We Create So You Can Thrive

GOLD VERIFIED

FlowState Marketing is a digital and branding agency creating impactful design and branding solutions. At the heart of our philosophy and process is powerful collaboration, both within our agency and in our client partnerships. We’re all about transparency and respect for our clients, which helps us to deliver outstanding products and services.

As a team of driven and hard-working doers, we are not afraid of complex problems - in fact, we thrive on finding creative solutions, and are inspired by opportunities to learn, take on new challenges, and expand our abilities.

 

Founded and proud to operate in Denver Colorado, we’re one of only a handful of hybrid branding and creative agencies in the country. That means we’re uniquely positioned to partner with your business to achieve your goals, whether that be a new website, brand strategy, or brand asset or packaging design. We’ll work collaboratively with your team to find the creative and technical solutions your business needs to grow and thrive.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2016
Show all +
Denver, CO
headquarters

Portfolio

Key clients: 

We have worked with Chipotle, Subaru, MillerCoors, T-Mobile, SketchUp, Servant Coffee, Proteus Snowboards and more. For recent client case studies visit our website. 

DocBuddy - Brand Development and Design Image

DocBuddy - Brand Development and Design

A new brand voice and identity for an innovative healthcare workflow app.

 

https://flowstatemarketing.com/project/docbuddy/

NuRange Coffee - Brand and Packaging Design Image

NuRange Coffee - Brand and Packaging Design

Modern product packaging design delivers for a well crafted coffee brand.

 

https://flowstatemarketing.com/project/nurange-coffee/

Servant Coffee - Website Design and Development Image

Servant Coffee - Website Design and Development

Website design and development, custom e-commerce solution, and stylized lifestyle photography for a subscription coffee service with a mission.

https://flowstatemarketing.com/project/servant-coffee/

SOFA - Website Design and Development Image

SOFA - Website Design and Development

We worked with SOFA, who are setting a new standard in MX gear, to create a custom e-commerce web experience.  https://flowstatemarketing.com/project/sofa-brand/

Pinsight - Website Design and Development Image

Pinsight - Website Design and Development

Brand identity and online positioning for a leadership assessment company driven to remove bias from the hiring process.

 

hthttps://flowstatemarketing.com/project/pinsight/

Proteus Snowboards - Branding and Website Design Image

Proteus Snowboards - Branding and Website Design

We created branding and website strategy for the go-to-market launch of Proteus Snowboards. https://flowstatemarketing.com/project/proteus-web-design/

Reviews

Sort by

Branding & Website Revamp for Energy and Chemical Company

“The thing that impressed me was how quickly they got up to speed with our industry.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Sept. 2019 - Feb. 2020
Project summary: 

FlowState Marketing provided branding services to an energy and chemical company, delivering a new logo and corporate design. Then, they overhauled the website, handling design, development, and on-site SEO.

The Reviewer
 
11-50 Employees
 
Westminster, Colorado
Nicholas Noppinger
CFO, Flatirons Field Services
 
Verified
The Review
Feedback summary: 

They stayed in line with industry standards while offering the right amount of differentiation, ultimately providing a competitive edge. The streamlined and user-friendly site effectively incorporates the client’s various businesses. FlowState adhered to the timeline and kept the project on track.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of Flatirons Field Services, a private midstream company in the oil and gas sector. We have infrastructure assets in North Dakota as well as a chemical and water treating business that operates in several states. We are a growth company, so we are always looking at new opportunities in North Dakota and beyond. We have a team that sources and executes on these opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowState Marketing?

We needed an updated website that looked professional and current. We wanted it to capture the attention of people through good SEO.

One of our challenges was that we have two very distinct operating platforms: the midstream business and the chemicals business. They are very different in terms of how we advertise and approach them from an operational standpoint. However, we needed to represent both of them on our homepage.

SOLUTION

What was the scope of their involvement?

They initially helped us out with branding, such as company design and color schemes. Our original logo and corporate design were seven years old, so we really needed an updated look that was consistent with other companies out there that are similar in size to us. 

They leveraged that into talking about how to redesign the website. They worked with us on the language and the key terms that would drive the message of the website. Then, they used that to develop an initial template for the website that we could comment on. 

Finally, they got into programming and coding so that they could develop a functional website. I know that they worked on SEO; I just don’t know how it was embedded into the website.

What is the team composition?

