Proactive, Effective Digital Marketing Solutions
The Good Marketer is a Digital Marketing Agency based in London which works with SMEs; helping them grow, expand and reach new heights in the digital space. As a small business ourselves, we understand that yours is your baby - your pride and joy. That’s why we make it our mission to take on your vision for the future and act as an extension of your team. Whether you already know a fair bit about marketing or very little at all, when you choose The Good Marketer, you choose a growing team of highly-skilled, knowledgeable and passionate individuals. And it’s with that skill, knowledge and passion that we can help you build your business from the ground up using the most fruitful and relevant marketing channels available be that Facebook, Email, Google or anything else in between.
Focus
Portfolio
Easilocks, The House Outfit, Relco London, Centre for Surgery, D&AD, Tomasz Drybala, Canopy Plants, With Bling London, CLS Money, The Skin Deep, Cobravest, Savannah Group, JUMP, Holistic London, ChooseWell, Deadstocked, MLN.Co, Morden Hall Events, Pan-N-Ice
Case Study: My Gym Wardrobe
Google Advertising: My Gym Wardrobe
My Gym Wardrobe is an eCommerce store, providing high-quality women’s activewear to give women more options for activewear. Having previously worked with an ad agency that limited their ROAS and ability to meet customers’ needs, when partnering with The Good Marketer it was important that we maintained their brand’s personality and understood their ethos and direction. Since our engagement began, we have:
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Achieved a 30.3% increase in revenue
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Attained a 35.1 decrease in Cost Per Conversion
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Implemented a successful Dynamic Remarketing campaign
During our initial audit, we identified that My Gym Wardrobe was over-reliant on discounts to generate customers and were not utilising engaging imagery or copy. Working closely with the in-house team, we quickly implemented a campaign based on hero content and built visibility for a single message, helping the company maintain their personality. Moreover, we reinvigorated Google Ads with fresh ad copy and adapted the messaging to take advantage of seasonal or promotional opportunities. Ongoing optimisation earned an impressive Cost Per Conversion and exceeded expectations.
The Good Marketer were then able to execute dynamic remarketing campaigns on Google. This improved reach with interested customers and ultimately increased revenue.
Case Study: The House Outfit
Website Development: The House Outfit
The House Outfit is an e-commerce brand selling contemporary wall prints, frames and home accessories. All their products are exclusive to the brand which, especially in terms of prints, makes them unique.
Over just 2 weeks we were able to give The House Outfit’s website a complete refresh.
We wanted the design to have a boutique feel so we implemented a new Shopify theme to accommodate this whilst improving user experience. Given that the brand and the website itself is extremely image-focused, ensuring that the website remained true-to-brand and highly functional was a challenge.
Throughout the build, performance remained a top priority. As such, additional functionality elements were custom coded giving users a vastly improved on-site experience including the ability to seamlessly add frames to their prints on the product page.
Although the basis of the website refresh was achieved with an update to the Shopify theme, this project required a lot of heavy customisation which the theme did not offer to ensure that the site was on-brand and highly functional.
We also introduced new content sections to the website with information banners added above and below the fold on all custom collection pages. The inclusion of optimised content created space for us to harness new opportunities for SEO as well as create a filter to improve the conversion rate.
To ensure that we were able to harness the immediate benefits of these SEO opportunities, we optimised all the product pages, including the page titles and meta descriptions with relevant keywords and implemented internal linking across all the pages to increase user experience.
We were able to create a boutique-style site with an exceptional user experience that showcases their products in a sleek manner.
Case Study: Nancy Florence
Social Media Advertising: Nancy Florence
Nancy Florence specialises in high-end coaching for established female business owners to help them run a sustainable and successful business by investing in themselves at a high level.
Nancy came on board wanting to boost the number of businesswomen engaging with her coaching services, with reaching the right audience as her primary challenge.
We initially launched a lead generation campaign using an on-Facebook form for the Wealth Warrioress Academy, one of Nancy Florence’s training courses.
