UX Agency

We are a UX and Digital Product Design Agency. 
Our experience in product design allows us to help companies to income through the improvement of their products. And, as a user experience agency, we know that dealing with customers in 2019 means dealing with human beings that rarely focus in one thing at a time. That means that when a customer arrives to your website, you have just a few seconds to show them where the thing is so they can buy the thing.

We adapt to companies teams we work with to deliver 100% customized solutions. 
Our services are:
- Product Research
- User Experience Design 
- Rapid prototyping 

 
$10,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2012
Show all +
Ciudad de Buenos Aires, Argentina
headquarters
  • El Salvador 5218
    Ciudad de Buenos Aires, B 1428
    Argentina

Portfolio

Key clients: 
NBA Heineken Vans Microsoft Galicias Movistar Essen Techint Tenaris
Branding the aesthetics of kitsch Image

Branding the aesthetics of kitsch

Coolkitsch is an e-commerce startup that commercializes all kind of kitsch objects. From old chinese match boxes to indian movie posters or old stamps form around the world, the company offers an extensive catalog where you will find a unique story behind each object.

The company came to us asking for a brand that reflected the eclectic but minimalistic spirit of the kitsch universe to translate into their onilne and

offline communication.
3D printing app for VANS Image

3D printing app for VANS

Founded in 1966 VANS is an American manufacturer of skateboarding shoes and related apparel. The company also sponsors surf, snowboarding, BMX, and motocross teams.

We were in charge of the UX and app design to let clients choose, customize and print 3D objects during multiple Vans events.

Helping farmers manage climate risk Image

Helping farmers manage climate risk

S4 is a tech-startup in the AgroTech industry founded in 2015, with the aim of helping farmers to maximize their earnings and reduce risks in an industry where the inclemency of the weather has been historically constant.

We were chosen to improve the UX on S4 IndexPro, a sub-product that brings a climate risk coverage platform for knowledgeable users who want to explore hedging possibilities with different levels of

risk.
A tasty user experience Image

A tasty user experience

Created in 2014, All Saints Coffee Roasters is a specialty coffee shop and bar where you can try varieties of the highest quality coffees from all around the world. They create and customize roasting profiles for each particular brewing method to offer the best user experience in their stores.

We are pleased to say that we helped them improve their online user experience and so increase sales and recognition. At the

same time we worked in a variety of communications to improve their branding and positioning.
S4 GO Image

S4 GO

S4 is a tech-startup in the AgroTech industry founded in 2015 with the aim of helping farmers to maximize their earnings and reduce risks in an industry where the inclemency of the weather been a constant historically.

We where hired to analyze and rethink the user experience on their current digital product GO, and redesign the way customers engage with their web-app.

UX redesign to predict profit Image

UX redesign to predict profit

S4 is a tech-startup in the AgroTech industry founded in 2015, with the aim of helping farmers to maximize their earnings and reduce risks in an industry where the inclemency of the weather has been historically constant.

We were hired to analyze and rethink the user experience on their current digital product S4GO, and redesign the way customers engage with their web-app.

Donate and live amazing experiences  Image

Donate and live amazing experiences

Born in 2019, Remates Mágicos is a startup that let people win the chance to live unforgettable experiences with celebrities by donating money to different non-profit organizations. Our job was to design the UX from scratch to let a wide range of users interact easily. A very unique idea with the potential to change many lives.

We were responsible for the app flow, LowFi prototyping, UI kit, mobile app design and digital

branding too.
Betting to a new target Image

Betting to a new target

EnJuego is an online sports betting and casino brand. The company targets young and dynamic people who consume content in a different way than the average casino visitor.

With the purpose of launching the brand, the company put us in charge of branding and the creation of guidelines to carry out digital and street advertising.

An app for shopping lovers Image

An app for shopping lovers

Plored is a fashionable web and mobile platform that allows users to upload their best looks, tag the brands that made each item of the outfit and get discounts for purchases for each like received.