There were two project managers that we interfaced with on a regular basis. Overall, I think there were 4–5 people from their team.

How did you come to work with FlowState Marketing?

My co-worker and I really tackled this website together. He represents the chemical side, and I represent the midstream side. He brought FlowState to us, and it was a competition between FlowState and another smaller company that was focused on the energy industry. That other company bid a much lower rate than FlowState, but what attracted me to FlowState was that I wanted an unbiased, generalist developer to come into our industry. I wanted to have a clean slate.

An energy-specific web designer knows the lingo very well and understands what the rest of the peer group is doing, so that what you get is going to be pretty consistent from a language and design standpoint. There is low risk because you are going to get something that is similar to your peers. I didn’t want something that was necessarily similar, and I wanted an element of new entry into the space. The risk with that is that they might not get the industry, and then it all falls apart. It was a calculated risk, but it turned out to be the right choice.

How much have you invested in them?

It was about $30,000.

What is the status of this engagement?

September of 2019 was when we launched the early-stage design discussion with FlowState, and our work was finished in February 2020. I would say that they targeted to have it done by the end of the year, but the reason for the two-month delay into February of this year was entirely on our side. We just got busy, and then with the holidays, things rolled into the new year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The homepage was very well done. The site is streamlined and easier to navigate than our initial site, which is a huge improvement. Now, our site’s users can easily go from one of our businesses to another. 

I wanted to have a rolling counter on the homepage that shows how much natural gas we are processing from the midstream standpoint. This is just a visual cue to people in the industry that shows the size of our company and how much business we do. FlowState was able to set that up with minimal interaction from us, and I really like that as something that is viewer-appealing and also unique. You don’t see that with any other industry peer out there. I was trying to go for a blend of consistency with other up-to-date websites in our peer group but also ways to differentiate ourselves.

Our industry went into a very steep downturn right after we launched the website, and then with the Coronavirus, I have been really out of touch with people for the past couple of months. I haven’t gotten a lot of feedback from people outside of the company, but I know that people inside the company like the website. It is working well, and it looks beautiful.

How did FlowState Marketing perform from a project management standpoint?

I think it was great. The website overhaul was a lower priority for me; it was important, but we’re a small company that is juggling a lot of things at the same time. I found it very helpful that they were consistent on the timeline and tried to keep us on that timeline so that things didn’t slip into oblivion. In order for them to understand our industry, company, and people, we had a very interactive and verbal collaboration during the first couple of months. Once they began website design, we left comments on different layouts and the wording of various sections. 

One of the interesting things about this engagement was that FlowState didn’t know much, if anything, of our industry, and we didn’t know much, if anything, of what they do. I think a testament to the success of the final product is that they do a very good job of getting up to speed internally on various industries, regardless of their existing knowledge base. Then, they manage that on their end without having to bother the industry folks with website development lingo.

What did you find most impressive about them?

The thing that impressed me was how quickly they got up to speed with our industry. I got the feeling at the beginning that they didn’t know much about the oil and gas sector. I didn’t discount them for that; in fact, that was one of the reasons that I hired them. 

They did a very interesting diligence process to identify keywords and terms that they could then use to populate a very early draft. The language within that draft was almost ready to run. We were surprised by that; we expected to have to coach them and go through several iterations to get them up to speed, but there was not much coaching needed.

Are there any areas they could improve?

No, I had a very good experience with them.

Do you have any advice for potential customers?

The advice I would give is to trust their ability to understand the business and also stick to the timeline you set. I think timelines are very important to them, and I can understand why. When you are in the thick of it, you can move much more efficiently toward each successive step because you are in the sphere of understanding the industry, business, and company. What you don’t want to have is a three- or six-month lapse, because then, you have to relearn a lot of that stuff. Make sure you honor the timelines, as FlowState can be very insistent about them. If you do, which we did, you will get a very nice product out of them.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Website Redesign for Corporate Events Company

"We were impressed with the web developer's willingness to spend time training us on Wordpress."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - May 2019
Project summary: 

FlowState Marketing redesigned a website for a corporate event company. The team customized the existing WordPress site and provided copywriting services in conjunction with the internal team.

