Making MarTech Magic
Forcery is a leading Pardot Consultant and Registered Salesforce Consulting Partner based out of New York City. With over 25 Salesforce Certifications, Forcery is certified as a Google Ads Partner Agency and helps companies leverage technology to achieve business goals, run by 4X Salesforce MVP Tigh Loughhead.
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Forcery: The Role of Artificial Intelligence in Your B2B Marketing Strategy
Tigh Loughhead, the four time Salesforce MVP and founder of top NYC Salesforce Consultant Forcery, spoke twice at Dreamforce 2019 on leveraging Artificial Intelligence and helping launch the Pardot Einstein behavior Score in a session entitled "The Role of Artificial Intelligence in Your B2B Marketing Strategy" at the largest tech convention in the world. https://forcery.com/
Forcery's Tigh Loughhead speaking at Inman Connect: The Best Digital Marketing Plan You've Ever Seen
Tigh Loughhead speaking about chatbots and Forcery’s successful marketing strategy at ICNY, and how the best digital marketing plan is built upon a foundation of a multi-channel approach, from personal branding to digital media to lead generation to lead cultivation to even chatbots.
Tigh Loughhead of Forcery kicked off Inman's Tech Connect keynote at the Marriott Marquis in Times Square, with Danielle Garofalo of Stribling, David Marine of Coldwell Banker, Chris Lim of Climb Real Estate and Wendy Forsythe of Carrington Real Estate on January 17th, 2017.
Tigh Loughhead of Forcery features in keynote on the 2020 Digital Adoption Summit
“Software Is Eating the World” said Marc Andreessen nearly a decade ago. Today, technology tools exist to support just about every business function. How do you go about thinking how to build a tech stack?
Forcery founder Tigh Loughhead featured in the 2020 inaugural "Digial Adoption Summit," and speaking about his career in digital transformation as a Salesforce MVP and marketing technology leader.
Forcery + Whatfix: Salesforce Adoption and Training Methods That Works! feat. Tigh Loughhead
Tigh Loughhead of Forcery was recently interviewed for Whatfix's Salesforce Adoption Webinar. In this webinar, Salesforce MVP and Adoption expert, Tigh Loughhead talks about the Out-of-the-box solutions for accelerating Salesforce Adoption
Tigh Loughhead has featured at Dreamforce for the past four years, speaking on Salesforce Lightning, Pardot Marketing Automation and Einstein Artificial Intelligence.
Forcery's Tigh Loughhead launches Pardot Engagement Studio at Dreamforce 2016
Tigh Loughhead was recently one of the first speakers in real estate tech ever to be invited by Salesforce to speak at Dreamforce, the largest technology conference in the world. Tigh presented on building a leading Manhattan brokerage as a scalable business, by defining a data architecture and innovative use of marketing automation.
Forcery: Salesforce Lightning Migration to Drive User Adoption at Dreamforce
Featured at Dreamforce 2017, 4X Salesforce MVP Tigh Loughhead asks "How can I get salespeople to effectively use a CRM?
Move to Salesforce Lightning to provide a better user experience! Learn how Lightning gave my sales team a reason to want to log into Salesforce. Instead of a ledger of tasks and buried related lists, migrating to Lightning has put the most important action items at the top of every screen, with news and recommendations in Salesforce Inbox directly from Einstein's machine learning about what works in our sales cycle. Forcery willl show you how we unify a UI across desktop and mobile, took our standard tasks and turned them into publisher actions, and get better reporting and forecasting so more accurate business intelligence rolls up to management. Learn how Lightning electrified a sales org and made adoption skyrocket!
Reviews
the project
NYC Pardot Implementation for Hedge Fund
"The domain expertise of the people we talked to was amazing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as the CIO for mid-sized, rapid-growth hedge fund in New York City. We've quadrupled in size over the past several years, but very careful in adopting new tech.
For what projects/services did your company hire Forcery Salesforce Consultants New York City?
We felt like we were barely scratching the surface of our Salesforce org, and were doing no marketing to speak of, so decided to implement an email marketing solution.
What were your goals for this project?
We wanted to build out Pardot Marketing Automation with the most experienced Salesforce and Pardot Consultants in NYC, and streamline our marketing with our sales prospecting process.
How did you select Forcery Salesforce Consultants New York City?
I had heard about poor results from using one of the big Salesforce / management consultancies, and wanted a firm that was hungry and experienced, and truly understood Pardot and how to align with Salesforce. We met with several other companies, none of whom had executive level experience, and Forcery seemed to be the clear winner.
Describe the project in detail.
We were provided a 6 week implementation, that started out with a technical discovery session, as well as clear milestones and deliverables broken down by responsible party. Each week we were provided a project update until the implementation was completed.
What was the team composition?
There were several other people behind the scenes, but we worked mostly with the delivery lead Tigh and the technical lead Boris. Their knowledge of Salesforce and Pardot was better than anyone we've met before.
Can you share any outcomes from the project that demonstrate progress or success?
We were up and running as a firm sending emails within a month; two weeks before our slated final delivery date. While it took a little longer to get our sales team trained, it was amazing to have a tech project completed ahead of schedule.
How effective was the workflow between your team and theirs?
The communication was seamless. Not only were regular updates provided, but the Forcery team was responsive to questions and even helped outside of the scope of our implementation with some Salesforce guidance.
What did you find most impressive about this company?
The domain expertise of the people we talked to was amazing. I think they mentioned that the two founders have over 25 Salesforce certifications, and have over 100 Salesforce projects completed to date. I can't believe there are that many people out there that know that much about Pardot and Salesforce.
Are there any areas for improvement?
Product knowledge, communication and helpfulness was perfect. We needed some help with training, and I wish we did a little more, as some of the tools are a little more complex than we expected. However, we would definitely work with Forcery again.
Forcery Salesforce Consultants was able to deliver results two weeks earlier than the agreed final delivery date. The communication between teams is seamless. The team was responsive to the client's questions and they provided regular project updates.