GONNI

Please describe your company and your position there.

Coolkitsch is an e-commerce startup that offers an assortment of products inspired by Vintage Kitsch iconographies. From old chinese match boxes to indian movie posters and old stamps from around the world, this company has an extensive catalog where you will find a unique story behind every object.

For what projects/services did your company hire Gonni Agency?

We asked Gonni for a brand design that reflected the eclectic yet minimalistic spirit of its Wordly and kitsch universe so that it could be conveyed through both online and offline communications.

What were your goals for this project?

We needed branding that reflected the mixtures found within the world of CoolKitsch, and at the same time could be used as a guide for solid and consistent communications for the long term.

How did you select this vendor?

Recommendation

Describe the scope of their work in detail.

We needed to design a brand identity including logo and graphic codes with applications in packaging and the website, taking into account the focus, which was the story behind each object or communication. In this case, the branding complemented this focus.

What was the team composition?

The team consisted of a project manager, and two designers (one senior and one junior) — they were the team members that were present throughout the whole project.

Can you share any outcomes from the project that demonstrate progress or success?

We are definitely satisfied with the result. The team understood what we needed and they worked closely with us, which was crucial for the correct development of the project.

How effective was the workflow between your team and theirs?

The project took two months, with meetings at the beginning to provide an understanding of the company and our long-term business model. Then we spent a month working together on branding with an in-person presentation, and finally a month of weekly meetings to fine-tune the branding.

What did you find most impressive about this company?

Gonni worked closely with us throughout the entire project. The presentation explored each brand element in detail, there was even a branding video that was made, precisely capturing the mood of the brand.

Are there any areas for improvement?

Not really. We were truly satisfied with their capacity to understand our vision and translate it graphically. It took a lot of interaction but we were very satisfied with the end result and there was true value in their work

Please describe your company and your position there.

Plored is a web and mobile fashion platform that allows users to upload their best looks, tag the brands that made each item of the outfit, and get discounts for purchases and each like received.

For what projects/services did your company hire Gonni Agency?

We asked Gonni to design the web platform from scratch. They were put in charge of prototyping and developing the complete user-flow for a digital product with completely unique functions. Both the design and the development were done continually, focused on a responsive design that would be compatible with the wide spectrum of available devices.

What were your goals for this project?

Redesign the entire UX for both desktop and mobile interfaces. Put in place basic branding elements.

How did you select this vendor?

A friend that works as a UX director in a software company recommended that I speak with Gonni.

Describe the project in detail.

Design a desktop and mobile MVP from scratch that would enable us to validate the business model, find investors, and test with early adopte

What was the team composition?

There was one project manager throughout the entire project, two front end developers, and between two and three designers.

Can you share any outcomes from the project that demonstrate progress or success?

Honestly, there were no measurable outcomes because there was nothing to compare it to, this was the first MVP. But I can say that they did a very good job in the timeframe that we had, especially since the platform had a business model that was not common for this time (2012) and the layouts and interactions had to take into account new user functionalities.

How effective was the workflow between your team and theirs?

It was very fluid, we had meetings every 15 days, both in-person and online, in which the Gonni team presented their progress at a wireframe level. This allowed us to incorporate certain functionalities that we hadn't even thought about before beginning the project. The job they did was key, since they helped us to define the scope of the MVP. We were very satisfied with their work.

What did you find most impressive about this company?

Their understanding of the relationship between visual design and UX quality was impressive. They are things that 90% of the time, at a visual and branding level, software factories don't have. Gonni Agency is a team with incredible energy. They designed all of our website's User Experience, completely from scratch, and with great attention to detail.

Are there any areas for improvement?

None

Introduce your business and what you do there.

I’m a business development manager at Signatura Co. We’re a blockchain company specializing in document transfers and digital signatures. Our clientele includes several important clients in Argentina such as the Central Bank, large petrol groups, and retailers.

What challenge were you trying to address with Gonni Agency?

