Can you share any outcomes from the project that demonstrate progress or success?
Our company will be taking our product live in the coming month, so it is hard to give a quantifiable result. However, our brand awareness is through the roof. We've seen a 600% increase in our social media followers since the release of our digital can designs, and as I mentioned previously, I receive multiple compliments a day regarding our packaging.
It will stand out against a shelf, and it has made pre-sales for our products much easier than anticipated. The cans look incredible, and in our first sales meetings, buyers are eager to get them on the shelves ASAP. My business partner and I could not be more excited as well, FlowState exceeded our expectations tenfold.
How effective was the workflow between your team and theirs?
The workflow was incredibly effective. Everyone on our team was accessible during business hours, and even after. Expectations we made clear, and they were upheld. FlowState utilized an online scheduling tool that live-updated their progress on each task, and we could see how it was coming along relative to the timeline we'd agreed upon.
They were also incredibly open to feedback, and when we had issues articulating issues we had with certain things (again, we did not come from creative backgrounds, so would have a hard time explaining why we didn't "like" the way something looked) they knew exactly what questions to ask to get the answers they needed.
What did you find most impressive about this company?
FlowState's commitment to their clients goes above and beyond. There are two things that come to mind when I speak to how impressive they are. First, we had a last second request for something (after hours on a Friday) for some marketing materials with virtually no lead time. We called FlowState's President in a panic, and he picked up on the first ring and helped us out for around thirty minutes. It was only at the end of the call that he let us know that he was literally in the middle of taking his engagement photos and stopped them to help us out.
Second, during the legal review for our labels with the FDA, we had several minute changes that needed to be made. Unfortunately, the FDA doesn't give them to you all at once, but one at a time after each correction is made. Our designer helping us with the labels at FlowState must have sent us over ten revisions within one day, never taking longer than ten minutes to fire something back. He spent the entire day helping us out so that we could push our cans through legal compliance.
Are there any areas for improvement?
FlowState is a very young company. This was part of the reason why we chose them, knowing full well that some of the things we were asking of them hadn't been done at FlowState before. It was a learning process for both of us on some things, but we would do it with them all over again.