Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Obviously, it’s a new relationship between the label and us. Right Angle PR has gotten the two bands – one is a rock band; one is more of a heavy metal band – into a lot of mainstream publications, whether it was Rolling Stone, Buzzfeed, or similar outlets. There’s been a lot of success on that end in getting these bands into the mainstream publications and eyes.
How did Right Angle PR perform from a project management standpoint?
Their project management experience was great and was in tune with mine. There’s constant reporting and scheduling, especially when the band is on tour. They organize press schedules with their travel schedule, and they make sure to follow up on guest lists and press outlets when it comes to the shows. They’re one of the best firms I’ve worked with.
What did you find most impressive about Right Angle PR?
Media relations is the main thing we’re working with them on. With Right Angle PR, they focus on bringing different opportunities to the table with these outlets. Instead of just going for a review or feature, they try to create more of a partnership with the magazines and TV outlets. They try to get more creative and experimental with the bands by bringing their fans into the mix or coming up with different contests. Obviously, there are some publicists I work with that just get us press, but Right Angle PR goes above and beyond to try to get on the more creative side, especially on social media as well.
Are there any areas Right Angle PR could improve?
We gave them challenging artists, so it’s hard to say what they could improve upon. It’s a partnership between the two of us, so we must make sure we give them all the tools.