FlowState Branding

BACKGROUND

Please describe your company and your position there.

I am the Global Lead and Demand Generation Sr. Manager for a large, multinational technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

The challenge was to expand into a new division of the organization. The global software team was looking to understand the market perception of the organization as a traditional technology firm then how to brand into a new direction while maintaining the company's founding principles. The goals were the messaging, positioning, overall look and feel of the new division and the creation of the microsite assets to implement into the overall global website.

SOLUTION

How did you select this vendor?

We selected the vendor from a recommendation of one of our affiliate companies who were a strong reference.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope included some customer/prospect interviews and market research in addition to a couple of blind focus groups to ascertain real-time feedback.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the market research team, the project manager and the creative director - digital.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was visual excellence. We are implementing the elements and assets now into our overall brand and launching that division of the organization based on FlowState's final brand transfer and market feedback.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and a project management ledger to follow in order to stay on track, using online digital tools for review.

What did you find most impressive or unique about this company?

The commitment to learning our business and Tom's spectacular, overall creative direction is really second to non. His calmness, vision, and ability to drive the project forward with professionalism and creativity were appreciated.

Are there any areas for improvement or something they could have done differently?

For us it would have been more attention to the research company that was outsourced. They could have learned our business a bit more in order to drive the focus groups effectively and pull more useful information. That though was an external resource and not FlowState's work.

BACKGROUND

Please describe your company and position.

 I am the Sales and Marketing Manager of a manufacturing company 

Describe what your company does in a single sentence.

We design and manufacture products for mounting solar panels, signage, and mailboxes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• Distinguish ourselves from the competition.
• Reposition and reinforce our leadership position by enhancing our appeal to new and existing customers.
• Make the site accessible, intuitive, user-friendly, visually appealing, and engaging to visitors.

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from FlowState Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Web Strategy - Outlining brand and design preferences, company and project goals, functionality requirements, customer/competitor research, information architecture, and more. 
• Web Foundation - Concept/Homepage Design, Site Map, UI/UX Strategy Copywriting & SEO strategy and implementation 
• Web Design - Standard Functionalities, Core e-commerce Development with Custom Functionalities and Quote Builder, Launch & Training including Custom Client Web Manual and Web Training Session

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project was completed on budget and within the time frame estimated. The design reflects of our brand, values, and vision. Enhanced functionality makes the UX and updates simple and intuitive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very good at managing to the schedule, keeping the project on track, responding to our needs, and accommodating when we could not meet deadlines.

What was your primary form of communication with FlowState Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their knowledge and experience in web design, project management, and development.

Are there any areas for improvement or something FlowState Branding could have done differently?

I would have liked to see them present more variation in the initial design concepts. Although the concepts were creative, the designs presented were variations on a theme (A1 and A2) rather than each design reflecting a different theme (A, B, C).

BACKGROUND

Please describe your company and position.

 I am the Principal of a consulting company 

Describe what your company does in a single sentence.

Flow Design Collaborative is a landscape architecture and planning firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• Develop a high quality web site
• Revisit our previous logo/branding and consider potential modifications or updates

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from FlowState Branding were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flow State delivered the following:

• Update company logo
• Website
• Brand Guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have not taken advantage of quantitative metrics to date to fully understand the number of people that are accessing the website over time to have a complete understanding for the ongoing success of the website. More qualitative outcomes include client and potential employee candidate feedback related to our firm brand and information on the webs site that is available, accessible and interesting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project managers were available and responsive to our teams needs and timelines. We had a very good working relationship with our project managers and appreciated their patience and ability to work through our questions and requests in order to meet our needs.

What was your primary form of communication with FlowState Branding?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most unique about them was our alignment with the project managers in culture and approach. We did notice a shift during the project as the company came under new management. It is hard to say with certainty whether or not we would have made the same decision had we initiated the project 6-8 months later than we did.

Are there any areas for improvement or something FlowState Branding could have done differently?

One thing we found challenging was the use of many different tools and platforms for communicating throughout the process. There did not seem to be a consistency in the way comments were captured or reviewed throughout the process. We anticipate this had some relationship to the change in the company, but having a consistent approach for gathering comments and feedback would have saved some time in the review process.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of PSTrax

Describe what your company does in a single sentence.

PSTrax is the leading checklist and inventory management software for first responders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• Create a single voice.
• Update look.
• Be scalable.

