Bloody Brilliant Experience Design

Fresh Tilled Soil is an experience and interface design company at the forefront of creating digital products and facilitating Innovation Sprints for product validation or (sometimes more importantly) invalidation.

 

We work with companies of all different sizes and in different industry verticals.  The one commonality between each and everyone is that they put their users first and put a priority on easy to use and beautiful digital interfaces. We start with user research and it sits at the center of our process, we’ll talk with users to create foundational artifacts like detailed persons, experience maps, service blueprints, jobs to be done documents that then influence wire-frames and prototypes we can use for testing our assumptions.  During our UX process we’ll work on design exploration activities for the digital UI by creating style tiles and mood boards which inform the product or websites visual interaction. Once we’re finished it all comes together to delight your users and make your business more successful.

 

What we do -

 

Product Strategy - https://www.freshtilledsoil.com/what-we-do/product-strategy/

Design Sprint Facilitation - https://www.freshtilledsoil.com/what-we-do/design-sprint-facilitation/

User Experience Design - https://www.freshtilledsoil.com/what-we-do/user-experience-design/

User Interface Design + UI Kits - https://www.freshtilledsoil.com/what-we-do/user-interface-design-3/

Design Strategy - https://www.freshtilledsoil.com/what-we-do/design-strategy-3/

Rapid Prototypes (Click to see example) - https://invis.io/YDGCAO73KG2

Product and Design Resources - https://www.freshtilledsoil.com/resources/

 

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2005
Show all +
Hudson, MA
headquarters
  • 43 Broad St, Suite C300
    Hudson, MA 01749
    United States

Portfolio

Key clients: 

Trux, FedEx, Titleist, Shorelight Education, E Ink, Silicon Valley Bank, Broadridge Financial, Boston Private Bank, Concentric Market, Shopify, Harvard University, Eastern Bank, Cengage Learning, Intel, Extreme Networks, Embrace Pet Insurance, Wordstream, Blueleaf Financial, Whitebirch Software, BTBlock, Jabmo, US Pavement, Coherent Path, Bolt Insurance

Titleist.com Website Redesign

The Fresh Tilled Soil team worked with the marketing team from Titleist to create a new response digital team for the Titleist.com website.  

HighRes Biosolutions - Website Redesign + Wordpress Development

HighRes Biosolutions (www.highresbio.com) builds robotic systems and software that help accelerate discovery activities for their clients.  The Fresh Tilled Soil team was asked to create a modern and custom experience that will showcase their current and future offerings to compel the core audience to engage with HighRes Biosolutions on a project. The following summary outlines the goals and key phases of our

engagement.

Overall Goals -

Promote HighRes overall brand, messaging, and story.

Page templates that accommodate a variety of content types while providing opportunities to engage and educate the core audience.

Clear, intuitive, and engaging user flows and navigation.

Digital design system that is unique to HighRes and part of an integrated approach to a consistent, on-brand digital experience.

Design approach that provides CMS-friendly content modules.

Responsive design that is optimized for various screen sizes.

Intralinks - Website UI/UX Design

Intralinks (www.intralinks.com) is a cloud-based financial technology provider who offers a secure information sharing platform to global banking, deal-making, and capital markets communities. 


Intralinks partnered with the Fresh Tilled Soil team on this redesign effort. We created a modern and custom website experience that realigns their business goals with the online site

experience. 

Design Goals -

Promote Intralinks overall brand, messaging, and story.

Page templates that accommodate a variety of content types while providing opportunities to engage and educate the core audience, including a new are for the community elements.

Clear, intuitive, and engaging user flows and navigation.

Digital design system that is unique to Intralinks and part of an integrated approach to a consistent, on-brand digital experience.

Responsive design that is optimized for various screen sizes.

Wordstream.com Website Strategy + Design

We worked with the Wordstream team on a redesign of their website.

Cengage Learning Digital Textbook Strategy + Design

We worked with the 4LTR team to transform the physical textbook experience into a digital experience.

iOS - Mobile App

Mobile iOS wallet design and development.

ihiji - Web Application Redesign

Strategy, user interface and user experience design for the ihiji web application.

OfferLogic Dashboard Redesign

Redesigned the web application / digital product for OfferLogic.

Reviews

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UX Design for AI Platform

"The team exceeded our expectations in terms of what they were able to get done in the timeframe."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2019
Project summary: 

Fresh Tilled Soil delivered UX designs for an artificially intelligent SaaS product. The team conducted user research to identify areas for improvements in the site's navigation and information architecture.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Head of Operations, SaaS Platform
 
Verified
The Review
Feedback summary: 

Using Fresh Tilled Soil’s work, the client has been able to capture more capital and increase deal conversion rates. Flexible and responsive, the team leveraged multiple communication channels to maintain consistent collaboration. Their in-depth knowledge of UX sets them apart from other providers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operations at an enterprise SaaS organization. We sell an AI platform that helps other organizations inform their human capital and talent decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We hired Fresh Tilled Soil to look at ways to drive more focus on the AI and NLP components of our recommendation engine, rather than the analytics and dashboard capabilities. We were hoping that, through better UX design, we would be able to encourage the adoption of some of the more advanced features of our platform.

Our product is very complex. It’s a pretty sophisticated matrix of different modules that we’re trying to manage. The recommendation engine, for example, is intercepting thousands of decisions a day. Given this level of complexity, we felt that the UX could be more streamlined and intuitive for our end users.