The Reviewer
 
1-10 Employees
 
Broomfield, Colorado
Production & Marketing Coordinator, Corporate Events Company
 
Verified
The Review
Feedback summary: 

The new site has recieved positive feedback from external sources, who noted that the site is both clear and informative. FlowState Marketing works to achieve the goals of each individual client. The team is hard-working, knowledgeable, and dedicated.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Production and Marketing Coordinator at a production company headquartered in the Denver area. We produce corporate events and serve clients across North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We wanted to redesign the website to include information that more clearly presents what we do and who we are with an updated appearance. While we could have created a basic website in-house, we were looking for something more customized which required outside services.

What were your goals for this project?

We needed a website we could easily update on our end, be simple to navigate and represent our company well.

SOLUTION

How did you select this vendor?

We researched various web designers in the area and narrowed our search down to a few. After holding some interviews and reviewing proposals, we ultimately chose FlowState for their portfolio, offerings and scheduling flexibility.

Describe the project in detail.

Once we officially accepted their proposal, we had an in-person kickoff meeting at their office to align our visions for the website. From there we had calls and email communication to review designs and provide feedback. We utilized google docs to communicate final website copy. The project ended with an in-person meeting at our office.

What was the team composition?

There were a bunch of different people on the team, but I mostly interacted with the Project Lead and the Web Developer. They were both very accommodating when it came to making tweaks to the design and making sure we understood how to maintain our site after it launched.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have heard from people who looked at our site that they found it to be very informative and clear, which was one of our goals.

How effective was the workflow between your team and theirs?

The team was very accommodating of our busy schedules, as this project was occurring during our busy season. Sometimes there were miscommunications and slow response times from their end.

Project deadlines and expectations for various phases weren't always clear to us and the project dragged out a longer than we wanted. That all being said, we were in a busy season and sometimes our feedback was a little delayed. Overall, we were happy with the team and pleased with the end result.

What did you find most impressive about this company?

We were impressed with the web developer's willingness to spend time training us on Wordpress. And some specific Adobe XD features that would help us maintain the site. They also provided us with the XD files upon our request, as we prefer to have ownership of our assets and we are very appreciative that they accommodated this request.

Are there any areas for improvement?

When initially presented with the design concept, we were only given one direction mock-up as an option. I would have liked to see three very different design directions to react to early on in the project.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Custom Website Build for Sports Apparel Company

"The concepts and functionality that FlowState put into our website were top notch."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Aug. 2019
Project summary: 

FlowState Media was hired by a sports apparel brand to design and develop their website. The site hosts video and other media content, which was shot by the team, and displays the store's gear technology.

The Reviewer
 
1-10 Employees
 
Grand Junction, Colorado
Founder, Sports Apparel Brand
 
Verified
The Review
Feedback summary: 

Receiving positive user feedback on the site's design after the launch, stakeholders are extremely pleased with FlowState Media's efforts. The team communicated clearly and often and was able to deliver high-quality development and branding. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the founder of an action sports apparel company that is pushing the envelope in performance motocross gear technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We hired FlowState to develop our website and shoot the media content used within the website.

What were your goals for this project?

Our goals for the project was to create a user friendly website with the abilities to display our new gear technology in creative ways.

SOLUTION

How did you select this vendor?

We selected FlowState after thorough website searches and reading other reviews online.

Describe the project in detail.

From start to finish, our project included designing a website with unique functionality and design. The concepts and functionality that FlowState put into our website were top notch.

What was the team composition?

We had a team manager that we contacted the about most of our project question and thoughts. It was also nice to have direct contact with our developer who was always willing to go the extra mile in fixing any issues we saw.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Upon the launch of our website, the positive responses we had were phenomenal. We had numerous customers and friends telling us how unique and professional the website was.

FlowState had helped us create a moto apparel website that was unlike anything ever seen before and it was well received.

How effective was the workflow between your team and theirs?

The communication we had between our team and FlowState was excellent. FlowState constantly kept us up on updated information and anytime we needed to get ahold of them they were always available to speak with us.

What did you find most impressive about this company?

The most impressive points to highlight about FlowState is their ability to handle all aspects of website development, project creating, and product branding.

Not only can they create a very professional media platform, but they can also help position your brand with merchandise items and other media content all in house. Not very many companies with all these capabilities under one roof.

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Apparel Design for Coffee Roaster & Retailer

“We were incredibly pleased with both the work that they delivered and the attitude of their team.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Oct. 2019
Project summary: 

FlowState Marketing provided full-stack digital development and design to a subscription model coffee roasting startup. They built their e-commerce website from scratch and coordinated with an app developer.

