well as the idea or the whole logic behind it. That meant they could help build a great prototype that our clients are satisfied with.

Most of our conversations were either through WhatsApp or video web conferencing. Every two to three days, they provided us with a demo or a fast prototype after making revisions. We had very effective communication.

What did you find most impressive about them?

I’m very satisfied with their performance and what we pay. It’s great to find a partner that’s responsive and responsible for their work. I have no complaints or anything that they can improve.

Do you have any advice for potential customers?

Don’t expect them to be like a robot. They’ll question you on your idea, so be well prepared. They’re very professional. You also need to be professional to work with them. Having good communication on both sides is important.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re on time or early.
  • 5.0 Cost
    Value / within estimates
    It’s great value for the money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX for Fantasy Football Platform

“The Gradient has gone more in-depth into usability, user roles, and UX than any other design firm I know.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - May 2018
Project summary: 

The Gradient upgraded a site’s UX/UI with design assets and streamlined navigation to increase conversion rates. The team refactored digital tools and supported the design phase for a new iOS mobile app.

 

The Reviewer
 
1-10 Employees
 
United States
Josh Moore
Owner, 4for4
 
Verified
The Review
Feedback summary: 

Taking into account end-to-end usability, The Gradient thoughtfully crafted graphic designs and intuitive flows for both the web and mobile platforms. They considered specific user needs as they enhanced each aspect of the look and feel. Clear, consistent communication ensured strong deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner of 4for4 Fantasy Football. Along with my core role, I also manage some of the development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

Our primary objective was to increase our conversion rates by improving our website.

SOLUTION

What was the scope of their involvement?

Our substantially large project started off with a focus on UX. We defined all the user paths and roles on our site. Once those were complete, we moved on to UI and graphic design. The Gradient gave us lots of helpful tips throughout both processes.

After several months of assessing each tool we use, the team recommended ways to make the navigation more intuitive.  We considered better ways to arrange elements within each tool to enhance usability and better fulfill user needs.
 
For the first three months, we targeted our existing website. It had been in place for 20 years across various iterations. The Gradient also supported the beginning phases of the brand-new iOS app we’re currently building. They designed the UX and screens based on our concepts for the look and feel. 

What is the team composition?

We’ve mostly worked with Oleg (Founding Partner and Design Director, The Gradient) and Roman (Product Manager, The Gradient). 

How did you come to work with The Gradient?

We work with another development company that’s also done some design work for us in the past. A designer from that group started working with The Gradient and recommended we use them.
 
How much have you invested with them?

The total cost has been about $50,000.

What is the status of this engagement?

We started working with The Gradient in January 2018 and finished in May, just a few weeks ago. The project is mostly complete, but they’re still providing support for our developers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Gradient has sent us the completed designs along with other deliverables. We’ve also received the documentation, which is very helpful. Since we haven’t implemented these products yet, there are no measurable results to share at this time. We passed the design around to show our team. Everyone, including the developers, liked what they saw. We’re excited to get it launched.

How did The Gradient perform from a project management standpoint?

The Gradient has done a great job overall. They’re on track with their competitors. It seemed like they underestimated the scope a bit, but I expected that to happen. I’ve worked in web development for a long time, so I know this was par for the course. 

We had videoconferences 1–3 times per week. I’m not sure how they delegated work, but it always seemed like a team effort. When the project dragged on slightly towards the end, they worked hard to wrap it up within a reasonable timeframe.

What did you find most impressive about them?

The Gradient has gone more in-depth into usability, user roles, and UX than any other design firm I know. They produced high-quality designs, and we’re happy with their work. They helped us achieve goals. Unlike a prior firm we’d used that focused exclusively on graphic design, their work encapsulated the entire UX. The Gradient accounted for the overall experience from a user perspective.
 
I’ve worked with several other teams based in Ukraine, The Gradient’s communication skills are on the high end of that spectrum. This is an important consideration when outsourcing work offshores. They’re a professional, thorough team with a great sense of design. We ultimately received a better deliverable because they understood our product end-to-end.

Are there any areas they could improve?

Forming and understanding a full scope of the project from the beginning would have been useful. This was a discovery we didn’t make until later.

Do you have any advice for future clients of theirs?

