Digital Product Creation + UX/UI Design

Fresh Tilled Soil an ADK Group Company is an experience and interface design company at the forefront of creating digital products and facilitating Innovation Sprints for product validation or (sometimes more importantly) invalidation.

We work with companies of all different sizes and in different industry verticals.  The one commonality between each and everyone is that they put their users first and put a priority on easy to use and beautiful digital interfaces. We start with user research and it sits at the center of our process, we’ll talk with users to create foundational artifacts like detailed persons, experience maps, service blueprints, jobs to be done documents that then influence wire-frames and prototypes we can use for testing our assumptions.  During our UX process we’ll work on design exploration activities for the digital UI by creating style tiles and mood boards which inform the product or websites visual interaction. 

What we do:

Product Strategy - https://www.freshtilledsoil.com/what-we-do/product-strategy/

Design Sprint Facilitation - https://www.freshtilledsoil.com/what-we-do/design-sprint-facilitation/

User Experience Design - https://www.freshtilledsoil.com/what-we-do/user-experience-design/

User Interface Design + UI Kits - https://www.freshtilledsoil.com/what-we-do/user-interface-design-3/

Design Strategy - https://www.freshtilledsoil.com/what-we-do/design-strategy-3/

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2005
Show all +
Boston, MA
headquarters
  • 11 Beacon St #1200
    Boston, MA 02108
    United States

Portfolio

Key clients: 

Trux, FedEx, Titleist, Shorelight Education, E Ink, Silicon Valley Bank, Broadridge Financial, Boston Private Bank, Concentric Market, Shopify, Harvard University, Eastern Bank, Cengage Learning, Intel, Extreme Networks, Embrace Pet Insurance, Wordstream, Blueleaf Financial, Whitebirch Software, BTBlock, Jabmo, US Pavement, Coherent Path, Bolt Insurance, HBS, Avast

Titleist.com Website Redesign Image

Titleist.com Website Redesign

The Fresh Tilled Soil team worked with the marketing team from Titleist to create a new response digital team for the Titleist.com website.  

HighRes Biosolutions  - Website Redesign + Wordpress Development Image

HighRes Biosolutions - Website Redesign + Wordpress Development

HighRes Biosolutions (www.highresbio.com) builds robotic systems and software that help accelerate discovery activities for their clients.  The Fresh Tilled Soil team was asked to create a modern and custom experience that will showcase their current and future offerings to compel the core audience to engage with HighRes Biosolutions on a project. The following summary

outlines the goals and key phases of our engagement.

Overall Goals -

Promote HighRes overall brand, messaging, and story.

Page templates that accommodate a variety of content types while providing opportunities to engage and educate the core audience.

Clear, intuitive, and engaging user flows and navigation.

Digital design system that is unique to HighRes and part of an integrated approach to a consistent, on-brand digital experience.

Design approach that provides CMS-friendly content modules.

Responsive design that is optimized for various screen sizes.

Intralinks - Website UI/UX Design Image

Intralinks - Website UI/UX Design

Intralinks (www.intralinks.com) is a cloud-based financial technology provider who offers a secure information sharing platform to global banking, deal-making, and capital markets communities. 


Intralinks partnered with the Fresh Tilled Soil team on this redesign effort. We created a modern and custom website experience that realigns their business goals with

the online site experience. 

Design Goals -

Promote Intralinks overall brand, messaging, and story.

Page templates that accommodate a variety of content types while providing opportunities to engage and educate the core audience, including a new are for the community elements.

Clear, intuitive, and engaging user flows and navigation.

Digital design system that is unique to Intralinks and part of an integrated approach to a consistent, on-brand digital experience.

Responsive design that is optimized for various screen sizes.

Wordstream.com Website Strategy + Design Image

Wordstream.com Website Strategy + Design

We worked with the Wordstream team on a redesign of their website.

Cengage Learning Digital Textbook Strategy + Design Image

Cengage Learning Digital Textbook Strategy + Design

We worked with the 4LTR team to transform the physical textbook experience into a digital experience.

iOS - Mobile App Image

iOS - Mobile App

Mobile iOS wallet design and development.

ihiji - Web Application Redesign Image

ihiji - Web Application Redesign

Strategy, user interface and user experience design for the ihiji web application.

OfferLogic Dashboard Redesign Image

OfferLogic Dashboard Redesign

Redesigned the web application / digital product for OfferLogic.

Reviews

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UI Design & Optimization for Massachusetts Government Agency

“I thought they performed exceptionally.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - May 2020
Project summary: 

Fresh Tilled Soil an ADK Group Company took on UX/UI design projects to help transition a government agency’s internal legacy solution into a streamlined web app. They conducted extensive UX/UI research.