The Reviewer
 
2-10 Employees
 
Denver, Colorado
John Pierson
Owner & Founder, Servant Coffee
 
Verified
The Review
Feedback summary: 

The website has received highly positive feedback from users so far and satisfied all project stakeholder requirements. The FlowState Marketing team worked closely with the client to incorporate all feedback and changes throughout the development process, demonstrating enthusiasm about the work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Servant Coffee, an artisan coffee roasting business headquartered in Denver, Colorado.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowState Marketing?

We wanted to build an e-commerce platform and needed a firm to handle all of the design steps that came along with the process of entering the digital space for the first time.

SOLUTION

What was the scope of their involvement?

All of the brand assets for the company were already in place, such as our logo and loose brand architecture, and FlowState Marketing’s first role was to develop a digital platform and an email service that we could use as a basis for our digital presence.

Their team also develop our merchandise as well. That involved developing a storefront page within the website, as well as designing t-shirts, hoodies, and hats that we now sell on the site.

We also wanted to integrate the website with an app that could support our subscription-based coffee delivery service, and FlowState Marketing helped us interview different app developers and pick the right partner for that so that we could establish the two in tandem with one another.

What is the team composition?

On their end, we had anywhere between 3–6 people working with us depending on what stage of the project we were in.

How did you come to work with FlowState Marketing?

One of the owners of their company operates a sister company that is more of an apparel-based business. I met him at an industry event and got to talk to him, which is when I found out that they had a marketing business as well.

I got in contact with them when we realized this need, and we decided to go with them from there. They turned out to be much smaller and nimbler than our previous marketing partner, so we were more than happy to continue the engagement.

How much have you invested with them?

For all of our work with them, we have spent somewhere in the $30,000–$35,000 range.

What is the status of this engagement?

The whole project ran from about April—October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a startup company, it would be a little difficult to quantify the exact impact of their work in terms of additional revenue or profitability, but they really enabled our operations in the digital space. We have gotten a lot of really positive feedback from our customers regarding the site.

From a qualitative perspective, we were incredibly pleased with both the work that they delivered and the attitude of their team. We never doubted their personal commitment to the project and saw them go above and beyond the initial requirements time and time again.

How did FlowState Marketing perform from a project management standpoint?

Overall, they did a very good job managing the project, and our communication was always really open and clear. We had regular face-to-face meetings, and they were always very adaptable, so despite being a brand-new business and discovering more information or things to include frequently throughout the project, we were able to stay more or less on track throughout the entire development process.

What did you find most impressive about them?

They stood out to me from the very beginning because of the excitement and passion for the project that they communicated to us. Not only that, but their previous projects demonstrated a level of commitment and creativity that made me really excited about bringing them to the table. Those two factors gave me a lot of confidence that they would be able to bring our vision to life.

Are there any areas they could improve?

I do think that they could be a little bit sterner to help ensure that we don’t fall behind on any timelines because of client delays. They do a good job having a great attitude and rolling with the punches, but I think something they will gain with more experience is the ability to maintain that while still being fairly strict about their requirements.

Do you have any advice for potential customers?

Clients need to have a clear sense of scope for the project and be aware of the impact that delays on their end can have on the overall timeline of the project. As long as you give their team specific requirements and stay on top of your work, the project is going to go very smoothly.         

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand & Web Dev for Restaurant

“They’re very on top of their game.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

FlowState Marketing is helping a restaurant through a rebrand. After a discovery process, the team delivered a new color scheme, logo, and voice, and they’re working on a new website. They’ve done print ads.

The Reviewer
 
11-50 Employees
 
Estes Park, Colorado
Ania Leahy
Co-Owner, Sunny Acre Corp.
 
Verified
The Review
Feedback summary: 

The fresh brand has garnered early praise from customers. Internal stakeholders appreciate FlowState Marketing’s in-depth discovery process, along with their ability to meet deadlines and remain organized. The team keeps up with trends and provides tailored solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Sunny Acre Corp., a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowState Marketing?

We were going through the process of disfranchising and decided to go out on our own. We needed help with rebranding.

SOLUTION

What was the scope of their involvement?

FlowState Marketing is helping us with the rebranding process. First, they took steps to get a feel for our company before they made any decisions or suggestions. We finalized the rebranding at our location. 

There are a couple of details that we’re working on. FlowState Marketing has provided a new color scheme and logo, along with a new attitude and voice for the restaurant. They’re helping out with the creation of the website right now. They did a temporary website.