SOLUTION

What was the scope of their involvement?

This project was focused entirely on UX. The team from Fresh Tilled Soil helped us understand what better site navigation would look like, as well as which pieces of information should live on each page. They spent time talking with everyone on our team — and some external users — to figure out what exactly was working and why some users were running into challenge areas.

What is the team composition?

We had a team of three designers who were focused on our project.

How did you come to work with Fresh Tilled Soil?

We found out about Fresh Tilled Soil through a referral from one of our Techstar peers. We didn’t do a formal RFP process, but we did compare bids from four or five similar shops.

Because we’re a young, high-growth organization, we were looking for a partner that would be willing to start small with us and become our go-to UX partner as we scale. This led us to focus on smaller teams that were going to have more flexibility.

We were looking at firms that concentrated on UX because we already have in-house graphic design resources. Fresh Tilled Soil won the work because of their depth and their exclusive focus on UX.

How much have you invested with them?

We invested about $15,000 for this project.

What is the status of this engagement?

The project lasted from March–April 2019. We anticipate doing more work with Fresh Tilled Soil, and have an ongoing, ad hoc relationship with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any metrics to share because their work isn’t available to customers yet, but we’ve already seen some beneficial outcomes. We’ve started using their screens during presentations to investors, and they’ve directly helped our sales process in terms of pushing enterprise deals along. Having this improved UX has made a huge difference in our efforts to secure additional capital.

We’re in the process of rethinking the backend architecture to match the new UX. The design should be live in about a month.

How did Fresh Tilled Soil perform from a project management standpoint?

As a former management consultant, I’m well versed regarding project management styles, and Fresh Tilled Soil excelled in this area. They never once missed a call or email and had everything scheduled. We always knew exactly what the team was working on. The team exceeded our expectations in terms of what they were able to get done in the timeframe.

Part of why they performed so strongly was that they were extremely flexible in their communication. We used a combination of Slack, email, calls, and Skype, and they tailored their outreach to our preferences.

To augment some of this more rapid communication, they also used a formal project management tool. We had access to their project plan, and our team was able to comment on and interact with it. This multi-faceted communication approach made the project run very smoothly.

What did you find most impressive about them?

The seniority of Fresh Tilled Soil’s team makes them stand out, especially in terms of their flexibility. Having experienced designers allowed them to be more dynamic and match our demanding timelines.

For example, two members of our leadership team are constantly traveling, and Fresh Tilled Soil was able to adjust quickly and stay in communication. A more junior group of designers may not have been able to do that as effectively. Fresh Tilled Soil shines with organizations that need that extra level of sophistication in their UX team.

I also really valued their holistic approach. They did an excellent job of gathering and considering multiple opinions. We had our own hypotheses going into the project, and they leveraged their expertise to elevate the conversation past our initial thoughts. What we ended up doing, based on their recommendation, was much more of a drastic, foundational change than we were anticipating, which I appreciated.

Are there any areas they could improve?

I don’t have any improvements to suggest, and I don’t say that lightly. Fresh Tilled Soil is one of the few vendors I’ve been willing to jump and the phone and give a five-star referral for, and it’s because they are very good at what they do.

Do you have any advice for potential customers?

Because their team is very experienced and effective, you should make sure to have a precise idea of what you want them to focus on. That’s how you’re going to get the most out of them. Even a small amount of prep work can go a long way in terms of saving time on the discovery phase. They will be most useful once they get to the core challenges of the project and start solving the thornier issues.

My other piece of advice for potential customers is to make sure that you’re ready for their level of expertise. This is a powerful group of UX designers who will deliver. If you’re looking to keep your budget small, there are other options for that.

5.0
Overall Score They are truly a wonderful team to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn't miss a single deadline or meeting.
  • 5.0 Cost
    Value / within estimates
    They are on the expensive side, but they’re worth it.
  • 5.0 Quality
    Service & deliverables
    They surpassed my expectations, especially given our budget and our timeline.
  • 5.0 NPS
    Willing to refer

UX/UI for Financial Modeling Software

“They were always open and straightforward, owning up to any issues they ran into.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - June 2019
Project summary: 

Fresh Tilled Soil upgraded the UI/UX on a complicated financial web app. They determined the scope of the work through research and user interviews, ensuring they made the most helpful updates possible.  

The Reviewer
 
1-10 Employees
 
Cambridge, Massachusetts
Executive Vice President, Software Firm
 
Verified
The Review
Feedback summary: 

The suggested design modifications impressed internal members of the company, especially given the complexity of the original app. The team’s effective communication, project management skills, and transparency surrounding arising problems made them a valuable partner.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP of a computer software firm, handling a Java web app built for model-driven analytics. The app builds multi-dimensional forecasts using a full set of financial statements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

Our software was developed in-house over the course of many years. We wanted a fresh set of eyes to assist with making improvements to our UI/UX.

SOLUTION

What was the scope of their involvement?

We’ve been working on the app for about 20 years, so it has several in-depth functionalities. When Fresh Tilled Soil came onto the project, they were challenged with familiarizing themselves with the complex, fully-developed piece of software.

Once they were up to speed, they studied the current interface and interviewed customers to find out which parts of the software needed the most improvement. In their feedback from consumers, Fresh Tilled Soil found that users didn’t want the site to be entirely redone, so the team recommended incremental design updates instead. Though that feedback was unexpected, they redesigned the site from there.

