Multidisciplinary Atlanta Agency
FortyFour is a multidisciplinary agency. We are passionate about creating solutions that add value to your business and connect consumer with your brand.
We are creatives, we are technologist, we are thinkers, we are problem solvers, we are a full service digital agency that takes projects from concept to launch. We are small, agile and responsive to the unique requirements of our clients and their projects. We are driven by delivering compelling experiences across a wide spectrum of digital platforms.
The creation of FortyFour was born out of the frustration we’ve experienced working within less than optimal systems filled with egos and the desire to grow bank accounts. The prospect of creating an agency that was personal, honest, ethical, and ultimately driven by our decisions for what is best for our team and clients, was something we couldn’t pass up. Born late in 2011 our values remain the same, yet we continue to set new goals as we develop and evolve.
Our approach is driven from a carefully considered process. We examine the full spectrum of your business and the industry. We drill down to the core of what defines your products and services. We want to know the simple truth. From concept to delivery we ensure that your brand communicates the right message. Contact us and let’s talk about how we might be able to work together.
Focus
Recommended Providers
Reviews
the project
Digital Marketing for Accessory Company
"They picked up on the subtleties of things we’d say in meetings, doing their own research without us directing them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I worked in e-commerce at an accessory company.
What challenge were you trying to address with FortyFour?
We used them for digital marketing.
What was the scope of their involvement?
I worked with them on managing the content of the ads, targeting them, and budget analysis. Our scope was to position our company on Facebook and Google to have a decent return on ad spend (ROAS), especially when it relates to last-click ROAS.
There was some graphic design as well, and we worked with them on Black Friday preparations and holiday sales.
What is the team composition?
I worked with three people, including one of the founders and a resource who worked with the nuts and bolts on the ad targeting and reporting side — I talked to them on almost a daily basis. The latter person was the main reason FortyFour performed well, in my eyes.
How did you come to work with FortyFour?
FortyFour was already on board when I started with the company. The founder of FortyFour used to work at our company, and that knowledge of the brand proved very helpful. He and their team knew our industry very well.
How much have you invested with them?
We spent around $100,000 with them.
What is the status of this engagement?
We worked together from June 2018 until April 2019.
What evidence can you share that demonstrates the impact of the engagement?
I was mostly looking at ROAS, time on site, and bounce rate, and they were all at the industry average. I was particularly pleased with their Facebook work. Social media sometimes lags behind, but FortyFour really knew how to target on Facebook during our busy season.
How did FortyFour perform from a project management standpoint?
They were really good. I believe they used Basecamp, and we had a board that they updated frequently. They were very responsive. While they were a bit slower on the graphic design side, they were pretty much on time. We got great insight into the project on Basecamp.
What did you find most impressive about them?
On the targeting side, their attention to detail stood out. They picked up on the subtleties of things we’d say in meetings, doing their own research without us directing them. They came to us with very succinct suggestions.
Are there any areas they could improve?
We had to do some technical work on a few pages while we were still on Magento, and sometimes the scope of the project didn’t make sense compared to the hours they reported. It wasn’t always clear how many hours something was going to take. For example, if we knew a task would take 15 hours, we wouldn’t have necessarily assigned it.
Do you have any advice for potential customers?
Be as detailed in the bi-weekly meetings about upcoming dates and why they’re important for your brand. Make sure it’s very clear that they need to allocate the budget around those certain dates.
All key metrics met industry standards, including ROAS, which was key for the client. FortyFour offered highly effective ad targeting. Their attention to detail and proactive work ethic resulted in many valuable suggestions throughout the project. Future clients will encounter a transparent partner.