Premier eCommerce PPC and SEO Specialists.
GSM are a Birmingham based digital marketing agency that specialises in SEO, PPC, Content Creation and Paid Social.
Our teams consist of channel experts who are specialists in their field who work with our clients to build out strategies across digital channels that meet the business objectives our clients have.
We work with eCommerce and lead generation websites across a range of sectors, including:
- Hospitality
- Healthcare
- Finance
- Manufacturing
- IT & Communications
- Education
- and more
We are an agency that sits on the cutting edge of digital marketing as shown by the multiple award nominations that we get every year across the full range of our digital marketing teams and the fact are teams are often found talking and presenting at conferences up and down the country.
We are also a premier Google Partner, a Bing partner, a Facebook partner, and all of our account managers are qualified in Google Search, Google Display Advertising, YouTube & Video Advertising, Google Analytics & Bing/Yahoo Ads.
For more information, please feel free to contact us on enquiries[@]Globalsearchmarketing.co.uk or fill in the contact form on the website.
Focus
Recommended Providers
Portfolio
Network West Midlands
Network West Midlands is the name that connects all public transport in the West Midlands. Keen to get their website marketing into the dominant position where it belongs, tracking the key actions of users on their website is vital to understanding how users interact with their website and develop a robust marketing strategy.
Through implementing comprehensive eCommerce tracking, we gave Network West Midlands a strategic insight in to how best to use their marketing budget for the best possible ROI.
Without accurate tracking information, Network West Midlands were reliant on Google Ads conversion tracking in order to gauge the success of their Google campaigns. However, issues with the conversion tracking meant that conversions were being tracked incorrectly on the website. Network West Midlands asked Global Search Marketing to analyse their tracking set up and provide more accurate tracking data and to work with Network West Midlands development team to set up eCommerce tracking on the website.
As Network West Midlands had already set up Google Tag Manager on their website, it made sense to utilise this to install eCommerce tracking as well. Google Tag Manager is an extremely flexible tool when it comes to tracking. While some coding changes can be required in order to pull some information from the website, most can be done without accessing the website code. Adding the eCommerce tracking in this way had the added benefit of allowing these revenue figures to be used in other tracking as well, including Google Ads Conversion Tracking, Bing and others. Working closely with Network West Midlands’ website developers, we were able to get the necessary information added to the data layer in Google Tag Manager. With this in place, we set up eCommerce tracking.
The Results:
Our eCommerce tracking solutions gave Network West Midlands the valuable audience insights they needed to develop a successful digital marketing strategy.
Rude Wines
The eCommerce food & drink marketplace is a competitive one. In order to achieve visibility and cut through the competition, Rude Wines required our innovative SEO solutions. They wanted to see a sharp uplift in their search rankings and, subsequently, an increase in users and their ROI.
In order to help Rude Wine rank higher on top search engines, our long-term SEO strategy was two-fold. It consisted of:
Technical SEO
Digital PR
After first undertaking extensive keyword research, we began the process of optimising their eCommerce site from top to bottom. To improve their backlink profile – and boost their brand equity – we collaborated with key players in the food & drink industry in a PR capacity.
Results:
130% increase in users
41% increase in revenue
29% increase in transactions
AGA
AGA create robust wood burners with high durability and efficiency for customers that are looking for an eco-friendly solution to warming their home that doesn’t sacrifice aesthetic appeal.
They pride themselves on being at the forefront of engineering excellence for almost a century and their personal touch and passion for mingling company traditions with the latest technology is their recipe for providing the very best stoves to their customers.
Following a thorough investigation of the client’s website, we were able to identify a number of issues that were holding the website back in terms of performance. Prioritising technical tasks that would bring about the most change and working our way through site optimisations was our main focus. Getting as much organic traffic to the site was important, however, ensuring that the quality of this traffic also improved was our highest priority.
Through analysing all the data available, we were able to pin-point holes in the communication between the website and Google that was holding Aga back from improved user experience and, of course, higher rankings.
Whilst Google keeps ranking factors close to the chest and regularly updates its secret algorithm, the majority of its recent updates have tended to focus on user experience. Therefore, making the website journey as straight-forward as possible was a must when it came to our technical updates.
The Results:
41.40% increase in Yahoo Traffic
79.81% in Organic Google Traffic
Aston Villa Football Club
Premier league football club Aston Villa have an impressive history as one of the founding members of the Football League and of the Premier League. The club have been based at Aston’s Villa Park since 1897 – we were only too happy to help these hometown heroes.