Have a clear vision in-house going into the project. We should have had a better package to deliver to The Gradient that indicated what we wanted to do. Instead, we let them thoroughly guide the project. Had we been a bit more on top of things internally, things could have gone a bit smoother. It was a good experience overall

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for UK Business Service Startup

"We believe this team is Top 1%–and can easily compete with global and well established on-shore players."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

The Gradient is a UX/UI design partner for an ongoing web and mobile app development project. The team is building UX/UI assets and marketing architecture and creating marketing assets. 

The Reviewer
 
1-10 Employees
 
United Kingdom
CEO, UK Startup
 
Verified
The Review
Feedback summary: 

The design successfully balances professionalism and creativity. The UX/UI has also received positive stakeholder feedback for its simplicity, originality, and design. The Gradient's attention to detail and consistent follow-through have maximized results and created new opportunities for growth. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I'm a co-founder of a British startup. We have a beta application in the marketplace and are working on a full commercial app for an end-of-the-year launch. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient? 

We needed outstanding UX/UI design for our startup. 

SOLUTION

What was the scope of their involvement? 

We extended our brief to make the engagement ongoing. They are helping us with UX/UI design, marketing architecture, and creating marketing assets. We are coding in React Native, first for a mobile app, and then for a web app that touches across different sectors and verticals without conforming to B2B or B2C. 

What is the team composition?

We interact with the founder, his UX/UI design team, and the co-founding partner, who coordinates with the marketing team. 

How did you come to work with The Gradient? 

We researched vendors using a number of criteria via references, Clutch ratings, and Google searches. The Gradient's website appealed to us as we assessed prospective firms. We also had a competitive tender process that went out to more than 12 international firms. For the tender, our team provided the beta product's functionalities, our objectives for the commercial platform, and our plans for the platform. The vendors then had to produce an artistic vision for our app from a UX/UI design perspective. 

The Gradient's pitch impressed us because they produced it within five days and managed to stand out from the competition. Their proposal contained stupendous UX/UI elements while being relevant, funky, and commercially-attuned to our needs. 

What is the status of this engagement? 

We started working with them in March 2018 and the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They understand the commercial element while being very creative within the bounds of execution. The team pays a high level of attention to detail to different iterations of functionalities; they also ensure the app design loops. Our team and stakeholders love The Gradient's work. 

Although the app isn't live, we've previewed it; the app received positive feedback for its ease, simplicity, originality, and elegance of design. The app is far from completion, but we've already expanded our portfolio of business because we were so impressed with The Gradient's progress. 

How did The Gradient perform from a project management standpoint? 

They are more efficient than other agencies we've worked with; the team is outcome-focused and will not waste the client's time. When we request them to input functionalities, The Gradient always asks critical and practical questions about that data. Overall, the team asks great questions to safeguard performance, such as for closing loops for specific UX/UI journeys. They are not just disciplined themselves, but also ensure that our team is disciplined as well. The teams use Slack for daily communication, Jira for project management, Zoom for conference calls, and email for organizational matters. 

What did you find most impressive about them? 

They are simply outstanding & we believe they are at Top 1% agency- their future is very bright. 

Are there any areas they could improve? 

The Gradient has honestly stated that they prefer to partner with local marketing content specialists for specific geographies and segments in order to properly execute social media and content strategies- a very mature approach. 

Do you have any advice for potential customers? 

Prospective customers would need to drop any pre-conceived notions about offshoring. The Gradient is a first-rate team that beats the competition. Clients should give them a try- they will not be disappointed (unless this review goes to their heads).

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX & Responsive Design for Commerce Firm

“The Gradient can help your business ideas mature, which makes them a great partner for startups.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

To ensure a consistent look and feel for an entire e-commerce platform, The Gradient designed a comprehensive UI kit. They developed the UX for the home page and additional features.

The Reviewer
 
1-10 Employees
 
Hong Kong
CEO, Internet Firm
 
Verified
The Review
Feedback summary: 

The Gradient took deadlines seriously. They were dedicated to delivering strong final products. Offering an innovative point of view improved the entire scope. They’re a responsive, attentive, and hard-working team of highly skilled experts who excel at challenging UX development.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and CEO of an e-commerce platform that provides healthier daily consumables for the Asian market. Our content-based resources help users understand what it means to live a healthier life. As an e-commerce firm, we sell products that match those values. When we first launched, our product had a strong emphasis on products for young parents and their kids in Hong Kong. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

I needed a team to support the UX/UI design for our e-commerce platform. Our engagement with a previous vendor had not worked out. They left midway through the project and a major piece of the homepage was completely untouched. We hired The Gradient to help us deliver the best possible online shopping experience for our customers.