The company asked us to design their web platform from scratch. We were in charge of prototyping and developing the complete user-flow for a digital product with completely unique functions. Both the design and the

development were made iteratively and contemplating a responsive design that covered the wide spectrum of available devices.
Small shops go digital Image

Small shops go digital

Buscatón is a regional browser and allows users to find every store in the area. Shop owners are provided with a user-friendly web-app which allows them to update their catalogs, prices, pictures and special offers.

The company was born out of the need of online visibility of small businesses such as bakeries, drugstores or grocery stores. With this issue in mind the company put us in charge of brand design and user

experience.
Partnering for a better UX Image

Partnering for a better UX

Wildar Gaming specializes in both online and land-based gaming and offers a wide range of solutions to emerging markets in South America.

We have partnered with Wildar to help them improve the UX on their desktop and mobile web apps to offer a smooth experience to their users.

Helping farmers to get insurance on time Image

Helping farmers to get insurance on time

S4 is a tech-startup in the AgroTech industry founded in 2015, with the aim of helping farmers to maximize their earnings and reduce risks in an industry where the inclemency of the weather has been historically constant.

We were hired to improve the UX and re-design the desktop and mobile websites in order to make it more user-friendly and improve retention.

Boostribe Rebrand Image

Boostribe Rebrand

Boostribe is an intense week-long experience in which students, graduates and entrepreneurs from all over the country visit more than 15 emblematic companies of the city of Buenos Aires and meet their protagonists. At the end of the experience, the participants become part of a diverse and collaborative community. Their goal is to provide their customers with the context that encourages their initiatives and encourages them to

find their goals and give them the containment that we all need when leaving our comfort zone to grow as people and professionals.

The brand had three main problems that we as an Agency has to solve: They didn't have a unique visual style, they needed to outsource their communication efficiently and, lastly, because of their constant growing and relationship with big brands as Google or Facebook, they had to be perceived as a professional and trustable brand.  

We created the visual guidelines for the rebrand, standardizing their communication and fixing problems in the production of their visual assets.
Finally, we give the brand the spirit for which they were always perceived by their clients: young, dynamic and professional.  

Smart contracts redesigned Image

Smart contracts redesigned

Signatura is the world’s first contract signing platform based on blockchain. A web-app that allows companies to save time and money by using smart contracts to digitally sign and certify documents in blockchain, with absolutely zero risks.

Founded in 2016, the company has rapidly grown and in just 2 years the need of a solid brand identity has become the obvious step to position the brand as a reliable choice for b2b

smart contracts. We were asked to rebrand the company's visual identity so they could easily translate their value and increase sales.

Reviews

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Brand Design for Stained Glass

"We liked their approach and the way they explained everything related to the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2019
Project summary: 

A stained glass company hired Gonni Agency to create its brand identity for its app, website, social networks, and brochures. They defined brand identities such as the logo and focused on UX.

The Reviewer
 
1-10 Employees
 
Buenos Aires, Argentina
Diego Rinaldi
Co-Founder & Partner, Buscaton
 
Verified
The Review
Feedback summary: 

Gonni Agency's approach to defining the stained glass company's brand identity impressed. They explained everything throughout the process despite the short timeline, a testament to their impressive communication skills.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Buscatón is a digital stained glass window for small businesses. I am a cofounder of the company and I am in charge of different tasks related to the growth of the platform.

OPPORTUNITY / CHALLENGE

For what projects / services did your company hire Gonni Agency?

We needed to create a brand identity to convey trust.

What were your goals for this project?

Have a simple brand identity, both for the app, website, social networks and brochures.

SOLUTION

How did you select this vendor?

Through networking. A strategic business partner is recommended to us.

Describe the scope of their work in detail.

Define the brand identity in just one month and then apply it to the website and mobile. The logo and visual elements were designed in a very short time and then we focused 100% on UX. It was very brief.

What was the team composition?

The team that was always in sight was made up of 1 Senior Visual Designer, 1 Junior Visual Designer and 1 Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We liked the approach and the way they explained everything related to the project.

How effective was the workflow between your team and theirs?

Highly effective. There was constant communication.

What did you find most impressive about this company?

