Digital Marketing That Pays Off
Helping Clients Profit From Agile PPC Marketing |SEO | Digital Marketing That Gets You More Sales | Conversion Rate Optimisation Specialists | Winning You More Business Digitally.
Digital marketing & conversion rate optimisation specialists.
We help businesses of all shapes and sizes get MORE business from the Internet using proven digital marketing techniques specialising in paid search and SEO. With decades of experience in the online marketing world working with UK businesses creating successful and profitable online marketing strategies.
We specialise in economical and streamlined Pay Per Click (PPC) and Search Engine optimisation packages combined with conversion rate optimisation, high quality lead generation and minimised overall spend built into their core.
Our mission is to deliver our clients high quality business leads and sales in the most economical and painless way. We are down-to-earth and friendly, and don't use much jargon, call us to find out how much we can improve your overall return on investment.
headquarters
other locations
Focus
Portfolio
Iomart, ServerSpace, Ecowater, Umbee Ltd, Waterjel, IMS of Smithfield, Melbourne hosting, AFTT, MDD Europe. CPS, Price Value Partners, back-up Technology
B2B PPC for a Steady Flow of High Quality Leads
We helped Melbourne server hosting turn expensive PPC campaigns into winning performers with lower CPC costs and highly optimised landing pages for better conversions.
Background
Melbourne Server Hosting were experiencing a much higher than acceptable cost per click (CPC) throughout their search marketing campaigns, with very disappointing conversion results. They had set up a number of Google Ads accounts across several different brands but were struggling to keep the cost down and obtain the quality client conversions they were seeking. It was clear that their overall Google account needed some optimisation.
The Solution
Before taking action, our team spent time discussing the current situation with their PPC campaign and assessing their specific needs. We undertook a complete review of their PPC strategy, restructured their Google Ad accounts and built new PPC optimised landing pages across a range of brands. The aim was to create intelligently targeted campaigns that would meet conversion rate optimisation (CRO) requirements. Melbourne Server Hosting saw a steady flow of quality conversions from each of their optimised landing pages, together with greatly reduced Price Per Click and Cost Per Acquisition (CPA) rates.
The client said:
"We had a number of existing Google Ads accounts and we needed a complete review of our overall strategy in order to optimise our spend on PPC. Flycast took the time to understand our requirements, completely restructured our accounts and built new landing pages. We’re now seeing a steady flow of quality leads at a much lower cost per acquisition. Flycast are very responsive to queries and I never have to chase them up to deliver something on time. I’d be happy to recommend Flycast to others looking for support with their PPC."
https://www.flycastmedia.co.uk/portfolios/melbourne-server-hosting/
Tactical PPC for a Dramatic Increase in Sales
A complete PPC revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.
The Problem
From a falsely inflated cost per click, to an eye-wateringly high cost per conversion, Prestige’s Google Ads account was becoming a burden not an asset. Incorrectly implemented Google Ad site links, a low quality score, poorly written ads and a huge array of unprofitable terms – Prestige were paying far too much for PPC and seeing nothing in return. It was time for an overhaul.
The Solution
Our PPC management team zeroed in on the most profitable terms, implementing a granular approach to the company’s PPC. Every ad was rewritten with best practice at the forefront, while site links were all properly implemented. Ultimately, we gave Prestige’s PPC a complete revamp, dramatically lowering cost per click, boosting quality scores, increasing search engine visibility and growing sales.
The client said:
"We have used Flycast Media to manage our Google PPC account for five years now and we have been very impressed with their overall results. They have lowered our cost per click, increased our conversion rate and we are experiencing a growth in sales since they took over, which is exactly what we asked for…I would thoroughly recommend Flycast Media to anyone with a PPC account as they truly know their stuff!!!"
https://www.flycastmedia.co.uk/portfolios/prestige-hygiene/
PPC for Better Clients from a Much Lower Spend
We restructured failing PPC campaigns and turned them into winning performers with boosted quality scores, highly optimised landing pages and lower costs per click.
Background
Accredited Construction are a loft conversion company in North London. They generally had a pretty healthy Google Ads campaign but a few small things were eroding it’s efficiency. A lot of small issues together will add up and affect the overall quality score of your Google account. They were definitely paying far too much for each lead produced.
Challenges
Accredited construction suffered from a high over dependence on ‘branded’ keywords, and poorly performing highly competitive general’ keywords. This was driven by a lack of detail in the campaign setup with poor performing keywords/adgroups affecting overall campaign performance and losing the client money.
