FOMO agency®

Grow your fashion, beauty, or home decor business with data-driven product strategies and calculated inventory management techniques.

Performance Analysis:

We'll calculate over 50 retail performance KPIs, and analyze your sales results, inventory levels, revenue drivers, and competitive positioning. Following this analysis, we will identify and establish relevant KPI targets, and determine specific action-items to further grow your bottom-line in the implementation phase.

Strategy & Implementation:

We'll help you optimize your reporting, buying, and replenishment structure. Usually, a majority of unit sales are driven by a subsection of your assortment. In the performance analysis phase, we will identify outliers and devise Grow/Maintain/Decline prioritization by SKU and by category. In the implementation phase, we’ll convert those learnings into strategies that accomplish your merchandising objectives.

Merchandising functions we support:

• Trend & Performance Analysis
• Buying & Replenishment
• Forecasting & Open-To-Buy
• Pricing, Promotions, Markdowns
• Creative Brand Direction
• Competitive Analysis
• Product Design & Development
• Product Placement, Displays, & Styling
• Digital Marketing & Product Descriptions

Our Merchandising Method:

OBSERVATION & ANALYSIS
Hindsight Assessment provides deep understanding of sales performance and assortment opportunities.

STRATEGY & PLANNING
Using the data collected during your assessment, we will devise a step-by-step plan to accomplish your merchandising objectives.

IMPLEMENTATION & MEASUREMENT
We will eliminate inefficiencies, measure performance, and provide expert recommendations for in-season management.

EVALUATION & FEEDBACK
As the planning period comes to a close, we will provide a detailed performance recap highlighting the impacts to sales, productivity, and margins.