The demonstrated ability and capacity to solve the challenge that we pose. Gonni's team had only 30 days to resolve the identity and they did it more than satisfactorily.

Are there any areas for improvement?

None in particular. They are excellent professionals, with a lot of capacity and creativity. They quickly understand the requirements and challenges posed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Visual Identity Redesign for FinTech Developer

"They proposed a roadmap and they fulfilled it perfectly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
undefined undefined - undefined undefined
Project summary: 

After conducting an analysis, Gonni Agency redesigned an institutional website. They provided a new brand identity, mockups, and details of everything.

The Reviewer
 
51-200 Employees
 
Buenos Aires, Argentina
Jordana Dayan
Chief Project Officer, BKR
 
Verified
The Review
Feedback summary: 

Gonni Agency is preparing for launch with the client. The team had a smooth workflow that was effective. The client is satisfied with their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are BKR, a company that develops financial technology, we generate digital tools that improve the quality of life of people when managing their money. I am Chief Project Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni to redesign our institutional website. We were about to launch in 6 months a big change in our app and we needed to improve the experience of the site because it is the first touchpoint for many users. The UX redesign was done in conjunction with the redesign of the visual identity of our brand in order to differentiate ourselves from our competitors.

What were your goals for this project?

Regarding rebrand, the main thing was to differentiate ourselves from one or two of the competitors that are already well positioned in the market. For this we needed to achieve a very strong and clear graph.

SOLUTION

How did you select this vendor?

It was recommended to us by someone from our inhouse design team.

Describe the project in detail.

First, the Gonni team made a diagnosis of the current state of our brand identity, rating each of the things that make it up. They also showed us examples of other brand identities so that we could understand which were good examples and how those brandings adapt to different media. The team then took 1-2 months to work internally without meetings.

Once that stage ended, they did a pitch for our entire team where there was a presentation of the new brand identity and its justification point by point, with mockups, and details of everything, from the logo to billboards or communication on networks. Then 2 or 3 interactions were made to adjust colors and details at the request of management, but the original visual identity proposal was kept almost 100%. In closing, it was applied to the entire site design that was running in parallel. There were two parallel processes but very ordered the truth.

What was the team composition?

There was a Project Manager who was also coordinating the UX project, 1 Branding Senior Designer and 1 junior branding designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Today we are in the process of launching adapting the new branding and thinking about a new stage of work with Gonni that will include the redesign of our mobile app on iOS and Android.

How effective was the workflow between your team and theirs?

We had a smooth workflow.

What did you find most impressive about this company?

They proposed a roadmap and they fulfilled it perfectly.

Are there any areas for improvement?

We are satisfied with your work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding System & Mobile App UX Design for Nonprofit

"They have a strong understanding of branding and UX."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Sept. 2019
Project summary: 

Gonni Agency completed digital branding and UX services for a nonprofit. They created a brand system that took advantage of digital support benefits and designed the UX for a donation app.

The Reviewer
 
1-10 Employees
 
Buenos Aires, Argentina
Joaquin Alvarez Vitale
CEO, Remates Mágicos
 
Verified
The Review
Feedback summary: 

Gonni Agency satisfied the client's expectations and completed the project on time. Completing the project roadmap perfectly, the team was in constant communication and had check-in meetings frequently. They had excellent time management skills which allowed development to progress effectively. This review was originally 5 stars overall. It was updated by the client on June 15, 2020.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the commercial director of Remates Mágicos, we started this idea last year, which is why we are still in the process of restructuring our team. Remates gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. It is a simple idea that has real potential in LATAM, even moreso within the current context of Covid-19 and the people that need help.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for digital branding and UX. We needed the whole package.

What were your goals for this project?

We wanted to create a solid and credible brand identity so that we convey trustworthiness, because the startup was going to be an intermediary between private companies, NGOs, and B2C users that would be donating money.

It was very important to communicate that we are serious and transparent. In a project like this trust is key, as well as brand image, particularly in the early stages when the brand is still not well-known.

SOLUTION

How did you select this vendor?

We found out about them through a partner company that had worked with GONNI in the past.

