Giant Propeller

Please describe your company and your position there.

I am the founder/ managing member of. Aerangis, a niche fragrance company that started in 2020.

For what projects/services did your company hire Giant Propeller?

We need somebody to help us with our social media ads, which was the most urgent need at the moment. We are hoping to start small and eventually extend into other marketing strategies, such as email news letter and improvement of the website etc. Our goal was to find a team that can help us with all the marketing needs.

How did you select this vendor and what were the deciding factors?

From the vendor's previous successes, especially with certain brands that we're familiar with, which is always more convincing. We were specifically looking for vendors that understand the luxury market, can speak that language and understand the aesthetics. When I first connected with the vendor, I feel like the team has enough expertise and knowledge and can potentially be a good fit.

Describe the project in detail and walk through the stages of the project.

After the kick-off meeting, we are assigned with our direct contact and we exchanged some emails till we finalize our needs for the social ads. The team pitched back the creatives after a while, we did a few rounds of back and forth until we're happy with the ad sets, and we went live. However, the ads were not performing as expected, and we thought there would be more communication after the launch, but that wasn't the case. We weren't receiving weekly reports and/or strategies to make improvement. After the holiday season, we stopped all the holiday-driven ads, and created a whole new set that are more evergreen. However, the experience after that was the same.

How many resources from the vendor's team worked with you, and what were their positions?

I don't know the exact numbers but there was at least a content director, media buyer, our direct contact. In the begging stage, there were other marketing directors to help us create our first deep dive and they are great.

Can you share any outcomes from the project that demonstrate progress or success?

I had some great learnings from the deep dive report (I don't remember what you call it, but that's the report that the team analyzes the brand and our target market). The social media ads effort was a complete fail. We barely made any conversion from the ads, which we understand that many factors played into it, but we feel that. We didn't get to deep dive enough to at least get some learning out of it, and exercise simply became too cost prohibited.

How effective was the workflow between your team and theirs?

it wasn't great, which is a big part of my fault too. I am short staffed, and I can barely keep up. However, there was never a "flow" that was established to have regular meetings, which I think was a bit odd, too.

What did you find most impressive or unique about this company?

I believe with the right budget, we would be able to create some great video contents base on what I know about the company, but we never get to that point.

Are there any areas for improvement or something they could have done differently?

Not at the moment.

Introduce your business and what you do there.

I’m the founder and CEO of a physical therapy products company.

What challenge were you trying to address with Giant Propeller?

As a recently launched company, we had some initial sales traction, but we were looking to take our marketing and advertising to the next level. Thus, we were looking for a partner that could provide us with more professional services for our creative content and ad management.

What was the scope of their involvement?

Giant Propeller helps us with our marketing and advertising. After kicking off the project, they audited our existing brand and assets and provided us with a growth plan with short-, mid-, and long-term objectives. They also included the specific activities that they expected to do to help us achieve that growth.

After the initial assessment, Giant Propeller spent some time setting up our accounts on Google Analytics, Google Ads, Facebook, Instagram, and Klaviyo for email marketing to get us ready to scale. Shortly after that, we launched our marketing and advertising efforts.

Since then, Giant Propeller has been delivering very creative work for our Google and Instagram paid ads, as well as for upgrading our product pages on our website. They have a good cadence of delivering PPC content on a monthly basis to create monthly campaigns. Although we’ve been mainly focused on PPC, we’re also starting to look into launching SEO efforts.

What is the team composition?

We work with Audrianna (Head of Brand), the head of performance, Waseem (Performance Marketing Manager), Jordan and Mike (Co-Founders), Meryl (Strategist), Kathryn (Social & Partnerships Manager), Ashlyn (Associate Creative Director & SEO Specialist), Elizabeth (Lifecycle & Email Marketing Manager), and Valerie (Account Manager). Valerie is our main point of contact, but we’ve collaborated with different specialists from their team on the different parts of the project.

How did you come to work with Giant Propeller?

We found Giant Propeller on breef. We also interviewed two other agencies, but Giant Propeller impressed us with their ability to work as a team. For our initial meeting, they brought the directors of their various departments to the interview so that we knew everyone whom we would be working with.

They also explained their very simple and flexible model where we can have access to different professionals for a fixed flat rate. Their model made a lot of sense to us, and I really liked their team, so we chose them for this project.

How much have you invested with them?

We’ve spent close to $100,000.

What is the status of this engagement?