We were able to target users effectively because we collaborated with Nancy herself and took a holistic approach to understand her ethos and core essence to imitate her unique voice. In doing so, we got a better insight into the type of audience her business would be targeting.
To make the most of the engaged Facebook and Instagram audiences, we set up engagement campaigns that focused on the users who had interacted with the pages within the last 60 days.
This resulted from our audience analysis and understanding that the desired audience was most active on Instagram. This campaign pushed the performance of Nancy’s 5 Day Challenge to create a funnel for these leads into the higher-expense Wealth Warroriess Academy.
During our time working with Nancy Florence, we:
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Generated a 4647% increase in impressions to a total of 12K over 6 months
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183% increase in impressions over a 6 month period from January until June
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Capitalised on highly relevant marketing dates such as International Women's Day - this campaign held some of our best performing ads
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26% CTR for email campaigns compared to the industry average of 18%
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Implemented a change in how we approach clients and how we market to them, focussing on Virtual Masterclasses to help overcome the restrictions of COVID-19
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Expanded our reach via the use of a radio podcast to increase cold audience acquisitions
Case Study: Retro Kids
Google Advertising: Retro Kids
Retro Kids are a toy company like no other. With a focus on retro-style toys and room decor, they appeal to children and adults alike, carrying fun and contemporary feel.
The client approached us with the desire to improve their ROAS and reduce their CPA.
As a niche concept selling products for children that were also designed to appeal to adults. We found that targeting lookalike audiences on Facebook was the most effective in drawing conversions from impressions.
For the Google campaigns, we opted for the use of Google Shopping campaigns instead of using search ads.
Utilising Google Shopping ads in this way meant that we were able to include a wide range of products under one campaign, keeping spending controlled and refined.
Following the implementation of these Facebook and Google ads, we saw a huge reduction in the average CPA.
Over the course of working together, this is what we achieved with Retro Kids:
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203% increase in sales from November to Christmas
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Maintained impressive ROAS while increasing ad spend by 15%
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Reduced CPA by 31% over a 3 month period
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Archived a 51% increase in reach on Facebook
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Utilised Google Shopping Ads to run a successful, efficient campaign
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Leveraged lookalike audiences, targeted highly engaging interest audiences
Case Study: Brunel Air Cargo
Google Advertising: Brunel Air Cargo
Brunel Air Cargo is a long-standing transport provider, established to offer customer-centric freight forwarding solutions by air, road or sea. With 30 years of experience in the cargo and freight transportation industry, Brunel Air Cargo offers expert, reliable services across a global network of logistics with award-winning customer service.
Brunel Air Cargo started working with us in 2019 because they felt their previous agency was not proactive enough and did not dedicate enough time or attention to their account.
Over the 18 months that we’ve been working closely with Brunel Air Cargo, we have expanded their portfolio of advertised services from Air Freight, Air Charter and Dangerous Goods to include International services and the PPE, Temperature Controlled, White Glove, E-commerce and Custom Clearance industries.
During January – June 2021, during the turbulent COVID-19 period, we have achieved the following successes working with Brunel Air Cargo:
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A 57% increase in overall CTR to an average of 5.49% across our PPC campaigns
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Over 1,500 Direct Conversions, a 4% rise compared to the previous period, during the third national lockdown for UK services.
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An aggregated Cost Per Conversion of less than £9 for our Google Campaigns, far below the initial target CPA of £10 and after significant expansion to competitive industries including Ecommerce and FBA services.
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Maintained a low-cost Cost Per Click of £1.56 despite the significant increase in performance.