It can be difficult to explain complex technology to a new market that doesn’t understand our field. As a result, we approached Gonni Agency to create rebranding and marketing materials.

What was the scope of their involvement?

They led us through a rebranding process, generating branding, storytelling, and sales collateral. This involved designing a proposal PDF to pitch to prospective clients, creating a new logo, and selecting our typography. They also supported us with marketing materials for social media use.

What is the team composition?

I worked with their two co-founders.

How did you come to work with Gonni Agency?

I was looking for boutique agencies and liked Gonni Agency’s style. They presented a solid proposal, sounded convincing, and had good feedback from past clients. We felt comfortable with them and decided to give them a shot.

What is the status of this engagement?

Their work lasted from May–June 2018. Initially, they gave us a two-month timeline. But, since we were in a hurry, they buckled down and delivered an amazing end product within a month and a half.

What evidence can you share that demonstrates the impact of the engagement?

Since implementing our new branding materials, our social interaction has substantially increased. On Facebook alone, we doubled our number of followers and generated more user engagement. Customers are more comfortable with our new identity.

How did Gonni Agency perform from a project management standpoint?

The project was a huge success because they presented a timeline for all of their tasks and stuck to it. It was a smooth process compared to other agencies we’ve worked with; if Gonni Agency said they were going to do something, they would do it by the established deadline.

What did you find most impressive about them?

They produced strong creative work that exceeded our expectations while remaining cost-effective. We’ve paid far more to other vendors for comparable work, but Gonni Agency complied to our needs and had a better design framework.

Are there any areas they could improve?

At times, they would ask for a lot of basic information that they could easily find themselves. We often couldn’t get them the materials because we didn’t have the time, so they would research the information and move forward. I would appreciate it if they were more proactive on this front.

Introduce your business and what you do there.

I’m the founder of Bootstribe, an intense week-long experience in which students, graduates, and entrepreneurs from all over the country visit more than 15 emblematic companies of the city of Buenos Aires and meet their protagonists. At the end of the experience, the participants become part of a diverse and collaborative community. Their goal is to provide their customers with the context that encourages their initiatives and encourages them to find their goals and give them the containment that we all need when leaving our comfort zone to grow as people and professionals.

What challenge were you trying to address with Gonni Agency?

We weren’t happy with our brand; it was too serious and largely unoriginal. We wanted to be recognizable without posting our logo in a ton of advertisements. Ultimately, we needed a firm to help us find our voice and develop an image that reflected our style, culture, internal voice, and any other business elements that make us unique.

What was the scope of their involvement?

Gonni Agency interviewed the senior staff of the company (co-founders, partners, and myself), conducting research and asking questions to conceptualize our objectives. They also spoke with some of our clients to determine what parts of our service they found were unique and interesting. We gave them access to our Facebook group, and they also talked to users that showed interest in the experience that we provide. With all of this information, they started working on a large presentation that detailed their findings and conclusions.

What is the team composition?

I only spoke with Rodrigo (Director, Gonni Agency) and Ignacio (Co-Founder and Creative Director, Gonni Agency), but I know they work with a larger team on their end.

How did you come to work with Gonni Agency?

We met their team at an event in Buenos Aires, then ran into them a few other times through different networks. Eventually, we started a conversation. Gonni Agency described the services that they offer. I detailed some branding aspects of my company, and they provided feedback. As the interactions became more fluid, I began to see their talent, creative eye, and work ethic, so I decided to partner with them.

What is the status of this engagement?

We started working together around March 2018, and the process took nearly three months.

What evidence can you share that demonstrates the impact of the engagement?

With Gonni Agency’s help, we were able to delegate all of our communication needs without sacrificing quality. Their assistance was extremely valuable, establishing a level of consistency throughout our brand. Since implementing the changes, we’ve received a lot of positive comments and reviews from our customers and our partners. Now, we’re perceived as a more serious company.

How did Gonni Agency perform from a project management standpoint?

