GoodYou Marketing

Introduce your business and what you do there.

I’m a co-founder of a learn-to-code company helping people change careers from non-technical or technical-adjacent roles to software engineering jobs. We take them to an immersive learning program akin to vocational training, where they learn by coding apps and projects in a collaborative environment. Then, we introduce them to companies that hire graduates from the program. To date, we’ve helped over 900 people change their lives through our program since our inception.

What challenge were you trying to address with GoodYou Marketing?

We wanted people to know that our program was an option for them. For context, many people didn’t know about our niche industry. Most of the time, they thought they only had two options, namely going back to school to study or learning on their own online. Few people knew that we existed, so our goal with GoodYou was to let more people know about us. 

What was the scope of their involvement?

Prior to working with GoodYou, we were doing Facebook ads. However, the leads we gained were of low quality, so we transitioned and focused more on Google Ads with them. That was the first phase of our collaboration. 

At present, we’re starting to pivot to video ads on YouTube. We’ll test them in September 2021. Meanwhile, the intent of our ad campaign is to drive people to our landing pages. The content of those pages is tied with the ad itself. They contain more descriptive content about specific themes, including career changes, impostor syndrome, or success stories of our former students. Instead of driving the users to the bottom of the funnel right away, we offer them informational calls. People want to spend 10–15 minutes on a phone call first before diving into the high-stress scenario of a Zoom interview. 

GoodYou directs another third-party agency to tackle the creative side of the ads. That other agency also handles the creative aspects of our landing pages. Meanwhile, GoodYou creates the actual search ads on their own, testing them based on the competitive industry analyses they’ve performed. 

What is the team composition?

We work with two people from GoodYou. They have different areas of expertise; one of them is strategic, while the other is strategic and tactical. 

How did you come to work with GoodYou Marketing?

We found GoodYou through a referral. They were based locally, so their offices were only within a mile away from ours. As a result, engaging with them was easy for us, and they knew our local market. 

More importantly, they spent a good amount of attention and time with us as they tried to understand our customers, industry, and pain points. They had a customized approach to our project as opposed to having a boilerplate take. This quality meant a lot to us since it informed us how they would market our business going forward. As a result, we hired them. 

How much have you invested with them?

We’ve invested roughly $30,000 in fees. 

What is the status of this engagement?

We started working together in May 2021, and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our success metrics are based on the bottom-of-the-funnel results. We hold GoodYou to a specific cost of acquisition cap that blends paid marketing dollars outlaid and their fees. In our engagement, they have remained below that cap, so I’m happy with their performance. 

How did GoodYou Marketing perform from a project management standpoint?

For project management, they report to us on a weekly basis. We communicate via Slack on almost a daily basis for tactical perspectives. Then, we meet monthly for top-level strategic planning for the incoming month. 

What did you find most impressive about them?

Their responsiveness is the best part of working with them. 

Are there any areas they could improve?

No, there aren’t any. I find no real areas of pain in our engagement so far. 

Do you have any advice for potential customers?

Be candid about your needs and expectations because GoodYou is truly attentive to those. Be transparent, and they’ll add the most value to your engagement. 

Please describe your company and your position there.

The Cabot Lodge is a 13-room boutique hotel in Beverly, MA. I am the Marketing Manager.

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

As a new business, we hired GoodYou Marketing to assist us with our marketing goals including (but not limited to) social media, SEO, Google Ads, and Google Analytics.

How did you select this vendor and what were the deciding factors?

We found GoodYou Marketing after searching for local agencies in the area. Though they were just starting out when we found them, their reviews were great!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Jeff assisted us with creating a full analysis of our hotel using Google My Business, our social media platforms, Google Analytics, and their own resources. We went over this analysis in detail while Jeff was able to provide us with some attainable first steps. Since our first meeting we have chatted at least once a month to track progress and create new goals for the future. We've seen nothing but great results!

How many resources from the vendor's team worked with you, and what were their positions?

The Cabot Lodge worked with Jeff and Jason, who were both extremely knowledgable and professional.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our social media followings and enhanced our website SEO. Since working with GoodYou marketing we have seen a 44% increase of new users to our website. We are excited to start running Google Ads during our slower months and know we will see our numbers jump again!

How effective was the workflow between your team and theirs?

We have zoom meetings at least once per month and email often. Jeff and the team are very responsive and communicative.

What did you find most impressive or unique about this company?

Though we are a small and independently owned business, GoodYou Marketing makes us feel like a top client! They are always available to answer questions, and the results speak for themselves. Unlike some marketing companies we have dealt with, GoodYou Marketing makes us feel important while giving us the confidence to expand our marketing knowledge.

Are there any areas for improvement or something they could have done differently?

We have been thrilled with GoodYou Marketing since starting with them. They are all FANTASTIC!

Introduce your business and what you do there.

I’m the owner of Vest Technical Solutions. We are an IT company that does an array of technology work. A big core of what we do is deal with applications like Microsoft 365. We also help companies with CIO work, lead their IT department, and troubleshoot laptops, among other services — we basically do everything that has to do with computers.

What challenge were you trying to address with GoodYou Marketing?

Our business has been growing a lot, and the work we had been doing on our own became too much to handle. We needed marketing services to get more clients through advertising because we had been getting all of our customers through word of mouth.

What was the scope of their involvement?

GoodYou Marketing has been handling several digital marketing services for us. The team has worked on Google Ads, drip and email campaigns, Facebook advertising, and fixed some aspects of our website. They’ve built landing pages so clients can request consultations and quotes and have a place to go when they click on our advertisements. 