The Reviewer
 
1,001-5,000 Employees
 
Boston, Massachusetts
Project Manager, Massachusetts Government Agency
 
Verified
The Review
Feedback summary: 

Fresh Tilled Soil’s designs are yet to be developed and implemented, but the quality of their work has been unanimously praised by the client’s internal team. They delivered stellar designs that showcase truly human-centric design thinking. They excelled at enhancing — not replacing — existing work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the project manager for the IT department of a government agency in Massachusetts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil an ADK Group Company?

We’ve been migrating our technology from a legacy client-server platform to a web-based solution for many, many years. We now needed assistance in optimizing the solution’s UX/UI to support our users’ decision-making processes.

SOLUTION

What was the scope of their involvement?

Fresh Tilled Soil took on two tasks. They first conducted in-depth UX/UI research for us, where they did user testing to identify the best UX/UI decisions we could make. We held discovery sessions, and they interviewed end-users. They then came up with design prototypes in an iterative process.

They were also responsible for designing the UX/UI for a small module within our enterprise-level solution. Our system has hundreds of screens, but they worked one of the specific, smaller functions within it.

What is the team composition?

We worked primarily with a project manager and two UX/UI designers. There were others working behind the scenes.

How did you come to work with Fresh Tilled Soil an ADK Group Company?

I believe we found them through a web search and talking to colleagues. I’m sure we called them, along with other agencies, after being impressed by their online portfolio.

How much have you invested with them?

The project cost around $90,000.

What is the status of this engagement?

The project lasted between March – May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The designs aren’t live yet, since we’re responsible for developing and implementing them. So, we can’t assess the end-user impact at this time. However, we’ve gotten very favorable feedback based on internal reviews of their designs. Overall, we’ve extremely satisfied with the quality of their work. They did a great job of enhancing our existing materials and taking us to the next level of human-centric design.

How did Fresh Tilled Soil an ADK Group Company perform from a project management standpoint?

I thought they performed exceptionally. They used a variety of tools, like Base Camp. They were very diligent at tracking issues and following up on items. I was definitely impressed with their PM capabilities.

What did you find most impressive about them?

The quality of their design-thinking was excellent. They did a stellar job of hearing what the users had to say. They excelled at asking the right questions to get the underlying message behind the answers, which they would translate into actionable designs that still operate within our framework. It’s their ability to listen and to enhance — not replace — our work.

Are there any areas they could improve?

If we had more time, it would have been good to get the designs back in front of the end-users again. We ran out of time and chose to prioritize other aspects of the project. Otherwise, I don’t have anything bad to say, nor do I have a direct basis for comparison.

Do you have any advice for potential customers?

Know what your key goals and objectives are. Think about how resource-intensive you can be on your end because that will affect the scope of work you’re likely to go with.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Customer Engagement Group

"I think of Fresh Tilled Soil as an extended part of my team. They're very talented."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018 - Ongoing
Project summary: 

Fresh Tilled Soil provides UX/UI services to a customer engagement platform. The team interviews internal team members as well as customers to inform their design decisions.

The Reviewer
 
51 - 200 Employees
 
Boston, Massachusetts
Wayne Haubner
CTO, Escher Group
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with Fresh Tilled Soil's performance, noting the speed and quality of their deliverables. Their workflows are intuitive, efficient, and visually appealing. Along the way, the team was professional, organized, and engaged with the success of the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the CTO of Escher Group. We provide customer engagement platforms for our customers around the world. We have retail counter point of sales systems, self serve kiosks, and mobile handhelds that clerks might use in the store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil an ADK Group Company?

Since customer experience is important to us, the UI/UX of our products are important to us. We hired Fresh Tilled Soil to help with that.

SOLUTION

What was the scope of their involvement?

We've actually used Fresh Tilled Soil twice. The first time was towards the end of 2018 for a bespoke product, where we allowed our customers to customize everything, including UX. The product didn’t even have a standard UX — every user workflow was built custom for each client.

From the ground up, with Fresh Tilled Soil, we designed the end to end UX for the clerk on the point of sale terminals, and we did the UX for the customers on the customer display units for the point of sale terminals. They interviewed members of our team as well as customers. 

We then migrated that onto the customer experience for mobile and most recently, we have done the customer experience for self-serve kiosks. They’VE designed the visual language and the customer experience for all the user interfaces for all of our channels.

What is the team composition?

We worked with Dan (Senior Strategist & New Business Director) who was more of the sales guy. We probably had a team of five people for about eight months over the last two years.

How did you come to work with Fresh Tilled Soil an ADK Group Company?

One of my colleagues brought them on before I joined the company. I don’t know if he found them through a referral or internet search.

What is the status of this engagement?

We are started working with them in December 2018 and we're still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure in a couple of ways, one of which is the ability for us to get projects out quickly, and I think it has also helped us in our sales process that we have. Our customers also appreciate the speed and efficiency of workflows, absence of errors, and intuitiveness. If the client has 6,000 retail stores and probably 25,000 employees, training them on a new system would be quite expensive and with our solution, the training is actually pretty minimal.