Describe the scope of their work in detail.

We needed a brand system that took advantage of digital support benefits, allowing us to articulate a solid brand identity throughout a variety of everyday communications.

What was the team composition?

Throughout the entirety of the project, there was a Project Manager, UX Designer, Brand Designer, and I believe a few Junior Designers that participated to a lesser extent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with GONNI, since not only did they complete the project well and on time, but also because the outcome was exactly what we had in mind.

How effective was the workflow between your team and theirs?

There was constant communication and check-in meetings every 15 days, as they completed the project roadmap perfectly.

What did you find most impressive about this company?

They have a strong understanding of branding and UX. You can tell that they are used to completing digital projects. On the other hand, their time management was excellent, allowing us to continue development without going off track from our original roadmap.

Are there any areas for improvement?

Non

Updated Review

This review was updated by the Agustín Villalba Orúe (CEO) on June 15, 2020. The original star ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. New content is below:

BACKGROUND

Please describe your company and your position there.

Founded in 2019, Remates Mágicos is a startup that gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. The job was to design our UX from scratch in order to enable a wide variety of users to easily interact with the organization.

A very unique idea with the potential to change many lives. I am the founder of the organization and I manage its partnerships with different NGOs and companies that participate on our platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for the app flow, LowFi prototyping, UX and UI guidelines, mobile app design, and digital branding.

What were your goals for this project?

The job was to design our native IOS/Android UX app from scratch in order to allow a wide range of users to easily interact with us, by donating money and participating in awards.

SOLUTION

How did you select this vendor?

We saw that they were very skilled in UX and UI.

Describe the project in detail.

Design a native IOS and Android app from scratch that would be easy to use for a large variety of users of all ages.

What was the team composition?

There were three designers and a project manager that participated in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a good feeling about the agency from the beginning and we are happy that we trusted them with all of our user experience and branding. GONNI not only delivered on time, but they also delivered top-notch quality just like we expected them to.

How effective was the workflow between your team and theirs?

It was actually really great. There was a check-in meeting every 15 days and continuous communication from beginning to end.

What did you find most impressive about this company?

We understood that we could trust both their UX and branding skills, they even incorporated motion graphics into the branding to show potential investors the idea from the beginning. This was vital to generating trust in our idea even from very early stages when we didn't even have an MVP ready.

Are there any areas for improvement?

...

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI for Local Business Database

"The look and feel is exactly what we were looking for, and we always felt that the GONNI team was part of our company."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Sept. 2018
Project summary: 

Gonni Agency conducted competitor analysis for a local business database. They identified areas for improvement in the client's UX/UI, undertook market research, and discovered avenues for future monetization.

The Reviewer
 
1-10 Employees
 
Argentina
Gustavo Dominguez
Strategy Director & Co-Founder, Buscaton
 
Verified
The Review
Feedback summary: 

Gonni Agency exceeded the client's expectations in meeting their deliverables. They validated the client's current courses of action and product roadmap. They also succeeded in identifying which projects to prioritize. They understood the client's needs and integrated well with their internal team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder and Head of Strategic Decisions. Mostly in relation to growing our customer base. Buscatón, was born out of the need for online visibility of small businesses such as bakeries, drugstores, or grocery stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni to survey what the competition was doing, and understand what information was important. It was also important to understand what information and what market niche was useful to end users at a regional level.

What were your goals for this project?

To have a website that is easy to use for small business owners.

SOLUTION

How did you select this vendor?

Through networking.

Describe the project in detail.

Launch an MVP version in which users could search and find businesses in their neighborhood, test what the users wanted, test to see if the business owners used the platform, and to discover possible features and situations which would allow for future monetization and amplification of our database.

What was the team composition?

The team was made of 1 Project Manager, a few Designers, and 1 Front-End Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can’t share any numbers, but we did see results that showed that the site was very easy to manage for the small business owners.

How effective was the workflow between your team and theirs?

We had weekly deliverables that showed project advancement and validated that Gonni were in line with the development team's roadmap, when projects were delivered, and the features that were prioritized.

What did you find most impressive about this company?