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A consistent Conversion Rate of 18.78% across the scope of our PPC campaigns
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Capitalised on global industry trends which lead to profitable leads and increased margins for Brunel Air Cargo
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Expanded the scope of relevant, high-converting PPC campaigns compared to when Brunel Air Cargo started working with us
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Created and implemented new Optimised Landing Pages
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Worked closely with the internal team of the business in the development of the marketing campaign
Case Study: Indian Spice Brand
Facebook Advertising: Indian Spice Brand
The Indian Spice brand is a family-owned and operated company that produce premium Indian spice blends. Upon joining us, they were keen to utilise our expertise to help develop their social media marketing.
We implemented several new campaigns to capture customers at each stage of the funnel: interest-based campaigns, engagement campaigns, remarketing campaigns, and lookalike campaigns. By utilising these campaign styles, we attracted highly engaged users, targeting individuals who were statistically likely to be interested in the product.
To increase the Average Order Value, we collaborated with the client, and came up with the idea of publishing collections and bundled deals to encourage customers to spend more to get better value for money. The Average Order Value consequently increased by 34%, improving overall revenue.
Throughout the lockdowns of 2020, we added other interest-based audiences that were growing now that consumers had more time on their hands and were motivated buyers in the cooking and ingredients industry.
This proactive, forward-thinking strategy to advertising has allowed us to expand our audience base beyond directly relevant interests. We’ve continued to finetune the campaigns, publish applicable, on-topic content, and regular re-analysed traffic, behavioural paths and user interactions to drive results.
Throughout 2020, we have:
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Attained a 472% YoY sales increase from 2020 to 2021
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Drove a 34% increase in Average Order Value
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Leveraged over 3000 5-star reviews in our ads to drive a positive ROAS
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Increased total orders by 326% across the year
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ROAS increased from 2.58 to 3.96
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Increased website conversion rate to 5.24%
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Maintained a low cost-per-purchase
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Drove brand awareness reaching over 2 million people
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Leveraged lookalike audiences and targeted highly engaged interest audiences
Case Study: With Bling
Facebook Advertising: With Bling
With Bling London is an e-commerce brand that designs dainty and unique earrings. Unlike many jewellery brands, With Bling offers a range of specific sizes to their earrings to ensure customers can find piercings that fit them perfectly.
We began working with With Bling in March 2020 and initially focused on using Facebook and Google advertising to build brand awareness.
We took over the management of With Bling’s Facebook and Instagram ad accounts and implemented fresh creative tailored specifically to a variety of target audiences. With Bling had already placed a great emphasis on customer service and had collected over 700 reviews since starting in January which helped immensely in building a trusting foundation between the brand and their customers.
Since working with With Bling London, we have:
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Scaled the brand from £3K to £90K monthly sales in 18 months
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Achieved a 4.62 Facebook ROAS in the first 3 months
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Achieved a 10% increase in Overall Revenue in the last 6 months between June - September 2021 compared to the previous period
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Implemented consistent Facebook messaging, taking advantage of key offers
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Setup sophisticated audience targeting including Facebook Interests and Lookalike Audiences to reach new customers and drive website purchases
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Worked closely with the internal team of the business in the development of the marketing campaign
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Drove a 15% increase in Conversion Value in the last 6 months between June - September 2021 compared to the previous period
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Generated a 78.44% increase in Ad Clicks to 125,743 in the last 6 months
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Achieved a Click Through Rate of 2.04% in the last 6 months
Case Study: TeachKloud
SEO Development: TechKloud
TeachKloud is an education software company that provides management systems for early-year settings, like preschools and nurseries. TeachKloud’s USPs are that it is an all-in-one solution, developed by early years experts to overcome real challenges in day to day work. They’re also cheaper than any other provider available and believe in supporting small nurseries.
At the start of our partnership, TeachKloud underwent a website refresh to help increase conversions. Their brand was used almost exclusively as a resource rather than a sales tool to convert. TeachKloud initially approached The Good Marketer as they wanted to get off on the right foot with content creation for the new site.
TeachKloud initially had different marketing agencies handling other channels. However, they quickly realised that the most efficient way to work and achieve a successful, holistic strategy was to combine marketing activities. TeachKloud were so pleased with our content creation, transparency and communication that they brought their Paid Social action to The Good Marketer.
