FlowState Branding

Please describe your company and your position there.

I am the Global Lead and Demand Generation Sr. Manager for a large, multinational technology company.

For what projects/services did your company hire FlowState Branding, and what were your goals?

The challenge was to expand into a new division of the organization. The global software team was looking to understand the market perception of the organization as a traditional technology firm then how to brand into a new direction while maintaining the company's founding principles. The goals were the messaging, positioning, overall look and feel of the new division and the creation of the microsite assets to implement into the overall global website.

How did you select this vendor?

We selected the vendor from a recommendation of one of our affiliate companies who were a strong reference.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope included some customer/prospect interviews and market research in addition to a couple of blind focus groups to ascertain real-time feedback.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the market research team, the project manager and the creative director - digital.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was visual excellence. We are implementing the elements and assets now into our overall brand and launching that division of the organization based on FlowState's final brand transfer and market feedback.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and a project management ledger to follow in order to stay on track, using online digital tools for review.

What did you find most impressive or unique about this company?

The commitment to learning our business and Tom's spectacular, overall creative direction is really second to non. His calmness, vision, and ability to drive the project forward with professionalism and creativity were appreciated.

Are there any areas for improvement or something they could have done differently?

For us it would have been more attention to the research company that was outsourced. They could have learned our business a bit more in order to drive the focus groups effectively and pull more useful information. That though was an external resource and not FlowState's work.

Please describe your company and your position there.

I am the owner/founder of an escape room company that provides team building events and consumer-facing escape game products.

For what projects/services did your company hire FlowState Branding, and what were your goals?

When we reached out to flow state, we were a team building company that ran virtual escape rooms and in-person team building events. We were just launching a consumer-facing escape room in a box (but played out on the town!) and we hired FlowState to brand the new product. It was a completely different concept and audience so we wanted something very different from our team building branding.

How did you select this vendor?

A lot of factors went into our decision - price, the branding portfolios, the process, and who we thought could achieve our vision. We really liked the other branding projects this company had done, and also...we really liked the team! They were squarely in our demographic so we trusted them to understand the project and deliver.

Describe the scope of their work in detail, including any steps and the final deliverables.

We held many "vision" meetings to align on who are customer is and what we wanted that customer to feel when they interacted with our brand. Then, they presented stylescapes to choose from. We chose one of those stylescapes and tweaked it and reworked it into the final branding. They also designed our packaging and a landing page for our website!

How many people from the vendor's team worked with you, and what were their positions?

We worked with a brand manager, senior designer, and occasionally a copywriter. A project manager also handled some of the communication.

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the game box they designed for us! It is bold and eye catching. We also absolutely love the logo.

Describe their project management style, including communication tools and timeliness.

We had a project manager who kept us up-to-date but one of the things I really loved about FlowState is that most of the time we worked directly with the designers. There were a few times that something was delayed a day or two and we were always given updates. Of all of the vendors I have worked with for various needs, I would honestly say FlowState adhered more closely to the original timeline than anyone else.

What did you find most impressive or unique about this company?

They are really creative, patient during moments when we had trouble aligning on vision, and also just super likable people which made it really easy to work with them.

Are there any areas for improvement or something they could have done differently?

Creative projects are so different from anything else because everything is SO subjective. It's not that we didn't encounter challenges (we did!) but they were really good at managing it. I don't know exactly how our brand will evolve in the future but they gave us the start we needed and I hope to work with them again in the future.

They were also very helpful about budget (we are/were a small startup) and they helped suggest ways we could get the most bang for our buck by hiring them for the "big" things and then using brand guidelines to have other designers build out other pieces.

Introduce your business and what you do there.

I’m the director of marketing at Manufacturer’s Edge, a nonprofit organization that provides consulting and training for the manufacturing community. We’re part of a nationwide network called the Manufacturing Extension Partnership, a program that has existed for over 30 years under the Department of Commerce. Our company is one of 51 centers across the US — one for every state, including Puerto Rico.

What challenge were you trying to address with FlowState Branding?

What we do is complicated; I've been with the organization for almost nine years, and trying to frame our value proposition concisely and digestibly is a challenge we've tried to confront with very little success. Various other challenges were brought to light due to the COVID-19 pandemic, including issues with supply chains and producing enough PPE equipment. As a result, there was a huge spotlight on our manufacturing extension program. 

We had typically been considered a best-kept secret, and we needed to change that; we needed to find a good way to frame what we do succinctly. However, building a framework or finding an equivalency to our product was complex. We brought on FlowState Branding to help update our brand with an overall repositioning and completely overhaul our website from top to bottom.

What was the scope of their involvement?

FlowState Branding provides us with branding and web development services. The team did some market research and then did a rebranding of our organization from top to bottom. They fine-tuned our logo to echo our previous logo while focusing on making it more modern and striking. For design, they used the Adobe Suite. They also created an all-new color palette. The team developed a new brand identity, including our images and how we use them. They’ve also updated our messaging, taglines, elevator pitch, and tone of voice in general.  

The team has designed and is developing our website from scratch using WordPress. They took the basic site map of our existing website and went through it page by page to get rid of the elements that were no longer relevant. Their focus has been on communicating information more effectively and efficiently to address the high bounce rate we had.

The site walks users through our engagement process in an interactive, animated way. One of the biggest things people come to our site for is our events calendar. FlowState Branding has built out the calendar to be more interactive, with multiple views and different ways of accessing information and engaging the user. We also had some case studies and blog posts, and the team has built a functional blog warehouse and tagged posts so that users can search for specific topics, regions, and company sizes. The website is currently near completion.

What is the team composition?

