What evidence can you share that demonstrates the impact of the engagement?
We have seen an increase in our share of leads coming from paid search at a much more efficient cost per. We are spending less in paid social so we are generating less leads, but have actually seen an increase in qualified leads as a result of better execution, implementation, and tracking.
How did FWRD Digital perform from a project management standpoint?
At first project management was perfectly fine. We talked over email and phone regularly. However, we recently moved to Slack and a shared Google Drive which has greatly increased project management on both my end and theirs.
What did you find most impressive about them?
What’s nice about FWRD is that they are true partners and they really care. We are not a very large client, but we demand a lot. FWRD really understands that and delivers us the best possible level of service.
Are there any areas they could improve?
It is always helpful when people are constantly coming to the table with new ideas. FWRD already does that, but they could do it even more often. Regardless, they are really top notch.
Do you have any advice for potential customers?
You will enjoy working with FWRD, but you get what you put in. FWRD wants to feel like your partner, so let them be and truly let them in on what you're trying to accomplish.