Solutions
Implementation of very granulated campaigns, keywords and match types with a heavy bias on search volume and relevancy improved overall quality scores. Ad performance was boosted and better conversions were achieved with specific landing pages for each campaign. This resulted in client revenue rising by 290% and cost per lead was halved.
The client said:
“Over time, revenue from Google Ads rose by approximately 300% and our cost per lead more than halved. Essentially, we received more than twice the inquiries for the same money and converted a lot more of them. The results made a huge difference to us. They seemed extremely knowledgeable and enthusiastic about their work. Hiring them was a good decision.”
https://www.flycastmedia.co.uk/portfolios/accredited-construction/
PPC Produced more Sales from a Lower Spend
We gave Imagine Group’s PPC a complete revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.
The Problem
The overall emphasis in their Google Ads account was on their traditional geography and not enough focus was placed on the new target areas. Poorly written ads with some unprofitable keywords meant that Imagine were overspending for no reason. On top of this they weren’t taking full advantage of Google Ad site links meaning it was time for a complete rethink of their account.
The Solution
Implementing a granular approach our Google Ads management team focused on the most profitable keywords in the newer areas. Having given the whole account a complete overhaul we drastically improved their quality score and lowered the cost per conversion ultimately increasing their overall instructions in a short period of time.
The client said:
"Their team is forthcoming and willing to address any of our concerns. They always encourage open dialogue about budget amends and content adjustments. We have been using them for over five years and would definitely recommend them.”
https://www.flycastmedia.co.uk/portfolios/imagine-group
Website and Social for FormulaE Safety Team
We created a website which was designed specifically for their target market and portrayed them as a modern, dynamic team of professionals within the medical and sporting world.
Background
MDD Europe implement full medical cover at high performance motorsport events including the FIA Formula 1, Formula E, X44 Extreme E and World Rally Championship. With 20 years experience they have a very specialised team of experts from all over the medical world, making them uniquely placed to supply and install cutting edge FIA approved medical equipment and teams for tracks and circuits at all levels of motor sport. Providing medical cover for all spectators and race participants.
The Problem
The problem was that their old website simply wasn’t presenting them well, nobody was getting to see how multi-talented and skilled they were across the motorsport world. It was evident that a better platform was required, one that not only represented their valuable work throughout their industry but was easy to use and helped them reach key audiences, such as racing teams, participants, and racing organisations.
The Solution
We set about creating the perfect platform to represent their skills and talent. Starting by wire framing prototypes, focusing on improved user experience and much more-intuitive navigation. We were then able to create a finished product which increased traffic, page views, and overall time on site. Producing a website designed specifically for their target market that portrayed them as a modern, dynamic team of professionals within the medical and motorsport world. From there we undertook very strategic social media campaigns designed to make an insightful impact on a very niche but crowded marketplace. We conduced in-depth inbound and SEO competitor audits, established a niche content approach which gained access to top level motorsport decision-makers and won contracts with extremely prestigious events.
https://www.flycastmedia.co.uk/portfolios/mdd/
Fexible Google Ads Got more Leads than Ever Before
We undertook in depth keyword research to achieve hyper-relevant local
‘on-site’ optimisation while revolutionising Wright Choice’s PPC campaigns.
Background
Seasonality, localisation and responsivity were crucial to this client. With a limited budget, limited time and limited digital expertise, it was tough for the Wright Choice team to keep on top of SEO and PPC. With badly performing keywords left to stagnate and a poorly optimised website with barely any localisation, it was clear Wright Choice needed to rethink their digital strategy.
The Solution.
By optimising the website with hyper-relevant local keywords and revolutionising Wright Choice’s PPC campaigns we won the gardening company 21 enquiries in our very first week.
We helped Wright Choice react to seasonal developments by advertising for fencing and fence repairs after bad weather, and come springtime, for lawn installations to keep their advertising relevant and powerful.
We then achieved 6 qualified leads on the first day and 21 enquiries in the first week of taking over their campaigns.
The client said:
"More enquiries in a week than the whole of last year! We were looking for clearances, landscaping, tidy-ups and maintenance. As the high winds arrived after Christmas, Flycast media concentrated 100% on ‘fence repairs’ over most of Hertfordshire and North London. An amazing 6 enquiries on the first day. Then we received 21 enquiries in a week. We never had that many enquiries from our site over the whole of last year. Flycast really know their stuff and are immensely hard-working."
https://www.flycastmedia.co.uk/wright-choice-gardens/
Multilingual Website design & Social Marketing
With an innovative international product we gave the client access to multiple currencies and multiple international markets using a specialist WordPress build.
