In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?
Our e-commerce business has grown sevenfold last year versus calendar year 2013. We’re getting the traffic and conversions we wanted. In terms of keyword searches and where this brand turns up in organic search results, it’s been extremely high. That’s due in a large part to the design of the site, content of the site, and the ongoing optimization done by Fruition. Right before site launch, they worked around the clock and did whatever they needed to do to get it done. They're really responsive. We needed a meeting, and they found time for the meeting. They’ve always been flexible like that, which is greatly appreciated.
When working with Fruition, is there anything that you would consider unique about their strategic approach or development methodology that distinguish them from other vendors?
They were extremely patient, extremely understanding, and very easy to work with. They’re always good at bringing new things to our attention, and stay on top of what’s going on in the industry. In that sense, they’ve always been able to offer us great recommendations on how we can improve our online presence as a whole.
In retrospect, are there areas in which you think they could improve as a service provider?
We got used to a certain level of response time, and as Fruition’s business has picked up, that’s been a little tougher. It’s not really a problem; it’s just a little longer. We’re hoping that they won’t simply outgrow us.
What advice, if any, would you give a future client of theirs?
Be open and collaborative. Jonathan and his team are really good about offering a different point of view. They’re really good at presenting alternative visions of different aspects of development. They can really streamline the development process, but you have to come to the table with an open mind.