Branding, Advertising and Media Agency

We are a results-driven, relationship-focused, full service agency.  Our energy, creative ideas, stragegic thinking and innovative media solutions make us the ideal partner for clients seeking a smart, efficient and integrated agency partnership. 

We have a passionate devotion to client service.  By providing senior-level attention and a dedicated team, our clients often say we feel like an extension of their marketing team.

We deliver brand positioning and identity, campaign development, media planning and buying through execution and measurement.

Our experience and expertise allows us to hit the ground running and bring insights to new clients -- especially B2B and challenger brands where we need to outsmart versus outspend the competition.

 
$10,000+
 
Undisclosed
 
10 - 49
 Founded
1989
Show all +
New York, NY
headquarters
  • Gigante Vaz Partners
    915 Broadway Suite 1408
    New York, NY 10010
    United States

Portfolio

Key clients: 

EFI, Mack-Cali, St. Martin's Press, Flatiron Books, Sylvia Day (best-selling author and lifestyle personality)

 

Mack-Cali Harborside "BE HERE NOW" Campaign

Mack-Cali Realty Corp. is among the nation's largest REITs.  GVP created an integrated ad and media campaign (web, social, print, video) for their Harborside Jersey City live-work-play commercial and residential property.  Our destination-based "BE HERE NOW" campaign served as an anthem for business owners and millennials to be early adopters in a city that was about to explode with opportunity.  Flexibility of messaging allowed for customizable communications focusing on location, talent, amenities, leasing and tax incentives.  Within 18 months of the campaign launch, Mack-Cali's Jersey City properties achieved over 90% occupancy rate. The "BE HERE NOW" campaign also won over a dozen awards including BMA ACE Awards, IAC Web Awards, W3 Awards as well as real estate and NJ Ad Club Awards.

"Move up to Chubb" Personal Insurance

A strategic marketing campaign and brand ID system designed to increase Chubb's share of the high net worth (HNW) market segment.  Program included primary research among employees, brokers, agents, influencers and customers. Deliverables included brand platform with target personas; brand guidelines and tool kit; dedicated website; customer video testimonials; print, direct and digital ad campaign.  The "Move up to Chubb" program generated $5MM in quotes in test market during first six months, prior to national roll-out.

Sylvia Day "Every Day"

Sylvia Day is the #1 romance writer in 28 countries.  Her bestselling novel, "Afterburn/Aftershock," was recently adapted into a movie.  In addition to creating advertising for her new book titles, GVP also serves as Sylvia Day's social media agency.  The goal of our social media campaign is to reduce dependence on Sylvia Day's book releases and increase engagement with the broader Sylvia Day brand and lifestyle.  Our campaign reinforces and deepens the personal connection between Sylvia Day and her current fans and extends appeal to new fans by positioning Sylvia Day as a lifestyle connoisseur.  The social media program averages 8 custom posts per day/7 days a week and leverages each social media platform to its greatest potential (Instagram, Facebook, Pintrest, Twitter, YouTube and Snapchat).  Fan engagement scores continue to achieve double-digit growth.

"EFI Fuels Success"

EFI is a global leader in production printing equipment and solutions.  "EFI Fuels Success" is the cornerstone of the brand and informs all communications.  GVP created this global brand positioning and identity system, including advertising.  Since its introduction, it has been credited with generating a 70% increase in brand engagement and the "Fuel Cell" brand identity won 1st place in the Brand ID/Design category of the B2B ACE Awards.

Reviews

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Full-Service Advertising for Real Estate Firm

"They have a can-do attitude and work hard to accomplish goals."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Dec. 2010 - Ongoing
Project summary: 

Spearheading a branding and marketing campaign, Gigante Vaz Partners, managed digital advertising, created print collateral, supported conferences/onsite programs, and oversaw video production.

The Reviewer
 
201-500 Employees
 
Jersey City, New Jersey
Ilene Jablonski
Former SVP Marketing, Mack-Cali
 
Verified
The Review
Feedback summary: 

As a result of awareness campaigns, the business activity has increased. Invested in their projects, they make their clients a priority. Their fresh, creative perspectives, coupled with their hard-working nature, make them a go-to advertising partner.

BACKGROUND

Introduce your business and what you do there.

When I worked with Gigante Vaz Partners, I was a Senior Vice President of marketing at a one of the Northeast’s largest Real Estate Investment Trusts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gigante Vaz Partners?

As a parent company with hundreds of properties, we were a house of brands rather than a branded house. We needed help developing awareness of our parent company as a brand with a strong financial reputation with added value to our tenants, while also supporting key performance objectives for each property and supporting a broker channel as well as direct sales

SOLUTION

What was the scope of their involvement?

relationship with GVP spanned several years. They developed many campaigns over the years which included integrated print, digital, direct mail, billboard, broker programs, special events and more. Most recently, they re-launched one of our waterfront flagship properties that encompassed a new website, brand and testimonial videos, an ad campaign, social media, leasing materials and on–site signage. The deadline was insane and they delivered everything on time, despite some hold ups on our side. That campaign was very successful and we won several awards for the work.

They were an extension of our marketing team, and served as brand ambassadors internally protecting our messaging through all our various departments.

We worked collaboratively with them to make sure everything was in line with our brand and identity and we had fun along the way. Their sense of humor and always “happy to help” attitude was a breath of fresh air that we grew to rely on. No matter what the project, they were always eager to help, even if it had nothing to do with their scope of work.

What is the team composition?

We had at least five people working on our project, including a creative team and an account team. I also worked closely with the owners.

How did you come to work with them?

They were referred to us. We were considering several vendors, but we liked the creative work Gigante Vaz Partners had done for other companies. Besides, we thought they'd bring a fresh perspective because they hadn't worked in real estate before. It took a little longer for them at the beginning to get fully versed in the industry, but they brought new and creative ideas to the table.

How much have you invested with them?

Over the years our budgets ranged from $2-5 million annually.

What is the status of this engagement?

We started working with them in December 2010 and the company is still using them (I'm no longer with the company).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We successfully supported our leasing teams and achieved leasing occupancy goals. The increasing leasing activity was the direct reflection of the work they did. We won 16 awards for the work.

How did they perform from a project management standpoint?

They always made sure that we were all on the same page strategically before any creative was done which was extremely helpful. Of all the vendors I’ve ever worked with before, their execution was always faster and had very few errors. We spoke several times a day —they were like an extension of our team.

What did you find most impressive about them?

They're dedicated and I always felt like I was their only client. They have a can-do attitude and work hard to accomplish goals.

Are there any areas they could improve?

No. They continue bringing fresh, creative ideas, which is the key to success.

Do you have any advice for potential customers?

We had them on retainer, which worked very well for us. They gave us their complete attention.

5.0
Overall Score They're a dedicated, hard-working team that has their clients' best interests in mind.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    That was never an issue.
  • 5.0 Cost
    Value / within estimates
    With the retainer-based model, we got everything we needed.
  • 4.0 Quality
    Service & deliverables
    I was very pleased with the quality.
  • 5.0 NPS
    Willing to refer