What was the scope of their involvement?
relationship with GVP spanned several years. They developed many campaigns over the years which included integrated print, digital, direct mail, billboard, broker programs, special events and more. Most recently, they re-launched one of our waterfront flagship properties that encompassed a new website, brand and testimonial videos, an ad campaign, social media, leasing materials and on–site signage. The deadline was insane and they delivered everything on time, despite some hold ups on our side. That campaign was very successful and we won several awards for the work.
They were an extension of our marketing team, and served as brand ambassadors internally protecting our messaging through all our various departments.
We worked collaboratively with them to make sure everything was in line with our brand and identity and we had fun along the way. Their sense of humor and always “happy to help” attitude was a breath of fresh air that we grew to rely on. No matter what the project, they were always eager to help, even if it had nothing to do with their scope of work.
What is the team composition?
We had at least five people working on our project, including a creative team and an account team. I also worked closely with the owners.
How did you come to work with them?
They were referred to us. We were considering several vendors, but we liked the creative work Gigante Vaz Partners had done for other companies. Besides, we thought they'd bring a fresh perspective because they hadn't worked in real estate before. It took a little longer for them at the beginning to get fully versed in the industry, but they brought new and creative ideas to the table.
How much have you invested with them?
Over the years our budgets ranged from $2-5 million annually.
What is the status of this engagement?
We started working with them in December 2010 and the company is still using them (I'm no longer with the company).