They truly met our expectations. The look and feel is exactly what we were looking for and we always felt that the GONNI team was part of our company, because they understood our users’ issues and solved every problem with an iterative approach.

Are there any areas for improvement?

They are not cheap when compared to other agencies, but their work is very high-quality, and completed in a timely manner. We would choose them again.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Services for Vintage E-Commerce Shop

"The team understood what we needed and they worked closely with us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - June 2019
Project summary: 

Gonni Agency offered a variety of branding services, including helping design a logo, packaging, and elements of a website.

The Reviewer
 
1-10 Employees
 
Madrid, Spain
Antonio Seward
Founder, Coolkitsch
 
Not verified
The Review
Feedback summary: 

The client is exceptionally satisfied with the results of the partnership. The team collaborated well with the stakeholders, offering consistent communication. They're a detail-oriented team that's invested in understanding internal goals.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Coolkitsch is an e-commerce startup that offers an assortment of products inspired by Vintage Kitsch iconographies. From old chinese match boxes to indian movie posters and old stamps from around the world, this company has an extensive catalog where you will find a unique story behind every object.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We asked Gonni for a brand design that reflected the eclectic yet minimalistic spirit of its Wordly and kitsch universe so that it could be conveyed through both online and offline communications.

What were your goals for this project?

We needed branding that reflected the mixtures found within the world of CoolKitsch, and at the same time could be used as a guide for solid and consistent communications for the long term.

SOLUTION

How did you select this vendor?

Recommendation

Describe the scope of their work in detail.

We needed to design a brand identity including logo and graphic codes with applications in packaging and the website, taking into account the focus, which was the story behind each object or communication. In this case, the branding complemented this focus.

What was the team composition?

The team consisted of a project manager, and two designers (one senior and one junior) — they were the team members that were present throughout the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are definitely satisfied with the result. The team understood what we needed and they worked closely with us, which was crucial for the correct development of the project.

How effective was the workflow between your team and theirs?

The project took two months, with meetings at the beginning to provide an understanding of the company and our long-term business model. Then we spent a month working together on branding with an in-person presentation, and finally a month of weekly meetings to fine-tune the branding.

What did you find most impressive about this company?

Gonni worked closely with us throughout the entire project. The presentation explored each brand element in detail, there was even a branding video that was made, precisely capturing the mood of the brand.

Are there any areas for improvement?

Not really. We were truly satisfied with their capacity to understand our vision and translate it graphically. It took a lot of interaction but we were very satisfied with the end result and there was true value in their work

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We were in different countries but it worked fine
  • 4.5 Cost
    Value / within estimates
    Very good.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already

Online Shop Redesign for Kitchen Products Company

"We needed to do a complete redesign of our website."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Apr. 2020
Project summary: 

Gonni Agency redesigned a website for a kitchen products company. Their team redesigned multiple pages. 

The Reviewer
 
201-500 Employees
 
Argentina
Marcos Aguirre
Chief Digital Officer, Essen
 
Verified
The Review
Feedback summary: 

Gonni Agency has provided solid work. They have managed the project in-person. Their work is visually appealing. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Essen is an Argentine company that has been making high-quality kitchen products since 1980. We are the largest melted-aluminum pan company in the world. We are market leaders in Argentina and we export throughout the world in both a B2B and B2C capacity. I am the current Chief Digital Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We hired Gonni because we needed to do a complete redesign of our website, to include, for the first time in our business model, the ability to purchase our products online.

What were your goals for this project?

Our company has a business model based on a reselling system, with entrepreneurs representing 90% of our sales. The old site did not include online sales as to not interfere with in-person sales. In the past few years however, the buying habits of our users have changed a lot, which is why we felt the need to completely redesign the website, including the digital experience, and taking our user experience to the level of brands such as Google, Apple, Uber, or Spotify. Our products are big-ticket items, and they need to be presented in an incredible way.

SOLUTION

How did you select this vendor?

Gonni was recommended to us.

Describe the project in detail.

