Turn Heads. That’s it.
We’ve built a collective of people and talent to do just that, through insights that incite, content that gets shared, experiences that get talked about, and creative that can’t be ignored. It’s about creating work that gets noticed and brands that get adored.
For 18 years, we’ve had an overwhelming urge to do just that. To build an independent creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients and in the process, change perceptions, change behaviour, and change the rules. That philosophy allows us to adapt, adopt, and never think a certain way but rather, any way. And at the heart of every idea, campaign, or experience we create, is always the drive to Turn Heads.
FUSE Create Hype Reel 2022
In a category obsessed with deep, drooling, contented sleepers, we positioned Sleep-Eze as the sleep-aid brand that understands the REAL benefit of a good night’s sleep; how it makes you feel the next day. Leaning into the surreal qualities of a dream state, we broke category convention to show insomniacs the secret to getting sleep they've been dreaming of. And after just one week, the unique, slightly surreal approach gave Sleep-Eze the breakthrough it was dreaming of, and it’s best sales week in two years.
For a brand with its purpose built right into its name - LunchMate - we needed to change the way consumers perceived the brand as parents and kids were all at home. So, we leaned heavily into the DIY aspect of the product and leveraged the monsters to create a new usage occasion that was all about fun. And parents and kids alike quickly adopted Bordimer, the most boredest monster ever, on to their tables.
To shift Ricola’s efficacy message from cough and sore throat relief to everyday care, Ricola needed to disrupt the seasonal nature of its purchase cycle. Through social listening and ethnography research, we developed the ‘Everyday Voice’ campaign that shifted consumer purchasing behaviour leading to a 2700% increase in unit sales growth and building top-of-mind awareness for the brand.
With little to no awareness, Reel Start, a not-for-profit that empowers youth from underrepresented communities to change their world through film, needed to grab consumers’ attention to reach their fundraising goal. So we launched “Give new Voices a Voice”, a campaign that demonstrates the strength of their voice, by not hearing their voice at all. A redesigned website housed the content and a gofundme page housed the donations.
Introducing FUSE Create #TurnHeads
A quick snapshot of our work that works.