Managing my expectations was challenging. That being said, they never missed a deadline, and there wasn’t a single delay throughout the engagement. If they committed to a completion date, I could expect to receive the delivery as promised.

What did you find most impressive about them?

Their process allows them to develop a well-rounded understanding of the company they’re working with. They researched our target customers and the work environment, picking up on details that even I didn’t see.

Are there any areas they could improve?

I’m happy with their service.

Please describe your company and your position there.

Buscatón is a digital stained glass window for small businesses. I am a cofounder of the company and I am in charge of different tasks related to the growth of the platform.

For what projects / services did your company hire Gonni Agency?

We needed to create a brand identity to convey trust.

What were your goals for this project?

Have a simple brand identity, both for the app, website, social networks and brochures.

How did you select this vendor?

Through networking. A strategic business partner is recommended to us.

Describe the scope of their work in detail.

Define the brand identity in just one month and then apply it to the website and mobile. The logo and visual elements were designed in a very short time and then we focused 100% on UX. It was very brief.

What was the team composition?

The team that was always in sight was made up of 1 Senior Visual Designer, 1 Junior Visual Designer and 1 Project Manager.

Can you share any outcomes from the project that demonstrate progress or success?

We liked the approach and the way they explained everything related to the project.

How effective was the workflow between your team and theirs?

Highly effective. There was constant communication.

What did you find most impressive about this company?

The demonstrated ability and capacity to solve the challenge that we pose. Gonni's team had only 30 days to resolve the identity and they did it more than satisfactorily.

Are there any areas for improvement?

None in particular. They are excellent professionals, with a lot of capacity and creativity. They quickly understand the requirements and challenges posed.

Please describe your company and your position there.

We are BKR, a company that develops financial technology, we generate digital tools that improve the quality of life of people when managing their money. I am Chief Project Officer.

For what projects/services did your company hire Gonni Agency?

We hired Gonni to redesign our institutional website. We were about to launch in 6 months a big change in our app and we needed to improve the experience of the site because it is the first touchpoint for many users. The UX redesign was done in conjunction with the redesign of the visual identity of our brand in order to differentiate ourselves from our competitors.

What were your goals for this project?

Regarding rebrand, the main thing was to differentiate ourselves from one or two of the competitors that are already well positioned in the market. For this we needed to achieve a very strong and clear graph.

How did you select this vendor?

It was recommended to us by someone from our inhouse design team.

Describe the project in detail.

First, the Gonni team made a diagnosis of the current state of our brand identity, rating each of the things that make it up. They also showed us examples of other brand identities so that we could understand which were good examples and how those brandings adapt to different media. The team then took 1-2 months to work internally without meetings.

Once that stage ended, they did a pitch for our entire team where there was a presentation of the new brand identity and its justification point by point, with mockups, and details of everything, from the logo to billboards or communication on networks. Then 2 or 3 interactions were made to adjust colors and details at the request of management, but the original visual identity proposal was kept almost 100%. In closing, it was applied to the entire site design that was running in parallel. There were two parallel processes but very ordered the truth.

What was the team composition?

There was a Project Manager who was also coordinating the UX project, 1 Branding Senior Designer and 1 junior branding designer.

Can you share any outcomes from the project that demonstrate progress or success?

Today we are in the process of launching adapting the new branding and thinking about a new stage of work with Gonni that will include the redesign of our mobile app on iOS and Android.

How effective was the workflow between your team and theirs?

We had a smooth workflow.

What did you find most impressive about this company?

They proposed a roadmap and they fulfilled it perfectly.

Are there any areas for improvement?

We are satisfied with your work.

Please describe your company and your position there.

I am the commercial director of Remates Mágicos, we started this idea last year, which is why we are still in the process of restructuring our team. Remates gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. It is a simple idea that has real potential in LATAM, even moreso within the current context of Covid-19 and the people that need help.

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for digital branding and UX. We needed the whole package.

What were your goals for this project?