The first stage of the project included redesigning the home page, catalog, and the informational pages of our products — this was the part that concerned us the most. We spend 3 months working on it. Currently, we are ready to move on to the second stage, to unify the checkout, the end user, and our sales team.

What was the team composition?

From the Gonni team, 1 Project Manager, 1 Senior Designer, and 1 Junior designer participated in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet, because we are currently in the implementation stage.

How effective was the workflow between your team and theirs?

At first there were in-person meetings, then online check-in meetings.

What did you find most impressive about this company?

While UX is the focus of the agency, we ended up choosing Gonni for their visual appeal, in comparison with other software factories, this is what set them apart.

Are there any areas for improvement?

-

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Materials & Strategy for Athletic Medical Startup

"They understood the tone of the brand and that the guidelines had to be simple."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - May 2019
Project summary: 

Gonni Agency refreshed a medical center's branding materials. They focused on refining communication on social, course presentations, and set guidelines about how brand elements were presented.

The Reviewer
 
1-10 Employees
 
Buenos Aires, Argentina
Martin Pazzaglia
Founder, KiPoint
 
Verified
The Review
Feedback summary: 

Gonni Agency improved communications, laying out an organized structure for content production. They had a strong grasp of the brand image and simplified the design to be more polished.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ki Point is a medical center for high performance athletes influenced by Chinese medicine that offers tapping, recuperation, massages, acupuncture, and lymphatic massages to alleviate certain conditions.

Currently, we are expanding our team with the addition of health professionals. I am the director, responsible for managing priorities and the different sales channels for our services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonny needed to improve the startup's image, the communication on the website, social networks, and seminars. I started the company by myself three years ago, and now we are expanding both our team and our business model. Originally we only offered in-person consultations, and now we are varying our business model with webinars, apps for athletes, book series, etc.

What were your goals for this project?

Change the brand's image to improve communication and visibility. Visually, we wanted something harmonious to convey health, equilibrium, and professionalism, yet strong at the same time, to reinforce our athletic side.

SOLUTION

How did you select this vendor?

It was a recommendation from a friend.

Describe the scope of their work in detail.

Review all material that were being used in communications via social media and course presentations, organize and arrange how brand elements (such as photography and fonts) should be presented, keeping in mind the growing nature of our business model so that these elements can continue work in the future.

What was the team composition?

I believe that there was a project manager and two designers on the job. Or at least they were the ones mentioned in the project presentation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There is no quantitative measurement, but qualitatively there was a large improvement. Though I don't have exact numbers, there was a definite improvement in communications, and a structure was laid out to produce content in an organized way.

Before it was a mess, it didn't look very good, and it was difficult to delegate pieces of content to be created, both in printed and digital mediums.

How effective was the workflow between your team and theirs?

It was good, with weekly or bi-weekly meetings.

What did you find most impressive about this company?

They understood the tone of the brand and that the guidelines had to be simple while encompassing a large variety of aspects. They also simplified the design with an attractive and professional visual imprint.

Are there any areas for improvement?

No.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX & Branding for Fashion Industry Startup

"Their understanding of the relationship between visual design and UX quality was impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Aug. 2012
Project summary: 

Gonni Agency provided UX/UI design and development services for the client's web platform. The goal was to create an MVP. 

The Reviewer
 
1-10 Employees
 
Houston, Texas
Ignacio Lopez
CEO, Plored LLC
 
Not verified
The Review
Feedback summary: 

Gonni Agency developed a viable platform that was of good quality, especially considering the time constraints. The team's project management was good and communication was fluid. Customers can expect a dedicated team with attention to detail. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Plored is a web and mobile fashion platform that allows users to upload their best looks, tag the brands that made each item of the outfit, and get discounts for purchases and each like received.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

We asked Gonni to design the web platform from scratch. They were put in charge of prototyping and developing the complete user-flow for a digital product with completely unique functions. Both the design and the development were done continually, focused on a responsive design that would be compatible with the wide spectrum of available devices.

What were your goals for this project?

Redesign the entire UX for both desktop and mobile interfaces. Put in place basic branding elements.

SOLUTION

How did you select this vendor?

