The Go-To Guy!

Please describe your company and your position there.

I'm the CEO of an information technology startup that sells infrastructure as a service to small businesses through Managed Service Providers.

For what projects/services did your company hire The Go-To Guy!?

We needed to create eye-catching, professional looking content, and didn't have the capacity or the talent to be able to do that. We also wanted to have our content broadly distributed over multiple social media platforms, and didn't have the expertise to handle it.

How did you select this vendor and what were the deciding factors?

We checked out several content marketing firms as well as individuals who could do the job, and ultimately selected TGTG for: responsiveness, past portfolio accomplishments, reference checks, cost-effectiveness and breadth of capability.

Describe the project in detail and walk through the stages of the project.

TGTG began creating a content calendar right away, set up a series of milestones, and then started delivering and publishing content on different platforms. Start-up time was minimal.

How many resources from the vendor's team worked with you, and what were their positions?

Multiple people work with us from TGTG, depending on the project at hand. We have a project manager dedicated to us and additional content creation assets.

Can you share any outcomes from the project that demonstrate progress or success?

Our on-line presence has increased hugely, and organic unsolicited inbound leads has gone up as well. Our channel is now complimentary of our efforts, and our visibility and mindshare in the channel has definitely increased. The company is now projecting a much more professional image.

How effective was the workflow between your team and theirs?

TGTG has taken the initiative to own and drive the content calendar. We in fact find ourselves only needing to provide guidance, approve initiatives, proofread and edit generated content, and generally ensure that the content generation is taking the right path.

What did you find most impressive or unique about this company?

Extremely well formatted content with very good styling and good choices of images, layout, etc. Also very good marketing strategy skills.

Are there any areas for improvement or something they could have done differently?

Somewhat improved English language skills, though they are certainly getting better at it.

Please describe your company and your position there.

Fitza Pvt Ltd is a mobile first wellness care application. I am the Co-Founder and CEO of the company.

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We were launching the app specifically for Wellness Care solutions addressing Chronic Ailments. The scope of engagement was to be our digital partner in building awareness about the application.

How did you select this vendor and what were the deciding factors?

We were referred to The Go-To Guy and when we interviewed them, we were happy to take our engagement forward.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Right from understanding the brand, what we stand for, our purpose to developing the website and other digital assets. They also managed our social media accounts. For us, The Go-To Guys were a one stop ship for all our digital marketing requirements.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Copy Writer, Content Writer and Creative guy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns executed on Instagram, Linkedin, Facebook were reasonably successful.

How effective was the workflow between your team and theirs?

We connected once a week and the team was easily accessible.

What did you find most impressive or unique about this company?

The team was very responsive and technically sound.

Are there any areas for improvement or something they could have done differently?

They could have done more customer and competitor research.

Please describe your company and your position there.

I am an iGaming consultant, a startup mentor, and the founder of Revenue Street - a full service marketing agency & affiliate platform specifically for iGaming companies.

For what projects/services did your company hire The Go-To Guy, and what were your goals?

For Revenue Street: Branding, Website Design, and Development for Revenue Street, LinkedIn Management for Revenue Street, For a Client (a leading online lottery portal):

• UI/UX Audit
• Creating a strong digital presence
• Building thought leadership in the industry
• Improving brand recall and customer engagement
• Generating leads

How did you select this vendor and what were the deciding factors?

When I was looking for a branding and marketing partner, I came across The Go-To Guy! through someone in my network. They were highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They built the Revenue Street’s identity from the ground up. From the logo, the messaging, and the tone of voice to the visual styling, the design elements, and color treatments. They built the entire website for Revenue Street while consistently creating content to build thought leadership on LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

Their team has copywriters, visual designers, communication designers, developers, digital media specialists, and social media experts with an active direction from the founders themselves.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The turn around for the website was fast and there were little to no iterations since the outcome was exactly what I wanted the website to be. They understood what exactly my vision was and delivered on their promise. The consistent work on social media towards achieving weekly goals is carried out without hiccups and I couldn’t be more grateful for that.

How effective was the workflow between your team and theirs?

The team at The Go-To Guy! is very responsive and coordinating which helps in keeping things on track. Especially the account manager who was assigned to my project, Sunny, made sure that the deliverables met the deadlines and all my expectations were fulfilled.

What did you find most impressive or unique about this company?

The non-conforming attitude towards branding and marketing. As a startup in this space, they bring a fresh perspective in the work they do and they don’t stick to the conventional methods or ways of doing things.