Aston Villa came to us with the objective of driving ticket sales for their home games. They were keen to target a new audience beyond their core fanbase, such as families and casual football fans. Going to a football match – particularly an impassioned local derby like those between Birmingham City and Villa – is a great day out. The club were keen to convey the excitement of the event experience with their digital advertising.
Our long-term PPC campaign for Aston Villa comprised 4 strategies:
• Paid search ads
• Display ads
• Remarketing ads
• Paid social
We developed a series of campaigns across these channels with their own primary objectives, which included selling matchday tickets, selling season tickets and expanding the club’s online audience.
Healthy Supplies.co.uk
We initially started working with healthy supplies across the PPC channels such as adwords with a focus of delivering revenue growth across the channel.
After 6 months in the program, we expanded our remit and took on an SEO Project with them taking them from Year on Year traffic decline to overall traffic growth.
Pickfords Removals
We work with Pickfords across both PPC and SEO to delvier new leads across b2c and b2b markets.
We deliver both services across the full suite of their services including domestic removals, international removals, office removals and storage.
Through our PPC, SEO and digital focused PR work we have taken them to year on year growth across the channels we are managing.
Reviews
the project
SEO, PPC & Web Dev for Timber Importing Company
"Global Search consistently produces excellent work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the UK mezzanine manager at a timber importing company.
What challenge were you trying to address with Global Search Marketing Ltd?
Our website, which was created in-house, was very outdated, so we were looking for someone to modernize it.
We also needed help with Google Ads because we wanted to use the site to generate high-quality leads.
What was the scope of their involvement?
We first had a meeting with the Global Search team about our goals and where we needed to improve. They analyzed our website and its copy and graphics. To learn what our audience was looking for, the team also engaged with some of our existing customers.
Global Search then redeveloped our website according to our requirements. They’ve now started working on our SEO by conducting keyword research and ensuring that our website had the right keywords.
We’ve set up several Google Ads campaigns. They target specific areas that we want to grow our presence in. One of our campaigns is for one of our new line of products.
What is the team composition?
We work with a director and a digital marketing manager.
How did you come to work with Global Search Marketing Ltd?
I knew someone who worked at Global Search, so we decided to work with them.
How much have you invested with them?
Our yearly spend is about £50,000 (approximately $66,000).
What is the status of this engagement?
The project started in December 2016 and is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Overall, Global Search consistently produces excellent work. Our product has gone from having zero sales to now earning us about $500,000–$750,000 per year.
How did Global Search Marketing Ltd perform from a project management standpoint?
Their project management is brilliant. The team keeps in touch with us regularly and updates us each step of the way.
We typically communicate via email and phone calls. If we need to call them, we have no trouble getting in touch with them.
What did you find most impressive about them?
Global Search has some of the most knowledgeable people in their team. Their services just get better and better as the engagement goes on.
Other people we previously worked with talked too much about technicalities and used jargon. Meanwhile, Global Search makes everything simple for us. They’re so easy to work with.
Are there any areas they could improve?
No, I don’t think there’s anything they could do better. It’s been an enjoyable experience.
Do you have any advice for potential customers?
Do your research on various companies, including Global Search. They’ll prove that they’re the best in the field.
the project
SEO & PPC for Animal Relocation Company
"Working with them feels like a real partnership, rather than just a straight commercial relationship."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director and majority shareholder of a company; we trade as an organization called Transfur Animals. We help people relocate their pets around the world.
What challenge were you trying to address with Global Search Marketing Ltd?
We hired them to help us with our SEO and PPC.
What was the scope of their involvement?
The goals were to generate as many leads as possible for the least cost. Occasionally they manage Facebook and other platforms, but we primarily focus on Google.
What is the team composition?
It varies between 5–7 people, including a project manager and specific people for SEO and PPC.
How did you come to work with Global Search Marketing Ltd?
I was working with one of the directors in a previous company of his, and when he joined Global Search, he invited me to come along, and I moved across to them.
How much have you invested in them?
We've spent around £35,000 (approximately $48,200 USD) with them so far.
What is the status of this engagement?
We started working together in July 2016, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I get monthly reports from them for SEO and PPC, and we have improved despite the COVID-19 pandemic.
How did Global Search Marketing Ltd perform from a project management standpoint?
We try to get together 2–3 times a year because we live on opposite sides of the country.
What did you find most impressive about them?
The relationship that we have with the company is what stands out the most. They're great people that understand and do what we want.
Are there any areas they could improve?
They could give us a lower price, but I don't think they can improve on anything other than that.