We wanted to create a solid and credible brand identity so that we convey trustworthiness, because the startup was going to be an intermediary between private companies, NGOs, and B2C users that would be donating money.

It was very important to communicate that we are serious and transparent. In a project like this trust is key, as well as brand image, particularly in the early stages when the brand is still not well-known.

How did you select this vendor?

We found out about them through a partner company that had worked with GONNI in the past.

Describe the scope of their work in detail.

We needed a brand system that took advantage of digital support benefits, allowing us to articulate a solid brand identity throughout a variety of everyday communications.

What was the team composition?

Throughout the entirety of the project, there was a Project Manager, UX Designer, Brand Designer, and I believe a few Junior Designers that participated to a lesser extent.

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with GONNI, since not only did they complete the project well and on time, but also because the outcome was exactly what we had in mind.

How effective was the workflow between your team and theirs?

There was constant communication and check-in meetings every 15 days, as they completed the project roadmap perfectly.

What did you find most impressive about this company?

They have a strong understanding of branding and UX. You can tell that they are used to completing digital projects. On the other hand, their time management was excellent, allowing us to continue development without going off track from our original roadmap.

Are there any areas for improvement?

Non

This review was updated by the Agustín Villalba Orúe (CEO) on June 15, 2020. The original star ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. New content is below:

BACKGROUND

Please describe your company and your position there.

Founded in 2019, Remates Mágicos is a startup that gave those that donated to different non-profits the chance to win unforgettable experiences with celebrities. The job was to design our UX from scratch in order to enable a wide variety of users to easily interact with the organization.

A very unique idea with the potential to change many lives. I am the founder of the organization and I manage its partnerships with different NGOs and companies that participate on our platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gonni Agency?

Gonni was responsible for the app flow, LowFi prototyping, UX and UI guidelines, mobile app design, and digital branding.

What were your goals for this project?

The job was to design our native IOS/Android UX app from scratch in order to allow a wide range of users to easily interact with us, by donating money and participating in awards.

SOLUTION

How did you select this vendor?

We saw that they were very skilled in UX and UI.

Describe the project in detail.

Design a native IOS and Android app from scratch that would be easy to use for a large variety of users of all ages.

What was the team composition?

There were three designers and a project manager that participated in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a good feeling about the agency from the beginning and we are happy that we trusted them with all of our user experience and branding. GONNI not only delivered on time, but they also delivered top-notch quality just like we expected them to.

How effective was the workflow between your team and theirs?

It was actually really great. There was a check-in meeting every 15 days and continuous communication from beginning to end.

What did you find most impressive about this company?

We understood that we could trust both their UX and branding skills, they even incorporated motion graphics into the branding to show potential investors the idea from the beginning. This was vital to generating trust in our idea even from very early stages when we didn't even have an MVP ready.

Are there any areas for improvement?

...

Please describe your company and your position there.

I am Co-Founder and Head of Strategic Decisions. Mostly in relation to growing our customer base. Buscatón, was born out of the need for online visibility of small businesses such as bakeries, drugstores, or grocery stores.

For what projects/services did your company hire Gonni Agency?

We hired Gonni to survey what the competition was doing, and understand what information was important. It was also important to understand what information and what market niche was useful to end users at a regional level.

What were your goals for this project?

To have a website that is easy to use for small business owners.

How did you select this vendor?

Through networking.

Describe the project in detail.

Launch an MVP version in which users could search and find businesses in their neighborhood, test what the users wanted, test to see if the business owners used the platform, and to discover possible features and situations which would allow for future monetization and amplification of our database.

What was the team composition?

The team was made of 1 Project Manager, a few Designers, and 1 Front-End Developer.

Can you share any outcomes from the project that demonstrate progress or success?

I can’t share any numbers, but we did see results that showed that the site was very easy to manage for the small business owners.

How effective was the workflow between your team and theirs?

We had weekly deliverables that showed project advancement and validated that Gonni were in line with the development team's roadmap, when projects were delivered, and the features that were prioritized.

