What was the scope of their involvement?
There were many parts to the project, and the website was only a part of it. We ended up going with 2 different agencies. We picked Fresh Tilled for the website, and we picked someone else for the digital email help that we needed. We didn’t move to a new content management system since the project was just a redesign of the site. The project lasted for 6–7 weeks. Initially, our designs went through several iterations. When we didn’t like a design, they would quickly change things. They put the final designs into a form that my dev team could work with.
The design side was just the surface of what Fresh Tilled did for us. They made a point of inserting a thoughtful foundation into every conversation we had. They asked all the right questions. When we talked about making our website “look prettier,” they helped us realize what we wanted our users to experience. For example, search is one of our key features. That existed before, but Fresh Tilled made it function better. It is now easier for people to see if we have what they need.
The scope widened beyond personas and buyers on the marketing side to include some consultation for the development side. We had a team of developers, but they were on the other side of the world. That meant we sometimes experienced cultural, language, geographical, and time barriers. Fresh Tilled helped us figure out what our development team was capable of.
For a while, Fresh Tilled was out of the process while my dev team built the site. We then asked Fresh Tilled to do a QA check to see if we kept the integrity of their design. They caught a few things that we were able to fix. A few weeks ago, I needed to redo a few pages. Those changes were beyond the abilities of my internal team, so I re-engaged Fresh Tilled for additional work which they had done in 48 hours.
We worked with a project manager and 2 designers from Fresh Tilled, both of whom had coding experience. They didn’t need to do any of the development, but having people with coding experience was extremely helpful. I’m non-technical, so having them speak directly with our developers was immensely helpful. Fresh Tilled’s team had the skill sets needed for the project. When a person couldn’t make it to the call, someone else did.
How did you come to work with Fresh Tilled Soil?
We met with about 4 different agencies that were personal recommendations to our CEO. Some of the meetings were in person. We pitched what we were looking for, and the companies came back to us with proposals. There were some agencies that did both design and digital campaign management, but we decided to go with people who were really experts in one thing instead of generalists in several things. The shortlisted companies came back to us with proposals that helped us refine our scope based on the budget we had to work with. It came down to choosing between Fresh Tilled and another agency. We ended up selecting Fresh Tilled. They had come highly recommended. My CEO might have been inclined towards them as a result of that. He knew their work and thought very highly of it.
How much have you invested with Fresh Tilled Soil?
We spent approximately $40,000 on their services.
What is the status of this engagement?
We started working with them in September 2016, and the site went live in December 2016. Since then, we’ve kept in touch with Fresh Tilled. They’ve answered our questions about how some things should work versus how it actually works. They’ve also given input about best practices.