SEO
The Good Marketer consulted on conversion rate optimisation. We implemented different paths for users to get in touch, such as the Live Chat function on the homepage.
From no visibility at all, we have achieved position 1 for the most competitive key terms, “nursery management software” and “preschool management software” in the UK and Ireland.
The Results
Whilst working on the TeachKloud campaigns, we were able to:
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Increase clicks from Social channels by 99.74% to 41,001.
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Decrease the cost per lead by 82.33% from €180 to €31.81.
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Generate 194 leads from no results at all.
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Create and implement newly optimised landing pages.
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Achieve position 1 for the industry’s most competitive key terms.
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Increase overall visibility in 2 countries.
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Drive a 162.22% increase in new users YoY.
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Achieve a 6 minute 39 seconds average session duration.
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Capture 1,277 goal completions.
Case Study: Sir Gordon Bennett
SEO Development: Sir Gordon Bennett
Sir Gordon Bennett sells unique gift products and a vast range of goods, specifically made in the UK and by local artisans and craftsmen. They believe in quality and quirkiness. The client was looking for an agency to take a proactive approach to eCommerce SEO to boost performance in multiple areas, from ranking visibility to the organic eCommerce conversion rate and numerous technical metrics that were bringing down the functionality of the site.
We created optimised on-page content for all key pages on the site, including the homepage, key category and department pages. This was to improve the overall visibility of the website for crucial, relevant keywords in order to increase the overall organic footfall.
As a pillar of the SEO work, we also achieved high-quality backlink placements to improve domain authority and overall ‘rankability’ for Sir Gordon Bennett. This work would contribute to the long term success and performance of this campaign.
We worked with this client for six months during the initial lockdown period of 2020, from June to November.
The Results
Over a six month period with Sir Gordon Bennett, we achieved:
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Captured quality page 1 positions as well as many instances of Featured Snippets.
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A 10% increase in the overall website health in six months
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An improvement in the organic eCommerce conversion from 0.94% to 1.94%
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An increase in the Domain Authority from 14 to 18
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Increased the website's technical health by 10%
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Worked closely with the internal team of the business in the development of the marketing campaign
Reviews
the project
SMM & Consulting Services for Automotive Manufacturer
"Their customer services skills are impressive. They’ve never left us without a reply for more than a day."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of BAF Motorsport located in Wakefield, UK. We fabricate custom parts for cars.
What challenge were you trying to address with The Good Marketer?
I was looking for another way of advertising other than through organic strategies, and one of the things I found was through social media forums. I was spending a lot of time speaking with people on forums and making my own creatives and ad copy. However, I felt it would be better to invest the money in someone who was professional and familiar with what they were doing.
What was the scope of their involvement?
The Good Marketer manages our social media marketing (SMM) efforts, including our Facebook and Instagram advertising campaigns. They help me improve my business, especially on how I sell and advertise. In fact, they’re running different ads to make sure they can choose which one is working the best.
Everything goes through David (Senior Paid Social Account Manager), and he sorts all the ad copies, ads, and expenditures. He also advises me on budget spending, what types of ads to use, and what copies to provide them. He basically advises me about everything and it is very helpful because it takes a lot of stress off of me.
What is the team composition?
In the beginning, I worked with Tom (Founder & Director), but right now I’m collaborating with David.
How did you come to work with The Good Marketer?
I searched on Google. I had actually used another company and was with them for three weeks, but I didn’t really like them. More importantly, I didn’t connect with them as well as I did with The Good Marketer.
How much have you invested in them?
We’ve spent less than $10,000.
What is the status of this engagement?
We began our partnership around February 2021, and we continue to collaborate.
What evidence can you share that demonstrates the impact of the engagement?
We measure The Good Marketer’s success based on sales and based on how well our ads are doing. They make sure that they do everything correctly, and they always do their own checks. They also advise me with other things in my business, which is something I didn’t expect from their service.
