Video Agency

Working with agencies, brands, start-ups and networks of all shapes and sizes, Good Brother has taken what are traditionally three separate entities (creative development, production, post-production) and combined them under one roof. Whether it’s a la carte or videos on a recurring basis, they produce branded and unbranded content to help you realize your goals.

Our clients include CitiBike, NBCUniversal, The Knot, Big Brothers Big Sisters, Panasonic, Michter’s Whiskeys, Oxygen Media, Bud Light, Dow Jones & Company, Slate, Schick, Strongbow, Mirrorball, Small Girls PR, Levo League, New Form Digital, ZogSports, Great Believer, Mount Sinai, Move This World.

 
$25,000+
 
Undisclosed
 
2 - 9
 Founded
2012
Show all +
Brooklyn, NY
headquarters
  • 68 Jay Street, Suite 515
    Brooklyn, NY 11201
    United States

Portfolio

Key clients: 

CitiBike, NBCUniversal, The Knot, Big Brothers Big Sisters, Panasonic, Michter’s Whiskeys, Oxygen Media, Bud Light, Dow Jones & Company, Slate, Schick, Strongbow, Mirrorball, Small Girls PR, Levo League, New Form Digital, ZogSports, Great Believer, Mount Sinai, Move This World.

Reviews

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Video Production for a Biotech Company

“Their level of artistry makes them stand out from the competition.”

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May - Dec. 2018
Project summary: 

Good Brother produced a long-form video and two short-form videos using a combination of live action and animation. They used sliding cameras and other high-quality technology to capture the video.

The Reviewer
 
5,001-10,000 Employees
 
Tarrytown, New York
Senior Manager, Biotech Company
 
Verified
The Review
Feedback summary: 

Good Brother successfully delivered videos that impressed key stakeholders and stood out among the market competition. They’re now used at meetings, for conferences, and across digital and social channels. A helpful team, Good Brother offered effective problem-solving and communication skills.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager for a biotech company. We make medicine for various diseases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Brother?

We needed to tell our story to reflect where we are now. Our videos talked about our mission, approach, accomplishments thus far, and end goals but they were outdated. We needed them to be refreshed, and we wanted an interesting new way to tell our story to set us apart from the competition.

SOLUTION

What was the scope of their involvement?

They did a longer form video, and we ended up with two shorter form videos. The longer form video had a combination of live action and animation, and the animation helped tell our story throughout the video. We do a lot here, from early research all the way to commercialization. Given that the length of the video was under five minutes, the animation helped to connect it all. 

They worked closely with me and with the animator to find a nice balance between explaining the science at a high-level and keeping the abstract general and not overly detailed. It was tricky, but they did a nice job of making that work. 

The short form videos, which were 30 seconds long, were both live-action films. They were two different versions with one being emotional and the other being more descriptive cuts of the longer form video.

Because of the regulatory environment, we had to be heavily involved in the development of the script. We also developed interview questions, so we got a combination of scripted videos and more natural videos as well. By mixing those and selecting the parts that worked the best, we ended up with a nice combination. It was helpful to have their perspective of what made sense for flow and making sure it was approachable for a general audience.

What is the team composition?

We worked with three people from their team. Their producer was our go-to person overall. One of the co-founders was our contact on the business side, and the other was our stylistic, video go-to person.

How did you come to work with Good Brother?

We researched online. I didn’t want one of our usual video vendors who does biotech/pharma all the time because I didn’t want to look like another biotech/pharmaceutical company. I loved Good Brother’s examples on their website.

What is the status of this engagement?

We worked with them from May–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re using both the long-form and short-form videos, and the pick-up has been great. The short-form, emotional one is on all the internal screens across all seven of our office locations, which is awesome. They’re already being used at meetings and conferences. It’s nice that we’ve seen an immediate pick-up of these videos, which is a huge success for me. Overall, in seeing the final product, the feedback we received was incredibly positive.

How did Good Brother perform from a project management standpoint?

Good Brother had never worked with anyone in health, medicine, or science before, so they brought a fresh perspective on how to pull together a story about how we work. In some ways, it was good that they didn’t have previous health or pharma experience because it helped me step out of that bubble and think about how to tell our story for a wider audience. It made sense and it drew people in, regardless of their background.