Background
Waterjel Technologies are world experts in the treatment of thermal burns. They manufacture a leading edge two-step treatment that cools, soothes, relieves pain, hydrates and reduces inflammation during radiotherapy. As an international product, it is prescribed by doctors all over the world and is available on the NHS in the UK.
The Problem
They needed to reach different countries speaking different languages. Meaning what was needed was a multilingual e-commerce website which showcased their products in four of the most widely spoken languages in the world as well as selling in three different currencies. Lastly it needed to integrate with existing client stock control in multiple markets allowing for the quickest delivery possible wherever the user lived.
The Solution
We utilised a WordPress multilingual, multicurrency platform for Waterjel, creating a clean, responsive mobile friendly site. A website which straddled borders and currencies, helping to produce a significant lift in sales, reaching more people and more countries. We helped Waterjel to reach out to a larger, international audience, spreading their message and their product to those in need. We were then commissioned to undertake ongoing social media marketing in the US and UK, targeting oncology organisations and radiotherapists using tactical Facebook marketing. We produced 1.6 million highly targeted impressions and to very large hospital contracts.
https://www.flycastmedia.co.uk/portfolios/waterjel/
PPC for a Steady Influx of High Quality Leads
We completely overhauled EcoWater’s Google ads account and added comprehensive conversion rate optimisation using multiple message specific landing pages.
Background
EcoWater Systems is a member of The Marmon Group and the world’s largest manufacturer of automatic domestic water softeners. They were suffering from a number of key issues including paying too much for every click, extremely low conversion rates and inferior impression share.
The solution
We conducted an in-depth audit of account performance, completely rebuilt all campaigns, implementing best practice across Google ad site links, much smaller and granular ad groups, most importantly designed and developed high-performance landing pages for every campaign. This focus on overall conversion rate optimisation significantly improved lead levels, conversions and overall sales.
The client said:
"We now get a steady influx of high quality sales leads and we spend a lot less money to do it, and in turn we are also experiencing a very pronounced uplift in sales. They constantly look for ways to improve our results and are always readily available to answer any queries. I would thoroughly recommend their services to anybody looking to increase or build their business using digital marketing."
https://www.flycastmedia.co.uk/portfolios/ecowater
SEO & Content Marketing for High End Flooring Firm
By undertaking in-depth local keyword research and intelligently optimising all the pages we increased organic traffic by 200% and doubled user time on site. We then augmented this with ongoing content marketing for significant increases in traffic year-on-year.
Background
Indigo Flooring are an industry leading flooring company based in North London & Herfordshire. A lack of on site organic SEO was one of the key issues holding Indigo Flooring back on the web. Minimal SEO had been completed to help the site show up in search engine results, which meant the website was virtually invisible online.
The solution
With no metadata, no geo-targeted keywords, no indexing, low link popularity and no Analytics, the site needed a lot of help to start showing up. Our search engine optimisation experts overhauled Indigo’s entire site, using best practice techniques to ensure all SEO work has true longevity. From undertaking in-depth local keyword research to sensitively and intelligently optimising pages across the site. We were able to boost overall site traffic by 65%, increasing organic search traffic by 200% and time on site by a 107%. We then formulated a long-term content plan based on in-depth keyword research which has now provided significant increases in traffic year-on-year, and even throughout the recent problems caused by the pandemic.
The client said:
"I can honestly say that the money spent with Shane and Flycast Media has been the best investment for my business I have ever made."
https://www.flycastmedia.co.uk/portfolios/indigo-flooring/
Big Increase in Leads from a B2B website Redesign
We achieved 27% more conversions by producing a cleaner and sharper design using more obvious CTAs resulting in more traffic and better conversions.
Background
Although AFTT's website was good, it wasn’t really working anymore, it wasn’t responsive and had been built before the touch screen revolution. It was no longer user friendly, and not conducive to mobile or laptop use. Because of its lack of adaptability and responsiveness SEO optimisation was problematic. We felt the website needed to change so it could retain Google rankings, attract more traffic and convert more of it into sales.
