What was the scope of their involvement?
We have used them for a few projects. One was a social media influencer project for a web app. We had a client that wanted to create a discovery platform where brands push their products and find people in their space that can do some paid advertising on their behalf. The problem was finding people to do this, especially in specific locations and demographics. We ran through the idea with Ghost Lab to figure out what the MVP was. They usually handle the sifting through a hatchling of an idea with the client and figure out how to turn it into a product, which they are really good at doing.
From there, once decisions have been made on the functionality and what the wireframes will look like, they do the designs and the narration process of what the client wants. We also work with Nafis Azad [Founder and CEO, Ghost Lab] and team during this whole process so that we know there are no red flags with the tech details or to keep the scope from blowing up if the client starts asking for additional features, etc. We have a close relationship between our companies as it is to our mutual benefit that we are on the same page and understand what each other is doing. Nafis is usually involved with the first 35%–50% of projects in scoping them out, designing them, and working with the client, and then he hands it off to my company.
More recently, we have used them to work on an education mobile app, which connects students with study sessions at their university. We used Ghost Lab to scope out that project and work on the wireframes until we had a complete design. They owned the entire process because they are located very close to that client, which was beneficial.
We have more projects in the pipeline for both mobile and web apps. We use them for anything design related and where it is possible to scope projects out to them. Clients come to us with crazy ideas with no clue how to put it into an app or what things to trim; Ghost Lab has been invaluable as they allow us to focus on what we’re good at.
What is the team composition?
One of our developers works with one of their designers every once in a while, but primarily I work with Nafis. It is easier to let him own a big part of the client relationship because he always gets results and he is trustworthy. We generally don’t deal with each other’s employees.
How did you come to work with Ghost Lab?
We found them through one of my clients who have an education company. They worked with Nafis in the past, and they introduced us.
How much have you invested in them?
We spend around $60,000 for a project.
What is the status of this engagement?
The relationship started in 2016 and the work is ongoing.