What is the team composition?

We worked with Geordie (Director of UX Strategy, Fresh Tilled Soil), Dan (New Business Strategist, Fresh Tilled Soil), a project coordinator, and another UI/UX designer.

How did you come to work with Fresh Tilled Soil?

I did a web search, looking at customer reviews and talking to some of the folks who have worked with Fresh Tilled Soil. During that process, we got a good feeling about their abilities, so we hired them.

How much have you invested with them?

We spent about $100,000 with them.

What is the status of this engagement?

The project lasted from March–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can’t track metrics yet, because we are in the process of implementing Fresh Tilled Soil’s recommendations. But, we are internally satisfied with their work. This was a much more difficult project than anyone expected it to be, and they were able to pull it off.

How did Fresh Tilled Soil perform from a project management standpoint?

They kept us on track and managed the project well. We primarily used Slack and Basecamp to communicate.

What did you find most impressive about them?

They were always open and straightforward, owning up to any issues they ran into. We got off to a bit of a slow start, and they came to us to discuss it before we went to them­­, which was very impressive.

Are there any areas they could improve?

It would have been great if they picked up on the scope of the work more quickly, but I’m not sure there’s anything they could’ve done about that due to the complexity of the app.

Do you have any advice for potential customers?

Be open and honest with them, so they understand exactly what is needed.

5.0
Overall Score They were very good.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would be very happy to recommend them.

UX Strategy & UI for Workplace Digital Signage Firm

“It would’ve taken a year or more for our internal UX/UI designer to do what they did.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Feb. 2019
Project summary: 

Fresh Tilled Soil designed a new CMS, assimilating features of the legacy platform into the new one. They conducted customer interviews and reviewed project requirements before delivering a final product.

The Reviewer
 
51-200 Employees
 
Wallingford, Connecticut
Product Manager, Software Company
 
Verified
The Review
Feedback summary: 

Fresh Tilled Soil worked hard and communicated well. Their design resulted in a project superior to the previous iteration, and they provided expert advice. The documentation could’ve been more consolidated, but the overall project well went.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a product manager at a software company that deals specifically in employee communication solutions. Our primary product is digital signage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We had legacy technology that hadn’t been updated in quite a while, and we needed an external team to redo our CMS software. We wanted a partner who could look at our current system and user personas and determine how to redesign the UX/UI to make it more efficient and easier to use.

SOLUTION

What was the scope of their involvement?

We had a kickoff meeting to help Fresh Tilled Soil understand our project expectations at a high level. They reviewed our workflows and conducted customer interviews, and then they began the dev from scratch. Our user base is fairly non-technical, so we wanted Fresh Tilled Soil to keep the design relatively similar while also delivering more functionalities. They did user testing and also delivered final mockups that our developers could then use to build the new CMS.

The platform manages digital signage in our end clients’ workplaces. People buy our products, which they put in their common spaces, and then they access the CMS to manage the screen’s content. Users can log in and create a piece of content that goes right onto the screen.

What is the team composition? 

They had a business developer, project manager, strategist, and two UX/UI designers.

How did you come to work with Fresh Tilled Soil?

They were a referral from a previous vendor.

How much have you invested with them?

We spent about $100,000. 

What is the status of this engagement?

The partnership lasted from November 2018–February 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Engaging with them saved us quite a bit of time. It would’ve taken a year or more for our internal UX/UI designer to do what they did. The design is much better than our previous platform.

How did Fresh Tilled Soil perform from a project management standpoint?

They were easy to work with and incredibly organized and detail oriented. We had an aggressive timeline, which they met, but they probably needed a bit more time to schedule their work properly. The entire team was communicative, and we used Basecamp to track project progress.

What did you find most impressive about them?

They didn’t just do what we asked, but they challenged us when they knew it would make for a better product. They worked to understand our business and answered all of our questions, including those about best practices and industry trends. 

Are there any areas they could improve?

Their documentation wasn’t as clearly organized on Basecamp as it could’ve been. They should have a single source that, at the end of the day, I can click onto to see the most recent product. The updates weren’t all consolidated in one spot.
 
Do you have any advice for future clients of theirs?

If possible, try to meet them in person to get to know their team. Push for good and consistent communication and share all the data you have about your product and customer base.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Designs for Electronic Ink Company

"They went above and beyond my expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Jan. 2018
Project summary: 

Fresh Tilled Soil offered UI and UX services. They designed the interface for a desktop application that enables users to design e-paper film with ease.

The Reviewer
 
201-500 Employees
 
Billerica, Massachusetts
Sr. Business Development Manager, E Ink
 
Verified
The Review
Feedback summary: 

Customers and potential channel partners have given positive feedback about the app's interface. Fresh Tilled Soil was professional and communicative throughout the collaboration, offering a capable team with diverse abilities to maximize work efficiency. They are experts in their field.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior business development manager for the architecture group at E Ink, which is a company that produces e-paper. In my department, we take e-paper technology and implement architectural and design installations with color changing film.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We do a lot of animation with the films. The film hooks up to a controller. We program the controller to do different animations and color changing sequences. It can also show parts of the film at different times.

We wanted to develop software to assist our customers with design implementations for film, limiting our involvement in the design process. We needed to create a solid and intuitive UI for our software to enhance UX.

SOLUTION

What was the scope of their involvement?