The Solution
We produced a web design fully functional on all screen sizes and implemented simpler navigation, making it easier for clients to engage with AFTT. The aim was to make it cleaner, sharper and clearer, using more obvious calls to action resulting in better conversions. Our redesign ensured that AFTT could be found much quicker on search engines with visitors seeing a modern, and accessible company, that’s easy to reach and quick to respond.
The client said:
"Flycast Media have the ability to get the job done with a minimum of fuss and their understanding of our business niche and needs results in a better overall ROI. Since we started working with Flycast Media back in 2011, our company has gone from strength to strength. Both our Google ranking and our inbound leads have grown. The second website we commissioned them to build showed a 27% increase in conversions from website visits. The relationship has been a long and happy one."
https://www.flycastmedia.co.uk/portfolios/aftt/
Social Increased Lead Level & Quality of Client
We implemented in-depth demographic research and content creation sourcing along with a daily regimented plan of social engagement.
The Solution
Our team began by fixing several on-site issues and introducing a regularly updated blog with high quality content to gain traction in the search engines. We then built a strong and engaging social media presence on all the major social networks. To do this we implemented in-depth demographic research along with detailed audience gathering, content creation, and used relevant content sources.
The Result
Through careful on-site and off-site management including consistent daily interactions with potential clients on the different social networks, and regularly updated streams with fresh content, Betteridge’s website and social media traffic increased significantly. They were delighted with the results and we were informed that we had also provided them with a more exclusive and engaged clientele.
The client said:
"We have been delighted with the services of Flycast Media, through their knowledge and expertise they have provided us with the more exclusive and engaged clientele."
https://www.flycastmedia.co.uk/portfolios/betteridges/
Property Portal Website for High-End Estate Agent
The existing Arlington residential website was not performing to the standard suggested by it's impressive high street presence and existing client list.
Background
Arlington Residential are an independent estate agent in Central and North West London. Arlington brought us specific requirements; they wanted a responsive, mobile compatible website that would encompass comprehensive search facilities and allow access to property portals including Zoopa, On the Market, and Rightmove.
The problem
The existing website was not performing, its low-tech design meant it was non-responsive on all platforms and difficult to access on mobile devices. The site was also sadly lacking in comprehensive search facilities such as in-depth filtering and results sorting. Their digital strategy was leaving them behind. In short, when prospective clients did find the Arlington website, they were turned off by its slow performance and unwieldy lack of usability.
The result
Great design and sophisticated development skills have resulted in a website that holds its own amongst high-end property competitors. Response time is vastly improved and the site adapts in real-time to all mobile devices. Property search facilities are now more comprehensive and intuitive, and through expert use of the SQL based Vebra Estate Agent Software; access has been enabled to the key property portals, Zoopla, On the Market, and Rightmove.
https://www.flycastmedia.co.uk/portfolios/arlington-residential/
SEO & Content Won Their Biggest Customer Ever
We invested time and research into pinpointing highly specialised keywords, niche search engine submission and question engine targeting while boosting the on site SEO and link profile.
Background
ServerSpace are a high quality, independent hosting and cloud services provider, working to offer a superior service beating offers by recognisable, global brands. While ServerSpace’s services speak for themselves, their marketing firepower was a fraction of that available to their huge competitors. The challenge was to give ServerSpace a louder voice and a stronger presence online, reducing their cost-per-lead to enable them to reach more B2Bs with their powerful offering.
Solution
Directly competing with the big players online was out of the question, so we invested time and research into pinpointing highly specialised keywords. By targeting niche terms and boosting on site SEO with link building, niche search engine submission, and question engine targeting, we reduced costs per lead by 80%, cut ServerSpace’s marketing spend by 55% and won their biggest ever customer.
The client said:
"Before we engaged Shane and Flycast media we were nowhere on Google, since they have come on board we are on the first page for nearly all the keywords we were chasing. I can safely say they have brought in some serious business this year and in fact also one of our biggest customers to date. I cannot recommend them highly enough and I am sure our relationship will be a long and fruitful one.”
https://www.flycastmedia.co.uk/portfolios/serverspace/
Reviews
the project
Digital Marketing & SMM for Wealth Management Business
"Flycast Media is always easily accessible and highly responsive to queries and requests."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the co-founder of a private client wealth management business helping high net worth investors manage their investment portfolios.
For what projects/services did your company hire Flycast Media?
We wanted to enhance our web presence and develop our social media marketing.
How did you select this vendor and what were the deciding factors?