Are there any areas for improvement or something they could have done differently?

They are adaptive which means they are always evolving which is a good thing for an agency. We are looking at working more with them in the coming future and we’re sure they’ll exceed themselves.

Please describe your company and your position there.

I am currently leading ZIM as their Chief Information Officer (CIO) leading their digital transformation and E-commerce initiatives. ZIM is a Pharmaceutical Company specializing in R&D and manufacturing of drugs and nutraceuticals based on differentiated delivery technology.

For what projects/services did your company hire The Go-To Guy!?

ZIM inherently being a B2B company, decided to foray into B2C via a nutraceutical health and wellness brand. To achieve the same, ZIM needed support right from formalizing a brand philosophy, Go to Market strategy and finally building a brand cum e-commerce website.

What were your goals for this project?

As mentioned above, there were multiple goals:

1. Formalize a Brand Philosophy
2. Build a Brand Story, Brand Logo and Brand Assets
3. Creative Product packaging designs
4. Create Brand Awareness and Launch on SMM and other digital platforms
5. Build E-commerce website

How did you select The Go-To Guy!?

My team surveyed many agencies working out of Indian Metro cities and found The Go to Guy suitable to requirement and budget.

What was the team composition?

I have closely worked with Ajay and Dipankar who lead TGTG and found their creativity excellent.

Can you share any outcomes from the project that demonstrate progress or success?

The project is still ongoing as per goals mentioned previously. We have achieved the first 3 out of 5 goals and the management is quite satisfied with the outcome.

How effective was the workflow between your team and theirs?

Both of our teams have single point of contacts (project managers) who connected on a daily basis for 10 min to quickly check on the deliverables and the timelines. If a delay or gap was felt it was immediately escalated.

What did you find most impressive about this company?

They are very innovative and they can produce creative marketing ideas.

Are there any areas for improvement?

None that I can think of at this point of time!

Please describe your company and your position there.

I'm the CEO of an IT services company based out of Cincinnati, OH. We, at Narwal, specialize in niche technologies and provide services and solutions for Fortune 1000 companies.

For what projects/services did your company hire The Go-To Guy!?

Brading, Website Design and Development Digital marketing Digital Marketing strategy

What were your goals for this project?

• Creating and building a powerful brand
• Great website that articulates our business and who we're
• Brand recognition
• Generating leads

How did you select this vendor?

Referral. We also evaluated multiple other companies and finalized the Go-to guy

Describe the scope of their work in detail.

Many things and acting as our Marketing team: Branding, Website Design, Website Development, Social Media content and marketing, SEO/SCM, Event marketing, email campaigns, etc.

What was the team composition?

Worked with founders of the company along with many others in the company

Can you share any outcomes from the project that demonstrate progress or success?

We're extremely pleased with the output and deliverables. Significant improvement in feedback on our website and our social media engagement. Great work in Brand building and awareness. Improvement in Search results

How effective was the workflow between your team and theirs?

The project manager assigned, Sunny, was excellent. Always available, went above and beyond, put a lot of extra effort into ensuring the best quality work was delivered. Both teams worked seamlessly together in delivering the best experience to our end users

What did you find most impressive about this company?

Thought leadership, Maturity. Their passion for branding, design and digital marketing and expertise really showed. They are flexible to provide extra effort in accomplishing desired quality and experience. Overall experience

Are there any areas for improvement?

None that we can think of at the moment. We will be doing more work in more areas together.

Please describe your company and your position there.

I am the assistant director of sales for a software product development services provider that has over 100 employees. We serve small and medium-sized enterprises (SMEs) and startups in the US region. 

For what projects/services did your company hire The Go-To Guy!?

We hired the team to improve our brand awareness in the digital landscape. We wanted to find ways to reach out to the right audience with proper messaging of our services and our core strengths. We were looking for somebody to help us create content marketing that would bring in consistent inbound leads.

What were your goals for this project?

We want to increase our reach to the chief experience officers of startups and SMEs who are looking for software development and augmented development support. We also want to help our recruitment team by informing candidates of the latest developments and activities at the company.

How did you select this vendor?

We searched for local digital marketing companies in our area and shortlisted a few based on our requirements and the experience vendors had in our vertical. We benchmarked the shortlisted vendors based on submitted proposals and quotations.

Describe the scope of their work in detail.