Throughout the project, Fresh Tilled Soil has listened to the customer’s requirements and needs, they work with our team, come up with mock-ups, and present the mock-ups to the customers, and then get their feedback. So, for everything we did with them, they not only had our input but had our customer’s input. On all three of the projects, we did that.

How did Fresh Tilled Soil an ADK Group Company perform from a project management standpoint?

They are very professional, and they are very engaged. They keep things on track and make sure that they have what they need and make sure that they show progress every week. It is very convenient for me because they just do what they are supposed to do. 

I think of Fresh Tilled Soil as an extended part of my team. They're very talented. I trust them to do a good job, and I don’t have to review ahead of time what they are going to show the customers. I know they listen to the customers and know what we are doing. 

The team also takes the time to really understand our business and understand what it is we are trying to accomplish. We are not a B2C site; we are mostly providing workflows for the operators and clerks. It is a very different user interface and user experience than a consumer mobile app.

We use InVision to keep track of all the prototypes which makes it very easy for the developers to actually implement what they have done. We use Zoom or Teams for conferencing. In the early days, they would come to the Boston office every now and then and we were getting to know each other, but of course, now we all do everything remotely.

What did you find most impressive about them?

I think the most important thing Fresh Tilled Soil does is listen. They don’t come with a solution; they listen, they make sure that they understand the problem they are trying to solve and then they come to a solution for our problems. They don’t assume that they know the answer when they start.

Are there any areas they could improve?

No, I think they are pretty easy to do business with and pretty easy to contract with. They do a good job. These aren’t skills we have in-house and we rely on them heavily to do this. 

Do you have any advice for potential customers?

Have a solution brief and make sure you are clear about the scope and context, and what problem you are trying to solve. Make sure that you have them talk to the end-users as well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research & UI Design for Early Travel Startup

"Their work has given me peace of mind that people are interested in what we have to offer."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jun. - Jul. 2020
Project summary: 

A travel startup in its early stages engaged Fresh Tilled Soil to conduct market research for their brand. The team did two rounds of user interviews to inform and test their website designs. 

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Brittany Palmer
Founder & CEO, Beeyonder
 
Verified
The Review
Feedback summary: 

Though the engagement only recently wrapped up, internal stakeholders are pleased with what Fresh Tilled Soil was able to contribute. The team's ability to stick to deadlines was impressive, as were their market insights, design skills, and level of collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Beeyonder, a virtual travel aggregator and provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil an ADK Group Company?

We’re in the very early stages of our startup, and before going any further with the idea, I felt that a professional market research company should come in to validate some of the ideas we had for the company. 

SOLUTION

What was the scope of their involvement?

Fresh Tilled Soil conducted user interviews at the outset about various things that might be important to our customers, trying to validate certain assumptions we were making. We took that information to build a user interface design for several pages that we felt were most important for our company’s success in terms of our website. 

Then, they conducted additional interviews, with a new set of people, to test that design. 

What is the team composition?

We worked with a project manager, a strategist, a UI designer, and a developer.

How did you come to work with Fresh Tilled Soil an ADK Group Company?

Fresh Tilled Soil was recommended to us by a friend of a friend.

How much have you invested with them?

We spent a little over $15,000. 

What is the status of this engagement?

We worked together from June–July 2020. It was a three week engagement, and we’re currently working together again to develop a scope of work and quote for the development of the MVP.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s only been a couple of weeks since our project ended, but the feedback from the users in the second test was great. The pages Fresh Tilled Soil created will definitely be used in the development of the MVP for our website. 

Their work has given me peace of mind that people are interested in what we have to offer. I feel comfortable moving forward with our company into the next phase.

How did Fresh Tilled Soil an ADK Group Company perform from a project management standpoint?

The process was really smooth. Fresh Tilled Soil had a schedule in place and really stuck to it. Throughout the process, there was a lot of feedback and discussion in place.

In terms of communication, our initial discussions were done via Zoom, due to COVID-19 concerns. Once materials were developed or drafted, they would be sent through email, and I would review them and give feedback.

What did you find most impressive about them?

Their ability to stay on schedule was really impressive. Aside from their work, which was fantastic, it really stood out. It can be very difficult to get vendors to stay on track and meet deadlines, but Fresh Tilled Soil was excellent. Their availability to tell me when things were going to be finished and meet every deadline was great, because it allowed me to plan properly. 

Are there any areas they could improve?

I can’t think of anything, and I’ve tried. I thought it went really well. 

Do you have any advice for potential customers?

Be engaged with the team and provide as much feedback as you can as quickly as you can. That will allow you to get the most out of your engagement, because Fresh Tilled Soil really takes what you have to say in consideration.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Development & Construction Firm

 “The sites they create are intuitive and easy to use.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2009 - Ongoing
Project summary: 

Fresh Tilled Soil provides web design, development, and ad-copy work for a construction, property, and development company. They create sites for the properties and update the company site as well. 