We already had a prior relationship with the owner of Flycast Media and were happy to engage with someone we already knew and trusted.
Describe the project in detail and walk through the stages of the project.
Flycast Media invested some time in undertaking an in-depth design consultation exercise looking back through the history of our business and the industry, taking into account the attributes of stability, reliability and trustworthiness we wanted to portray.
They then designed and developed a new corporate identity as well as a brand new WordPress site.
Flycast then undertook a comprehensive search engine optimisation exercise including full keyword research around our marketplace and target demographics, and implemented this across the site, meaning we are now in better Google positions for many keywords than we were before.
How many resources from the vendor's team worked with you, and what were their positions?
We worked specifically with the business owner but one suspects there were several other administrative staff working on the project behind the scenes.
Can you share any outcomes from the project that demonstrate progress or success?
Flycast regularly monitor and update our keyword targeting across all our new articles ensuring focused targeting for our chosen demographic.
They undertake careful on-site and off-site management including consistent interactions with potential clients on Twitter, and regularly update our streams with fresh animated content, targeting a very specific section of our target market.
We have seen a steady uplift in traffic and we are confident both of our future returns and developing a cordial business relationship.
How effective was the workflow between your team and theirs?
Flycast Media is always easily accessible and highly responsive to queries and requests.
What did you find most impressive or unique about this company?
Hands-on management from the top down.
Are there any areas for improvement or something they could have done differently?
Nothing that one could immediately highlight - we have been more than impressed with their work.
the project
Lead Generation for Cleaning Contracting Firm
"They come across as very enthusiastic and always show that they want the best results for our spend."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the general manager of a specialist industrial and commercial cleaning contracting firm.
For what projects/services did your company hire Flycast Media, and what were your goals?
We hired Flycast media to help us with B2B lead generation. We were having issues with a large drop in traffic (due to a Google algorithm update) as well as we felt were paying too much for our Google ads.
How did you select this vendor and what were the deciding factors?
They were recommended by one of our clients in the pharmaceutical industry. We did speak to other providers, but felt Flycast understood our issues and challenges better.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We initially approached them to help audit our PPC campaigns, and then as we were happy with progress moved into SEO.
How many people from the vendor's team worked with you, and what were their positions?
I worked with their managing director Shane, their Google ads manager Richard and their head of search engine optimisation John.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We saw considerable improvement in both amount and quality of leads. In fact because of their attention to detail and overall approach we were able to trim our spend accordingly without a reduction in new business.
Describe their project management style, including communication tools and timeliness.
We always get a monthly report containing KPIs and they provide great feedback about next steps every time. If they say they will do something it gets done, and they are always happy to take time to explain both process and results in a way that I can easily relate to my team.
What did you find most impressive or unique about this company?
Their attention to detail and customer service, they are always available for a quick phone call or zoom meeting whenever we ask.
Are there any areas for improvement or something they could have done differently?
I can't think of any. They come across as very enthusiastic and always show that they want the best results for our spend.
the project
Google Ads Management for Construction Firm
"They really know their stuff and have strong problem-solving skills."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
ABD is a typical UK commercial and domestic construction company that undertakes extensions, conversions and refurbishments. We work on modern and traditional buildings throughout the Derby and Burton area.
For what projects/services did your company hire Flycast Media, and what were your goals?
We hired them to look after our Google advertising (although it is on pause currently as we are so busy).
How did you select this vendor and what were the deciding factors?
They were recommended by another building company we know.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They look after our Google ads and make special pages to handle the leads. We had been having trouble with our previous agency and had decided to make a change. We saw an increase in leads and calls pretty quickly.
How many people from the vendor's team worked with you, and what were their positions?
I worked with John their Google ad specialist and occasionally the managing director. Any time I call they are available and I feel the advertising is running smoothly.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Changing over to the specialist landing pages definitely increased our leads. I feel we are getting more phone calls for the same money we were spending previously. It's been so successful we have chosen to pause for two months so we can catch up with all the work.
Describe their project management style, including communication tools and timeliness.
They give us a customized dashboard that we can access any time to see our spending and clicks and we have a monthly call to go through the figures. They've given me some excellent tips to help with my email follow-ups even though I don't use them for that. They really know their stuff and have strong problem-solving skills.
What did you find most impressive or unique about this company?
They are very friendly and good at explaining how it all works and I'm never left without an answer if I need one.
Are there any areas for improvement or something they could have done differently?