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Loved the portfolio

How many teammates from FlowState Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged FlowStreet to complete a full branding project for our company. We wanted scalable brand messaging, an updated look, and even mentioned we'd entertain a new logo. We asked for a full set of deliverables, including website wireframe, stationary, messaging, images, animations, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A cohesive brand which expressed a brand image to take us to the next level.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FlowStreet did a fabulous job of keeping everyone on task and were very upfront when projects thoughts could derail the schedule. They worked very hard to keep us on track, and we completed within the timeline allotted despite some of these off-track scenarios. They did a fabulous job listening to our ideas, comments, and concerns, all while keeping everything on track, which is not a simple task.

What was your primary form of communication with FlowState Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We loved that FlowStreet took time to understand our customers and our vision for the company and were able to create a brand that honored our past, looked to the future, all while speaking to our incredibly niche customer-base.

Are there any areas for improvement or something FlowState Branding could have done differently?

There is nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Producer of Butcher Bird Studios

Describe what your company does in a single sentence.

From branded content to original IP, Butcher Bird Studios harnesses the complexities of modern technology to offer new and exciting approaches for telling more immersive and engaging stories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• A full visual and messaging rebrand of our business
• Bespoke website that highlighted the new branding
• Identifying key ways to communicate our message as a creative partner to clients, versus a service-oriented vendor

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• Great culture fit
• Company values aligned

How many teammates from FlowState Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FlowState came in and did a full analysis of our brand, from where we were at the time to where we wanted to be. They built a fully bespoke brand package and custom website for Butcher Bird Studios, which included the following deliverables: 

• Brand Package 
• Logo Suite (primary, secondary, vertical, mark) 
• The unique color palette and visual identity (textures, styling, and design elements put together in a stylescape) 
• Font selection 
• Brand messaging + verbal guidelines (brand pillars, brand attributes, brand mission, brand story, elevator pitch, primary and secondary taglines, and overall voice and tone guidelines) 
• Complete brand guidelines documentation 
• Digital business suite (business cards, email signatures, robust Keynote presentation template with a wide variety of designed slides, branded Google Docs, HTML newsletter template for MailChimp) 
• Additional brand graphics and collateral such as social media templates Website 
• A single-page "Mini-Site" iteration of the website was created as a temporary site once the brand was launched, but before the full site was delivered. This allowed us to get our new look out into the world so much faster! 
• A reactive, fully bespoke website with multiple pages, and fast speed while processing a large number of video assets 
• While the site was designed in WordPress, the backend was fully customized by their development team, meaning it is the sleekest, most elegant WordPress site we're ever interacted with!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had a number of clients reach out to compliment us on our new look and site! While it isn't fully measurable, we've been heavily focused on business development this year, and having the new branding and site has made a world of difference in helping us start conversations. The look and feel of the company finally represent the high-quality people and work we have at Butcher Bird Studios!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tom and Jourden at FlowState are some o the most organized and professional people we have ever had the privilege of working with. From the very first onboarding meeting all the way through the final handoff, FlowState made us feel incredibly taken care of. 

Their team's communication was stellar, and expectations on both sides were always very clear because of it. As a business that does creative work for clients ourselves, we were so impressed at how they managed everything so smoothly while delivering beautiful work.

What was your primary form of communication with FlowState Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We spoke with a lot of branding agencies, but once we met FlowState we knew we had to work with them. it was clear from the beginning that the team really listened to us, and on the creative front, it felt like they truly pushed the boundaries of what our brand could be. We're so pleased with the design work (thanks Josh!), but the brand messaging and copywriting (go Alex!!) were superb as well. 

All in all, not only did they create a cohesive visual identity for our company, but they gave us all the tools our team will need to continue to put their good work into practice moving forward.

Are there any areas for improvement or something FlowState Branding could have done differently?

There was a slight delay during one stretch of our web development QA process, but FlowState was incredibly communicative and professional in getting everything handled.

BACKGROUND

Please describe your company and your position there.

I am the owner/founder of an escape room company that provides team building events and consumer-facing escape game products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

When we reached out to flow state, we were a team building company that ran virtual escape rooms and in-person team building events. We were just launching a consumer-facing escape room in a box (but played out on the town!) and we hired FlowState to brand the new product. It was a completely different concept and audience so we wanted something very different from our team building branding.

SOLUTION

How did you select this vendor?

A lot of factors went into our decision - price, the branding portfolios, the process, and who we thought could achieve our vision. We really liked the other branding projects this company had done, and also...we really liked the team! They were squarely in our demographic so we trusted them to understand the project and deliver.

Describe the scope of their work in detail, including any steps and the final deliverables.