The Reviewer
 
11 - 50 Employees
 
Boston, Massachusetts
John Holland
Owner & Vice President, The Holland Companies
 
Verified
The Review
Feedback summary: 

Fresh Tilled Soil’s work has been phenomenal. The team creates user-friendly and intuitive sites that always meet expectations. The team is well coordinated and make sure all of the moving parts are in place for success. Customers can expect an excellent website resource that delivers every time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and VP of a company that runs three distinct construction, development, and property businesses. I run these businesses with three of my brothers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

Initially, we brought Fresh Tilled Soil to build our brand.

SOLUTION

What was the scope of their involvement?

First, they developed our website and optimized it with ad copy and digital marketing. We’ve updated that site a few times, but there was a major overhaul 2–3 years ago, where we added a fresh outlook.

In addition to that site, Fresh Till has helped us with several other sites. All of our development projects also had websites that they helped design and implement. It’s like they’re part of our team. Their design, web, and ad-copy teams work together to make sure our messages are properly being put out into the marketplace.

What is the team composition?

Dan (Senior Strategist & New Business Director) is our main point of contact and account manager. We also work with Alex (Senior Experience Designer & Strategist) and at least 4 other people from their team.

How did you come to work with Fresh Tilled Soil?

They came as a referral.

How much have you invested with them?

We spent around $50,000 on that last major overhaul. My hunch is that we’ve spent at least $100,000 over the last 11 years.

What is the status of this engagement?

We started working together in 2009, and we’ve been with them ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Having a strong web presence is crucial since that’s the first place people will look. They’ve been able to guide us over the years in what we’ve needed to stay relevant and look professional. For example, they’ve let us know that having our site display on mobile has become just as important as on a desktop since a lot of people look us up on their phones.

How did Fresh Tilled Soil perform from a project management standpoint?

They’ve been excellent. All but one of their project managers have set a budget and have been very professional to work with. As far as organizational skills, and coordinating all of the groups that have to provide data and content, Fresh Till does a great job. We communicate mostly via email.

What did you find most impressive about them?

The websites that they put together are very user friendly in a way that just makes sense. There are some sites I’ve been to where it’s a hassle to find information, and I don’t experience that on Fresh Till’s site. The sites they create are intuitive and easy to use.

Are there any areas they could improve?

No, I don’t think I have any suggestions off-hand.

Do you have any advice for potential customers?

My advice is to get your messaging correct about what you want to say about your business, and what brand you’re trying to project, as well as what actions you want from the marketplace. Organize yourself clearly so Fresh Till can help you achieve those goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    You can’t give everyone a 5, cost-wise. Free would be nice, but you’re not going to get anything for free. We always get more than what we pay for.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Fundraising Mobile App

"Their attention to detail blew me away. They were incredibly responsive and communicative throughout the process."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2019
Project summary: 

Fresh Tilled Soil designed the UX/UI for a mobile fundraising app. The team was responsible for developing the IT architecture and site map, wireframes/prototypes, and intuitive user flows.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Max Skinner
CEO, Thropic
 
Verified
The Review
Feedback summary: 

Internally, Fresh Tilled Soil's designs received rave reviews, and they made it easy for the development team to take over the project. They assigned a responsive project manager who provided weekly updates, collecting feedback for the team to implement later.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of Thropic, which is a fundraising company based out of Boston. We work with a variety of nonprofits in the New England area to help them with digital and event marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fresh Tilled Soil?

Our company is looking to develop a crowdfunding mobile app that serves as a rewards system. We hired Fresh Tilled Soil to help design the entire mobile app and help flesh out the user flow.

What were your goals for this project?

  • Construct an information architecture and sitemap to support the user journey.
  • Construct low-fidelity (black and white) wireframes that represent the required UI elements and general screen layouts.
  • Assemble prototypes through InVision to demonstrate flows through key screens
  • Define a visual design system and apply these constructs to key UI elements and general screen layouts.
SOLUTION

How did you select this vendor?

I was referred to this vendor through a mutual connection at a networking event. FTS has worked with multiple credible brands and they have a strong track record. It was an easy decision!

Describe the project in detail.

Once we established an informational architecture, we set forth on fleshing out a variety of features. Namely, Fresh Tilled Soil helped establish the most realistic user flow for fundraising campaigns. They also helped figure out the most efficient rewards system. All in all, FTS went above and beyond our expectations.

What was the team composition?

The team started at three people on the vendor side but transitioned over to two once one member had a child. There was one (1) project manager and one UX designer. They were consummate professionals throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we have not yet started the development process, we have received rave reviews about the look of this design. FTS made the transition to a development team very seamless as all of the elements are easily transferrable code wise.

How effective was the workflow between your team and theirs?

Workflow could not have been easier. The project manager always stayed on top of the weekly tasks and follow up notes from our meetings. They understood all of our suggestions and comments throughout the process.

What did you find most impressive about this company?

Their attention to detail blew me away. They were incredibly responsive and communicative throughout the process. They brought everything I envisioned to life.