No, I don't think so. See my comments above.
the project
SEO & Marketing for Hospitality Firm's Clients
"We were impressed with their ability to produce specific and high-quality content for our client's target sectors."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Senior project manager on our various clients' SAAS Products and low code offerings.
For what projects/services did your company hire Flycast Media, and what were your goals?
We hired them to undertake B2B search engine optimisation and inbound marketing for one of our clients. Towards the middle of 2020 we needed to help them switch direction quickly in terms of lead generation because of that pandemic and Flycast were very helpful and agile at the time.
How did you select this vendor and what were the deciding factors?
They came through personal recommendation although we did speak to a couple of their current and previous clients to get feedback about return on investment, their working processes and overall ideology.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Initially we bought Flycast in to help with our client's account-based marketing strategy. Their brief was to work closely with the client's own in-house team across a multidiscipline approach which included organic search, paid search, paid social advertising, webinars and hosted events, email nurturing and the whole sales funnel. Our client required a very focused approach across five main verticals: finance, insurance, life science, public sector and energy/utilities.
Our client has a lot of previous content that needed auditing and updating and they managed to implement this extremely quickly as well as create very successful campaigns specifically around Covid19 in the education sector (which was something extra added to the brief at a later date). They provided an extremely in-depth content plan geared across all our client's target markets and the content they produced was extremely technically aware, educational and proved successful at drawing potential prospects into the middle of a very technical sales funnel using excellent landing pages, CTAs and long-form content.
They also helped build a complex inbound/marketing automation campaign for our client using their large database and this was extremely productive in producing multiple webinars and meetings. Overall they were able to onboard a large and complex campaign very quickly and produce the results our client wanted within the timeframe given.
How many people from the vendor's team worked with you, and what were their positions?
We worked with four separate people which included the head of inbound marketing, the senior search engine optimization manager, pharmaceutical content specialists, and paid search staff.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Because of the pandemic situation our client was forced to cancel an extremely important and large live event in America planned for December 2020. This was replaced with much more granular webinar/video-based campaign which needed to get off the ground quickly. Our client needed both existing contacts/prospects and new leads to engage quickly and Flycast media leveraged excellent content and campaigns which made this happen especially within the pharmaceutical and utilities sectors. Overall our client was extremely pleased with the results.
Describe their project management style, including communication tools and timeliness.
Flycast are very good at being on the end of the phone when you need them to be and since our client pivoted away from the original brief more than once it was great that Shane and Flycast team were so agile. We used a mix of project management software and email to manage the product and communicate with the client and found it pretty seamless overall.
What did you find most impressive or unique about this company?
We were impressed with their ability to produce specific and high-quality content for our client's target sectors. Our client was particularly impressed by the content they produced for the sales team targeting pharmaceutical companies.
Are there any areas for improvement or something they could have done differently?
Not that I can think of
the project
Google Ads Management for Home Renovation Company
"They take extra effort in trying to help us achieve what we need to do."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the contracts manager at Central lofts, a home improvement company in Central and West London. We have multiple teams working around the city and the Home Counties providing loft conversions, kitchens and extensions etc.
For what projects/services did your company hire Flycast Media?
We contacted Flycast Media to help bring us more customer leads for our company as we are expanding the amount of teams we have on the road.
What were your goals for this project?
To increase customers in the London and Home Counties area. We also wanted to improve the overall quality of inbound calls and leads.
How did you select this vendor?
We found from a Google ad in the first place, and they have a strong portfolio and good testimonials. We looked at a couple of other companies, but in the end Flycast Media instilled confidence in us from the start which is why we went with them.
Describe the project in detail.
We asked them to take over our Google ads campaign. In the beginning they overhauled our account, rewrote all the ads and using keyword research they streamlined the account maximising efficiency and bringing overall cost per lead down. They developed a really good-looking landing page that made a huge difference to our overall conversion rate.
When the coronavirus lockdown came into effect, overall enquiries did drop off. To combat this they suggested (and put together) an excellent "loft cost estimator" multistep landing page that completely turned things around, and last month we had over 27 leads from it, even though people aren't allowed to leave their house.
What was the team composition?
Our communication is with Shane who runs the team, and we find him very responsive to any of our queries. He pretty much answers emails on the same day every time.
Can you share any outcomes from the project that demonstrate progress or success?
I get a comprehensive report every month showing our overall costs and clicks. I also get a monthly report of all the landing page form completions. We have steadily increased spend, but the new loft estimator landing page has really made a difference and we received over 50 conversions in May, which is outstanding bearing in mind market conditions because of lockdown.