We started working together around December 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

When we started working with Giant Propeller, our ROAD was about 0.6; currently, it is close to two. So far, they’ve more than doubled our ROAD, and I expect it to continue to improve.

How did Giant Propeller perform from a project management standpoint?

Giant Propeller’s project management is strong. I constantly know what they’re working on, why they’re working on it, and when it is going to be delivered. We’re very hands-on in prioritizing tasks, and Giant Propeller is great at informing us throughout the process and keeping us updated.

In addition to that, they take feedback very well. Other people with whom I’ve worked in the past get really defensive about getting feedback. However, Giant Propeller is very thankful for positive feedback, and they’re very responsive to critical feedback, changing their approach to get us where we need to be.

We use Google Sheets to manage the project, which has worked out well for us. Additionally, we typically communicate via email, and we have a weekly meeting with the project manager over Google Meet. During these meetings, we go over timelines and priorities.

What did you find most impressive about them?

Giant Propeller’s breadth of expertise distinguishes them from other providers. They have a very broad offering, and they seem like they can do a lot of things very well. As a startup, our needs change a lot, and we don’t know which skillset we will need for our next move. Working with Giant Propeller, we feel that whatever our next move is, they’ll have the right talent on their team to help us with it. This allows us not to hire full-time people and still have access to high-quality talent.

Another of the things I’ve liked the most about working with Giant Propeller is that we initially just told them our goals, and they came back to us with a great list of recommended activities — that was what we were looking for.

Are there any areas they could improve?

Getting started took us a little longer than expected. I feel that we could have launched new ads sooner to start driving the incredible results we’ve gotten faster. I’m happy with the results, but I would have liked to get them earlier.

Do you have any advice for potential customers?

Engage Giant Propeller’s team and let them pitch you a creative plan. Then, work with them to prioritize what fits your budget. They have a lot of strong ideas, but you need to ensure that you pick the most important ones for your project within your budget.

Introduce your business and what you do there.

I’m the owner and executive producer of a production company called 303 films.

What challenge were you trying to address with Giant Propeller?

I was doing a music video for a rapper and needed to partner with a production company that could do the visual effects (VFX).

What was the scope of their involvement?

The music video is 11 and a half minutes long and required complex VFX for certain scenes. Giant Propeller created those special effects to emulate specific characters, dinosaurs, and even a room’s walls coming apart. Their team took charge of the time-consuming green-screen and animation work.

Once the video was finalized, Giant Propeller also did some social media marketing for us. They conducted a launch party as part of our campaign. 

What is the team composition?

I worked with pretty much everybody on their team; there was Jordan (Co-Founder & Chief Growth Officer), Mike (Co-Founder & CEO), Oscar (Producer), and a number of VFX specialists.

How did you come to work with Giant Propeller?

We chose to work with them because they were local to Los Angeles — that was the most significant factor. We also liked the kind of creative projects that they had done before, but it ultimately boiled down to their budget, which was right where we needed it to be. 

How much have you invested with them?

The entire music video cost almost $750,000.

What is the status of this engagement?

The project ran from March 2016–March 2017.

What evidence can you share that demonstrates the impact of the engagement?

Our end goal was to make our client — the artist — happy, and we were able to achieve that with Giant Propeller’s help. Upon the video’s release, it generated hundreds of millions of views and received a lot of rave reviews. The work was just phenomenal. People were talking about the amount of VFX work that went into it, and there were even a couple of magazine write-ups regarding it.

How did Giant Propeller perform from a project management standpoint?

They were great. I didn’t have any issues with them. They prepared us well for the scope of the project and the amount of work that needed to be done. 

We generally used email for our communication, but I was mostly in their office and working with them in person because I was the producer for the project. 

What did you find most impressive about them?

Giant Propper has a well-versed team that can really deliver across a lot of large-scale VFX needs. I’ve worked with other VFX companies in the past, and they just weren’t as willing to get the job done or as easy to work with as Giant Propeller. With this team, we never ran into any uncomfortable change orders. They always understood our requirements and transparently communicated what obstacles we were up against, and these qualities played a big part in accomplishing a project that size. 

Are there any areas they could improve?

I can’t think of anything, to be honest. The project went way more smoothly than I could’ve imagined.

Introduce your business and what you do there.

I’m one of the co-founders of a consumer goods company.

What challenge were you trying to address with Giant Propeller?