Are there any areas for improvement?

No everything was excellent.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for AI Platform

"The team exceeded our expectations in terms of what they were able to get done in the timeframe."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2019
Project summary: 

Fresh Tilled Soil delivered UX designs for an artificially intelligent SaaS product. The team conducted user research to identify areas for improvements in the site's navigation and information architecture.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Head of Operations, SaaS Platform
 
Verified
The Review
Feedback summary: 

Using Fresh Tilled Soil’s work, the client has been able to capture more capital and increase deal conversion rates. Flexible and responsive, the team leveraged multiple communication channels to maintain consistent collaboration. Their in-depth knowledge of UX sets them apart from other providers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operations at an enterprise SaaS organization. We sell an AI platform that helps other organizations inform their human capital and talent decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We hired Fresh Tilled Soil to look at ways to drive more focus on the AI and NLP components of our recommendation engine, rather than the analytics and dashboard capabilities. We were hoping that, through better UX design, we would be able to encourage the adoption of some of the more advanced features of our platform.

Our product is very complex. It’s a pretty sophisticated matrix of different modules that we’re trying to manage. The recommendation engine, for example, is intercepting thousands of decisions a day. Given this level of complexity, we felt that the UX could be more streamlined and intuitive for our end users.

SOLUTION

What was the scope of their involvement?

This project was focused entirely on UX. The team from Fresh Tilled Soil helped us understand what better site navigation would look like, as well as which pieces of information should live on each page. They spent time talking with everyone on our team — and some external users — to figure out what exactly was working and why some users were running into challenge areas.

What is the team composition?

We had a team of three designers who were focused on our project.

How did you come to work with Fresh Tilled Soil?

We found out about Fresh Tilled Soil through a referral from one of our Techstar peers. We didn’t do a formal RFP process, but we did compare bids from four or five similar shops.

Because we’re a young, high-growth organization, we were looking for a partner that would be willing to start small with us and become our go-to UX partner as we scale. This led us to focus on smaller teams that were going to have more flexibility.

We were looking at firms that concentrated on UX because we already have in-house graphic design resources. Fresh Tilled Soil won the work because of their depth and their exclusive focus on UX.

How much have you invested with them?

We invested about $15,000 for this project.

What is the status of this engagement?

The project lasted from March–April 2019. We anticipate doing more work with Fresh Tilled Soil, and have an ongoing, ad hoc relationship with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any metrics to share because their work isn’t available to customers yet, but we’ve already seen some beneficial outcomes. We’ve started using their screens during presentations to investors, and they’ve directly helped our sales process in terms of pushing enterprise deals along. Having this improved UX has made a huge difference in our efforts to secure additional capital.

We’re in the process of rethinking the backend architecture to match the new UX. The design should be live in about a month.

How did Fresh Tilled Soil perform from a project management standpoint?

As a former management consultant, I’m well versed regarding project management styles, and Fresh Tilled Soil excelled in this area. They never once missed a call or email and had everything scheduled. We always knew exactly what the team was working on. The team exceeded our expectations in terms of what they were able to get done in the timeframe.

Part of why they performed so strongly was that they were extremely flexible in their communication. We used a combination of Slack, email, calls, and Skype, and they tailored their outreach to our preferences.

To augment some of this more rapid communication, they also used a formal project management tool. We had access to their project plan, and our team was able to comment on and interact with it. This multi-faceted communication approach made the project run very smoothly.

What did you find most impressive about them?

The seniority of Fresh Tilled Soil’s team makes them stand out, especially in terms of their flexibility. Having experienced designers allowed them to be more dynamic and match our demanding timelines.

For example, two members of our leadership team are constantly traveling, and Fresh Tilled Soil was able to adjust quickly and stay in communication. A more junior group of designers may not have been able to do that as effectively. Fresh Tilled Soil shines with organizations that need that extra level of sophistication in their UX team.

I also really valued their holistic approach. They did an excellent job of gathering and considering multiple opinions. We had our own hypotheses going into the project, and they leveraged their expertise to elevate the conversation past our initial thoughts. What we ended up doing, based on their recommendation, was much more of a drastic, foundational change than we were anticipating, which I appreciated.

Are there any areas they could improve?

I don’t have any improvements to suggest, and I don’t say that lightly. Fresh Tilled Soil is one of the few vendors I’ve been willing to jump and the phone and give a five-star referral for, and it’s because they are very good at what they do.

Do you have any advice for potential customers?

Because their team is very experienced and effective, you should make sure to have a precise idea of what you want them to focus on. That’s how you’re going to get the most out of them. Even a small amount of prep work can go a long way in terms of saving time on the discovery phase. They will be most useful once they get to the core challenges of the project and start solving the thornier issues.

My other piece of advice for potential customers is to make sure that you’re ready for their level of expertise. This is a powerful group of UX designers who will deliver. If you’re looking to keep your budget small, there are other options for that.

