What was the scope of their involvement?
We were in a place where we were running the business from campaign to campaign. Since we had three campaigns a year, our positioning was becoming inconsistent for customers. We needed the strategic support to look at what we were trying to say and figure out what our unique selling proposition was and then how we could communicate in that way for years to come.
After finalizing the plan, they started building out the creative and finding areas to challenge our thinking. They then led the management of the campaign, creative development, and the production of the campaign. Their work included a video spot for social media, digital billboards, and banner advertising.
They also did email setup and extended that messaging across all of our communication channels. They led the creative with our digital agency and PR partners.
The final creative was used in out-of-home, print, in office, social, web site, and digital video; but it was rooted really in a video creative that could have just as easily been on TV - we strategically chose to use digital video to maximize our ROI.
What is the team composition?
The account team would’ve had two to three people. Their creative team had different roles, including a copywriter and creative director. We also had a lot of exposure to their leadership. In total, we probably worked with 7–10 people at any point in time.
How did you come to work with Giants & Gentlemen?
I actually started my career at Colgate-Palmolive, where I briefly worked with Gino (Co-Founder & COO). I had known of his work and kept an eye on its presence in the media. I ended up bumping into Gino at an award show. We reacquainted, and that allowed me to connect with them. We went through a formal RFP process between them and other agencies.
How much have you invested with them?
We invested between $500,000– $1 million.
What is the status of this engagement?
We started with Giants & Gentlemen in February 2019. While I’m no longer working there, the engagement is ongoing.