We were starting a new brand, so we were looking for a professional company to collaborate with us in developing many things related to it, including the brand voice and brand imagery. Additionally, we needed help to develop a website, as well as support with email marketing and text message campaigns.

What was the scope of their involvement?

Giant Propeller has developed our new brand’s e-commerce site in Shopify. They’ve also helped us define our brand’s colors and imagery. We already had the logo and general branding when we engaged with them, but they gave it a polished image and a voice.

Given that we were starting this brand from scratch, we needed help with a lot of the heavy lifting. Thus, in addition to building the website, Giant Propeller has also helped us create email and text message marketing campaigns. For these campaigns, they’re in charge of creating the templates and writing the copy.

What is the team composition?

We’ve worked with around six people from Giant Propeller, including a project manager, an ads specialist, and a brand development specialist.

How did you come to work with Giant Propeller?

We found Giant Propeller on Google.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in April 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Giant Propeller has gotten our ideas together and come up with excellent new ideas to help us get our brand off the ground. Additionally, they’ve been instrumental in doing the heavy-lifting work related to setting up our initial systems, such as our website and our email and text message marketing tools. I would definitely recommend them.

How did Giant Propeller perform from a project management standpoint?

Giant Propeller’s project management has been excellent. We use Slack to communicate.

What did you find most impressive about them?

Giant Propeller has a well-rounded team. They’ve spent a fair amount of time and energy understanding what we’re trying to achieve with our brand. They’ve also been great at listening to our vision, and they’ve taken it to heart to help us build our strategy and marketing pieces.

Are there any areas they could improve?

I can’t think of anything they could improve on.

Do you have any advice for potential customers?

Be involved in the process and spend time having meetings with them to review the work, discuss your goals, and provide feedback. Playing an active role in the project will definitely help you succeed.

Introduce your business and what you do there.

I’m the founder of a consulting services company that specializes in optimizing an organization’s UX and customer journeys by identifying pain points and opportunities to resolve issues within the company.

What challenge were you trying to address with Giant Propeller?

One of my clients was having a unique problem of having a significant amount of traffic coming into their website while garnering a low conversion rate, so we looked for a partner that can help supplement our efforts in finding solutions for this problem. 

What was the scope of their involvement?

We started our partnership with Giant Propeller by doing an audit of our client’s website, social media channels, and marketing strategies.

Through this, we found that the best use for their services was having them completely redesign the website, so they set up strategies to build out a project plan that won’t make us lose engagement and traffic on our website.

We then decided to move our website into the Shopify platform, along with a rebrand that immediately gave us good traffic. Apart from that, we did a rebrand that contained photoshoots, the creation of a content calendar, and digital marketing strategies.

What is the team composition?

We work directly with a creative director and a project manager.

How did you come to work with Giant Propeller?

My partner knew Giant Propeller as he had worked with their team in the past.

How much have you invested with them?

We spent roughly $500,000 on this project.

What is the status of this engagement?

This particular project started in February 2019, but our partnership with Giant Propeller remains ongoing as we look forward to pitching to two different companies.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Giant Propeller, we increased our client’s conversion rate by 400%, improved our ROAS, and gained 80,000 users from our loyalty program. We’ve also had a 49% growth on our email list and a 50% growth in our social media following.

How did Giant Propeller perform from a project management standpoint?

They’re excellent from a project management perspective, as they exceed our expectations in terms of communication and adherence to timelines. They’re also really good at staying on top of our milestones, as well as being flexible in their pricing service packages.

What did you find most impressive about them?

One thing that Giant Propeller does that’s very unique is their deep understanding of the customer journey. They break the numbers down, deliver the results, and make the customers feel special.

Are there any areas they could improve?

It’s not a big issue, but it would be great if they can be closer to our area.

Do you have any advice for potential customers?

I would advise you to have a clear vision and consistently push Giant Propeller to do the best work that they can. Always provide them with feedback to let them know what’s working and if you’re happy with the work.

Please describe your company and your position there.

I am the Chief Marketing Officer at 1/ST and oversee the marketing output across our national venues, all rooted in sports and entertainment.

For what projects/services did your company hire Giant Propeller, and what were your goals?

Our venues rely on Giant Propeller to create compelling design, on an ongoing basis, to drive our various campaigns and keep customers engaged. Our goals are to attract as many customers to attend our events or wager on our racing product and Giant Propeller helps us achieve both.

How did you select this vendor?