5.0
Overall Score They are truly a wonderful team to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn't miss a single deadline or meeting.
  • 5.0 Cost
    Value / within estimates
    They are on the expensive side, but they’re worth it.
  • 5.0 Quality
    Service & deliverables
    They surpassed my expectations, especially given our budget and our timeline.
  • 5.0 NPS
    Willing to refer

UX/UI for Financial Modeling Software

“They were always open and straightforward, owning up to any issues they ran into.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - June 2019
Project summary: 

Fresh Tilled Soil upgraded the UI/UX on a complicated financial web app. They determined the scope of the work through research and user interviews, ensuring they made the most helpful updates possible.  

The Reviewer
 
1-10 Employees
 
Cambridge, Massachusetts
Kel Hoffman
Executive Vice President, Software Firm
 
Verified
The Review
Feedback summary: 

The suggested design modifications impressed internal members of the company, especially given the complexity of the original app. The team’s effective communication, project management skills, and transparency surrounding arising problems made them a valuable partner.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP of a computer software firm, handling a Java web app built for model-driven analytics. The app builds multi-dimensional forecasts using a full set of financial statements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

Our software was developed in-house over the course of many years. We wanted a fresh set of eyes to assist with making improvements to our UI/UX.

SOLUTION

What was the scope of their involvement?

We’ve been working on the app for about 20 years, so it has several in-depth functionalities. When Fresh Tilled Soil came onto the project, they were challenged with familiarizing themselves with the complex, fully-developed piece of software.

Once they were up to speed, they studied the current interface and interviewed customers to find out which parts of the software needed the most improvement. In their feedback from consumers, Fresh Tilled Soil found that users didn’t want the site to be entirely redone, so the team recommended incremental design updates instead. Though that feedback was unexpected, they redesigned the site from there.

What is the team composition?

We worked with Geordie (Director of UX Strategy, Fresh Tilled Soil), Dan (New Business Strategist, Fresh Tilled Soil), a project coordinator, and another UI/UX designer.

How did you come to work with Fresh Tilled Soil?

I did a web search, looking at customer reviews and talking to some of the folks who have worked with Fresh Tilled Soil. During that process, we got a good feeling about their abilities, so we hired them.

How much have you invested with them?

We spent about $100,000 with them.

What is the status of this engagement?

The project lasted from March–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can’t track metrics yet, because we are in the process of implementing Fresh Tilled Soil’s recommendations. But, we are internally satisfied with their work. This was a much more difficult project than anyone expected it to be, and they were able to pull it off.

How did Fresh Tilled Soil perform from a project management standpoint?

They kept us on track and managed the project well. We primarily used Slack and Basecamp to communicate.

What did you find most impressive about them?

They were always open and straightforward, owning up to any issues they ran into. We got off to a bit of a slow start, and they came to us to discuss it before we went to them­­, which was very impressive.

Are there any areas they could improve?

It would have been great if they picked up on the scope of the work more quickly, but I’m not sure there’s anything they could’ve done about that due to the complexity of the app.

Do you have any advice for potential customers?

Be open and honest with them, so they understand exactly what is needed.

5.0
Overall Score They were very good.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would be very happy to recommend them.

UX Strategy & UI for Workplace Digital Signage Firm

“It would’ve taken a year or more for our internal UX/UI designer to do what they did.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Feb. 2019
Project summary: 

Fresh Tilled Soil designed a new CMS, assimilating features of the legacy platform into the new one. They conducted customer interviews and reviewed project requirements before delivering a final product.

The Reviewer
 
51-200 Employees
 
Wallingford, Connecticut
Product Manager, Software Company
 
Verified
The Review
Feedback summary: 

Fresh Tilled Soil worked hard and communicated well. Their design resulted in a project superior to the previous iteration, and they provided expert advice. The documentation could’ve been more consolidated, but the overall project well went.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a product manager at a software company that deals specifically in employee communication solutions. Our primary product is digital signage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We had legacy technology that hadn’t been updated in quite a while, and we needed an external team to redo our CMS software. We wanted a partner who could look at our current system and user personas and determine how to redesign the UX/UI to make it more efficient and easier to use.

SOLUTION

What was the scope of their involvement?

We had a kickoff meeting to help Fresh Tilled Soil understand our project expectations at a high level. They reviewed our workflows and conducted customer interviews, and then they began the dev from scratch. Our user base is fairly non-technical, so we wanted Fresh Tilled Soil to keep the design relatively similar while also delivering more functionalities. They did user testing and also delivered final mockups that our developers could then use to build the new CMS.

The platform manages digital signage in our end clients’ workplaces. People buy our products, which they put in their common spaces, and then they access the CMS to manage the screen’s content. Users can log in and create a piece of content that goes right onto the screen.

What is the team composition? 

They had a business developer, project manager, strategist, and two UX/UI designers.

How did you come to work with Fresh Tilled Soil?