A friend that works as a UX director in a software company recommended that I speak with Gonni.

Describe the project in detail.

Design a desktop and mobile MVP from scratch that would enable us to validate the business model, find investors, and test with early adopte

What was the team composition?

There was one project manager throughout the entire project, two front end developers, and between two and three designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Honestly, there were no measurable outcomes because there was nothing to compare it to, this was the first MVP. But I can say that they did a very good job in the timeframe that we had, especially since the platform had a business model that was not common for this time (2012) and the layouts and interactions had to take into account new user functionalities.

How effective was the workflow between your team and theirs?

It was very fluid, we had meetings every 15 days, both in-person and online, in which the Gonni team presented their progress at a wireframe level. This allowed us to incorporate certain functionalities that we hadn't even thought about before beginning the project. The job they did was key, since they helped us to define the scope of the MVP. We were very satisfied with their work.

What did you find most impressive about this company?

Their understanding of the relationship between visual design and UX quality was impressive. They are things that 90% of the time, at a visual and branding level, software factories don't have. Gonni Agency is a team with incredible energy. They designed all of our website's User Experience, completely from scratch, and with great attention to detail.

Are there any areas for improvement?

None

5.0
Overall Score Excellent Company
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always on time
  • 5.0 Cost
    Value / within estimates
    Fair prices
  • 5.0 Quality
    Service & deliverables
    Incredible team with a great experience in Branding and UIX design
  • 5.0 NPS
    Willing to refer
    For sure. I already did it

Branding & Sales Materials for Blockchain Company

“They produced strong creative work that exceeded our expectations while remaining cost-effective.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - June 2018
Project summary: 

Gonni Agency supported a rebranding effort, creating customer-friendly branding assets to make blockchain technology more accessible. They also designed a logo and a proposal document for prospective clients.

The Reviewer
 
1-10 Employees
 
Argentina
Borja Martel
Business Development Manager, Signatura Co.
 
Verified
The Review
Feedback summary: 

Audiences responded well to the new brand identity, doubling the number of Facebook followers and increasing the social engagement rate. Despite a pressing schedule, Gonni Agency managed to outpace the timeline without sacrificing quality. Customers can expect a seamless boutique experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a business development manager at Signatura Co. We’re a blockchain company specializing in document transfers and digital signatures. Our clientele includes several important clients in Argentina such as the Central Bank, large petrol groups, and retailers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gonni Agency?

It can be difficult to explain complex technology to a new market that doesn’t understand our field. As a result, we approached Gonni Agency to create rebranding and marketing materials.

SOLUTION

What was the scope of their involvement?

They led us through a rebranding process, generating branding, storytelling, and sales collateral. This involved designing a proposal PDF to pitch to prospective clients, creating a new logo, and selecting our typography. They also supported us with marketing materials for social media use.

What is the team composition?

I worked with their two co-founders.

How did you come to work with Gonni Agency?

I was looking for boutique agencies and liked Gonni Agency’s style. They presented a solid proposal, sounded convincing, and had good feedback from past clients. We felt comfortable with them and decided to give them a shot.

What is the status of this engagement?

Their work lasted from May–June 2018. Initially, they gave us a two-month timeline. But, since we were in a hurry, they buckled down and delivered an amazing end product within a month and a half.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since implementing our new branding materials, our social interaction has substantially increased. On Facebook alone, we doubled our number of followers and generated more user engagement. Customers are more comfortable with our new identity.

How did Gonni Agency perform from a project management standpoint?

The project was a huge success because they presented a timeline for all of their tasks and stuck to it. It was a smooth process compared to other agencies we’ve worked with; if Gonni Agency said they were going to do something, they would do it by the established deadline.

What did you find most impressive about them?

They produced strong creative work that exceeded our expectations while remaining cost-effective. We’ve paid far more to other vendors for comparable work, but Gonni Agency complied to our needs and had a better design framework.

Are there any areas they could improve?

At times, they would ask for a lot of basic information that they could easily find themselves. We often couldn’t get them the materials because we didn’t have the time, so they would research the information and move forward. I would appreciate it if they were more proactive on this front.