Do you have any advice for potential customers?
I recommend they get in touch with Global Search Marketing. In my experience, we could get around the table, tell us what they can do, tell them what we want, and try to accommodate everything we need and vice versa. Working with them feels like a real partnership, rather than just a straight commercial relationship.
the project
SEO, PPC, Web Dev & Design for Bakery
"Overall, it’s been a very positive experience — they’ve greatly helped us grow our online presence."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of an online retail bakery. Our baked goods can be shipped nationally throughout the UK and sent as gifts. We offer cupcakes, brownies, cookies, and other treats.
What challenge were you trying to address with Global Search Marketing Ltd?
We mainly sell online, so we needed to increase our online presence on Google. We also wanted to do paid advertising.
What was the scope of their involvement?
Global Search is our digital marketing partner. They conduct on-site and off-site SEO, manage our PPC efforts on Facebook, and create landing pages to help us with organic search. We provide the information on our products, and they create content for us to approve. Furthermore, Global Search has made some coding changes to our site to make it easier for Google to find. The team also conducted A/B testing to test different variations of our pages and then applied the most effective design.
What is the team composition?
We work with five teammates, including a PPC manager and an SEO specialist.
How did you come to work with Global Search Marketing Ltd?
I did some research on local agencies.
How much have you invested with them?
We’ve spent about £35,000 (approximately $48,000).
What is the status of this engagement?
The project started in October 2019, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our sales have gone up significantly, thanks to Global Search. Our revenue has gone up by 120%. Overall, it’s been a very positive experience — they’ve greatly helped us grow our online presence. We’re much more established online. We’re delighted with the results.
How did Global Search Marketing Ltd perform from a project management standpoint?
They’ve performed reasonably well. We like that we get to talk directly to the PPC and SEO specialists through monday.com, which we use to manage the project. We can keep track of their progress easily, so they’ve handled it pretty well. For video conferences, we use Google Meet. We also exchange emails.
What did you find most impressive about them?
Global Search offers a very personalized service. They stand out because they’ve been really keen to get to know our business and our needs so they could provide a good solution. Communication is also excellent. Overall, they feel like an extension of our team who are there to support us.
Are there any areas they could improve?
They could have one dedicated project manager to help streamline communication.
Do you have any advice for potential customers?
Give them as much information as possible and help them understand your needs and objective.
the project
SEO & PR Campaign for Independent Photographer
"The project gave us confidence in our business and more locals now know about us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I worked at my partner’s company. She is the owner and operator of a photography company, specializing in wedding and family photography.
What challenge were you trying to address with Global Search Marketing Ltd?
Our website only appears on the third or fourth page of Google’s search engine which prevented us from getting any traction. We struggled with getting leads and ramping up organic matches. We hired Global Search Marketing Ltd to help with our SEO efforts.
What was the scope of their involvement?
There were three main components to the project. First, they analyzed our website then gave advice about what to work on. Second, Global Search Marketing created the content needed to support the ranking and help optimize our website. Lastly, the team produced a PR campaign for us.
What is the team composition?
We worked with two members of the Global Search Marketing Ltd team.
How did you come to work with Global Search Marketing Ltd?
We saw the reviews and recommendations for the vendor.
How much have you invested with them?
We pay them £800 monthly (approximately $1,100)
What is the status of this engagement?
Our engagement lasted from July 2019 to July 2020.
What evidence can you share that demonstrates the impact of the engagement?
Global Search Marketing Ltd did an exceptional job. We’re now on the first page on Google because of their keyword efforts. Thanks to them, we have seen a 4–5 times increase in site traffic. We also get more inquiries from clients now. The project gave us confidence in our business and more locals now know about us.
How did Global Search Marketing Ltd perform from a project management standpoint?
Working with Global Search Marketing Ltd was wonderful. Our team mainly communicated through phone calls and emails. The files were also efficiently sent via email. They knew what they were doing and everything went smooth.
The team was always available for us whenever we needed anything. They also delivered everything before the deadlines. Overall, they’re respectful and effective.
What did you find most impressive about them?
Their services were worth their value. We were also impressed by their genuine expertise.
Are there any areas they could improve?
We can’t think of any wrong. They helped us quickly which was great.
Do you have any advice for potential customers?
Be honest with them and negotiate the budget properly because they deliver great outputs.
Demonstrating unparalleled expertise, Global Search Marketing Ltd consistently delivers effective work. Their efforts have helped the client successfully launch a product that now earns about $500,000–$750,000 each year. The team manages the project well by being communicative and easy to work with.