How did The Good Marketer perform from a project management standpoint?
Their workflow and communication skills are brilliant. I’ve never had anything to complain about. We usually communicate through Google Meet, phone calls, text messages, and emails.
What did you find most impressive about them?
Their customer services skills are impressive. They’ve never left us without a reply for more than a day. In fact, most of the time, David answers our calls immediately. If in case he can’t answer the call, he always messages to say he’ll call back soon.
Do you have any advice for potential customers?
Give them a ring and speak to them about what you’re doing, and they’ll be able to advise you on what to do. They offer high-quality services, and if you’re looking to make more profit without investing a lot of time in advertising your products or business, work with their team.
the project
Web Dev, SEO & Marketing for Home Accessories Retailer
“I’m really impressed with The Good Marketer’s genuine interest in helping us grow our business.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of an online business. We sell home accessories, wall art prints, and frames through an online store.
What challenge were you trying to address with The Good Marketer?
We needed help with our marketing, branding, and paid social media advertising efforts.
What was the scope of their involvement?
The Good Marketer provides us with marketing advice and consulting services and handles our SEO and all of our paid advertisements across Facebook, Instagram, and Google. They’re responsible for launching and managing new campaigns every month.
Before we started working together, they took the initiative to research our company, brand, and competitors. They looked into our customer base, asked us specific questions to identify our needs and goals, and came up with keywords to use.
Aside from that, they also designed and developed our website based on an existing template. They developed and implemented new features into the site, such as dropdown menus, blog posts, and other plug-ins. We wanted our brand to be incorporated with every element on the website, which they did very well.
What is the team composition?
My main point of contact is Tom (Founder & Director), but we also work with a web developer and Tess (Senior Content Manager), who runs our email marketing campaigns.
How did you come to work with The Good Marketer?
I found The Good Marketer through online research. I went with them because I really liked the way they presented themselves and their company.
How much have you invested with them?
We’ve spent more than £30,000 (Approximately $40,000 USD) in total so far.
What is the status of this engagement?
We started working together in June 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since we started working with The Good Marketer, we’ve seen huge and steady growth in our business. We’ve had a big, natural boost in sales because of the pandemic, and they’ve managed to sustain that momentum — we’ve been jumping the ranks in Google through their SEO work, and we’re now on the first page for certain keywords.
How did The Good Marketer perform from a project management standpoint?
The Good Marketer has performed well in terms of project management — I never feel like I have to chase them for anything. We have weekly calls to catch up on our progress and we regularly communicate through email to discuss our plans.
We use Google Suite and Dropbox to share files and spreadsheets, and we communicate through Google Meet, phone calls, and email.
What did you find most impressive about them?
I’m really impressed with The Good Marketer’s genuine interest in helping us grow our business. They’re not just another vendor waiting for their payment at the end of each month — I can really tell that how target-driven they are and how committed they are to delivering results for our business.
Are there any areas they could improve?
I don’t think there’s anything The Good Marketer could improve on — I’ve been very happy with their services and I’ve really enjoyed working with them so far.
Do you have any advice for potential customers?
Trust the process. It can be difficult to hand over the reins to somebody else in such an important part of your business, but I really believe that The Good Marketer knows what they're doing.
the project
Facebook Advertising for Storage Product Company
"Tom was interested in the company, and it was a pleasure to work with him because he was so transparent."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the director of The Camouflage Company. We make lifestyle storage.
What challenge were you trying to address with The Good Marketer?
We were trying to get more web sales. We had been to a number of marketing companies, but they were totally hopeless. We have other things to do in the day and it is difficult for us to do all the marketing, so we hired The Good Marketer.
What was the scope of their involvement?
Tom (Founder) helped us every step of the way, doing Facebook campaigns for us. He also supported us in a number of different endeavors including Google Ads, but it was the Facebook campaign that really helped.