What did you find most impressive about this company?

They truly met our expectations. The look and feel is exactly what we were looking for and we always felt that the GONNI team was part of our company, because they understood our users’ issues and solved every problem with an iterative approach.

Are there any areas for improvement?

They are not cheap when compared to other agencies, but their work is very high-quality, and completed in a timely manner. We would choose them again.

Please describe your company and your position there.

Essen is an Argentine company that has been making high-quality kitchen products since 1980. We are the largest melted-aluminum pan company in the world. We are market leaders in Argentina and we export throughout the world in both a B2B and B2C capacity. I am the current Chief Digital Officer.

For what projects/services did your company hire Gonni Agency?

We hired Gonni because we needed to do a complete redesign of our website, to include, for the first time in our business model, the ability to purchase our products online.

What were your goals for this project?

Our company has a business model based on a reselling system, with entrepreneurs representing 90% of our sales. The old site did not include online sales as to not interfere with in-person sales. In the past few years however, the buying habits of our users have changed a lot, which is why we felt the need to completely redesign the website, including the digital experience, and taking our user experience to the level of brands such as Google, Apple, Uber, or Spotify. Our products are big-ticket items, and they need to be presented in an incredible way.

How did you select this vendor?

Gonni was recommended to us.

Describe the project in detail.

The first stage of the project included redesigning the home page, catalog, and the informational pages of our products — this was the part that concerned us the most. We spend 3 months working on it. Currently, we are ready to move on to the second stage, to unify the checkout, the end user, and our sales team.

What was the team composition?

From the Gonni team, 1 Project Manager, 1 Senior Designer, and 1 Junior designer participated in the project.

Can you share any outcomes from the project that demonstrate progress or success?

Not yet, because we are currently in the implementation stage.

How effective was the workflow between your team and theirs?

At first there were in-person meetings, then online check-in meetings.

What did you find most impressive about this company?

While UX is the focus of the agency, we ended up choosing Gonni for their visual appeal, in comparison with other software factories, this is what set them apart.

Are there any areas for improvement?

-

Please describe your company and your position there.

Ki Point is a medical center for high performance athletes influenced by Chinese medicine that offers tapping, recuperation, massages, acupuncture, and lymphatic massages to alleviate certain conditions.

Currently, we are expanding our team with the addition of health professionals. I am the director, responsible for managing priorities and the different sales channels for our services.

For what projects/services did your company hire Gonni Agency?

Gonny needed to improve the startup's image, the communication on the website, social networks, and seminars. I started the company by myself three years ago, and now we are expanding both our team and our business model. Originally we only offered in-person consultations, and now we are varying our business model with webinars, apps for athletes, book series, etc.

What were your goals for this project?

Change the brand's image to improve communication and visibility. Visually, we wanted something harmonious to convey health, equilibrium, and professionalism, yet strong at the same time, to reinforce our athletic side.

How did you select this vendor?

It was a recommendation from a friend.

Describe the scope of their work in detail.

Review all material that were being used in communications via social media and course presentations, organize and arrange how brand elements (such as photography and fonts) should be presented, keeping in mind the growing nature of our business model so that these elements can continue work in the future.

What was the team composition?

I believe that there was a project manager and two designers on the job. Or at least they were the ones mentioned in the project presentation.

Can you share any outcomes from the project that demonstrate progress or success?

There is no quantitative measurement, but qualitatively there was a large improvement. Though I don't have exact numbers, there was a definite improvement in communications, and a structure was laid out to produce content in an organized way.

Before it was a mess, it didn't look very good, and it was difficult to delegate pieces of content to be created, both in printed and digital mediums.

How effective was the workflow between your team and theirs?

It was good, with weekly or bi-weekly meetings.

What did you find most impressive about this company?

They understood the tone of the brand and that the guidelines had to be simple while encompassing a large variety of aspects. They also simplified the design with an attractive and professional visual imprint.

Are there any areas for improvement?

No.