We went over our statement of work before putting together a contract. We walked them through the setup for an architectural installation. We presented them with film, controllers, and animation files. We discussed various aspects of these components. Our target customers include designers, architects, artists, manufacturers, and glass fabricators. After discussing all of our project requirements and an acceptable end result for the software, they started work and designed the program’s interface.

The design software is a desktop application. They delivered everything at the end of December, but we had a couple phone calls afterward to add some finishing touches. Our film laminates nicely into glass and acrylics; we are seeking channel partners in fabricators who have expertise laminating materials into glass. We’re bringing them on board to help them understand our controllers and software.

What is the team composition?

A person from their team handled business development and put the contract in place during the initial phases of our collaboration. We worked with four people on the project, including a program manager, a business analyst, and two designers. One of the designers was a PC and desktop expert.

How did you come to work with Fresh Tilled Soil?

I did an internet search for companies specializing in UX and UI. We ended up interviewing four different companies. I reached out to Fresh Tilled Soil because they’re UX experts, and I had heard about them from others.

We ended up hiring them because of the way they present themselves and the results of our meeting during the interview process. They were at ease during the interview. They understood exactly what we wanted and what we were looking to accomplish. Their proposal and manner of presentation made them stand out from the other companies we interviewed.

How much have you invested with them?

We spent approximately $90,000.

What is the status of this engagement?

We started working together in September 2017 and finished collaborating in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still developing the software platform, so it’s hard to measure its impact. There has been a lot of feedback from potential channel partners and customers on the interface they designed; they have commented on its usability and potential.

We’re far ahead of where we would have been if we had designed the interface ourselves. Before this collaboration, our interface was not user-friendly and it did not encourage people to use the program. Now, it enables people to execute designs easily.

How did Fresh Tilled Soil perform from a project management standpoint?

Everything was excellent. During our first week collaborating, we met almost every day. Once the specifications and requirements were discussed and laid out, we had about two phone calls a week. They would update us frequently.

We worked through questions together and discussed any unexpected challenges. They would post project details on a daily blog, so we could see their activity and efficiently answer any questions. They went above and beyond my expectations.

What did you find most impressive about them?

Their expertise and professionalism stand out to me. They hire people with diverse skill sets. They assign a good mix of people with varied capabilities to a project, so they are able to capture every design angle and complete work efficiently.

Are there any areas they could improve?

No. I’m a skeptical person, and I’m typically hard to satisfy during these kinds of collaborations. However, throughout this project, I never had a moment of doubt. Whenever I had a question, they had the answer.

Do you have any advice for potential customers?

Give them all your requirements upfront. Package project specifications and requirements into a statement of work, giving it as much detail as possible. They’ll be able to approach a project better and quote accurate price estimates when you give them more details.

Our statement of work was quite complete when the project started. We met with them and answered any questions they had about it. It enabled them to aggressively price the project and give us top-notch results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them.

Website Design & Strategy for Cane Selling Company

"I’ve never worked with another company capable of executing a project so seamlessly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017
Project summary: 

Fresh Tilled Soil redesigned an existing website to optimize conversion rates. In addition to design work, they offered UX strategies to streamline the customer experience.

The Reviewer
 
1-10 Employees
 
Salem, Massachusetts
CMO, The Handy Cane
 
Verified
The Review
Feedback summary: 

The new website and shopping cart design provided a significant increase in conversion rates immediately after launch. Effective project management ensured completion within an narrow timeframe. Experts in their field, their designs go beyond mere aesthetics to include best practices in UX and UI.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked with Handy Cane as Senior Marketing Director at the time of the engagement. Handy Cane, LLC is a start-up creator and manufacturer of a unique combination walking aid and reaching grasper sold directly to consumers and through home medical equipment distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

When I came on board, the company was ready to sell the Handy Cane direct to consumers. We were generating high traffic with SEO and paid search, but conversions were low. We needed to create an e-commerce website and shopping cart designed for high conversion. Because the Handy Cane is an innovative product, the website needed to include elements to educate consumers, leverage the many awards and press the Handy Cane had received, establish trust and provide a world-class e-commerce experience.

SOLUTION

What was the scope of their involvement?

We worked collaboratively on the design process. Fresh Tilled Soil provided detailed wireframes for the website, including the new shopping cart, and we provided feedback. Their designs were handed to a separate company for development.

We relied on Fresh Tilled Soil to share e-commerce best practices and UX advice to help optimize our content and shopping cart. The Handy Cane, for instance, comes in three different sizes, so Fresh Tilled Soil provided options on how to present information in a clear way to ensure customers purchased the correct size, thereby minimizing confusion and costly returns. They crafted a seamless layout and flow making it easy for buyers to understand and purchase the product.

What is the team composition?

We worked with three individuals. Dan (Senior Strategist, Fresh Tilled Soil) was my initial contact and determined the project scope, timeframe and other team members who would work on the project. We were assigned an extremely talented designer who had both design and UI, UX capabilities and recommended how to layout and edit our content to produce the best results. We were also assigned a project manager to keep communication open and the project on track.

How did you come to work with Fresh Tilled Soil?

There were three factors that ultimately led to our decision. I’d been aware of Fresh Tilled Soil’s work for years through the local grapevine. I loved their work, but assumed they’d be out of my price range as I typically work with startups. Secondly, one of the Handy Cane co-founders had an existing relationship with the founder of Fresh Tilled Soil. Finally, we asked for design firm recommendations from our SEO provider, and they, too, suggested Fresh Tilled Soil.