What is the team composition?
I am sure there were other people working there, but I only worked directly with Tom.
How did you come to work with The Good Marketer?
I was looking online when I came across The Good Marketer. I liked the whole feel of their company. Everything was very open, and it was this transparency that made me go further with them. We then had a meeting with them.
How much have you invested in them?
We spent less than $10,000.
What is the status of this engagement?
We started in 2019, and unfortunately, because of the Coronavirus pandemic, we had to stop everything. Since then, we’ve been doing our own marketing. The good thing about Tom is that he understands, and we’ve been talking to him about working together again when we can.
What evidence can you share that demonstrates the impact of the engagement?
In the four of five months that we worked with The Good Marketer, our sales tripled. We tracked Google analytics and sales. A lot of the sales were coming from the ads. Tom was a delight to work with and his ideas helped us.
How did The Good Marketer perform from a project management standpoint?
We met him monthly and he was always available on WhatsApp. We had our deadlines, and everything was sent to us in advance so we knew exactly what was going to go up. This meant that if text needed to be changed, we could do that in good time.
All of that was well taken care of and we never had to follow up with him on that. I am totally happy with his work. He is constantly in contact and is never unavailable. Additionally, he tells you what is going on every step of the way which, for a company like ours, is very important.
What did you find most impressive about them?
The transparency is something I find incredibly helpful with Tom. It is something I haven’t found with anybody else. You just never quite know where you are, but Tom was very helpful, and it worked. He was absolutely clear about what he was doing.
Tom was interested in the company, and it was a pleasure to work with him because he was so transparent. He also had many ideas and was constantly talking and trying to keep ahead of the game. We will carry on provided everything works out alright.
Are there any areas they could improve?
I honestly don’t have any suggestions because he was so involved and wanted to get it right. I can truly say I was very happy with his work.
Do you have any advice for potential customers?
Go for it because Tom will work alongside the company. Nothing is too much for him, and he will keep to his targets and timings. He is efficient and has a sense of humor, too, which I liked.
the project
Social Media Marketing for Wedding Venue Company
"They were very efficient and fast with communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Venue Manager of Morden Hall wedding venue. Morden Hall is a well established Wedding Venue hosting approx 80 weddings per year.
For what projects/services did your company hire The Good Marketer?
We needed support with a social media advertising campaign to boost our number of bookings following the challenging 2 years with the pandemic.
How did you select this vendor and what were the deciding factors?
We searched online at social media marketing companies and chose this one following a couple of phone calls and looking at the reviews.
Describe the project in detail and walk through the stages of the project.
After an initial meeting we discussed the best platforms to advertise on and went with Facebook and Instagram. The idea being we would then move to Google adverts in the future. We wanted to stick with two and utilize the budget better with a stronger presence. We then looked at the best images, tag lines and the audience to market to.
How many resources from the vendor's team worked with you, and what were their positions?
I worked with one account manager. This made it a pleasant experience as Taran got to know the company and really understood the goal and what we wanted to achieve. It would not have been the same experience if I was passed on to different colleagues each week.
Can you share any outcomes from the project that demonstrate progress or success?
We confirmed 5 new weddings from leads specifically gained from the target ad campaign. Total value being £44K.
How effective was the workflow between your team and theirs?
We met on a video call weekly/fortnightly depending on my own work schedule. I found this useful to understand the plan for the week ahead and what we wanted to achieve. It also gave us a chance to tweak the campaign e.g. we increased the spend as we approached and open day to gain more momentum in the lead up to an event.
What did you find most impressive or unique about this company?
I was impressed with the customer service skills and felt that my account manager generally cared about the business and making the campaign a success for us and not just for their business. They were very efficient and fast with communication and always kept me in the loop with the plan of action.
Are there any areas for improvement or something they could have done differently?