They’re also doing a photoshoot of the food and the restaurant, which will be used in digital advertisements that we hired another company to do after the big project is finalized. FlowState Marketing has helped with print advertisements.

What is the team composition?

There are four people. A fifth person came on when we started working on merchandise.

How did you come to work with FlowState Marketing?

I found them online when looking for rebranding companies in Colorado. They were on a list of the best 10, and I started making phone calls. After reviewing their website and what they offered, FlowState Marketing seemed like the right fit. They had the right energy, and it felt like we’d be a good match for each other.

How much have you invested with them?

My company has spent $22,000.

What is the status of this engagement?

We started working together in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re really well organized and pay a lot of attention to the culture of the place they need to represent. People say the new look is very fresh, and they’re very excited for the changes. The changes are gradual; people still recognize our brand and feel comfortable with it, even though the look and presentation are different.

How did FlowState Marketing perform from a project management standpoint?

They have pretty strong team management. We communicate with a group, but we get answers from one person, which is nice; we don’t have to repeat ourselves to everybody. There is a lot of exchange over email, and we’ve had two in-person meetings. They’re very much on schedule. They give us due dates, and it’s up to us if we want to meet them or not.

What did you find most impressive about them?

They have a slower and more in-depth process. I was expecting it to be a much faster process. I’m very glad that it hasn’t been, though, because I don’t think I would have defined our restaurant as such if I hadn’t spent the time answering so many questions for them.

Are there any areas they could improve?

I’d like a more visible schedule. They talk about it, but I’d like to see it. They’re good at giving short-term dates, but not the overall schedule.

Do you have any advice for potential customers?

Give yourself enough time.

5.0
Overall Score They’re very good at keeping up with the trends of people. They’re interested in getting to know you. They don’t deliver a cookie cutter solution.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They comply with their timelines. The timeline changes, though, and we’re not always aware of it.
  • 4.5 Cost
    Value / within estimates
    It’s expensive but worth the investment.
  • 5.0 Quality
    Service & deliverables
    They’re very on top of their game. I don’t have to chase them to get answers.
  • 5.0 NPS
    Willing to refer

Rebranding of Healthcare SaaS Provider

"...during the project it became evident that DocBuddy and FlowState are kindred spirits."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Nov. 2019
Project summary: 

FlowState Marketing was tasked with completely rebranding a healthcare SaaS provider. They examined the client's vision, values, and core competencies to deliver a new look and feel to better reflect them.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Stevie Coombs
National Account Manager, DocBuddy
 
Verified
The Review
Feedback summary: 

From building "stylescapes" to generating web content, FlowState delivered a comprehensive rebrand that's gotten overwhelmingly positive feedback. Every member of the team was genuinely invested in the success of the client. Their refreshing approach and creative prowess made the engagement stellar.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We have two SaaS products for healthcare providers: one is a mobile solution that integrates with EMRs, which allows providers to access medical records and document in real-time using their smartphone or tablet, the other is a cloud based solution that streamlines and digitizes the administrative functions for ASC's and surgery clinics.

I am a National Account Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We came to FlowState with an existing logo, brand and marketing material that lacked intentionality, and were looking to partner with some creative types that would take our vision, our values, our core competencies to create a new look and feel that better resembles all of those attributes.

What were your goals for this project?

To develop a new logo, brand and marketing material that would remain relevant, informative, homogenous, and most importantly, depicts accurately and favorably on what DocBuddy is all about.

SOLUTION

How did you select this vendor?

We had started kicking the tires with various marketing firms, and those initial exploratory meetings with other agencies never had the right fit feel. Whereas from the start it felt more like a real partnership with FlowState in the way they communicated with us, their flexibility in establishing the parameters of the project, setting expectations, and their overall transparency.

Last but not least, it was evident that our vision, values and product actually resonated with them and they were excited to walk this leg of the journey with us.

Describe the scope of their work in detail.

The overarching project initiatives were logo, brand, web and advertising content. The project kicked off with several discovery meetings with various internal members of both teams, centering on the formation of brand identity. Those meetings then progressed into stylescapes and the build-out of the brand assets, which involved newly designed business cards, letterhead, advertising collateral, presentation templates, etc.

We also utilized FlowState in creating new web content to keep our messaging consistent across all platforms, which is where their flexibility in partnering with us was on full display, because we had already partnered with a separate vendor to do the web design, and FlowState managed that unusual handoff with ease. 

