Please describe the scope of their involvement.
Followbright was tasked with rebuilding our website based on our old page. This included migrating our content and continuing the SEO [search engine optimization] work that I had done on the old page. It was very important that our ranking would not be affected by what would be a huge transition.
The website was built using the Peddlar WordPress theme, which Followbright highly customized. I gave them examples of other websites that I liked, and we went back and forth regarding colors, fonts, and so on.
Our first aim was to make the site look better. Our clients would have a higher trust in us if we had a good-looking website. Secondly, we wanted a site more suited for a growing business. GoDaddy's functionalities are limited, and we're quickly growing into a multimillion dollar company. The options for expanding our product line were very limited. For example, the menus had no sub tabs. Our product line could only be so large without becoming confusing.
The migration was initially supposed to be a simple process. Our web store would remain open to new orders, and we would still have access to our customers' information.
Going forward, we required a lot of functionality. The wholesale part of our business is becoming a bigger part of our revenue. There are functionalities related to this that we're only now beginning to implement. This includes enabling customers to set up their own wholesale accounts. In the past, we would use coupon codes in the back-end. Followbright have included a functionality by which customers can purchase a certain combination of products that meets a quantity-based discount tier, which will automatically be applied. This is huge improvement to having to take wholesale orders on the phone.
The most recent project we've worked on is for a batch inventory tracking process. We've expanded our production site from making half-gallon to 20-gallon batches for some of our products. We want every single one of those to be tested for their purity and potency by a number of markers. The project aimed to make all of this information accessible online. When clients buy one of our products, they can look up a lot number and get the actual test results for what's in their bottle. Logistically, it was a nightmare to think of how this would be implemented. We were grasping in the dark, but Followbright were fantastic in getting our idea realized. We've built the back-end system already, and only need to put the production system in place.
After we launched our website, we needed their team to be our emergency guidance resource. We opted for their top-tier care package. We can message them at any time between 9 a.m. and 5 p.m. for any issue, be it a crash or a glitch. We email them multiple times a week with customization issues for our website. They respond within minutes every single time, offering tons of thought and knowledge.
We launched a discussion forum on our website a month and a half ago. I wanted to make multiple changes to it, for which Followbright did custom coding. For example, I wanted responses to be indented, green reply buttons, and so on. We launched it and it became very successful. We have 45 active discussions within it, even though it was only launched a month ago.
Another small project we worked on consisted of an affiliate program that worked as a way for partner companies and Facebook users to post links that get tracked by us. Any purchase made through them will bring a commission to the poster. Followbright researched a number of programs for us and found the one with the most automation and made the most sense. Payments and tracking are automated. It works by itself, and I don't have to keep an eye on it. It was a huge accomplishment.
Part of our care package features not only emergency situations, but site customizations as well. We currently have between 35 to 40 different plug-ins that Followbright have uploaded, activated, and customized in order to solve different needs. They made sure that the glitches for each one were hashed out. It amounted to a ton of work that they've put in on a weekly basis in order to make our site better.
We have other big projects in the pipelines, including messaging and copywriting for all our marketing materials.
How did you come to work with Followbright?
I found them through Google searches for web design companies within Colorado. I wanted a company with good SEO [search engine optimization] skills because I needed to know that I could entrust my SEO work with them. I also wanted a local firm with which I could have a personal relationship. Having the same time zone was important.
Could you provide a sense of the size of this initiative in financial terms?
Our first project amounted to $42,000, including SEO work and web design. The cost of their care package and the rest of the work we're doing is around $80,000.
What is the status of this engagement?
Our relationship is ongoing.