While we initially talked to four or five vendors, Fresh Tilled Soil blew us away. Dan responded immediately when I first reached out and we began the project the following day.

How much have you invested with them?

Between $10,000–$50,000.

What is the status of this engagement?

We worked together in June 2017. We had an incredibly tight deadline and they were able to complete the project in a little over a week, which is unheard of in my experience. I’ve never worked with a company capable of executing a project of such high quality so quickly.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really wanted to work with Fresh Tilled Soil because of their past successes. We knew their designs would accomplish our goals and lead to more website conversions. This is exactly what’s happened. Our conversion rates increased tenfold immediately after launching the new website. The customer path through the site became very direct requiring less time and effort to make a decision to purchase. Returns decreased as well due to the clear sizing descriptions.

How did Fresh Tilled Soil perform from a project management standpoint?

We coordinated the project through Basecamp. This allowed us to easily monitor progress and provide feedback without worrying whether any communication was being lost through email. Every project detail was conveniently stored in one place.

Our project manager was incredibly thorough. Their responsiveness ensured there was no lag time between rounds, which allowed us to complete the project efficiently. We provided clear direction, and Fresh Tilled Soil was equally efficient in communication and the ability to quickly respond to feedback and execute changes.

What did you find most impressive about them?

They are great people. And, they are smart people who design with your goals front and center. They’re experts in their field, and their keen understanding of user experience allowed them to design a website that guaranteed conversions. I can't say enough positive things about our experience. I’m starting a new project with Fresh Tilled Soil for a different company and I plan to work with them as often as possible moving forward. Even if they can’t work a given project into their schedule right away, I’m willing to wait. They’re that good.

Are there any areas they could improve?

I can't think of a single thing.

Do you have any advice for potential customers?

Fresh Tilled Soil offers a number of services we didn't have the time to take advantage of. For example, we came with our own branding, market research, buyer personas and competitive research, but these are also some of Fresh Tilled Soil’s strengths. If you have a project that is broader in scope, know that Fresh Tilled Soil can help every step of the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re more expensive than some competitors, but worth every penny.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them constantly.

User Experience Consulting for Apparel Company

“The team was quickly able to think like our users, even though our work is not in their domain.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018
Project summary: 

Fresh Tilled Soil gave recommendations to improve the user experience and flow of a digital manufacturing platform. The team provided concrete rationale and wireframes to support internal development efforts.

The Reviewer
 
11-50 Employees
 
Somerville, Massachusetts
Jack Minardi
Co-Founder, Voxel8
 
Verified
The Review
Feedback summary: 

The affordable, 10-day engagement yielded useful suggestions, annotated screens, and user testing and research. Fresh Tilled Soil’s efforts have helped the company prepare to design and implement the platform internally. Grasping the users’ mindset and an organized workflow made the project a success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Voxel8 is developing a new kind of platform to digitally manufacture shoes and other athletic wear. My position is co-founder and software lead.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We've been internally developing a tool that allows users to share design ideas for our new machine. Over the past few months, we've been adding features based on user feedback and internal need. For our product to work properly, we needed a vendor to think outside the box and organize everything into an easy-to-use interface.

SOLUTION

What was the scope of their involvement?

During an initial call with their founder, Dan, I briefly explained the project and he expressed interest in working with us. I provided him with screenshots of the tool, a description of its functionality, and a 15-minute video walkthrough that was a screen recording of me using it. These guidelines helped him explain how it’s used to their internal designers.

Their main task was to understand the functionality and give us concrete recommendations to improve the user experience and flow. The list of suggestions included supporting rationale, as well. They also provided drawings and annotated screens for us to implement, which were essentially wireframes. Since we’re using the native widgets operating system, we didn't need user interface input on elements like colors, buttons, or icons.

The team conducted testing and research with our current users. We used screen sharing and a phone call so they could listen to the training. This enabled them to listen to questions the users asked, and see what made sense versus what didn't. The developers definitely used the tool independently, because they asked me about things I didn't specifically point out. We handled all the implementation internally.

What is the team composition?

They provided two designers and a project manager.

How did you come to work with Fresh Tilled Soil?

We actually found them on the Clutch.co website. I remember browsing your website and looking at different development providers. After contacting a few companies who didn’t express interest, Fresh Tilled Soil was willing to take on this project.

How much have you invested with them?

Our project cost around $10,000.

What is the status of this engagement?

I agreed to do a 10-day engagement, which was completed within January 2018. If things go well, I'm definitely going to continue engaging with them. As a small company, budget limitations preempted us from starting off with a very large engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Just last week, we received their final feedback report. We're definitely still implementing the results of their work. I've shared screenshots with both our users and internal leadership, and they all seem very excited about the direction our project is taking. I've already talked to Dan about some larger future projects, but I wanted to do a small, self-contained one at affordable price first.

How did Fresh Tilled Soil perform from a project management standpoint?

They performed excellently. Tim was the project manager and he did a great job. He was very on top of things. To manage the workflow, they set us up with a Basecamp group.

What did you find most impressive about them?

The team was quickly able to think like our users, even though our work is not in their domain. When they used the tool, they really put themselves in the right mindset to imagine what a shoe designer might want to do. I found that really helpful.