They were a referral from a previous vendor.

How much have you invested with them?

We spent about $100,000. 

What is the status of this engagement?

The partnership lasted from November 2018–February 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Engaging with them saved us quite a bit of time. It would’ve taken a year or more for our internal UX/UI designer to do what they did. The design is much better than our previous platform.

How did Fresh Tilled Soil perform from a project management standpoint?

They were easy to work with and incredibly organized and detail oriented. We had an aggressive timeline, which they met, but they probably needed a bit more time to schedule their work properly. The entire team was communicative, and we used Basecamp to track project progress.

What did you find most impressive about them?

They didn’t just do what we asked, but they challenged us when they knew it would make for a better product. They worked to understand our business and answered all of our questions, including those about best practices and industry trends. 

Are there any areas they could improve?

Their documentation wasn’t as clearly organized on Basecamp as it could’ve been. They should have a single source that, at the end of the day, I can click onto to see the most recent product. The updates weren’t all consolidated in one spot.
 
Do you have any advice for future clients of theirs?

If possible, try to meet them in person to get to know their team. Push for good and consistent communication and share all the data you have about your product and customer base.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Designs for Electronic Ink Company

"They went above and beyond my expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Jan. 2018
Project summary: 

Fresh Tilled Soil offered UI and UX services. They designed the interface for a desktop application that enables users to design e-paper film with ease.

The Reviewer
 
201-500 Employees
 
Billerica, Massachusetts
Sr. Business Development Manager, E Ink
 
Verified
The Review
Feedback summary: 

Customers and potential channel partners have given positive feedback about the app's interface. Fresh Tilled Soil was professional and communicative throughout the collaboration, offering a capable team with diverse abilities to maximize work efficiency. They are experts in their field.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior business development manager for the architecture group at E Ink, which is a company that produces e-paper. In my department, we take e-paper technology and implement architectural and design installations with color changing film.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We do a lot of animation with the films. The film hooks up to a controller. We program the controller to do different animations and color changing sequences. It can also show parts of the film at different times.

We wanted to develop software to assist our customers with design implementations for film, limiting our involvement in the design process. We needed to create a solid and intuitive UI for our software to enhance UX.

SOLUTION

What was the scope of their involvement?

We went over our statement of work before putting together a contract. We walked them through the setup for an architectural installation. We presented them with film, controllers, and animation files. We discussed various aspects of these components. Our target customers include designers, architects, artists, manufacturers, and glass fabricators. After discussing all of our project requirements and an acceptable end result for the software, they started work and designed the program’s interface.

The design software is a desktop application. They delivered everything at the end of December, but we had a couple phone calls afterward to add some finishing touches. Our film laminates nicely into glass and acrylics; we are seeking channel partners in fabricators who have expertise laminating materials into glass. We’re bringing them on board to help them understand our controllers and software.

What is the team composition?

A person from their team handled business development and put the contract in place during the initial phases of our collaboration. We worked with four people on the project, including a program manager, a business analyst, and two designers. One of the designers was a PC and desktop expert.

How did you come to work with Fresh Tilled Soil?

I did an internet search for companies specializing in UX and UI. We ended up interviewing four different companies. I reached out to Fresh Tilled Soil because they’re UX experts, and I had heard about them from others.

We ended up hiring them because of the way they present themselves and the results of our meeting during the interview process. They were at ease during the interview. They understood exactly what we wanted and what we were looking to accomplish. Their proposal and manner of presentation made them stand out from the other companies we interviewed.

How much have you invested with them?

We spent approximately $90,000.

What is the status of this engagement?

We started working together in September 2017 and finished collaborating in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still developing the software platform, so it’s hard to measure its impact. There has been a lot of feedback from potential channel partners and customers on the interface they designed; they have commented on its usability and potential.

We’re far ahead of where we would have been if we had designed the interface ourselves. Before this collaboration, our interface was not user-friendly and it did not encourage people to use the program. Now, it enables people to execute designs easily.

How did Fresh Tilled Soil perform from a project management standpoint?

Everything was excellent. During our first week collaborating, we met almost every day. Once the specifications and requirements were discussed and laid out, we had about two phone calls a week. They would update us frequently.

We worked through questions together and discussed any unexpected challenges. They would post project details on a daily blog, so we could see their activity and efficiently answer any questions. They went above and beyond my expectations.

What did you find most impressive about them?

Their expertise and professionalism stand out to me. They hire people with diverse skill sets. They assign a good mix of people with varied capabilities to a project, so they are able to capture every design angle and complete work efficiently.

Are there any areas they could improve?

No. I’m a skeptical person, and I’m typically hard to satisfy during these kinds of collaborations. However, throughout this project, I never had a moment of doubt. Whenever I had a question, they had the answer.

Do you have any advice for potential customers?

Give them all your requirements upfront. Package project specifications and requirements into a statement of work, giving it as much detail as possible. They’ll be able to approach a project better and quote accurate price estimates when you give them more details.