SOLUTION

What was the scope of their involvement?

During our first call, we discussed the UX for the home page. The Gradient created an entire UI kit that would skin up the whole product. We gave them basic wireframes to work from for some specific sections of the site. They had smart suggestions for other sections of the product. They designed the home page section from scratch along with 70% of the entire site’s UX, and close to 90% of the UI.  

They did such great work that we expanded our engagement. Even for other pages that were mostly complete, we had to tweak details so the entire app looked congruent. Adding new pages and updates impacted the rest of the platform. As part of our requirements, they designed wireframes each time they reworked existing elements.

What is the team composition?

Olena (Founding Partner, The Gradient) served as our project manager. I really enjoyed working with our UX lead, Dima. He expanded our perspective and generated amazing new ideas.

We worked extensively with Simon (Product Designer, The Gradient) who was introduced as our UI designer. The Gradient’s designers must be able to work on both aspects, so he contributed to the UX work. One of my colleagues collaborated with a business marketing- oriented professional.

During the fast-paced development phase, two of our in-house team members worked with four resources. As we moved into the UI stage, we scaled our team down to two once we agreed on the kit and general look and feel.

How did you come to work with The Gradient?

We limited our search to third-party contractors only. A good friend of mine recommended using them. He liked them so much he actually reviewed them here on Clutch.co. Since I really trust him as a reference, I started this project without too much hesitation. Notably, The Gradient was extremely responsive. They scheduled our initial call just 15 minutes after my reference sent the intro email.

How much have you invested with them?

We spent close to $20,000- $30,000 if not more.

What is the status of this engagement?

We've been working together since October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Gradient built our entire platform. Prior to working with them, we didn't have a live product. Overall, we got feedback that their designs and overall site UX are quite an upgrade compared to local e-commerce sites by agencies in Hong Kong. Accomplishing such good feedback is both a testament to what The Gradient has done and a critical reason why we launched our business.

How did The Gradient perform from a project management standpoint?

Whenever The Gradient knew we had a tight deadline, they worked diligently to quickly deliver great work. They took their responsibilities seriously. During our initial intense design sprint cycles, we worked with a large team. We held 1-3 videoconferences on Zoom daily. We only worked with one designer during the UI-focused stage, so the pace slowed naturally due to resource allocation and the nature of work.

It’s easy to collaborate over shared Slack channels for daily tasks. We both understand the time differences, and they only use emails for invoices. We've been working with a smaller team on more of a project basis since the app launched because we haven't started major upgrades yet.

What did you find most impressive about them?

Of all the agencies I’ve worked with, they have the most focused UX expertise. The Gradient can help your business ideas mature, which makes them a great partner for startups. They really understand the startup world and how to work with clients who have fewer resources and experience. Even when things change, they'll discuss the best path forward and support you every step of the way.

Are there any areas they could improve?

The Gradient is a stronger team in terms of UX than UI. They could benefit greatly from the client perspective if they kept UX and UI separate. Those are two very different profiles of designers. Having one person do both may help with resource allocation, but it sends a different message in terms of professionalism.

Do you have any advice for potential customers?

If you have less experienced working with agencies, make as tight a brief as possible. At the same time, The Gradient won’t make you less of a priority if you don't have the scope fully planned out.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    There's always room for improvement no matter what you do.
  • 5.0 NPS
    Willing to refer
    I would have no problem doing so.

UX/UI & Branding for Live Streaming Game Platform

"They have a highly skilled design team that understands the market."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

The Gradient built out an idea for a social app, providing wireframes, mind maps, prototypes, and UX/UI and logo designs before in-house staff implemented them. Now, they offer strategic marketing counsel.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
President, Virtual Events Agency
 
Verified
The Review
Feedback summary: 

The Gradient’s thoughtful approach helped them deliver a solution with few hiccups along the way. While there were some delays (expected and unexpected), their general responsiveness and dedication to quality shone through every step of the project, leading to continued engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of a live streaming software and service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We wanted to build a consumer mobile app, so we were looking for a company to handle everything from the design to the prototype.

SOLUTION

What was the scope of their involvement?

