Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We got a lot of coverage on the first campaign, and it really did move the needle as far as room nights. We were very happy with the results. That campaign also won several awards for Giants & Gentlemen. The second campaign also did very well. It was a little less edgy than the first one, but it still performed really well. We received a lot of feedback from our franchisees, and generally they liked the campaign.
They’re a fantastic agency, and they really are more about client service. They’re constantly answering questions, bringing you into detailed meetings. It’s a step-by-step process with them, and they are very good about taking their clients through every process.
How did Giants & Gentlemen perform from a project management standpoint?
This is where they really excel. One of the things I like about them is that they are a really hands-on agency. They involve their clients every step of the way. With the ideation and presenting their ideas, they handle feedback very well. On the execution front of project management, they are highly organized. We have multiple agency representatives at each step, whether we’re recording the sound, on set, or actually shooting and testing. It’s a very hands-on process.
They respond well to feedback, and that’s part of why we like them so much. They live their slogan of ‘be brave, be decent’ well and fully, and they are a decent agency to work with. When we give feedback, they give us several options of how they interpreted our feedback and suggestions on how they can follow through with it.
What did you find most impressive about Giants & Gentlemen?
They are highly creative, and the ideas they come up with are things you never would’ve thought about, but they’re based on great brand insights.
Are there any areas Giants & Gentlemen could improve?
No. We’re really happy with them.