Are there any areas for improvement?

Nothing stands out to me.

Do you have any advice for potential customers?

Definitely be prepared to spend lots of time working with them, and give them lot of material. They'll be able to work with whatever materials you provide.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m very likely to do so.

Web Application Design for General Electric

“The web app received tons of positive feedback from hundreds of our sales staff around the world.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017
Project summary: 

Fresh Tilled Soil designed and developed a beta web application to allow users to evaluate associated financial benefits of certain products, researching consumer behavior in the process.

The Reviewer
 
10,000+ Employees
 
Boston, Massachusetts
Mark Rush
Technical Dir. of Sales, General Electric
 
Verified
The Review
Feedback summary: 

Fresh Tilled Soil's creative approach resulted in a fresh, user-friendly, and unique design that can be iterated on by internal teams. The app was well received and delivered quickly thanks to the professionalism, simplicity, and thoughtfulness of their team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the technical director on the renewable energy sales team for General Electric.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We were looking for a contemporary way to communicate how we evaluate our products as investments for customers and how they, in turn, could get the most out of our products in terms of financial returns.

Previously, we'd been using an internal web application, screen-sharing it with customers so they could view certain metrics. However, we wanted to empower them with a tool that they could access on their own. In order to do that, we were seeking creative ideas outside of our own team, as well as information about how our customers interact with or consider products.

SOLUTION

What was the scope of their involvement?

After explaining technical concepts and requirements of the project, Fresh Tilled Soil presented creative ideas for engaging our audience. Their team then developed a simplified beta version of the web application we needed, which allowed us to iterate as needed.

What is the team composition?

I mostly worked with two main points of contact. Chris Tucker (Project Manager, Fresh Tilled Soil) did a great job of keeping the project on time. I also worked with Jonathan Barker (Design Director, Fresh Tilled Soil), who came up with some very interesting ideas for the web application. His new concept received a lot of positive feedback from our sales team.

How did you come to work with Fresh Tilled Soil?

Through GE's Catalant service, our RFP process, third parties can submit proposals through our website. Within a few days of posting the project, we received about eight proposals, but Fresh Tilled Soil had the strongest pitch.

How much have you invested with them?

The total project cost was around $25,000.

What is the status of this engagement?

The project started in October 2017 and wrapped up about 5–6 weeks later.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The web app received tons of positive feedback from hundreds of our sales staff around the world. The interface is a contemporary, user-friendly tool that we can now use to more effectively communicate highly technical information to customers.

How did Fresh Tilled Soil perform from a project management standpoint?

As someone who's been involved in project management for a long time, I can definitely say that Fresh Tilled's team performed very well. As a time-bound project, there were certain aspects of the work that were rushed, but they were very sensitive to our needs.

We utilized an internal system to share information back and forth every few days to keep the project moving along and provide their team with the feedback they needed. We're very happy with the professional nature of their team, along with the speed and simplicity in their approach in order to meet our deadline.

What did you find most impressive about them?

We felt we were paying for Fresh Tilled's creativity above all else—they brought a completely new way of thinking to our work. To limit any bias on our end, we'd provide them just enough information to get started on wireframes, but their team ultimately brought the app to life. I wanted to see something completely different from what we might have come up with in-house, and they did a great job in the end.

Are there any areas they could improve?

No. It was a great experience and I look forward to working with them again.

Do you have any advice for potential customers?

They weren't necessarily the cheapest vendor on the market, but they offered quality work and a high-level of maturity in everything they did. We not only needed a highly creative partner, but one that could deliver within a short timeframe; Fresh Tilled gave us the most confidence that they could deliver on both.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Research & Testing for Renowned University

“Their project management skills are excellent, and they delivered results.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Nov. 2016
Project summary: 

Fresh Tilled Soil designed and executed research on a university’s key constituents to understand how to improve information architecture and to help design their digital content strategy.

The Reviewer
 
10,000+ Employees
 
United States
Sr. Communications Officer, Large University
 
Verified
The Review
Feedback summary: 

A high level of expertise and professionalism allowed this team to excel in their engagement with the senior leadership team, the IT team, and other important community members. Fresh Tilled Soil helped to shape the strategy that will make using technology easier for all of them.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a senior communications officer in the central administration unit of a renowned university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

The IT group for the university was looking for an overarching digital content strategy. The challenge was to improve their digital presence by reorganizing their digital content. The intended audience for this content is the faculty and staff, students, and other affiliates such as alumni, retirees, and researchers. We initially reached out to Fresh Tilled Soil to conduct a research and discovery phase to interview our various end users for that project.

SOLUTION

What was the scope of their involvement?

Fresh Tilled Soil designed the research and discovery approach and fully executed that plan. We had three members of the team working on this project. They conducted about 20 hours of interviews with a slice of our end user community. Faculty, faculty assistants, a few students, and some administrative staff were interviewed to better understand their pain points and how they wished to interact with the web content. Next, based on our current content and feedback from the interviews, Fresh Tilled Soil designed a moderated card sort and walked another 20 people through this exercise to understand how they would group the content. Then, Fresh Tilled Soil designed a non-moderated card sort that was sent out to about 300 people across the university along with the Treejack testing exercise. Finally, Fresh Tilled Soil created a report indicating recommendations for how we should group our content and how we should approach a digital content strategy project based on the information attained. They presented their findings and recommendations to our senior leadership team.