We had the idea and the concept for the app, so we worked with The Gradient to create wireframes, including a mind map with expected functionality. Then, they created the full design and high fidelity prototype. They also developed our logo, app screens, and interfaces. Finally, they put everything together and produced the deliverables that our developers could take and implement.

We were building the app for iOS and Android simultaneously. This is a social gaming platform, which lets people play games, create content, and interact with other users. The Gradient is currently helping us with our marketing objectives.

What is the team composition?

We've worked with a project manager, a lead designer, a designer who was responsible for creating mockups, and a marketing expert.

How did you come to work with them?

We found them through a Google search when we were looking for an agency in Ukraine. We talked to 12 different companies, but The Gradient seemed to understand all of our needs better than others. They had expertise in the field and their presentation was very solid. In addition to caring about the design, they wanted the product to be successful when it goes to market, so we decided they'd be a good fit.

How much have you invested with them?

We've spent around $50,000.

What is the status of this engagement?

We started working with them in January 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a very positive experience. The app hasn’t launched yet, but their part of the project is completed. They delivered everything they said they would, creating a complex mind map that had all the possible scenarios that users can generate.

How did they perform from a project management standpoint?

They're very responsive and we always felt like we're their priority. We had some challenges around the changing deadlines, but that could be expected because our project is rather complex. We used Trello, Skype, and Zoom to communicate.

What did you find most impressive about them?

They have a highly skilled design team that understands the market. It was a pleasure to work with them. We never had to make any major changes to the designs, which is impressive since they're a remote team.

Are there any areas they could improve?

They do their best to turn things around quickly, but we like to follow specific processes for approval, without skipping any steps. We had a conversation with them about that and everything went smoothly.

Do you have any advice for potential customers?

Have a clear plan about what you want to accomplish and give them as many details as possible. We're looking forward to continuing our relationship with them.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX for Language Learning App

“They really cared about our product...I'll use them again for other projects.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Mar. 2018
Project summary: 

Using the wireframes that were provided to them, The Gradient managed UX/UI design for a language learning app. They also designed a website and an app icon/logo.

The Reviewer
 
1-10 Employees
 
London, England
Founder, Language Learning App
 
Verified
The Review
Feedback summary: 

The internal team is highly satisfied with the design. Committed to achieving best results, The Gradient brought excellent ideas to the table, while their ability to stay responsive despite the difference in time contributed to the positive experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a language learning app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We were developing an app that uses movie clips to teach languages, so we were looking for a vendor to manage UX/UI design for the app and design our website.

SOLUTION

What was the scope of their involvement?

I gave them the wireframes for both the app and the website. They managed all the design, while our in-house team handled the coding. In addition, they designed an app icon and a logo.

What is the team composition?

We worked directly with their founder and the designer.

How did you come to work with them?

I found them through a Google search and I liked their portfolio. Also, I read the reviews that they had on Clutch.

How much have you invested with them?

We spent about $20,000.

What is the status of this engagement?

We started working with them in January 2018 and the project was completed in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was very happy with their work. I spent a week in Ukraine and we met every day. After those in-person discovery meetings, the project went very smoothly.

How did they perform from a project management standpoint?

They were very responsive and usually got back to me within a few hours. We made some changes to the project after it started, so we missed some deadlines, which I had expected. We used Slack and Trello to communicate. 

What did you find most impressive about them?

They have some very strong opinions and they’re willing to fight for those opinions, which I find refreshing. I used some overseas teams that executed what I asked them, but they didn't add anything to the project. The Gradient was trying to find the best way to handle the project and I appreciated that.

Are there any areas they could improve?

No. Sometimes I had to reiterate my ideas several times to find a balance between my ideas and theirs, but that was not their weakness and contributed to us getting the best product.

Do you have any advice for potential customers?

Our project was successful largely because of the in-person discovery week we were able to do. When I met them in-person, I realized that they really cared about our product.

5.0
Overall Score I was very happy with them.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'll use them again for other projects.

UX Designers for Senior-Focused Tech App

“Now, if there any questions or issues with UX or UI, we always ask The Gradient.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2017 - Ongoing
Project summary: 

The Gradient supplemented an internal development team by providing UI and UX services relative to new iOS and Android applications, including wireframing, design, and development.