How effective was the workflow between your team and theirs?
As I'm out on the road all the time, I generally communicate with them by email and they have been very effective in dealing with any of my queries. They are proactive in suggesting changes to our Google account on a regular basis and these have led to significant improvements.
I feel they take extra effort in trying to help us achieve what we need to do and they have made suggestions about using email marketing and automation to ensure we make the most out of every lead.
What did you find most impressive about this company?
They have a no-nonsense customer driven approach. I get the impression that they are more concerned about ensuring their clients get the most out of Google AdWords than anything else.
Are there any areas for improvement?
We've asked them to increase our spend and undertake other marketing work for us and they've always been very good at reacting to any feedback that we provide.
the project
PPC Management for Water Treatment Specialist
"They often make suggestions and improvements, and I feel they have our best interests at heart."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Business owner at Sterling Softeners Ltd
For what projects/services did your company hire Flycast Media.?
We hired them to take over our PPC account as we wanted to improve overall ROI
What were your goals for this project?
A better return on investment, more targeted geography and more leads of a higher quality.
How did you select this vendor?
They were already working for one of our manufacturers (who recommended them) and then we saw them present at a seminar arranged by the same manufacturer.
Describe the project in detail.
We needed help with our Google AdWords advertising as we felt we could do better. They initially undertook a full AdWords audit, recommended specific landing pages to help with overall conversion rate optimisation. They cleaned up the account and made it a lot more efficient overall.
What was the team composition?
I deal with Shane (the owner) and sometimes Richard the PPC manager.
Can you share any outcomes from the project that demonstrate progress or success?
At a very early stage of the project we noticed that cost per conversion and conversion rate were significantly down, which was a great start.
Since then we have increased budget and we are very pleased with the results. We also added campaigns for maintenance and repairs which have proved very successful. We went from below 20 quality leads a month to 30+ which really made a difference to our business.
How effective was the workflow between your team and theirs?
They send regular reports, and are always available on the phone. Over time we have needed to refine our target areas as well as demographic and they have been very proactive in helping us do this. They often make suggestions and improvements, and I feel they have our best interests at heart.
What did you find most impressive about this company?
Their straightforward data driven approach to our account. The responsiveness of the team generally
Are there any areas for improvement?
no
the project
PPC for Cosmetic Treatments Company
"Their knowledge of Google PPC ... really made a difference to our return on ad spend."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
At the time I was a group manager at a health and beauty organisation with offices around the country. We specialised in non-invasive cosmetic surgery, beauty treatments, hair replacement and other cosmetic treatments.
For what projects/services did your company hire Flycast Media.?
We hired them to take over our Google AdWords account.
What were your goals for this project?
We had been managing the account ourselves but as we got a bit bigger we found the process more challenging with larger spends and we didn't have the time to do it in-house. We were looking for somebody two reconfigure the account and improve overall ROI.
How did you select this vendor?
We searched on social media, reached out to four potential vendors in total and went through a selection process. We chose them as they were enthusiastic about what we wanted to achieve, and had a good knowledge of our industry.
Describe the project in detail.
We found their onboarding process extremely seamless and their attention to detail and willingness to personally engage at every step of the way really refreshing compared to our previous experiences.
What was the team composition?
We dealt with both the managing director and Google ads manager on a regular basis. Over time we had one point of contact and received regular monthly reports.
Can you share any outcomes from the project that demonstrate progress or success?
We spent a lot less money to gain the amount of paying customers needed to meet our targets.
How effective was the workflow between your team and theirs?
Once we had been working together for three months less communication was needed although any queries were answered on the same day and we found them very attentive overall. We also had regular Skype/phone calls to discuss monthly reports.
What did you find most impressive about this company?
Their knowledge of Google PPC and how to manage the account efficiently. They really made a difference to our return on ad spend. On top of that they knew quite a lot about our industry and this made a difference to their overall approach.
Are there any areas for improvement?
no
the project
Google Ads Management for Construction Company
"They seemed extremely knowledgeable and enthusiastic about their field."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the contracts and marketing manager for Accredited Construction. I implement our marketing strategies and control our sales process.
For what projects/services did your company hire Flycast Media.?
We commissioned them to maintain our Google Ads and PPC campaigns.
What were your goals for this project?