What was the team composition?

The contributors on our end involved mostly everyone at DocBuddy at some point or another, from the Founder/CEO to our account reps, as we're still a small close-knit group that really values each other's feedback, plus FlowState was really great at creating an inclusive forum to share thoughts and refine the content.

We collaborated with 4-5 key contributors on FlowState's digital advertising team througout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've began to rollout various aspects of the brand refresh to our current client base and the response has been overwhelmingly positive.

How effective was the workflow between your team and theirs?

Each employee at DocBuddy is highly committed to the direction and success of the company and when choosing an outside company to contribute to the look and feel of something so personal, you really want that outside company weighing in to have a shared outlook on things, and all I can say is during the project it became evident that DocBuddy and FlowState are kindred spirits. 

What did you find most impressive about this company?

I feel like their approach to the project was refreshing because they let us drive and pick a la carte the services we would utilize them for and they did a great job of managing the expectations, the timeline, the costs, a lot of input coming from all directions, to deliver a great end product that exceeded what we had initially hoped for. 

Are there any areas for improvement?

Nothing comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Cold Brew Company

"FlowState's commitment to their clients goes above and beyond."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Oct. 2019
Project summary: 

FlowState Marketing rebranded a cold brew coffee company. The team was responsible for leading a discovery phase, conducting market research, and designing the packaging for the client.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Zachary MacAffer
Co-Founder, NuRange Coffee
 
Verified
The Review
Feedback summary: 

Since the release of the can design, the client's social media following has increased by 600%. FlowState Marketing is open to feedback and adapts accordingly. The team establishes a seamless workflow through communication and dedication to their clients.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of a new cold brew start up, where I was responsible for creating and expanding the entire brand identity for our young company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

Since we were just starting out, we needed to develop an entire brand identity, as well as create all of the necessary branding assets. As a company, we were struggling to find our own voice, as well as figuring out how to personify it. We came from backgrounds that were not in branding/marketing, we looked to find a firm that could best help us articulate ourselves through both our messaging and our packaging.

What were your goals for this project?

Our goal for the project was pretty straightforward, create a brand identity and packaging that matched that. We cannot say enough good things about FlowState and how this turned out. Not only do we feel our identity is clear and concise, I receive compliments multiple times a day regarding our packaging, which they designed.

SOLUTION

How did you select this vendor?

We reached out to over 15 firms that we found while searching the web, and recommendations through friends. As we began our search, we prioritized three things: The firm's design aesthetic, their pricing, and the "gut" feeling we got when meeting with them. FlowState really hit the mark on all three. Their motto, "Design With Purpose" could not be more true, their artwork and messaging were exactly that.

We did not want extraneous and unnecessary assets, everything we received had a clear purpose and was to the point. In our initial meeting with one of the owners and their digital director, we hit it off immediately and felt that they understood exactly what we were going for. The team at FlowState is ambitious, creative, and just plain fun to work with. Finally, we felt like we were receiving incredible bang for our buck with our scope of work for the price we were quoted.

Describe the scope of their work in detail.

The process began with an in depth discovery session, in which myself and my co-founder met with the entire team at FlowState so that they could learn more about us. This session was incredibly helpful, as they knew exactly the questions to ask us. We were initially afraid that we would not be able to articulate our desired direction for our brand, however upon receiving our prospective brand directions, or "stylescapes" we were pleasantly surprised.

Throughout a series of revisions and further meetings, we were able to hash out all things that encompass a brand identity. The process felt incredibly collaborative (something we had requested) and we really felt as though the work was something we had a hand in creating. The team was incredibly communicative throughout the entire project, and we appreciated the transparent, honest creative process. FlowState really went above and beyond in regards to our packaging, designing the label for three totally separate SKU's, and during our legal review were sending us revisions almost immediately as needed.

What was the team composition?

It felt we had the entire company at our disposal, but we had three main contacts. The Digital Director, a Project Manager, and Digital Media Designer. Our project manager kept us apprised to the group's progress, setting up weekly meetings and calls if necessary. Creatively, the design team was just a call or email away.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company will be taking our product live in the coming month, so it is hard to give a quantifiable result. However, our brand awareness is through the roof. We've seen a 600% increase in our social media followers since the release of our digital can designs, and as I mentioned previously, I receive multiple compliments a day regarding our packaging.