We work with several branding agencies across the country to address our various business needs. Giant Propeller understands our brand design system very well, they are agile and always have the resources to address our ongoing needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

Giant Propeller assists our teams with graphic design output to drive revenue for our venues through experiences and wagering. They help design our campaigns and create content that spans our social media output, paid media, simulcast, email and other digital channels.

How many people from the vendor's team worked with you, and what were their positions?

We work with a team of about 4 from Giant Propeller including their Account Director and teams of creative to get our jobs done.

Can you share any outcomes from the project that demonstrate progress or success?

Giant Propeller has created sponsorship decks to help enable our sales team to close 6-figure deals. Their campaign assets help our teams drive revenue across our venues.

Describe their project management style, including communication tools and timeliness.

Giant Propeller is very organized. Our process with them starts with a verbal brief where we outline our objectives. Following that, we'll align on a written brief based on the initial discovery and conversation so that we are very clear on the creative brief and the deliverables required.

Then, we typically get a good glimpse into their progress on the work and execution with checks along the way to ensure we get to a strong final product.

What did you find most impressive or unique about this company?

Giant Propeller has a revenue mindset which aligns with our goals. Their team truly understands the business objectives and applies an "art" + "science" methodology to their approach. They are super creative, honest, organized and easy to work with. Giant Propeller is great and a huge support to our business.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. They are very responsive and attentive to our needs which is why they are a long term client.

Please describe your company and your position there.

I am the Chief Strategy Officer responsible for our overall sales and marketing efforts. Our company offers hardware and software products to the entertainment industry. We have 3,000 studios in over 85 countries using our products

For what projects/services did your company hire Giant Propeller, and what were your goals?

We have engaged with Giant Propellor for several projects over the years. Most notably would be their efforts on the re-branding of our company. At the time we were well established in our field, but we were using an outdated logo and font, it was not impactful nor did it represent the culture and brand that we felt we had established.

How did you select this vendor?

We had some preliminary discussions about GP's capability. From these discovery calls we could see that GP was really vested in getting the problem solved and matched the talent of their team to our project. They're process took much of the headache out of the vetting and vendor process.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our branding exercise consisted of establishing a new logo, wordmark, brand guideline, and color palette. We first started with an exercise where GP started a discussion about our values, culture, and ambitions. Really what inspired us and what our desired vibe was going to be., This was a very different approach than we had seen with previous agencies, and really got our team excited. From this exercise we went into several proposals and rounds of iterations. Each refinement we got closer and closer. Our iconic logo was something that we wanted to keep from our past as well, but update it to the new branding and image of the company-- this was what excited me the most, because GP nailed it. The new iconic logo is proudly on all of our products-- bold and memorable.

How many people from the vendor's team worked with you, and what were their positions?

We were worked with several team members, most notably Audri Taverna. Audri was instrumental in this project in meeting our criteria and goals.

Can you share any outcomes from the project that demonstrate progress or success?

Our current website is our best example where you can see the new color palette, logo, and branding throughout. Www.facewaretech.com

Describe their project management style, including communication tools and timeliness.

GP was very organized and clear-- each iteration was numbered so we could give concise notes. We worked on a somewhat compressed timeframe.

What did you find most impressive or unique about this company?

They care and really took an invested interest in getting the right creative and put out something I believe we are mutually proud of!

Are there any areas for improvement or something they could have done differently?

We have since leveraged GP for other products and services and I have referred several clients/friends to GP -each has been extremely impressed by the same things we were impressed by!

Introduce your business and what you do there.

I’m the president of Lucas Telepictures, an entertainment consulting company. 

What challenge were you trying to address with Giant Propeller?

We needed help creating content. 

What was the scope of their involvement?

Giant Propeller has helped us design and develop our website from scratch. In addition, they’ve assisted us in creating some teaser materials, video content, and pitch decks. 

We’ve had three video projects, and they’ve produced a mix of live-action and animated videos. We’ve given them general parameters, but they are self-starters — they’ve come up with better ideas than we initially have.  

What is the team composition?

I’ve worked with Michael (Hiring Manager) and 6–7 other resources, including an animator, a visual effects artist, and some web experts. 

How did you come to work with Giant Propeller?

Somebody referred them to me. 

How much have you invested with them?

I’ve spent around $250,000–$500,000.

What is the status of this engagement?