Our original campaigns weren't efficient, and we were unhappy with our previous agency. We wanted to optimize our conversion rate and improve our account.
How did you select this vendor?
They came highly recommended from a business contact in the industrial space. We spent a lot of time talking to potential providers, but they were the most competitive, knowledgeable, and collaborative.
Describe the project in detail.
We initially had a meeting to analyze our previous data. They conducted a full PPC audit to show us where we were losing money and where we could be more efficient. We're about to use them again for a complete website redesign and brand update.
What was the team composition?
We dealt directly with the managing director, the head of PPC, and another staff member every day.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
Over time, revenue from Google Ads rose by approximately 300% and our cost per lead more than halved. Essentially, we received more than twice the inquiries for the same money and converted a lot more of them.
How did the Flycast Media. perform from a project management standpoint?
Their communication channels were flexible and easy for everyone to use. They used up-to-date project management tools and responded to emails, phone calls, and chat requests.
What impresses you about the Flycast Media.?
The results made a huge difference to us. They seemed extremely knowledgeable and enthusiastic about their work. Hiring them was a good decision.
Are there any areas for improvement?
I can't think of anything.
the project
SEO, Social Media, & Content Marketing for Training Firm
"The workflow is very efficient because of Flycast Media’s understanding of our industry."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Advanced Fork Truck Training (AFTT) is a highly-experienced forklift truck training company that provides a series of courses to help drivers become proficient in operating forklifts trucks. We offer a suite of accredited courses from a team of qualified and experienced professionals. Thanks to instructors with over 30 years’ experience, AFTT has one of the highest pass rates in the United Kingdom.
For what projects/services did your company hire Flycast Media?
We needed to hire an external resource to help us with ongoing SEO and content marketing. They also help with social media marketing and management.
What were your goals for this project?
We wanted to increase our inflow of leads both from companies needing ongoing training of fork truck drivers as well as individuals looking for accredited qualifications in our field.
How did you select this vendor?
They were recommended to us by a business contact.
Describe the scope of their work in detail.
They manage ongoing SEO services, including writing blog posts. They create posts for social media along with regular content marketing. Over the years they also built two websites for us.
What was the team composition?
I deal directly with their lead content/inbound manager, and occasionally with their SEO executive.
Can you share any outcomes from the project that demonstrate progress or success?
Since we started working with Flycast Media back in 2011, our company has gone from strength to strength. Both our Google ranking and our inbound leads have grown. The second website we commissioned them to build showed a 27% increase in conversion from website visits. The relationship has been a long and happy one.
How effective was the workflow between your team and theirs?
They are truly independent. The workflow is very efficient because of Flycast Media’s understanding of our industry.
What did you find most impressive about this company?
Flycast Media is responsive and has the ability to get the job done with a minimum of fuss. Anytime I have a question or query, they always get back to me on the same day and often within a couple of hours. They’re highly professional and have a comprehensive knowledge in this field. Their understanding of our business niche and needs results in a better overall ROI.
Are there any areas for improvement?
No, not that I can think of.
the project
PPC Campaign Management for Real Estate Group
"We value that their team is forthcoming and willing to address any of our concerns."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the head of marketing for a real estate and lettings agency. We have four branches including a new homes division, land department, and in-house property management.
For what projects/services did your company hire Flycast Media?
I hired Flycast Media for PPC services.
What were your goals for this project?
We wanted to improve the results from our existing PPC campaigns.
How did you select this vendor?
I wasn’t responsible for hiring Flycast Media—I inherited them as a supplier when I moved into this role.
Describe the project in detail.
They manage a variety of our PPC campaigns, including our remarketing ad efforts through Google Ads. Additionally, they provide guidance on our landing page content.
What was the team composition?
My only point of contact is Shane (Managing Director & SEO Specialist, Flycast Media).
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
There are no results we can share at this point.
How did the Flycast Media perform from a project management standpoint?
We communicate through email and the Flycast Media team provides a monthly report. They’re also available to discuss anything we have concerns about.
What impresses you about the Flycast Media?
We value that their team is forthcoming and willing to address any of our concerns. They always encourage open dialogue about budget amends and content adjustments.
Are there any areas for improvement?
More regular updates from their team would help us understand the value of the ongoing retainer.
Flycast Media’s keyword targeting and project management have proven to be a reliable channel for attracting new customers. On-site and off-site management and social media interactions have led to a steady uplift in traffic. Customers can expect a hands-on vendor team.