It will stand out against a shelf, and it has made pre-sales for our products much easier than anticipated. The cans look incredible, and in our first sales meetings, buyers are eager to get them on the shelves ASAP. My business partner and I could not be more excited as well, FlowState exceeded our expectations tenfold.

How effective was the workflow between your team and theirs?

The workflow was incredibly effective. Everyone on our team was accessible during business hours, and even after. Expectations we made clear, and they were upheld. FlowState utilized an online scheduling tool that live-updated their progress on each task, and we could see how it was coming along relative to the timeline we'd agreed upon.

They were also incredibly open to feedback, and when we had issues articulating issues we had with certain things (again, we did not come from creative backgrounds, so would have a hard time explaining why we didn't "like" the way something looked) they knew exactly what questions to ask to get the answers they needed.

What did you find most impressive about this company?

FlowState's commitment to their clients goes above and beyond. There are two things that come to mind when I speak to how impressive they are. First, we had a last second request for something (after hours on a Friday) for some marketing materials with virtually no lead time. We called FlowState's President in a panic, and he picked up on the first ring and helped us out for around thirty minutes. It was only at the end of the call that he let us know that he was literally in the middle of taking his engagement photos and stopped them to help us out.

Second, during the legal review for our labels with the FDA, we had several minute changes that needed to be made. Unfortunately, the FDA doesn't give them to you all at once, but one at a time after each correction is made. Our designer helping us with the labels at FlowState must have sent us over ten revisions within one day, never taking longer than ten minutes to fire something back. He spent the entire day helping us out so that we could push our cans through legal compliance.

Are there any areas for improvement?

FlowState is a very young company. This was part of the reason why we chose them, knowing full well that some of the things we were asking of them hadn't been done at FlowState before. It was a learning process for both of us on some things, but we would do it with them all over again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Development for Apparel Brand

"They do not look at you just as a client, but as a friend and part of their team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2017
Project summary: 

FlowState Marketing developed an e-commerce website for an activewear apparel brand. Their team integrated Shopify into the website and built a backend inventory and product management solution.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Hunter Brock
Account and E-Commerce Manager, Belong Designs
 
Verified
The Review
Feedback summary: 

The website has helped establish the brand's nationwide presence. FlowState Marketing's professional team establishes effective project management and communication. Their team is transparent, hard-working, and personable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We expertly craft premium lifestyle and activewear apparel designed for modern day adventurers. I am the Account Manager and E-Commerce Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We had a struggling, outdated E-Commerce site that needed to be replaced with a modern, responsive E-Commerce solution. We specifically needed and E-Commerce platform integrated with Shopify to provide a D2C platform, B2B platform, and backend inventory and product management solution.

What were your goals for this project?

The solution had to be built with Shopify and provide responsive design and e-commerce capabilities.

SOLUTION

How did you select this vendor?

We selected FlowState from familiarity with the company and their work.

Describe the project and the services they provided in detail.

They developed, designed, and created our e-commerce site and backend inventory management solution. FlowState also implemented content creation for us with media, design, video, and photo for the e-commerce platform.

What was the team composition?

The project team consisted of 3 individuals- developer, digital designer, and lead developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project and solution have had a tremendous impact on our company and has helped expand our brand across the country with a full e-commerce presence. It has driven a vast increase in D2C revenue as well as expanded our customer base exponentially.

How was project management arranged and how effective was it?

Project management was arranged very professionally and was extremely effective. Deadlines were met, any problems were addressed early and communicated thoroughly. We communicated via in person, email, slack, and phone. All communication was excellent and we never had any issues.

What did you find most impressive about this company?

The most impressive aspect of FlowState and working with them has to the quality of the work matched with the personality and care of their team. They do not look at you just as a client but as a friend and part of their team. Ultimately, they view your long term success as their success. They value transparency and a job well done.

Are there any areas for improvement?

There was very little to improve on. The complete experience was positive from my perspective.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev and Marketing for Snowboard Company

"FlowState Marketing recognized our target audience and then fully satisfied both our needs and our customer's wants."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2018 - Jan. 2019
Project summary: 

FlowState Marketing designed and built an interactive website to showcase a snowboard company’s offerings. They also made content, created videos, and provided marketing and branding services.