The Reviewer
 
1-10 Employees
 
Cambridge, Massachusetts
CEO, Senior Tech Platform
 
Verified
The Review
Feedback summary: 

An understanding of customer needs was critical to The Gradient’s success on this project. Their UI/UX expertise and availability make them a valuable continuing resource. Despite a learning curve about the target audience and delays beyond their control, they delivered a workable solution on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a software development company that helps seniors stay in touch with technology, family, friends, and caregivers. I'm the CEO and owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We had in-house engineers and software developers but we didn't have UI [user interface] and UX [user experience] designers because we don't need them every day.

SOLUTION

What was the scope of their involvement?

They organized a 2-day workshop to learn what the product is about, the target group, and the business model. It was quite complicated because we're targeting seniors. At the end of the workshop, they came up with a high-level idea of how the app was going to look and what they recommend.

The next step was creating some kind of wireframe that showed the features in more detail. They also created demos so we could try the navigation to see if it makes sense in terms of navigation and simplicity, which are important points from a senior's perspective. Based on that, there were several iterations. 

They came up with the final design, which we tested many times. Then, we continued with the company-owned view and a whole package of screens.

What is the team dynamic?

I was in direct contact with 3 people: the CEO, their UX designer, and a project manager. In the later stages, we actually didn't meet too often. 90% of meetings were with the CEO and the UX designer. 

How did you come to work with The Gradient?

We researched across the European market for companies providing UX and UI services. We contacted 5 companies in Ukraine and I met all of them in person to understand how big they were and meet their people. From my perspective, having a personal touch—even when you work remotely—is very important. That way, I can make sure that I am on the same level as them.

Out of those 5 companies, I felt The Gradient was the best. I gave them a few tasks and they always delivered on time. I also appreciated their relevant questions, so I decided to work with them.

How much have you invested with them?

We've spent $20,000–$25,000.

What is the status of this engagement?

We started discussions in mid-August 2017 and the first version was delivered in mid-September. The next version was almost delivered by its milestone at the end of 2017, but due to lack of preparation on our end, it wasn’t.

Our product is not a one-time product. It's based on user feedback, so we still have updates. We also have another small project with The Gradient based on our product, so we're still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has helped our developers a lot. Now, if there any questions or issues with UX or UI, we always ask The Gradient.

At the very beginning, they provided us with a range of perspectives, so we had a chance to see different opinions. Being in the business for several years can be like being in a tunnel; you can't see the outside world, so their input was helpful. However, our product is quite specific. When they came up with solutions, such as for navigation or features used across the application, it's a different scenario. This was a little challenging for them as well, but hopefully, it's helped them too.

How did The Gradient perform from a project management standpoint?

In our first meeting, we discussed what the project was going to be about, and then in the second meeting, we established the weekly schedule. They came up with the timeline and we had weekly iterations. Of course, there were some changes along the way, as always.

They always discussed the project with us on our level. There were no issues with communication from my perspective.

What did you find most impressive about them?

Communication is key. I cannot compare them with other companies, but their approach to this type of project made sense. Sometimes, I had expectations that things might be done sooner, but, in general, there were no issues. It's software development, so things always change.

Are there any areas they could improve?

I would welcome it if they could come with ideas on how to change the product—if they could tell us what they think might be good or useful, then we could make more informed decisions. We’re really involved in our business, so having external opinions and know-how is very helpful.

Do you have any advice for potential customers?

Dedicate one person as The Gradient’s key contact. That was very helpful; it moved things forward.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design for AI Chatbot Platform

“They contributed to the core of the startup.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

The Gradient is working on the design and implementation of a chatbot dashboard for mobile and desktop. The landing page is complete, but work on the frontend design remains ongoing.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Founder, AI Chatbot Co.
 
Verified
The Review
Feedback summary: 

The team exceeds expectations with its partnership as this startup builds its foundation. Their innovative spirit has helped hone in on the functional design of this product. They have a firm grasp on the vision of the company and have a deep understanding of the solution and the analytics.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of an AI-driven chatbot that is helping to build vision and value-driven companies. We are based in San Francisco.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

The chatbot talks with employees to understand and define the level of employee experience during the workday. We have all that data, which is mostly question and answer, and we needed to process it into analytics. The visualization of the analytics was the biggest challenge for us because we had a lot of indexes, and we needed something that could be analyzed at first glance. There's not time for management to dig into the numbers for three hours. They need to look at the dashboard and understand what is going on with the company. There is a lot of data, and it is renewed daily. Our main need was to design the dashboard for mobile and desktop. We are mobile first and we are passionate about mobile experience.