How did you come to work with Fresh Tilled Soil?

Fresh Tilled Soil had worked with the university before. In this project, we reached out to 3–4 vendors that had previously done work for the university with various clients. We chose Fresh Tilled Soil because they had the best understanding of the unique needs of higher education. We have some people here that have a very nuanced understanding of information architecture. I needed a vendor that also had that nuanced understanding and could really speak to our senior leadership team on the level that they are used to. Fresh Tilled Soil’s expertise was a good match for the level of expertise that was required for the IT group in particular.

How much have you invested in them?

We have invested $15,000—$25,000.

What is the status of this engagement?

Our three-month project with Fresh Tilled Soil began in July 2016, and we did some work with them into November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fresh Tilled Soil played a key role in shaping what will be a strategy to make using IT easier. Their work was critical in kicking off this larger project to make it easier for our community to use Information Technology.

How did Fresh Tilled Soil perform from a project management standpoint?

Fresh Tilled Soil was excellent and played a key role in keeping the project on track. We used Basecamp for communication.

What did you find the most impressive about them?

There was no concern putting Fresh Tilled Soil directly in touch with our faculty staff and students at the university. I had great confidence sending them out into our community representing my team. Fresh Tilled Soil is very professional. Their project management skills are excellent, and they delivered results. The team was a pleasure to work with.

Are there any areas they could improve?

I think this project went really smoothly.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Frontend Dev & UX Design for Mobile Marketing Platform

"I don’t think there’s anybody ... who can do better than what Fresh Tilled Soil is doing in user experience."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Apr. 2017
Project summary: 

Fresh Tilled Soil transformed sketches into high-fidelity mockups for the redesign of a mobile advertising data platform, later producing frontend code for implementation. 

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Mike Ford
CEO, Skydeo
 
Verified
The Review
Feedback summary: 

The mockups have helped attract potential investors and attention in the industry. Fresh Tilled Soil was timely and communicative throughout the project. They were able to drive the project to completion and avoid delays by asking for updates and new deliverables. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

I’m the Founder of Skydeo, a mobile audience data and insights company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Fresh Tilled Soil?

We had a specific need in mind for a brand new frontend design and user experience, but we lacked the skill set internally to deliver what I wanted. We were looking for help and knew about Fresh Tilled Soil.

SOLUTION

Please describe the scope of their involvement in greater detail.

Our platform is a web-based app that targets mobile audiences for advertising. We outsourced the frontend user experience, look and feel and design. We gave Fresh Tilled Soil some rough Sketch mockups and they were able to produce really high fidelity designs. The second phase was to move those designs to frontend code.

Fresh Tilled Soil thought through the user experience without having any users to talk to and did a great job of that. We’ve been using the product for beta with real customers and it’s very intuitive. At its core, it helps people find and select beta building blocks to build custom audiences with. Alex [Co-founder, Fresh Tilled Soil] was the lead UX person and he had a couple people team members with him working day to day on it. Our project manager, Jayne, was very helpful.

How did you come to work with Fresh Tilled Soil?

We made a few attempts internally and then hired a contractor who failed to deliver. We were wasting time and money and potentially missing opportunity. I knew Fresh Tilled Soil and thought that they might be too expensive for us at our stage. FTS limited the scope of the project to fit our budget and we were able to deliver more than what we had imagined coming into the project. I’ve known the guys just from the Boston entrepreneur community for awhile and followed them on social media. I knew what Alex’s [Co-founder, Fresh Tilled Soil] work was like. I didn’t really look much further than them.

Could you provide a sense of the size of this initiative in financial terms?

$50,000.

What is the status of this engagement?

We started working with them February 2017 until April 2017.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

With the high fidelity mockups and very detailed frontend, we’ve been able to show the platform to potential partners, potential customers, potential investors. We've been able to really share the vision for what we’re doing, and help get those partners to want to contribute both financially as well as on a business development level. A picture paints a thousand words.

They've saved us a lot of time and it certainly has given a lot of people a unique and fresh approach to what we’re doing in the market. So far it’s been great and we’re going to keep adding to it as we go.

How did Fresh Tilled Soil perform from a project management standpoint?

They were great. Communication was really timely and frequent. They used Basecamp so we could chat regularly; Q&A back and forth between multiple members of their team and ours and weekly check-ins and calls. They did a good job of keeping us on track with what we needed to deliver to them. They kind of shepherded us through some processes where we need to get some deliverables to them and their work was either on time or ahead of schedule with the project.

What distinguishes Fresh Tilled Soil from other providers?

I think their strengths are they’ve got a core capability that they focus on and stick to and are experts in the field. I don’t think there’s anybody in Silicon Valley or anywhere else in the world who can do better than what Fresh Tilled Soil is doing in user experience and frontend.

Is there anything Fresh Tilled Soil could have improved or done differently?

It would always be nice to spend less money, but I’m happy with the work they did. I plan on using them again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I always wanted it faster, but we set the schedule and they met it.
  • 5.0 Cost
    Value / within estimates
    I would have said a three going in, but now with some time and the value and the fruition, I’d say a five. Higher risk for us, but the results paid off.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Jokingly, a one, because I’d like to keep my secret weapon secret so no one else can use them and I could have them to myself.

