We create human-centric experiences.

Goat is a digital product, UX, and marketing agency based in Vancouver that believes the best projects come from the intersection of design and strategy. We create human-centric websites, digital experiences, and campaigns that better engage the people who matter. Goat primarily works with institutions, agriculture, SMBs, and eCommerce businesses.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2015
Show all +
Vancouver, Canada
headquarters
  • 245 - 1868 Glen Dr, Vancouver, BC V6A 4K4
    Vancouver, BC V6A 4K4
    Canada

Portfolio

Key clients: 

Simon Fraser University (SFU), Education Planner BC, Angela Watson, Integrative Naturopathic Medical Centre, JBS Equipment

Reviews

Sort by

User Research & Web Design for Education Website

"They delivered something that I’d expect from a firm larger than they are."

Quality: 
4.0
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
Confidential
 
Dec. 2019 - Ongoing
Project summary: 

Goat surveyed a post-secondary education website’s target audience to learn ways to improve the site. They then presented their findings and recommendations to the client’s board. 

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
Manager, Post-Secondary Education Website
 
Verified
The Review
Feedback summary: 

The presentation was positively received and led to a multi-phase project involving Goat. The team outperforms their size in their quality, depth, and creativity of work. Despite some communication issues at first, Goat is eager to meet goals and accommodate changes as needed.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a post-secondary education website. We serve as a hub of post-secondary admissions, applications, and transcript exchanges between institutions in British Columbia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goat?

We have two main digital properties: one that lets users apply for admissions, and another that helps prospective applicants understand the post-secondary opportunities available in our province. That second informational site is rather old, and we wanted to assess how it was performing in our target market.

SOLUTION

What was the scope of their involvement?

We brought in Goat to learn how our target markets our website and find ways to make it better. Goat surveyed different target groups using interviews, collected feedback, analyzed the results, and then presented their findings. In the presentation, their team offered a list of areas that they felt needed improvement, such as the website’s structure, functionality, and the tone and language in our content.

This project transformed into a multi-phase project from there. Now Goat is working on conceptual designs of our site’s structure, flow, and high-level functionality. These conceptual designs will influence the redesign process that’s yet to come.

What is the team composition?

We’ve interacted with five people over many, many meetings.

How did you come to work with Goat?

I started the search by asking members of my team if they worked with third-party companies for a web redesign project that they were happy with. I also looked at Vancouver user design awards nominees and winners and made a shortlist of those companies. Goat was one of them.

We then met with each agency to explain our project and ask them how they would approach it — what milestones they would set, what high-level deliverables they’d produce, and their quote for services provided. Based on those factors, a coworker and I selected Goat to move forward.

What is the status of this engagement?

The project started in December 2019. Goat delivered phase one in March 2020. They’re currently working on phase two, which is scheduled to finish at the end end of June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the delivery of phase one, they presented their findings to our board of directors. It was very well-received. “I did not think that this type of review would cause me to think about the website as differently as it has,” said one board member. “So I have a lot of thinking to do.”

How did Goat perform from a project management standpoint?

Goat functions well. It’s been a challenging climate from a project standpoint, but they’ve done their best to achieve our goals as closely as possible. When circumstances don’t align to allow them to do so, they adjust accordingly.

What did you find most impressive about them?

They’re not the largest organizations, which is what I like about them. Large companies feel like they deliver cookie-cutter results that lack creativity. Because of that, we went with a smaller agency, expecting to trade off the depth of work for creativity. I’ve been surprised and pleased with Goat’s depth of work in their customer analysis. I think they delivered something that I’d expect from a firm larger than they are.

Are there any areas they could improve?

Goat has addressed it now, but we had some communication challenges in the beginning around what our expectations were of them and vice versa. That caused a little bit of confusion, but we identified and resolved it with no lasting impact.

3.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Development for Business School

"They’re a high energy and talented team, and they’re very committed to their clients and their products."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2019 - Ongoing
Project summary: 

A business school's redesign of its website stalled. They brought in Goat, who quickly worked to finish the project, reviewing the UX design and integrating overly customized and legacy APIs.

The Reviewer
 
201-500 Employees
 
Burnaby, Canada
Director of Marketing, Business School
 
Verified
The Review
Feedback summary: 

The team at Goat is young, professional, and driven. They were able to quickly get the website done despite no code being written yet, satisfying the business school. They're responsive, communicative, go-getters who are able to adapt to all challenges.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a business school. We have an undergraduate program and a variety of graduate programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goat?

The school of business had been working on a redo of their website. The scope of the project had grown, and various stakeholders had a hand but everyone hit a wall. I did an audit and realized we needed a web developer to bring it all together. I searched for the right company to do it and hired Goat.

SOLUTION

What was the scope of their involvement?

They reviewed the UX design that had already be done. They assessed the work done and gave recommendations on how to improve. Then they came and worked to build out the website and a timeline.

It was a Robustel Cloud Manager Service (RCMS) platform, and they’ve been actively tweaking it since it launched. They also worked on APIs, some of which are challenging because they’re outdated or overly customized.

What is the team composition?

I usually work with about 4–5 people.

How did you come to work with Goat?

I was looking for an agency that could move quickly, and they were recommended as nimble, young, and hungry.

What is the status of this engagement?

We began working together back in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their ability to move quickly has been crucial. They built out a website with no code having been built in a very short time. We’re satisfied with their work.

How did Goat perform from a project management standpoint?

They’re very responsive, are solutions-focused, and have a can-do attitude. They’ve always been able to work in challenging circumstances and adjust as needed to our limitations.

What did you find most impressive about them?

They’re very driven and success-focused. They have a lot of energy and want to make sure their project is delivered on time, at a level of quality that meets the customers' needs.

Are there any areas they could improve?

Over the course of the year, they’ve adapted to our workflow. As a large institution, we can’t implement things quickly like a startup.

Do you have any advice for potential customers?

They’re a high energy and talented team, and they’re very committed to their clients and their products.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer