What was the scope of their involvement?
We brought in Goat to learn how our target markets our website and find ways to make it better. Goat surveyed different target groups using interviews, collected feedback, analyzed the results, and then presented their findings. In the presentation, their team offered a list of areas that they felt needed improvement, such as the website’s structure, functionality, and the tone and language in our content.
This project transformed into a multi-phase project from there. Now Goat is working on conceptual designs of our site’s structure, flow, and high-level functionality. These conceptual designs will influence the redesign process that’s yet to come.
What is the team composition?
We’ve interacted with five people over many, many meetings.
How did you come to work with Goat?
I started the search by asking members of my team if they worked with third-party companies for a web redesign project that they were happy with. I also looked at Vancouver user design awards nominees and winners and made a shortlist of those companies. Goat was one of them.
We then met with each agency to explain our project and ask them how they would approach it — what milestones they would set, what high-level deliverables they’d produce, and their quote for services provided. Based on those factors, a coworker and I selected Goat to move forward.
What is the status of this engagement?
The project started in December 2019. Goat delivered phase one in March 2020. They’re currently working on phase two, which is scheduled to finish at the end end of June 2020.