SOLUTION

What was the scope of their involvement?

The Gradient helped us to understand that we needed a landing page to create the brand of the chatbot. The chatbot has her mood and attitudes, and we needed something that could reflect it. We're not promoting the company, we're promoting the solution.

At the beginning, we spoke with them only about the design. As we progressed, we understood that we wanted them to make the implementation. We have finalized the landing page, and they are making the frontend for us now. We started development in mid-December.

We don't have any design resources. We used to work with some freelancers, but we were not happy with that experience because we needed a bigger studio to contribute the design including the concept, the flow, user journey, etc. The tool itself is new to the market; no one else is doing this, so it's hard for one person to get everything done.

What is the team composition?

We work with one designer for the landing page and one designer for the dashboard. We also work with someone who is concept-driven and someone responsible for business development who contributes her vision. We communicate with five people in total, but there are likely more working in the background.

How did you come to work with The Gradient?

We were analyzing markets in Ukraine because we knew there were great companies there. We found three potential service providers from which we were choosing the one to help us with our solution on the frontend and visualization sides and everything that is connected to the user experience and design. The Gradient had the best offer for the startup because all the other companies are used to working with bigger companies on long-running projects. As a startup, we had a different need. We liked their proposal and road map. We looked into their references and work that they've done, and we liked it so we decided to go with them.

How much have you invested with them?

We've spent around $30,000 so far. I believe there will be additional work later.

What is the status of this engagement?

We've been working with them since October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're iterating and going through the free market test phase where you learn what you will be based on a fast iteration. They helped us understand our solution and the analytics better. We understood how we wanted the user experience to be, why we wanted to be vivid, why we wanted to be active. They contributed to the core of the startup. We have all the output, design, concepts, landing pages, etc. We finally got the concept of the experience of the communicator itself. We had the mind before, but now we understand the face.

How did The Gradient perform from a project management standpoint?

We decided to go with Gradient because they showed us fast, iterative sprints. We have something every week that we can see and touch, and we provide our feedback. The total sprint of three weeks sounded great to me. We are presenting to IBM in July so they gave us extra resources, which was very helpful. It's been great, and I enjoy working with them. We are mostly working as their communicators. We don't work via e-mail because it is faster and more convenient. We know what we are getting.

What did you find most impressive about them?

I like that they are young in spirit. We are a startup, and we are vision-driven to change the world for the better. We want to contribute a lot, and we understand that what we’re doing contributes a better employee experience. We enjoy that they are not executing or outsourcing for us; they are part of our startup now. They think about what we need to do based on our vision.

Are there any areas they could improve?

There is always room for improvement. My biggest challenge is the difference in the time zone because we have a 10-hour difference. To have a live conversation, we have to make adjustments, so it's either late for them or early morning for me.

Do you have any advice for potential customers?

I started by asking them for things with strict requirements, but within a week's time, I understood that I wanted to share the bigger picture of the project. This is something that should be done from the beginning, specifically when it is about design. When they see and understand it, it's much easier to work on the little details. Bringing the concept to the table helps them to understand the business value of what we are requesting and why we are doing it. It helps to build relations that result in a fruitful output.

5.0
Overall Score They continually surprise me with ideas that I like. They go the extra mile every time.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline was met.
  • 5.0 Cost
    Value / within estimates
    They gave us extra resources without billing for them.
  • 5.0 Quality
    Service & deliverables
    They're phenomenal.
  • 5.0 NPS
    Willing to refer

UX Design for Lighting Solutions Company

“We ended up with a design that was really easy to implement.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Oct. 2017
Project summary: 

The Gradient designed the user interface for a lighting company’s online control system software. They took the early concept ideas and built out the design, including icons and user flow, ready to be coded.

The Reviewer
 
11-50 Employees
 
Roskilde, Denmark
Peter Selmer Gade
Technology Manager, Novalume
 
Verified
The Review
Feedback summary: 

The design is yet to launch but has received positive feedback from within the company. The team ensured the design they created was polished and professional and were responsive to feedback. They efficiently collaborated with the development team to ensure the design could be implemented.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Novalume develops luminaire lighting and control systems. I’m in charge of the technical side, software, and user interface [UI] development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We’re building a new UI for our light control system as it needed updating. Our end users are municipalities that use the software online to control the lighting systems.

SOLUTION

What was the scope of their involvement?