We held many "vision" meetings to align on who are customer is and what we wanted that customer to feel when they interacted with our brand. Then, they presented stylescapes to choose from. We chose one of those stylescapes and tweaked it and reworked it into the final branding. They also designed our packaging and a landing page for our website!

How many people from the vendor's team worked with you, and what were their positions?

We worked with a brand manager, senior designer, and occasionally a copywriter. A project manager also handled some of the communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the game box they designed for us! It is bold and eye catching. We also absolutely love the logo.

Describe their project management style, including communication tools and timeliness.

We had a project manager who kept us up-to-date but one of the things I really loved about FlowState is that most of the time we worked directly with the designers. There were a few times that something was delayed a day or two and we were always given updates. Of all of the vendors I have worked with for various needs, I would honestly say FlowState adhered more closely to the original timeline than anyone else.

What did you find most impressive or unique about this company?

They are really creative, patient during moments when we had trouble aligning on vision, and also just super likable people which made it really easy to work with them.

Are there any areas for improvement or something they could have done differently?

Creative projects are so different from anything else because everything is SO subjective. It's not that we didn't encounter challenges (we did!) but they were really good at managing it. I don't know exactly how our brand will evolve in the future but they gave us the start we needed and I hope to work with them again in the future.

They were also very helpful about budget (we are/were a small startup) and they helped suggest ways we could get the most bang for our buck by hiring them for the "big" things and then using brand guidelines to have other designers build out other pieces.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Manufacturer’s Edge, a nonprofit organization that provides consulting and training for the manufacturing community. We’re part of a nationwide network called the Manufacturing Extension Partnership, a program that has existed for over 30 years under the Department of Commerce. Our company is one of 51 centers across the US — one for every state, including Puerto Rico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowState Branding?

What we do is complicated; I've been with the organization for almost nine years, and trying to frame our value proposition concisely and digestibly is a challenge we've tried to confront with very little success. Various other challenges were brought to light due to the COVID-19 pandemic, including issues with supply chains and producing enough PPE equipment. As a result, there was a huge spotlight on our manufacturing extension program. 

We had typically been considered a best-kept secret, and we needed to change that; we needed to find a good way to frame what we do succinctly. However, building a framework or finding an equivalency to our product was complex. We brought on FlowState Branding to help update our brand with an overall repositioning and completely overhaul our website from top to bottom.

SOLUTION

What was the scope of their involvement?

FlowState Branding provides us with branding and web development services. The team did some market research and then did a rebranding of our organization from top to bottom. They fine-tuned our logo to echo our previous logo while focusing on making it more modern and striking. For design, they used the Adobe Suite. They also created an all-new color palette. The team developed a new brand identity, including our images and how we use them. They’ve also updated our messaging, taglines, elevator pitch, and tone of voice in general.  

The team has designed and is developing our website from scratch using WordPress. They took the basic site map of our existing website and went through it page by page to get rid of the elements that were no longer relevant. Their focus has been on communicating information more effectively and efficiently to address the high bounce rate we had.

The site walks users through our engagement process in an interactive, animated way. One of the biggest things people come to our site for is our events calendar. FlowState Branding has built out the calendar to be more interactive, with multiple views and different ways of accessing information and engaging the user. We also had some case studies and blog posts, and the team has built a functional blog warehouse and tagged posts so that users can search for specific topics, regions, and company sizes. The website is currently near completion.

What is the team composition?

I’ve met with a total of five people from FlowState Branding. Our core team includes four teammates: Jordan (Project Manager), Tom (Creative Director), Alex  (Senior Content Strategist), and Joshua (Digital Media Designer). Additionally, we’ve worked with a third-party market research team, which includes 4–5 people.  

How did you come to work with FlowState Branding?

When the COVID-19 pandemic hit, our organization got involved in statewide, nationwide, and worldwide efforts to ramp up the production of PPE equipment. We were on a variety of task forces to help figure out who could manufacture the equipment. Shamus (President & Co-Founder) had shut down FlowState Branding’s branded apparel operation and started making face masks instead. This put him on my radar, and I thought it was cool that he immediately pivoted and was one of the first people to respond. 

Later, when we were looking for somebody to lead this project, I thought our missions were aligned, and they could be a good company to spearhead the project and shepherd us into our 2.0 version, so I reached out to FlowState Branding. I filled out a form on their website, and they got back to me within 24 hours, so I was impressed with their responsiveness.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in July 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve shared a sneak peek of what’s to come with our internal team, and they’re all very excited. Since neither the branding nor the website has launched, we don’t have metrics. However, FlowState Branding’s work has already helped rally our team around this project, which is a huge measure of success. 

