What evidence can you share that demonstrates the impact of the engagement?
Our bounce rate has decreased significantly since the launch and the length of stay has increased by over one minute. The site has improved aesthetically and now marries with the expertise and design acumen of Eskew+Dumez+Ripple. I’ve recommended Future Forward to other architectural firms and PR/marketing professionals within the industry.
How did The Future Forward perform from a project management standpoint?
Nick would respond within 48 hours of any inquiry. We mostly communicated over phone calls and email. We would also have Skype calls and walk through wireframes at regular intervals. It was remarkably streamlined—even with the FF team in Brooklyn and our stakeholders in New Orleans.
Remarkably, The Future Forward met our modest budget and really achieved the consensus that we needed, from a design perspective.
What did you find most impressive about them?
They certainly provided the backend technologies and SEO support. They were brilliant at meeting my budget and building design consensus with my team of design professionals. Most importantly, they really understood us and nailed our identity, really getting it finely nuanced through every touch.
We were very clear that we did not want a template site. We wanted a unique visitor experience. One that would attract a visitor through design and keep them on the site for the layers of expertise. Future Forward was able to deliver a unique, specialized website that reflected our brand.
Are there any areas they could improve?
I wish there were more Jonathans and Nicks. They both are responsive, hands-on, and they envelop the clients with whom they’re collaborating. I applaud them for being so selective of the clients they take on—I’m really fortunate that we were able to work with them.
Do you have any advice for future clients of theirs?
First, hire them.
Second, do your homework before hiring a web designer. In order to maximize our modest budget, we had internally identified:
- Clear and tangible goals for the website
- An internal delivery team and process, setting aside dates for weekly meetings, studio-wide charettes, and key milestone dates
- Precedent websites for our criteria (aesthetics, navigation, culture, blogs, and case studies)
- A timeline with ample time on the backend for population
This was clearly outlined in an objective RFP, through which we make a selection.
Finally, map out a timeframe, Know the budget and decide if you want a third-party web company to populate the site, or if that will come from internal staff, and budget accordingly.