The vendor’s scope of work includes revamping our website and executing content marketing across relevant digital marketing platforms. The team develops market-ready collateral in collaboration with our internal team, plans and executes paid campaigns on LinkedIn, and performs marketing functions on Google and other social channels.

What was the team composition?

We were given a dedicated account manager who deals with data collection and shares concepts for feedback and approvals. We have also been in touch with their marketing, branding, and communications employees.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen an improvement in the overall number of new visitors to our website and an increase in the time spent per page. In terms of SEO, our main services are visible on the top five pages of Google and Bing for major keyword searches. On our social channels, we’ve observed a 15–20% increase in the footfall and engagements on posts. 

How effective was the workflow between your team and theirs?

They plan and execute strategies smoothly. We haven’t faced many communication challenges with the vendor. They’ve submitted campaign ideas and executed them mostly within the expected timelines. The Go-To Guy! is open to receiving feedback, and they include our suggestions into campaigns ideas and execution strategies.

What did you find most impressive about this company?

We were most impressed with the vendor’s industry knowledge, which made the knowledge transfer very smooth and quick. While they’re a significantly new player in this game, the group is quite strong. They were always ready to pull in extra hours, even on weekends.

Are there any areas for improvement?

There is always room for improvement. They could work faster. Also, they shouldn’t be hesitant to voice concerns that could impact the end result.

Please describe your company and your position there.

We are situated at Nagpur, Maharashtra. We are the pioneer in manufacturing, supplying and installation of Water Treatment Plants, Sewage Treatment Plants, Range of Disinfection Units and Equipment. I work here in the capacity of Sr. Executive.

For what projects/services did your company hire The Go-To Guy!?

We hired The Go-To-Guy for handling our social media accounts in terms of social marketing and also the designing blogs, posts and reports for our company.

How did you select this vendor and what were the deciding factors?

We have selected this vendor based on the industry best evaluation.

Describe the project in detail and walk through the stages of the project.

Keep it simple

How many resources from the vendor's team worked with you, and what were their positions?

Worked with Executives, Managers and even with Directors.

Can you share any outcomes from the project that demonstrate progress or success?

No

How effective was the workflow between your team and theirs?

Good

What did you find most impressive or unique about this company?

We were impressed with their quick response.

Are there any areas for improvement or something they could have done differently?

Not at present

This review was published on September 30, 2020.

Abhijeet Gan

CEO, Rite Water Solutions

Manufacturing

51-200 Employees

India

Less than $10,000

May 2020 - Ongoing

Project summary

A certified water solutions provider partnered with The Go-To-Guy! to act as their marketing partners in bringing a new range of products to the industry.

Feedback summary

Working with The Go-To-Guy team was easy for the company. They were provided a dedicated Account Manager that allowed them to conduct regular meetings where they decided on strategic inputs and the overall direction of the project.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Rite Water Solutions (India) Pvt Ltd. We are an ISO 9001:2015 certified organization operating in the space of providing clean drinking water solutions.

We specialize in providing solutions for Rural and Urban Water Quality Improvements.

Our focus is on providing comprehensive, cost effective and sustainable solutions for providing safe drinking water to habitations which are affected by chemical and biological contamination of available ground / surface water sources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Go-To Guy!?

We have been working with The Go-To Guy! for close to 2 years now. We have engaged with them on multiple projects and they have been delivering top notch quality across all projects.

Apart from the regular awareness and brand building for Rite Water Brand on social media, they also have helped us in bringing a couple of consumer products to market. They recently helped with the brand launch of Beyond Corona - Our Range of Covid 19 Disinfection & Sanitization Products.

The Go-To Guy! acted as our Marketing Partners and provided not only flawless execution but also effective consulting in building the digital footprint for Beyond Corona Brand.

What were your goals for this project?

We wanted to increase our brand awareness and engagement via social media and content marketing for Rite Water Solutions. We also wanted to build a strong brand for our range of Covid 19 disinfection products.

We needed help with brand building activities like - Brand Naming, Logo Design, Website design and development, Marketing collaterals like brochures, videos etc.

SOLUTION

How did you select The Go-To Guy!?

I was introduced to The Go-To Guy by a friend who has worked with them earlier. We also reached out to a few other agencies before shortlisting and finalizing them based on their capabilities and strong work portfolio.

Describe the scope of their work in detail.

As mentioned earlier they have been our extended marketing team and delivering on all our brand marketing needs for our parent company Rite Water Solutions and our Beyond Corona products.