They took our ideas from the conceptual level of descriptions on napkins to a functional design that can be implemented by the coders. They started out by doing simple wireframes and built it into a sketch of the design. Then they polished everything and put the icons in place. They did everything with the user flow and handed it over to the coding company.

What is the team dynamic? 

There were 3 people working on the project. We were in contact with the project manager and he involved the necessary people.

How did you come to work with The Gradient?

We already have a company in the Ukraine that helps us with software development. We had to do this UI design and they said they knew a great team. We trusted them and went with The Gradient.

What is the status of this engagement?

The project started in August 2017 and was completed in October. We are not currently working with them on any projects.   

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The design is coming online soon. Internally, we’re very happy with it.

How did The Gradient perform from a project management standpoint?

They were very precise and came back to us for feedback. We gave them a deadline and they kept us updated. There was excellent communication throughout.

What did you find most impressive about them?

I really enjoyed the way they worked together with the technical guys who were going to do the implementation afterward. We ended up with a design that was really easy to implement.

Are there any areas they could improve?

I haven’t worked with them enough to see any weaknesses yet.

Do you have any advice for potential customers?

They worked very well with the technical company that was close in proximity to us. I thought the dynamic with them was excellent. In the other company, we have a very firm project manager who handles all the projects and he was helpful in managing The Gradient. They were also good at that themselves. If we didn’t have access to good project managers, it wouldn’t have been as good.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Virtual Medical Platform

"I was surprised at how quickly the whole Gradient team got into the details of the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2017 - Ongoing
Project summary: 

Using InVision, The Gradient provides UX/UI services for a platform in the medical industry. They've collaborated with a backend team in design development.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area
Serge Myroshnychenko
Operations Officer, Full Circle Telemed
 
Verified
The Review
Feedback summary: 

The team is deeply involved in the still-in-progress project, making feature suggestions and improving documentation. Their agile project management especially showcases their talent and experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Full Circle Telemed is developing the telemedicine platform for mental and behavioral health. I’m the operations officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We needed them to perform the UI/UX design of the web portal for us.

SOLUTION

What was the scope of their involvement?

We developed a detailed technical documentation for the project beforehand, with the technology stack and user stories. We hired them to work with the tool, InVision. They helped us design every possible feature of the UI and passed that set to the backend developing team, which is another company.

They've done a great job making the designs useful for understanding what we’re doing and why, as well as transferring that information to the backend developers.

What is the team dynamic?

Their CEO was directly involved in the conversations. When we had critical things to discuss, he was always available. Two of his designers were involved as well.

How did you come to work with The Gradient?

When we prepared the technical documentation, we shopped around, requesting proposals from several prominent IT companies from Ukraine. The Gradient were nice people and easy to work with. It wasn’t a random choice at all. We'd heard good feedback and knew they were a great company.

How much have you invested with them?

$12,000–$15,000.

What is the status of this engagement?

We started working together in August of this year, and the work is ongoing but scheduled for completion by the end of November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s an extremely intensive operation. We spent so much time putting together the technical documentation, it was easy to miss details sometimes because it’s impossible to capture everything. I was surprised at how quickly the whole Gradient team got into the details of the project. They've suggested many nice features we eventually discussed and decided to use. They've been proactive, well organized, flexible, and responsive. They've been good at helping us and explaining things we potentially could've missed.

How did The Gradient perform from a project management standpoint?

We use email, calendars, UberConference, Zoom, or video conferencing for screen sharing. Their side handles most of the project management, and they have very talented project managers. They help get everything we need for project documentation, tracking the whole process and making sure we don’t forget things like requirements for stability metrics. We implemented all the suggested tools with them with no problems.

What did you find most impressive about them?

Their management structure is nice and strong. Denys [CEO, The Gradient] is very talented. His way of managing his equally talented designers is favorable to the client because they have a lot of experience. It’s cool working with companies who have developed several other projects before, as startups require an agile and responsive approach. There wasn't a single request they couldn't implement.

Are there any areas they could improve?

I have no idea what I could suggest because it wouldn’t be professional from my point.

5.0
Overall Score I really like the way they perform. They have very up-to-date development, which you can hardly find.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No meetings have been missed.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would refer them and even work with them myself on other things.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Ukraine
ID
40495158
Date of Formation
May 19, 2016
Client Reviews
VERIFIED CLIENT REVIEWS
27
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
October 3, 2019