What was the scope of their involvement?
They organized a 2-day workshop to learn what the product is about, the target group, and the business model. It was quite complicated because we're targeting seniors. At the end of the workshop, they came up with a high-level idea of how the app was going to look and what they recommend.
The next step was creating some kind of wireframe that showed the features in more detail. They also created demos so we could try the navigation to see if it makes sense in terms of navigation and simplicity, which are important points from a senior's perspective. Based on that, there were several iterations.
They came up with the final design, which we tested many times. Then, we continued with the company-owned view and a whole package of screens.
What is the team dynamic?
I was in direct contact with 3 people: the CEO, their UX designer, and a project manager. In the later stages, we actually didn't meet too often. 90% of meetings were with the CEO and the UX designer.
How did you come to work with The Gradient?
We researched across the European market for companies providing UX and UI services. We contacted 5 companies in Ukraine and I met all of them in person to understand how big they were and meet their people. From my perspective, having a personal touch—even when you work remotely—is very important. That way, I can make sure that I am on the same level as them.
Out of those 5 companies, I felt The Gradient was the best. I gave them a few tasks and they always delivered on time. I also appreciated their relevant questions, so I decided to work with them.
How much have you invested with them?
We've spent $20,000–$25,000.
What is the status of this engagement?
We started discussions in mid-August 2017 and the first version was delivered in mid-September. The next version was almost delivered by its milestone at the end of 2017, but due to lack of preparation on our end, it wasn’t.
Our product is not a one-time product. It's based on user feedback, so we still have updates. We also have another small project with The Gradient based on our product, so we're still working together.