They were good at communicating updates with me and adjusting to feedback. In a couple of instances, we talked through feedback we’d received from senior management, and they helped figure out the best way to address it. For instance, during filming, when we received negative feedback from a senior person at the company about how a member of the crew communicated having to momentarily block the area, they heard my concerns and immediately made adjustments. They wanted to make sure they made a good impression. While there was a hiccup, they responded well to the problem, and I appreciated that. During editing and review, when a senior reviewer asked for imagery we hadn’t captured on video, they came up with other ways to incorporate it in.

What did you find most impressive about them?

Their level of artistry makes them stand out from the competition. The technology they brought with them was far better than the other film crews I’ve had onsite. The interviewees were impressed with their sliding cameras. Overall, they had high-quality technology that resulted in beautiful videos.

Are there any areas they could improve?

They could improve on communication about any timeline adjustments. If it’s going to take longer, or if they need more time, they need to flag that ahead of time. They improved at this during the project. Being realistic about timelines, adjusting as we go, and keeping an open flow of communication would help.

Do you have any advice for potential customers?

It’s helpful to have in-person meetings ahead of time and to talk through where you’re planning to film and the logistics around that, and make sure that their team fully communicates with everyone they are hiring. Everyone needs to be aligned on expectations and how the day will flow.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    I passed along their contact info to one of my co-workers who is going to hire them.

Video Production Partner for Distillery

"They’re excellent and I can’t imagine working the way we do with anyone else."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2014 - Ongoing
Project summary: 

Good Brother is a brand video production partner. Services include on-site filming and local talent scouting. A recent project ran one week with the team delivering the final video and additional shorter cuts.

The Reviewer
 
11-50 Employees
 
Louisville Metro Area
Director of Marketing, Distillery
 
Verified
The Review
Feedback summary: 

The videos are effective messaging tools for over 50 international markets. Good Brother is an upfront and communicative partner. They ensure timely deliveries and compliance with budget constraints. Customers can expect them to produce quality work with minimal oversight.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for a distillery and its parent company, which sells a variety of small brands in over 50 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Brother?

Initially, we hired Good Brother to help us beautify and modernize our digital assets and website. The partnership then pivoted to brand video production. Given our smaller budget, we needed one video that could communicate our brand values and production process to a variety of stakeholders. For example, we use videos in staff training and meetings with importers. The video needed to be engaging and enjoyable to watch.

SOLUTION

What was the scope of their involvement?

Recently, Good Brother flew down to Louisville and filmed a video at a large arts production facility. The video contained interviews with the master distiller, our company’s leadership, and other team members. We shot for a week and used different B-roll footage to make shorter cuts.

The team is our go-to video content partner because they keep raw footage and B-roll on file, which enables us to request new edits. Other recent deliverables include a set of educational videos for our facility tours.

What is the team composition?

We work with three people during shoots. They outsource local resources for lighting, grips, filming, etc.

How did you come to work with Good Brother?

The distillery hired Good Brother before I joined the company.

How much have you invested with them?

The total amount is hard to calculate given the length of the engagement. But we spent approximately $150,000 last year with the educational video project.

What is the status of this engagement?

We’ve partnered with Good Brother for at least five years and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Video content has been our primary tool to introduce the brand to new consumers and trade partners. We use the footage in every one of our international markets.

This particular video communicated a slew of tricky production points while making the brand feel upscale. Our team leveraged the final product in presentations and the website. We loved the footage so much we still use it today.

How did Good Brother perform from a project management standpoint?

Communication is clear and consistent—more so than on our side. For example, they’re honest whenever we make an unreasonable request. In those cases, Good Brother identifies and suggests alternative solutions that comply with our internal timelines.

What did you find most impressive about them?

Good Brother met our difficult change: create something that’s beautiful, engaging, and appealing for those familiar with our brand. The team nailed it because they intuitively understood our message and brought that to life. During production, the team has sourced local talent more successfully that we have for the shoots. Overall, they require minimal oversight and direction, which is critical to our relationship.

Are there any areas they could improve?

They’re excellent and I can’t imagine working the way we do with anyone else.

Do you have any advice for potential customers?

Customers should involve Good Brother and educate them on their brand. The team will have creative suggestions as a result. No matter our reaction to their ideas, we’ve never regretted getting their input. They know what they’re doing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’re not great on our end with turnarounds, but Good Brother always meets deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their work is consistently top notch.
  • 5.0 NPS
    Willing to refer

Video Production for Social/Emotional Learning Program

“…they were mindful of our needs and strove to improve the quality of the product.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - June 2018
Project summary: 

Good Brother developed about 50 five-minute videos that focus on helping students build core social-emotional competencies. These featured live-action footage, timed cutaway slides, and subtitles for key terms.