FlowState Branding’s work has helped raise our morale across the board. They’ve also helped raise our internal team’s confidence level about what we offer and the quality of what we do, which was one of the biggest reasons I wanted to undergo this brand evolution. Additionally, FlowState Branding has made our site more user-friendly across the board. 

How did FlowState Branding perform from a project management standpoint?

They’ve done a fabulous job in terms of project management. They’re incredibly responsive and communicative. We use Google Drive to share information and communicate through email, Zoom, or Google Meet. If I send an email, the team replies within 24 hours. When I need to talk to Tom one-on-one, we use phone calls, and I’ve never called him and gone to voicemail, no matter what day or what time it is.

For this project, we had a rollover from one project manager to another. We had started with another detail-oriented project manager, and then we transferred over to Jordan, and he didn’t miss a beat — it was like he’d been there the entire time. 

Moreover, the team is unbelievably on top of things. They’ve been very transparent regarding the timeline and when we can expect to launch things. If we take too long to turn something around, FlowState Branding will show us exactly how that’ll affect the timeframe. Overall, their project management is top-notch and off the charts; I’ve never seen anything like it. 

What did you find most impressive about them?

I’m impressed with FlowState Branding’s ability to say no. When my team comes back with suggestions for changes, they’ll listen to us, take our suggestions, and tweak things where appropriate. However, they’re not afraid to push back and strongly urge us to choose specific options based on their professional opinion, which we hired them for. They can do that diplomatically.  

I’ve been a graphic designer for over 20 years and have done quite a bit of freelance work, and I’ve been guilty of just saying yes to the client even when I thought it was the wrong choice. FlowState Branding is amazingly courageous and professional in their willingness to go our way if we want to, while highly recommending another option. Moreover, it’s not just a matter of opinion; they’ve done a remarkable job of backing up their recommendations based on our target audience. 

I’ve been in awe of them from the beginning, and I can’t wait to launch because I believe their recommendations will prove to be spot-on.

Are there any areas they could improve?

Not really. Very early on, there were a couple of issues with us getting to know each other better. At one point, I didn’t realize that some of the lag on our end was causing overtime. As a result, I was surprised to find out they had pushed our initial timeline. However, once we cleared that up and they realized I needed communication regarding timeline changes, they’ve been 100% transparent. 

Do you have any advice for potential customers?

My advice is to have one point person on your team interfacing with FlowState Branding rather than having an entire marketing committee. This project has been a real learning experience for me in figuring out who to bring in on my end and when. You should streamline the process and pick one person. The FlowState Branding team seems to appreciate that as well.

Additionally, I recommend being open-minded and acknowledging that you’re bringing on a team of experts. I’ve been in marketing for a long time, and working with FlowState Branding has been a cool educational opportunity to up my game. They’re showing me different ways of approaching these types of projects. For me, it’s been like being in grad school all over again, which I’ve enjoyed. 

BACKGROUND

Please describe your company and your position there.

I'm the Founder & CEO of a student accelerator program that pairs motivated high schoolers from underrepresented communities with leading tech companies for career exposure, mentorship and professional development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

Our website for our startup did not adequately reflect our premium program & brand positioning. We hired FlowState to update our logo and build us a new website that reflected our company and positioned us to attract partnerships & funding from large corporate partners.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for website developers in Denver and secured proposals from 5+ design firms. We chose Flowstate due to their thorough proposal and demonstrated understanding of our mission & goal for this project. They were creative, genuine and seemed like they would be a true partner on this project rather than having us just be a number in their client pipeline. We also felt that their cost estimate was reasonable compared to other options.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to discuss our goals for the new site. The team delivered mockups for the new look & feel of our site and drafted the first round of copy per our guidance. We edited the copy with several iterations and reviewed mockups for the WordPress site. We used Google docs for the copy and Asana to manage all tickets once the website was in development.

How many people from the vendor's team worked with you, and what were their positions?

We primarily corresponded with a project manager for all questions and changes. There was also a copywriter, a designer and developers executing the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received very positive feedback from our existing partners on the rebranded site. It elevates our presence and gives us credibility when reaching out to prospective partner companies and donors.

Describe their project management style, including communication tools and timeliness.

Communication was simple, quick and efficient. There was a delay on the overall website delivery date, but this was largely due to delays on our end and the team was very communicative and upfront about the updated timelines.

