We are a Different Web Design Company
You'll find Flylight Media in the under-served space between freelance website designers and full-service digital agencies. Our focus on efficiency allows us to provide agency-quality websites, "headless" ecommerce, and digital marketing solutions to outstanding businesses. Our goal is to help you develop a strategic solution to achieve your business goals and then execute on every aspect of it.
After getting out of a toxic relationship with Wordpress, we switched exclusively to Umbraco CMS and have been a Gold Partner since July 2020.
headquarters
Focus
Portfolio
The Olympia Companies, Stern Value Management, Destefano Architects, Green Life Farms, Inn by the Sea, The Alfond Inn, Sophy Hyde Park Hotel
Stern Value Management
Stern Value Management is a management consulting firm based in New York and the creators of the EVA - Economic Value Added® metric, widely used by management teams of Fortune 500 firms.
This project involved strategically repositioning the SVM brand to target new clients acquisition in key areas, refreshing the brand assets to reflect this strategic shift, and building a custom website that speaks to clearly defined audience segments.
Our ongoing relationship with the Stern Value Management team involves leveraging the new website as a cornerstone of sales and marketing efforts, with a specific focus on the execution of our long-term SEO strategy developed as part of the project.
Reviews
the project
Web Development & SEO for Hotel Brand
"Flylight filters through new trends and opportunities while providing direction to stay in line with our goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Olympia Companies have owned and operated hotels for over 50 years. With a current portfolio of 24 properties nationwide, Olympia Hotel Management operates a wide range of property types from small budget hotels to 4-Diamond boutique independent properties. In recent years, Olympia has established a niche in campus hospitality which is best reflected in 3 projects opened in 2013 at University of Chicago (Hyatt Place), Duke University (Hilton Garden Inn), and Rollins College (The Alfond Inn, a boutique independent). Additional campus hospitality projects include The Hotel at Oberlin at Oberlin College, The Inn at Swarthmore at Swarthmore College, and SOPHY Hyde Park near University of Chicago.
For what projects/services did your company hire Flylight Media, Inc., and what were your goals?
Flylight provides a "one stop shop" solution for our hotels. From website creation/redesign and hosting, to full-scale SEO/SEM support.
How did you select Flylight Media, Inc. and what were the deciding factors?
Flylight Media presented to a board of directors that someone from our team was a member. We were impressed by their expertise and their values and services aligned with our needs.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Goals were established and work began immediately to meet those goals. his included new website design for some to SEO work, Google Ads, backlinking, etc.
How many people from the vendor's team worked with you, and what were their positions?
All three members of their team support our hotels.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our hotel's consistently perform above industry standards for cost per click, click through rate, and return on ad spend. If at any point one of our KPI's is starting to slip, immediate action is taken to improve.
Describe their project management style, including communication tools and timelines.
Processes and tools used are communicated clearly and are user-friendly. Monthly reporting and calls are delivered in a timely manner.
What did you find most impressive or unique about this company?
Flylight filters through new trends and opportunities while providing direction to stay in line with our goals. They have proven over and over again their willingness and ability to not only anticipate our needs, but they also continuously exceed our expectations.
Are there any areas for improvement or something they could have done differently?
Nothing at this time.
the project
Website Development & SEO for Management Firm
"Great work all around."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a management consulting firm headquartered in NYC. I am an Executive Director at the firm
For what projects/services did your company hire Flylight Media, Inc., and what were your goals?
Our website was outdated and needed a revamp. In addition our SEO strategy needed a fine tuning. After much search we were convinced Flylight Media was the firm for this project
How did you select Flylight Media, Inc. and what were the deciding factors?
After shortlisting a few firms we had short calls with a few and after talking with flylight Media and hearing their suggested roadmap, we were convinced they were the right firm. The other firms did not bother to truly listen to what we needed, Flylight Media did
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Flylight delivered a detailed action plan. We had a few brainstorming sessions and adjusted it accordingly. They were flexible in making adjustments along the way as the situation changed. Our interactions took place via calls, detailed frequent reports, and email
How many people from the vendor's team worked with you, and what were their positions?
3 people worked with us. A project lead/client interface, a person in charged of coding and a marketing manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our website looks amazing! We have gotten tons of positive feedback. We have also had a tangible benefit in terms of leads and our SEO strategy has worked very well achieving a significant improvement in key words rankings
Describe their project management style, including communication tools and timelines.
Flylight has alwas been easy to communicate with. Not one email or call goes un answered. We have used phone calls, messages through Whats App, Google Drive and emails as the main communication tools
What did you find most impressive or unique about this company?
The quality of the work on how easy it is to communicate with them. We have also had multiple people in the organization reaching out with additional/side projects that they have not hesitated to happily take on without neglecting our original scope.
They stuck to the timeline drafted and when changes needed to be made they were mostly from our side
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind. Great work all around
The engagement helps the client reach all KPIs, with the hotel performing above industry standards for cost per click, click-through rate, and return on ad spend. Flylight Media, Inc establishes a smooth workflow through clear and open communication. The team is hard-working and driven.