The Reviewer
 
11-50 Employees
 
New York City, New York
Bara Levitt
Program Director, Move This World
 
Verified
The Review
Feedback summary: 

Students and teachers alike received the videos warmly. Unlike previous green-screen methods, Good Brother filmed on location in a school to give the videos a more realistic feel. The team was invested in the project cause, taking the time to guide internal stakeholders throughout the process.

BACKGROUND

Introduce your business and what you do there.

Jennifer Money (Partnerships Director): Move This World is a social emotional learning program for pre-K to grade 12 students and educators. Our program is designed to help students develop core competencies around social-emotional learning, building their self-awareness, self-management, social awareness, relationship, and responsible decision-making skills. By targeting these competencies, we create a safe, supportive environment where everyone in the school community can thrive. As the Partnerships Director, I oversee marketing and business development opportunities, highlighting our partners’ stories.

Bara Levitt (Program Director): I’m the Program Director, so I manage our relationships with our customers in addition to maintaining our platform. Each day, teachers go onto our platform to access various resources that help cultivate social-emotional skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Brother?

JM: We primarily deliver our curriculum through short videos that open and close the school day, which teachers can access to help students build social-emotional skills. About once a year, we shoot new videos for the upcoming semesters. We reached out to Good Brother to produce this academic year’s set.

SOLUTION

What was the scope of their involvement?

BL: Good Brother produced 45–50 videos, each averaging about five minutes in length. We provided the actors and scripts, and they shot the videos on location at a school using a single-camera setup. The videos include a live-action portion with 2–6 actors per frame, subtitles for key phrases, and cutaway slides that prompt students to answer questions. Each slide is timed to give students a chance to respond.

What is the team composition?

BL: Jennifer worked with a number of crew members during production. Outside of the shoot, I oversaw the post-production editing process, working mostly with 2–3 of their teammates.

How did you come to work with Good Brother?

JM: We found them while researching local production houses in the New York City area. Good Brother was a local company and we learned that they had done some on-site filming for schools. After conversing with them, we felt that they were the best fit.

What is the status of this engagement?

JM: Their work lasted from May–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BL: The videos are live on our platform, and the response has been good. The videos are clear and feature strong sound quality.

JM: This was actually the first time that we’d filmed within a school; previously we’d used green screen. Teachers and students both liked that the videos were on location because it seemed more authentic.

How did Good Brother perform from a project management standpoint?

JM: Because no one on our team had a video production background, we weren’t completely knowledgeable about what goes into a shoot. Good Brother understood this and did their best to accommodate us. They explained what we needed to get a high-quality product, which was really helpful.

What did you find most impressive about them?

BL: It was such a positive experience because they really cared about what we were doing from the start. Not only were they willing to work with us and explain the process, but they were also connected to our mission. When it came time to finalize the videos, they were mindful of our needs and strove to improve the quality of the product.

Are there any areas they could improve?

JM: We faced some challenges during post-production because we didn’t have certain items prepared upfront. Fortunately, we were able to mediate this, and they were helpful throughout.

Do you have any advice for potential customers?

BL: When considering working with them, ask questions to see how they’d approach the project. You’ll gain better insights into what’s possible and whether or not they’d be the right fit. It’s also a great way to get a sense of their expertise. They’ve been producing videos for a long time and have worked with a variety of clients; you should take advantage of their wealth of knowledge.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They completed everything within the discussed timeframe.
  • 5.0 Cost
    Value / within estimates
    They worked with us to meet our budget.
  • 5.0 Quality
    Service & deliverables
    We were very satisfied with their service and deliverables.
  • 5.0 NPS
    Willing to refer
    They were a pleasure to work with.

Promo Shoot for Television Network

“Their willingness to work through changes and communicate are their strong suits.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Mar. 2018
Project summary: 

Good Brother organized and executed a television promo shoot. They selected the production crew and helped find a suitable filming location. Overall, they shot three promos for a single program.

The Reviewer
 
201-500 Employees
 
New York, New York
Project Manager, Television Network
 
Verified
The Review
Feedback summary: 

Good Brother consists of talented individuals that can manage and shoot footage under strict timelines. While the fluidity of their scheduling could be improved, they produced excellent material that meets broadcast industry standards. Executive-level engagement streamlined a flexible project scope.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for a television network. I work on on-air promos and marketing projects for the channel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Brother?