Website & UX Redesign for IoT Company

"Fresh Tilled was extremely transparent and helpful."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. - Dec. 2016
Project summary: 

Fresh Tilled Soil led redesign of the frontend of a website, including user experience and branding. They also performed stakeholder surveys and provide ongoing support.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Director of Marketing, Cloud Platform Company
 
Verified
The Review
Feedback summary: 

Fresh Tilled is collaborative and innovative, and their work has garnered positive feedback internally and externally. They were scalable, transparent, and put great care into every step of the project. They have well-structured and reliable processes, and are specific with their deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a B2B company that provides IoT solutions for companies in the industrial and commercial spaces. I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Tilled Soil?

We were going through a process of substantial review of our brand and product line. We needed to refresh our brand, and our product line was evolving in a manner that was extremely substantial because we were moving from being primarily a hardware-focused company to software-focused. We needed a complete overhaul of the visual design of our website as well as the user experience, and also required a series of easily manageable page templates with which we could continue to build out the site.

SOLUTION

What was the scope of their involvement?

Fresh Tilled Soil owned everything in terms of conceptualization and design of the frontend of our website. We managed the backend work. When we first spoke with Fresh Tilled Soil, they presented us with a wide range of options of how they could be involved, which included everything from mapping out buyer journeys to creating the visual design, implementing backend technology, UX services, etc., but we chose to have them work on the frontend.

We had gone through a rebranding project right before hiring Fresh Tilled, so they spoke to the brand team and leveraged those materials in early design mocks. They engaged in discovery conversations with those of us who were managing the project and worked through a process that involved standard deliverables in terms of mapping out wireframes and presenting a series of visual concepts separately from the wireframes. They made sure that we were able to talk about the pros and cons of each, to end up with what we wanted to move forward with. They delivered a series of flat designs that combined everything we had agreed on. We reviewed those and made final changes before they moved into development.

Everything Fresh Tilled did was a tremendous improvement compared to where we were. We have a B2B audience in the industrial space so we needed to be careful to not get overly fancy. We needed the site to be compelling and engaging, but also straightforward. The team was fantastic. We were probably on the lower end in terms of client size for what Fresh Tilled is used to. But from the team that was assigned to us, you wouldn’t have known that. The total team consisted of six or seven people from Fresh Tilled Soil with other team members joining in as necessary. There was a project manager, 2 UX designers, 2 front-end designers, and 2 graphic designers.

How did you come to work with Fresh Tilled Soil?

We went through a rigorous process because it was a big project for us. We have a lean team and a lean budget. We spoke with five partners that we narrowed down from a larger list. The conversations with Fresh Tilled were pretty rewarding and compelling. Their approach around the structure of the project was especially appealing. Compared to some of the other design firms we spoke to, they seemed to have a very well-structured and reliable process that they followed for implementing projects like this. Other agencies were looser in what they said they could do for us. Fresh Tilled was more process-oriented and specific about deliverables, timelines and what would be required of us. They delivered a series of four proposals to us that each addressed various degrees of what we wanted to accomplish. We came up with a final proposal from those four.

What is the status of this engagement?

We started working with them in September 2016, and their deliverables were completed by December 2016. They stayed on after the project in an advisory capacity to continue to make adjustments to the site while we were developing the site in-house. We have ongoing communication with them around new options.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

One of the purposes of our site is to drive online web leads. We get a meaningful amount of organic traffic and have paid initiatives that are driving traffic to the website. Those visitors have the opportunity to convert into a marketing qualified lead for us. Improving that with our relaunch was probably our number two goal. We saw the percent of visitors that converted to web leads increase by 35%. We have a direct business and we also have partners and value-added resellers who sell our brand on our behalf. Feedback about the website from both of those groups has been extremely positive. Internally, the feedback and enthusiasm has been extremely positive. People who are not involved in the backend, those who don’t understand lead conversion and are concerned only with what the site looks like, all had extremely positive feedback from our C-suite on down.

How did Fresh Tilled Soil perform from a project management standpoint?

They were exceptional. We had a single project lead that everything funneled through. We did have communication with other team members. We had an option to use a variety of project management tools. The showed us how they operate but wanted to do what worked best for our team. We managed most everything through Basecamp and Google Docs.

What did you find most impressive about Fresh Tilled Soil?

I’ve managed five website launches or redesigns over the course of my career. This has easily been the smoothest and most successful. I would attribute a good portion of that to Fresh Tilled Soil. Once we kicked the project off, I was really impressed with the initial scoping meeting. Everyone from their direct team as well as some other people who had experience in our industry were involved in a four-hour meeting. We talked about our creative briefs and requests. They asked a lot of great questions that helped them understand what we were trying to achieve and who our customer was. I believe that set us up for a successful project. Those were things that weren’t discussed with other agencies that we talked to. Other companies were only concerned with what our thoughts were instead of thinking about the customer.

Are there any areas Fresh Tilled Soil could improve?

There isn’t anything. I would partner with them in a minute. There were things about the process that could’ve been smoother but most of that was because of our team. Fresh Tilled was extremely transparent and helpful.

5.0
Overall Score This has been the smoothest project I’ve worked on, and it’s largely attributed to them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We did not miss a deadline. We delivered on time considering this was a sizable project.
  • 5.0 Cost
    Value / within estimates
    They were competitive with everyone else that we considered for the project, and delivered more.
  • 5.0 Quality
    Service & deliverables
    To date, they are the best design house I’ve worked with.
  • 5.0 NPS
    Willing to refer
    I would recommend them for anybody.