We’ve been working since June 2016, and our collaboration is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

One of our clients has been extremely pleased with the reach and engagement of the video. As a result, they’ve ordered two additional campaigns. Another client said the video has helped them attract high-profile partners. I’m 100% satisfied with Giant Propeller’s work, and they’ve exceeded my expectations.

How did Giant Propeller perform from a project management standpoint?

Giant Propeller’s project management is excellent — they’ve never faltered. We communicate through phone calls, emails, Slack, and text messages.

What did you find most impressive about them?

Giant Propeller overachieves and over-delivers. I like them so much that I consider them friends. I’m blown away and impressed by their work.

Are there any areas they could improve?

They have the potential to scale even larger.

Do you have any advice for potential customers?

Start working with Giant Propeller as soon as possible.

Introduce your business and what you do there.

I’m the director of one of the programs of a venture philanthropy nonprofit. Our organization focuses on pulmonary fibrosis, a rare lung disease.

What challenge were you trying to address with Giant Propeller?

The goal of our program is to improve the diagnosis time for pulmonary fibrosis. We hired Giant Propeller to build the brand of this program and design a website for it.

What was the scope of their involvement?

Our goal was to be able to bring direct-to-consumer marketing to healthcare, even though it’s not the standard approach for disease awareness. Giant Propeller developed our brand, strategy, and web design from scratch. They also led two major marketing and awareness campaigns.

What is the team composition?

Over the course of two years, we worked with 8–10 people from Giant Propeller. Our main contacts are Mike (Co-Founder & CEO) and Josh (Head of Operations & Executive Producer). 

What is the status of this engagement?

We started working with them towards the end of 2019. We decided to pause the engagement last December 2021 in order to further develop our digital platform internally.

What evidence can you share that demonstrates the impact of the engagement?

The marketing was heavily effective. Giant Propeller’s awareness campaign resulted in a 576% increase in Google search results for pulmonary fibrosis 

How did Giant Propeller perform from a project management standpoint?

They performed excellently. We had biweekly meetings, and we used Teamwork as a project management tool.

What did you find most impressive about them?

Giant Propeller's attention to detail really set them apart. They were able to immerse themselves in our world — which is probably not common to their line of work — and understand the rare disease that we’re focused on. They then brought in a level of creativity that we don’t typically see in this space. 

Are there any areas they could improve?

No, I can’t think of anything off the top of my head. It was a pretty successful engagement, and they were very easy to work with. 

Do you have any advice for potential customers?

Work with them to define the problem and let the creative people on their team come up with branding and marketing solutions. 

Introduce your business and what you do there.

I’m the head of marketing at Doctor2me. We provide health call doctors for patients all over Southern California and for Florida.

What challenge were you trying to address with Giant Propeller?

As a startup, we needed help in developing our brand as a whole, creating our website, handling all of our social media advertising, and producing creative assets such as marketing videos.

What was the scope of their involvement?

We hired Giant Propeller to develop our website and brand identity, handle our social media marketing efforts, and produce marketing videos. We did the technical implementation and gave them some high-level copy, but they were in charge of all the design and brand imagery work.

As for the video production part of the project, they laid out the creative vision and the visual look and feel, handled the storyboarding, wrote the script, recruited the voice talent, and handled all post-production work. They have an in-house animator who created the animation for the video. 

So far, they’ve produced a 60-second video as well as 7-8 different sizes of videos for us to use at different touchpoints, such as the 10-second video shorts that we use for Facebook and Instagram advertisements.

What is the team composition?

We’ve worked with Valerie (Account Manager), a creative director, and an animator.

How did you come to work with Giant Propeller?

We met Giant Propeller through a referral. I chose them for this project because they provide high-quality, agency-level kind of work, but at a startup-level budget. Since we're a startup, they were just the right fit in terms of quality and budget.

How much have you invested with them?

We’ve spent somewhere around $35,000.

What is the status of this engagement?

We started working together in August 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The 10-second video shorts that Giant Propeller created for us ended up getting double the click-through rate compared to our static ads.

How did Giant Propeller perform from a project management standpoint?

Giant Propeller has performed very well in terms of project management. They always have a clear timeline and all key deliverables have been delivered on time.

We primarily communicate through email, phone calls, and text messaging.

What did you find most impressive about them?

Giant Propeller provides big agency-quality creative work for budgets that are startup-friendly. 

Do you have any advice for potential customers?

Make sure to clearly communicate what kind of deliverables you want from them upfront.