I was honestly very happy and impressed with the service I received from The Good Marketer. I would happily recommend them and would work with them again in the future.
the project
PPC Ads & Email Marketing for Indoor Plants Retailer
"We were impressed by how quickly they understood our business model."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the co founder of an e-commerce brand, selling houseplants and pots.
For what projects/services did your company hire The Good Marketer, and what were your goals?
We required our ads scaling through both google and social media, plus we wanted our email marketing automated.
How did you select this vendor and what were the deciding factors?
We researched a lot of agencies but found that we trusted and believed in Tom and his team. They are ambitious and they understood our business model, which was crucial in hiring them.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We required our google ad account and social media ads scaling form a small initial spend. We also required Klaviyo integration and automation for email marketing. The strategy was to increase the ad spend and improve the overall ROAS.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with two members of the team directly, Tom and Kat. We were also assisted by other members of the team but communication was through the two of them.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We saw a 66% increase in our revenue.
How effective was the workflow between your team and theirs?
We had bi weekly meetings and email communication in between. Very effective and efficient communication. They would always answer additional questions as and when required.
What did you find most impressive or unique about this company?
We were impressed by how quickly they understood our business model. That was the most impressive thing, which angled them to draw up a marketing strategy to support it.
Are there any areas for improvement or something they could have done differently?
Overall, we were really happy with their work.
the project
SMM Support for Healthcare Startup
"We were impressed with their commitment to learning about our business and target audiences."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-Founder of Digital Health Startup
For what projects/services did your company hire The Good Marketer?
We hired The Good Marketer for support in growing our audience through Facebook and Instagram Ads. The team also supported with material generation.
How did you select this vendor?
The good feedback from others who have received support from the Good Marketer and their expertise within our space. They came across as very knowledgeable.
Describe the scope of their work in detail.
The team took some time understanding our businness, our goals to come up with a social media ad plan broken up into our target audiences and keywords. The team then made the creatives and worked on ad optimisation to enable us to reach our goal.
What was the team composition?
We worked closely with our account manager, Hannah with some input from Tom.
Can you share any outcomes from the project that demonstrate progress or success?
We've seen a stark increase (60+%) in the number of app downloads and many of our customers engaged with the creatives. Overall we were super pleased with the growth.
How effective was the workflow between your team and theirs?
We had weekly/fortnightly meetings with our project manager. We regularly communicated over email. We also received a monthly report breaking down the ad, ad spend, metrics. It was a slick process
What did you find most impressive about this company?
We were impressed with their commitment to learning about our business and target audiences. They were super creative in the way in which they could capture our audience's attention. Overall, they can offer a full service for all the marketing needs.
Is there any area for improvement or anything that could have been done differently?
We do use slack as our main communication system so maybe some integration into slack for communication would have been beneficial
the project
Digital Marketing for Online Trading Educational Community
"They're a one-stop-shop for anything marking-related."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder of Cobravest, an online trading educational community.
For what projects/services did your company hire The Good Marketer, and what were your goals?
To get my parking plan set up and start promoting the business through ads.
How did you select this vendor and what were the deciding factors?
I searched online for competitors and TGM was the best in terms of value and competencies.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We started with setting out the goals and getting everything set up (FB, MailChimp, HotJar, etc). TGM then started working on some ad creatives and copies that they shared with me. Once these were approved, they set the ads live.
How many resources from the vendor's team worked with you, and what were their positions?
I have liaised with 3 people but I have heard there were at least another 2 working in the background.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The ads were very successful in generating traffic and leads. I have grown my email list by around 700 people.
How effective was the workflow between your team and theirs?
We had cat-up calls every 2 weeks and constant emails throughout the weeks. Very effective in my opinion.
What did you find most impressive or unique about this company?
They're a one-stop-shop for anything marking-related. From designing the creatives to recording videos, helping with marketing email writing, etc. I was really impressed by their ability to always be ready with a new idea when something wasn't quite working out.
Are there any areas for improvement or something they could have done differently?
Nothing to add.