The Reviewer
 
1-10 Employees
 
Lakewood, Colorado
Grant Spencer
VP of Manufacturing, Proteus Snowboards
 
Verified
The Review
Feedback summary: 

The website regularly receives praise from customers for its professional design and ease of use. FlowState Marketing delivered high-quality products on time and at excellent value. Single points of communication, quick response times, and business expertise made for an enjoyable workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of Manufacturing for Proteus Snowboards. We’re a startup trying to bring disruptive technology to the snowboard industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We hired FlowState Marketing to produce a well-designed website that explains and demonstrates our new technology to potential customers in a professional and engaging manner.

What were your goals for this project?

Our goal was a highly interactive website that makes technical information accessible to all customers no matter their knowledge level.

SOLUTION

How did you select this vendor?

One of the founders of FlowState Marketing and I are both alumni of the same university. During my time at school, his company’s presence grew both on and off campus. I saw the effectiveness of FlowState Marketing’s branding and marketing skills from a consumer standpoint.

Describe the project and the services they provided in detail.

We needed an interactive and cleanly-designed website comparable to the highest level of companies in our industry. We had FlowState Marketing perform a wide range of services such as branding, content generation, video production, and web development. We were blown away by the level of quality they achieved in everything they did.

What was the team composition?

FlowState Marketing provided us a web project manager and point of contact—Tom (Director of Digital Design, FlowState Marketing)—who then assigned specific tasks to other team members depending on their specialties. Dayna (Director of Communications, FlowState Marketing) provided us excellent advice on marketing and communications; Harry (Lead Web Developer, FlowState Marketing) went above and beyond in developing an interactive website, and Josh (Digital Media Designer, FlowState Marketing) filmed and edited eye-catching videos for the site.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

When we talk to potential customers, one of the first things they mention is our website. They're blown away by the aesthetics and how easy it is to understand our technology just from the content FlowState Marketing produced. On top of that, the site won a local marketing award, which demonstrates the caliber of work FlowState Marketing can provide a client company.

How was project management arranged and how effective was it?

We had one major point of contact who coordinated the work and flow of information between us and other FlowState Marketing employees. Tom was exceptionally effective and always on top of even the smallest of issues we had.

What did you find most impressive about this company?

The quality of work was top-notch, but as a snowboard company, we need to reach a specific audience in the outdoor community. FlowState Marketing recognized our target audience and then fully satisfied both our needs and our customer's wants.

Are there any areas for improvement?

I have no idea how FlowState Marketing could improve—they really went above and beyond. I firmly believe that the team has the capabilities of an older and larger marketing company. They even exceed what you might expect of a larger company at a much more personal level.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Apparel Design for Bootcamp Gym

“They always come through for me.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jun. 2016 - Ongoing
Project summary: 

Working collaboratively with the internal team, FlowState Marketing designs custom apparel and helps brainstorm new ideas.

The Reviewer
 
1-10 Employees
 
Aurora, Colorado
Lindsay Chavez
Owner, Brewery Boot Camps
 
Verified
The Review
Feedback summary: 

Products sell quickly and customer feedback has been overwhelmingly positive. Creative and experienced, FlowState Marketing goes above and beyond to meet all needs, while their personable approach and commitment made them a go-to partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Brewery Boot Camps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowState Marketing?

We needed some custom apparel made, so we were looking for a company to help us.

SOLUTION

What was the scope of their involvement?

We've done all of our custom apparel with them (seven T-shirts and two sweaters). Usually, I give them my ideas or do sketches, and they come up with amazing designs and put everything together.

What is the team composition?

I have two main points of contact, but I also work with other members of their team.

How did you come to work with them?

I took a class, which happened to be at their office. We started talking and they showed me some examples of their work. After that, I decided they'd be a good fit for our needs.

What is the status of this engagement?

We started working together in June 2016 and the relationship is ongoing,

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our T-shirts basically flew off the shelves. Customers love the product and the custom material FlowState developed. They work fast and always help me go in the right direction.

How did they perform from a project management standpoint?

They do an excellent job. They're always there for me, even when I call them late at night.

What did you find most impressive about them?

They're very personable. They want to know who we are as a company and how they can help us.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

They have a very smooth process and communicate with each other. They do great work no matter what person I'm working with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always come through for me.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
FLOWSTATE MARKETING INC
Status
Good Standing
Jurisdiction of Formation
Colorado
Id
20161025076
Date of Formation
Jan 11, 2016
Source
Colorado Secretary of State
Last updated
Jan 30, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
12
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
June 11, 2020