What did you find most impressive or unique about this company?

I loved working with the team. They were extremely willing to work with me and make multiple revisions to bring my vision to reality. I highly recommend Flowstate for any web design project.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I head marketing at MarcomCentral, a SaaS solution that centralizes brands' marketing assets and empowers end-users with self-service access to on-brand, customizable collateral.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

We're in the highly competitive B2B software industry and it's vital that we stay fresh and relevant to our audience. Our goals were to launch a freshened brand, refined messaging, and positioning that better connects to modern B2B buyers.

SOLUTION

How did you select this vendor?

Our nationwide search was thorough (and time-consuming). When searching for an agency, we believe the work is just as important as the relationship you foster with your agency partner. Our initial meetings with Flowstate were productive and we 'connected.' They were a great fit for us.

Describe the scope of their work in detail, including any steps and the final deliverables.

This project was involved and included multiple interviews and discovery sessions.

Part of the first phase also contained a market research project which required discovery and interviews to develop the questionnaires. This process drove the development of something Flowstate refers to as the Stylescape. We loved this process and deliverable - it really painted a clear picture of where our evolved brand was heading.

After several rounds of presentations, the final brand guidelines and stylescape were delivered. From a process standpoint, it was what I've come to expect with branding work aside from the stylescape which again, was very insightful and helpful.

How many people from the vendor's team worked with you, and what were their positions?

We had 5-6 people work on our project including the creative director, copywriter, designers, and project manager. We also had the 3rd party research team on our project which included 4 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're currently in the process of working on a new website with Flowstate. We've soft-launched the revised brand and it has immediately matured our brand's presence. We've received positive feedback from our team

Describe their project management style, including communication tools and timeliness.

Our project was long from a timeline perspective due to the added complexity of the research project. The Flowstate team was communicative and professional throughout.

What did you find most impressive or unique about this company?

FlowState Branding was, dare I say it, the most creative agency I worked with in my 20-year career. They continue to bring thought-leadership and an understanding of how to connect to our audience.

Are there any areas for improvement or something they could have done differently?

This project was long and I wished it moved faster and yet, looking back on it, I understand the implications of rushing things - we wouldn't have the outcome we do now.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Mashbot, a digital transformation and product engineering firm. I am responsible for the go-to-market and growth of the company, while following a set of principles and ideals held by our firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

Through a series of acquisitions, we made the decision to rename and ultimately rebrand our identity. We looked to a firm local in the Denver market who had a broad range of experience, from brand strategy, digital delivery of that strategy, along with high-end, custom apparel to further underscore that brand.

SOLUTION

How did you select this vendor?

We searched extensively, not only sourcing locally in the Denver market, but including other more well known markets such as San Francisco and New York. We ultimately chose Flowstate, not only due to their location, but their overall experience and like-minded values.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our project was divided in two, beginning with Brand Strategy & Identity, followed by Web Redesign & Apparel. The team at Flowstate conducted a series of interviews with our team, to learn more about how we perceive our company and how we would want others to perceive us, both near-term and in the future. They were very detail-oriented, ensuring we understood the process and purpose along the way. We engaged in multiple review cycles, making changes along the way, until we were 100% comfortable and in alignment with the outcome.

For the brand and digital strategy, the team presented an elaborate set of carefully curated style-scapes. Once a direction was chosen, we then received multiple revisions until the final brand package was produced - again, very detail oriented.

With respect to the site and apparel, we received the same level of detail, with multiple revisions as needed. For the apparel, we received material samples, pre-production samples and other assets to help facilitate the process.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with a team of 3-4, with others stepping in on occasion. This included an overall project/engagement manager and marketing and design specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in early growth stage, but the feedback on our identity has been great. We are able to promote a level of professionalism that creates confidence in our customers, ranging from innovation to capability.

Describe their project management style, including communication tools and timeliness.

The team had a well understood process to not only guide us along the way, but set appropriate expectations so that we were always aligned. Much of the work was shared through team drives, allowing us access to artifacts as they evolved. Email was the typical form of communication.

What did you find most impressive or unique about this company?

Their willingness to understand our reason for doing what we do, why we do it and how we do it. They listened intently before offering up solutions in order to best understand our needs.

Are there any areas for improvement or something they could have done differently?

Timing is our only recommendation. We, like most customers probably have faster timelines than is often possible from vendors. Not a criticism as we respect the process and the attention to detail, but I do think it would serve FlowState well to leverage additional tools etc to collapse the process a little.