Our statement of work was quite complete when the project started. We met with them and answered any questions they had about it. It enabled them to aggressively price the project and give us top-notch results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them.

Website Design & Strategy for Cane Selling Company

"I’ve never worked with another company capable of executing a project so seamlessly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017
Project summary: 

Fresh Tilled Soil redesigned an existing website to optimize conversion rates. In addition to design work, they offered UX strategies to streamline the customer experience.

The Reviewer
 
1-10 Employees
 
Salem, Massachusetts
CMO, The Handy Cane
 
Verified
The Review
Feedback summary: 

The new website and shopping cart design provided a significant increase in conversion rates immediately after launch. Effective project management ensured completion within an narrow timeframe. Experts in their field, their designs go beyond mere aesthetics to include best practices in UX and UI.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked with Handy Cane as Senior Marketing Director at the time of the engagement. Handy Cane, LLC is a start-up creator and manufacturer of a unique combination walking aid and reaching grasper sold directly to consumers and through home medical equipment distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

When I came on board, the company was ready to sell the Handy Cane direct to consumers. We were generating high traffic with SEO and paid search, but conversions were low. We needed to create an e-commerce website and shopping cart designed for high conversion. Because the Handy Cane is an innovative product, the website needed to include elements to educate consumers, leverage the many awards and press the Handy Cane had received, establish trust and provide a world-class e-commerce experience.

SOLUTION

What was the scope of their involvement?

We worked collaboratively on the design process. Fresh Tilled Soil provided detailed wireframes for the website, including the new shopping cart, and we provided feedback. Their designs were handed to a separate company for development.

We relied on Fresh Tilled Soil to share e-commerce best practices and UX advice to help optimize our content and shopping cart. The Handy Cane, for instance, comes in three different sizes, so Fresh Tilled Soil provided options on how to present information in a clear way to ensure customers purchased the correct size, thereby minimizing confusion and costly returns. They crafted a seamless layout and flow making it easy for buyers to understand and purchase the product.

What is the team composition?

We worked with three individuals. Dan (Senior Strategist, Fresh Tilled Soil) was my initial contact and determined the project scope, timeframe and other team members who would work on the project. We were assigned an extremely talented designer who had both design and UI, UX capabilities and recommended how to layout and edit our content to produce the best results. We were also assigned a project manager to keep communication open and the project on track.

How did you come to work with Fresh Tilled Soil?

There were three factors that ultimately led to our decision. I’d been aware of Fresh Tilled Soil’s work for years through the local grapevine. I loved their work, but assumed they’d be out of my price range as I typically work with startups. Secondly, one of the Handy Cane co-founders had an existing relationship with the founder of Fresh Tilled Soil. Finally, we asked for design firm recommendations from our SEO provider, and they, too, suggested Fresh Tilled Soil.

While we initially talked to four or five vendors, Fresh Tilled Soil blew us away. Dan responded immediately when I first reached out and we began the project the following day.

How much have you invested with them?

Between $10,000–$50,000.

What is the status of this engagement?

We worked together in June 2017. We had an incredibly tight deadline and they were able to complete the project in a little over a week, which is unheard of in my experience. I’ve never worked with a company capable of executing a project of such high quality so quickly.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really wanted to work with Fresh Tilled Soil because of their past successes. We knew their designs would accomplish our goals and lead to more website conversions. This is exactly what’s happened. Our conversion rates increased tenfold immediately after launching the new website. The customer path through the site became very direct requiring less time and effort to make a decision to purchase. Returns decreased as well due to the clear sizing descriptions.

How did Fresh Tilled Soil perform from a project management standpoint?

We coordinated the project through Basecamp. This allowed us to easily monitor progress and provide feedback without worrying whether any communication was being lost through email. Every project detail was conveniently stored in one place.

Our project manager was incredibly thorough. Their responsiveness ensured there was no lag time between rounds, which allowed us to complete the project efficiently. We provided clear direction, and Fresh Tilled Soil was equally efficient in communication and the ability to quickly respond to feedback and execute changes.

What did you find most impressive about them?

They are great people. And, they are smart people who design with your goals front and center. They’re experts in their field, and their keen understanding of user experience allowed them to design a website that guaranteed conversions. I can't say enough positive things about our experience. I’m starting a new project with Fresh Tilled Soil for a different company and I plan to work with them as often as possible moving forward. Even if they can’t work a given project into their schedule right away, I’m willing to wait. They’re that good.

Are there any areas they could improve?

I can't think of a single thing.

Do you have any advice for potential customers?

Fresh Tilled Soil offers a number of services we didn't have the time to take advantage of. For example, we came with our own branding, market research, buyer personas and competitive research, but these are also some of Fresh Tilled Soil’s strengths. If you have a project that is broader in scope, know that Fresh Tilled Soil can help every step of the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re more expensive than some competitors, but worth every penny.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them constantly.