What was the team composition?

After the initial discussion with the Co-Founders of the company where we agreed on the scope and commercials, I was assigned an Account Manager for my project. He was my single point of contact for day to day communication and operational discussions.

We had a content writer, graphics design, visual designer, video specialist and a digital marketing specialist assigned to our account who used to work with the Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Please visit www.beyondcorona.in - The entire brand has been launched and taken to market by The Go-To Guy! team.

You can also visit our social media pages - https://www.facebook.com/ritewatersolutions & Blog at https://www.ritewater.in/blogs to see the work they have done.

They made several marketing videos which are available at https://www.youtube.com/channel/UCyPdaRxX_VT64rV7KCBqfeg

How effective was the workflow between your team and theirs?

We had a dedicated Account Manager and regular weekly meeting as touch points to track the work progress. Also the Founders of the company Ajay & Dipankar were always available when needed for their strategic inputs and direction.

This helped in smooth execution of our projects and I am extremely satisfied with the output.

What did you find most impressive about this company?

I found it very easy to work The Go-To Guy! from day one. They are truely good in execution as they rightly claim. They have a good process of collecting the requirement brief, planning it internally and delivering on time.

Their agility in terms of being flexible is what was most impressive as not everything can be planned to the last T. I highly recommend working with The Go-To Guy! as we also continue to do so.

Are there any areas for improvement?

None that I can think of

RATINGS

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

Please describe your company and your position there.

CEO Xanara is UAE's leading Multi Family office serving the Wealth Management needs of global clientele.

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

TGTG is our marketing and branding partner

How did you select this vendor and what were the deciding factors?

The nimble young team, the drive and quench to get into a financial services industry, the hunger..few examples

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital marketing via Linkedin, Quora, Glassdoor. Website and SEO penetration. Website remodelling n designing, article publishing etc

How many resources from the vendor's team worked with you, and what were their positions?

right from the founders and management, close to 7 members work with us

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For eg, our traffic followers to LinkedIn is a barometer

How effective was the workflow between your team and theirs?

They could do well in meeting deadlines. Also need plenty of improvement in writing and literature skills

What did you find most impressive or unique about this company?

Their desire to engage with us in an industry that is ultra niche and classic segmentation is impressive

Are there any areas for improvement or something they could have done differently?

Editing and writing skills, meeting deadlines, paying attention to final end deliverables

Please describe your company and your position there.

I am working as AVP Marketing with Asia's Largest rated 4 datacenters.

For what projects/services did your company hire The Go-To Guy!, and what were your goals?

We hired the GTG to increase the traffic and get more leads.

How did you select this vendor and what were the deciding factors?

We have compared the approach and skills set of their team against com[petition. Their quick turnaround time SLAs, optimum cost & competent team were the main deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Identification of keywords, competition analysis, recommendation of content ideas, measurement of results, optimization.

How many people from the vendor's team worked with you, and what were their positions?

Around 4 people were involved in the project ranging from middle management to Top management.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They helped us to improve the ranking of our keywords, generate more no of leads and reduce the cost of keywords.

Describe their project management style, including communication tools and timeliness.

Weekly Cadence, regular feedback, defining KPIs, measurement of performance against KPIs.

What did you find most impressive or unique about this company?

Their quick Turnaround time & persistence are impressive.

Are there any areas for improvement or something they could have done differently?

New ideas for campaigns.

Please describe your company and your position there.

I am a board member and Labscove is a Financial tech startup helping banking institutions to Digitally transform

For what projects/services did your company hire The Go-To Guy!?

Since this was a new start up, we needed a core brand identity, a digital hygiene setup along with marketing collaterals

What were your goals for this project?

Establish an identity within the prescribed timelines and budget as the company was targeting new engagements and potential leads

How did you select The Go-To Guy!?

Thru a referal

Describe the project in detail.

• Core Brand Identity
• Responsive Corp Website
• SEO compliance
• Social Media Branding
• Business Cards and Brochures

What was the team composition?

A dedicated Account manager, a Designer and a web consultant

Can you share any outcomes from the project that demonstrate progress or success?

Project completed successfully and the company was able to launch on time

How effective was the workflow between your team and theirs?

Extremely effective, with weekly meeting to check on status and accomplishments

What did you find most impressive about this company?

Attention to detail and listening. They generated new ideas and was able to incorporate into the web design

Are there any areas for improvement?

None at this time