5.0
Overall Score Everything was aligned throughout the engagement, from the process and deliverables to the schedule and price.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Because we were pressed for time, they actually completed the project before the final deadline while maintaining the quality.
  • 5.0 Cost
    Value / within estimates
    We’ve paid more for worse. Gonni Agency gave us a superior product at more cost-friendly prices.
  • 5.0 Quality
    Service & deliverables
    They stuck to their word and were compliant with every deadline.
  • 5.0 NPS
    Willing to refer
    They had a talented, creative team and a smooth process. We had no problems working with them.

Branding for Talent Acquisition Company

“If they committed to a completion date, I could expect to receive the delivery as promised.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - Sept. 2018
Project summary: 

Through a series of interviews and comprehensive market research, Gonni Agency led a rebranding initiative that reimagined a company’s identity to better align with its vision and reach its target market.

The Reviewer
 
1-10 Employees
 
Buenos Aires, Argentina
Francisco Pérez
Founder, Boostribe
 
Verified
The Review
Feedback summary: 

Gonni Agency established a cohesive brand baseline that supports multiple communication channels. Their work elicited praise from both customers and partners, who appreciate the professional look. With an emphasis on the importance of understanding and consistency, they managed a seamless project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Bootstribe, an intense week-long experience in which students, graduates, and entrepreneurs from all over the country visit more than 15 emblematic companies of the city of Buenos Aires and meet their protagonists. At the end of the experience, the participants become part of a diverse and collaborative community. Their goal is to provide their customers with the context that encourages their initiatives and encourages them to find their goals and give them the containment that we all need when leaving our comfort zone to grow as people and professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gonni Agency?

We weren’t happy with our brand; it was too serious and largely unoriginal. We wanted to be recognizable without posting our logo in a ton of advertisements. Ultimately, we needed a firm to help us find our voice and develop an image that reflected our style, culture, internal voice, and any other business elements that make us unique.

SOLUTION

What was the scope of their involvement?

Gonni Agency interviewed the senior staff of the company (co-founders, partners, and myself), conducting research and asking questions to conceptualize our objectives. They also spoke with some of our clients to determine what parts of our service they found were unique and interesting. We gave them access to our Facebook group, and they also talked to users that showed interest in the experience that we provide. With all of this information, they started working on a large presentation that detailed their findings and conclusions.

What is the team composition?

I only spoke with Rodrigo (Director, Gonni Agency) and Ignacio (Co-Founder and Creative Director, Gonni Agency), but I know they work with a larger team on their end.

How did you come to work with Gonni Agency?

We met their team at an event in Buenos Aires, then ran into them a few other times through different networks. Eventually, we started a conversation. Gonni Agency described the services that they offer. I detailed some branding aspects of my company, and they provided feedback. As the interactions became more fluid, I began to see their talent, creative eye, and work ethic, so I decided to partner with them.

What is the status of this engagement?

We started working together around March 2018, and the process took nearly three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Gonni Agency’s help, we were able to delegate all of our communication needs without sacrificing quality. Their assistance was extremely valuable, establishing a level of consistency throughout our brand. Since implementing the changes, we’ve received a lot of positive comments and reviews from our customers and our partners. Now, we’re perceived as a more serious company.

How did Gonni Agency perform from a project management standpoint?

Managing my expectations was challenging. That being said, they never missed a deadline, and there wasn’t a single delay throughout the engagement. If they committed to a completion date, I could expect to receive the delivery as promised.

What did you find most impressive about them?

Their process allows them to develop a well-rounded understanding of the company they’re working with. They researched our target customers and the work environment, picking up on details that even I didn’t see.

Are there any areas they could improve?

I’m happy with their service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on point with each deadline.
  • 5.0 Cost
    Value / within estimates
    Relative to the Argentinian market, the cost was fair, but the quality was much better.
  • 5.0 Quality
    Service & deliverables
    They provided exactly what I needed, even though I didn’t really know what that was when we started the project.
  • 5.0 NPS
    Willing to refer
    I really enjoyed working with them.