They’ve done a lot of keyword research to get the right terms that have to be used in order to come up higher on search results. When we don’t have time to create content, they have somebody that can help us with that. Another provider did a video for us and the team has helped us market it as well.

What is the team composition?

Our main points of contact have been Jason (Co-Founder) and Jeff (Partner). Jason is in charge of our website and search results, and Jeff focuses more on digital advertising, like Google Ads. 

How did you come to work with GoodYou Marketing?

They were recommended by the person who did a video for us. We contacted GoodYou Marketing and they got right back to us. We talked about our business, direction, and goals. In the end, they created a long-term work plan for our company.

How much have you invested with them?

Our company has invested $7,390.

What is the status of this engagement?

Our engagement started in December 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Their work has had an amazing impact on our business. Before working with GoodYou Marketing, there’s no way our website would have come up on search results, so it’s a lot more visible now. We currently have a decent following on Facebook and LinkedIn, on which we’ve gained probably a couple of hundred followers.

We’ve received a lot of good feedback from customers, who have praised the team’s marketing and advertising efforts. One of my clients liked their work so much that I actually recommended GoodYou Marketing to them.

How did GoodYou Marketing perform from a project management standpoint?

We have weekly meetings and use Google Docs, Office 365, and Microsoft Teams. 

What did you find most impressive about them?

The team always gets my feedback and makes sure I’m happy with the taken decisions. I really trust them because they’ve taken the time to understand our business thoroughly. 

The team is easygoing, flexible, and agile, which has been great for us because we have a very agile workflow as well. They understand our needs and provide exactly what we ask for. For instance, we didn’t want to oversell our services and make ourselves seem like just a salesperson that’s trying to make money. We wanted to communicate we genuinely are trying to help people, and GoodYou Marketing has done an awesome job at that.

Are there any areas they could improve?

I don’t have anything for them to improve. They’ve been great and more than I could have asked for.

Do you have any advice for potential customers?

My advice is to be flexible. I believe this is why we’ve had such a good relationship. We are both service providers and understand what a good and a bad client is, so we try to be a good one. I'd also recommend potential customers to let them do their job. If you’re going to be constantly changing your mind and slowing down processes, the team is not going to be able to achieve your goals. Trust them, they're professionals.

Introduce your business and what you do there.

I’m the president and CEO of a full-service video production and animation company. 

What challenge were you trying to address with GoodYou Marketing?

We were using GoodYou for all of our search engine marketing and media ad buying efforts. I used to do all that work by myself, but I didn’t have the bandwidth or expertise to handle everything.

What was the scope of their involvement?

GoodYou Marketing mostly handles our PPC which involves retargeting and creating our display ads. Then, for the SEO part, they perform keyword research. 

What is the team composition?

I work closely with Jeff (Partner) and Jason (Co-Founder).

How did you come to work with GoodYou Marketing?

A network connection introduced GoodYou Marketing to me. 

How much have you invested with them?

In total, we’ve spent close to $15,000–$20,000 and that includes our ad spend. 

What is the status of this engagement?

We started working together in September 2020, and we continue to work with GoodYou Marketing.

What evidence can you share that demonstrates the impact of the engagement? 

They’re very detailed in terms of keywords and other matters we’re looking to go after. I’ve increased our media spend with them over the last couple of months because of the results we’ve been getting in terms of conversions and new clients. I’m confident that they’re an expert, and they know what they’re doing. 

How did GoodYou Marketing perform from a project management standpoint?

We have bi-weekly meetings with GoodYou to go over how the campaigns are doing, and we also discuss how we can improve our efforts. Moreover, we use Google Analytics to track our metrics. They’ve also established a Slack channel for us to communicate with each other, rather than going back and forth through emails. 

What did you find most impressive about them?

GoodYou is results-oriented, and their team understands the bigger picture of what we need to pursue. Jeff and Jason used to be corporate account managers at Yahoo! Inc., and they understand the value of results speaking for themselves.  

Are there any areas they could improve?

No, I have them here for a specific reason, and they pretty much hit the nail on the head on all different points of the project.

Do you have any advice for potential customers?

If a company is not getting the results they want from their search engine marketing, they should hire Good You because they’re definitely the real deal.

Please describe your company and your position there.

I am the founder and lead dietitian at Halcyon Health. We are a dietetic private practice. We provide medical nutrition therapy and nutrition counseling.

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

We required a new website and our goals included creating a modern site that provided with clear messaging to attract new patients.

How did you select this vendor and what were the deciding factors?

I was referred to Goodyou by another healthcare profession. The deciding factor in hiring GoodYou was their excellent reputation, professionalism, transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website Migration & (re)Development Migrate usable assets from current hosting provider to new host (if accessible). Redesign and re-engineer a new halcyonhealth.us website, incorporating existing brand identity but a modern and improved UX.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people from GoodYou, Jason Kaufman and Matt Melton.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our website we saw an immediate increase in form submission for potential new patients. Potential patients find the website easy to navigate and clear CTAs to submit inquiries.

Describe their project management style, including communication tools and timeliness.

We were provided updates on our project on a regular basis via email, text and phone conversations. They are excellent communicators, including their ability to actively listen to their clients needs. I always received a timely response to my correspondence with GoodYou. 

What did you find most impressive or unique about this company?

As someone who is not familiar with website development at times I was not able to fully communicate my ideas in technical terms, however GoodYou was very patient and helpful at explaining best practices for key elements.

Are there any areas for improvement or something they could have done differently?

One area of improvement I would recommend is to provide the client a map of key miles stones for the project. That being said, the project was completely on time and I have absolutely no complaints.