We hired them to produce a shoot for one of our upcoming shows.

SOLUTION

What was the scope of their involvement?

Our team came up with the shoot’s creative approach and then relied on Good Brother to put together a team and accomplish the production. This included building the set, getting the lighting right, and laying out the schedule for the day. They also helped source the crew and the location. The shoot was segmented to include three separate pieces of a marketing campaign. As a result, Good Brother had to essentially plan and execute three different productions for the same show.

What is the team composition?

We were in regular contact with four key people throughout the preproduction and planning stages. This included their producer, an assistant producer, and the two principals of the company. The production crew included around 20 people with all the grips, camera operators, lighting specialists, and production assistants.

How did you come to work with Good Brother?

Some of my colleagues worked with Good Brother previously, so we initially reached out to them and two other companies. After receiving their response to our RFP, we decided they’d be the best fit for the project.

How much have you invested with them?

We spent roughly between $100,000 and $150,000.

What is the status of this engagement?

We worked together from February–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have top-notch people on their team and the final product’s quality and visuals are up to professional broadcast standards.

How did Good Brother perform from a project management standpoint?

They were communicative and their producer was always available when we needed information. Good Brother’s principals were also accessible and would answer calls when necessary. The project scope shifted multiple times, but they were willing to address our changes and deliver a successful project.

What did you find most impressive about them?

Their hands-on approach and level of craftsmanship make them unique. They bring in capable people that can deliver a high-quality product.

Are there any areas they could improve?

They could improve the scheduling of the actual production day to ensure everything gets finished on time.

Do you have any advice for potential customers?

Provide as much creative and logistical information as possible and Good Brother will run with the project.

5.0
Overall Score Their willingness to work through changes and communicate are their strong suits.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re smart and cost-efficient.
  • 5.0 Quality
    Service & deliverables
    They did everything we asked and delivered useable footage.
  • 5.0 NPS
    Willing to refer
    We’d happily recommend them or work with them again.

Collateral Design for Youth-Focused Nonprofit

“What they created was great.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Apr. 2018
Project summary: 

Good Brother created an interactive design to accompany a presentation for an at-risk youth nonprofit. Their design employed high-quality photographic images.

The Reviewer
 
51-200 Employees
 
New York, New York
Administration, Youth-Focused Nonprofit
 
Verified
The Review
Feedback summary: 

Good Brother accommodated a short timeframe and produced the collateral needed to support the CEO’s report. Their work added high-quality visual imagery, making the report more impactful. They excelled in delivering cooperative and responsive communications and affordable pricing.

BACKGROUND

Introduce your business and what you do there.

We believe in one-to-one mentoring for at-risk youth. We make someone available for kids going through life in the city, helping them on a day-to-day basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Good Brother?

We needed help designing collateral for one of our bigger events. We wanted to see if we could create a video to accompany our CEO’s presentation.

SOLUTION

What was the scope of their involvement?

We had an idea when we approached them. Our biggest concern was whether the work could be executed given our budget, time constraints, and the specific scope of the work. The work Good Brother produced was an interactive demonstration. The focus was to ensure that we had pictures that spoke to the scope of the presentation. We provided those, and we were told whether they were sufficient in terms of resolution.

What is the team composition?

We interacted with a single person from Good Brother.

How did you come to work with Good Brother?

They were referred to us by an organization we’re working with closely. We chose Good Brother because of their price and their good relationship with that company.

How much have you invested with them?

The cost of the work was below $10,000.

What is the status of this engagement?

The work with Good Brother took place in April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Good Brother was able to meet our needs, which was impressive, considering all that we were asking.

How did Good Brother perform from a project management standpoint?

They were responsive and turned things over quickly.

What did you find most impressive about them?

I appreciated their response time and how willing they were to deliver on short notice. We needed to submit the presentation to our event venue within the hour. We still had changes to make, but they were able to make this work for us. This was very appreciated.

Do you have any advice for future clients of theirs?

As long as they are given clear and concise instructions, they will deliver whatever the client needs. They’re trustworthy and open to feedback and change requests. I have no complaints.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered right up to the last minute.
  • 5.0 Cost
    Value / within estimates
    We were happy with the price.
  • 5.0 Quality
    Service & deliverables
    What they created was great.
  • 4.0 NPS
    Willing to refer
    I would want to work with them at least one more time before referring them.