I’ve met with a total of five people from FlowState Branding. Our core team includes four teammates: Jordan (Project Manager), Tom (Creative Director), Alex  (Senior Content Strategist), and Joshua (Digital Media Designer). Additionally, we’ve worked with a third-party market research team, which includes 4–5 people.  

How did you come to work with FlowState Branding?

When the COVID-19 pandemic hit, our organization got involved in statewide, nationwide, and worldwide efforts to ramp up the production of PPE equipment. We were on a variety of task forces to help figure out who could manufacture the equipment. Shamus (President & Co-Founder) had shut down FlowState Branding’s branded apparel operation and started making face masks instead. This put him on my radar, and I thought it was cool that he immediately pivoted and was one of the first people to respond. 

Later, when we were looking for somebody to lead this project, I thought our missions were aligned, and they could be a good company to spearhead the project and shepherd us into our 2.0 version, so I reached out to FlowState Branding. I filled out a form on their website, and they got back to me within 24 hours, so I was impressed with their responsiveness.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in July 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve shared a sneak peek of what’s to come with our internal team, and they’re all very excited. Since neither the branding nor the website has launched, we don’t have metrics. However, FlowState Branding’s work has already helped rally our team around this project, which is a huge measure of success. 

FlowState Branding’s work has helped raise our morale across the board. They’ve also helped raise our internal team’s confidence level about what we offer and the quality of what we do, which was one of the biggest reasons I wanted to undergo this brand evolution. Additionally, FlowState Branding has made our site more user-friendly across the board. 

How did FlowState Branding perform from a project management standpoint?

They’ve done a fabulous job in terms of project management. They’re incredibly responsive and communicative. We use Google Drive to share information and communicate through email, Zoom, or Google Meet. If I send an email, the team replies within 24 hours. When I need to talk to Tom one-on-one, we use phone calls, and I’ve never called him and gone to voicemail, no matter what day or what time it is.

For this project, we had a rollover from one project manager to another. We had started with another detail-oriented project manager, and then we transferred over to Jordan, and he didn’t miss a beat — it was like he’d been there the entire time. 

Moreover, the team is unbelievably on top of things. They’ve been very transparent regarding the timeline and when we can expect to launch things. If we take too long to turn something around, FlowState Branding will show us exactly how that’ll affect the timeframe. Overall, their project management is top-notch and off the charts; I’ve never seen anything like it. 

What did you find most impressive about them?

I’m impressed with FlowState Branding’s ability to say no. When my team comes back with suggestions for changes, they’ll listen to us, take our suggestions, and tweak things where appropriate. However, they’re not afraid to push back and strongly urge us to choose specific options based on their professional opinion, which we hired them for. They can do that diplomatically.  

I’ve been a graphic designer for over 20 years and have done quite a bit of freelance work, and I’ve been guilty of just saying yes to the client even when I thought it was the wrong choice. FlowState Branding is amazingly courageous and professional in their willingness to go our way if we want to, while highly recommending another option. Moreover, it’s not just a matter of opinion; they’ve done a remarkable job of backing up their recommendations based on our target audience. 

I’ve been in awe of them from the beginning, and I can’t wait to launch because I believe their recommendations will prove to be spot-on.

Are there any areas they could improve?

Not really. Very early on, there were a couple of issues with us getting to know each other better. At one point, I didn’t realize that some of the lag on our end was causing overtime. As a result, I was surprised to find out they had pushed our initial timeline. However, once we cleared that up and they realized I needed communication regarding timeline changes, they’ve been 100% transparent. 

Do you have any advice for potential customers?

My advice is to have one point person on your team interfacing with FlowState Branding rather than having an entire marketing committee. This project has been a real learning experience for me in figuring out who to bring in on my end and when. You should streamline the process and pick one person. The FlowState Branding team seems to appreciate that as well.

Additionally, I recommend being open-minded and acknowledging that you’re bringing on a team of experts. I’ve been in marketing for a long time, and working with FlowState Branding has been a cool educational opportunity to up my game. They’re showing me different ways of approaching these types of projects. For me, it’s been like being in grad school all over again, which I’ve enjoyed. 

Please describe your company and your position there.

I'm the Founder & CEO of a student accelerator program that pairs motivated high schoolers from underrepresented communities with leading tech companies for career exposure, mentorship and professional development.

For what projects/services did your company hire FlowState Branding, and what were your goals?

Our website for our startup did not adequately reflect our premium program & brand positioning. We hired FlowState to update our logo and build us a new website that reflected our company and positioned us to attract partnerships & funding from large corporate partners.

How did you select this vendor and what were the deciding factors?

We searched online for website developers in Denver and secured proposals from 5+ design firms. We chose Flowstate due to their thorough proposal and demonstrated understanding of our mission & goal for this project. They were creative, genuine and seemed like they would be a true partner on this project rather than having us just be a number in their client pipeline. We also felt that their cost estimate was reasonable compared to other options.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to discuss our goals for the new site. The team delivered mockups for the new look & feel of our site and drafted the first round of copy per our guidance. We edited the copy with several iterations and reviewed mockups for the WordPress site. We used Google docs for the copy and Asana to manage all tickets once the website was in development.

How many people from the vendor's team worked with you, and what were their positions?

We primarily corresponded with a project manager for all questions and changes. There was also a copywriter, a designer and developers executing the project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received very positive feedback from our existing partners on the rebranded site. It elevates our presence and gives us credibility when reaching out to prospective partner companies and donors.

Describe their project management style, including communication tools and timeliness.

Communication was simple, quick and efficient. There was a delay on the overall website delivery date, but this was largely due to delays on our end and the team was very communicative and upfront about the updated timelines.

What did you find most impressive or unique about this company?

I loved working with the team. They were extremely willing to work with me and make multiple revisions to bring my vision to reality. I highly recommend Flowstate for any web design project.

Are there any areas for improvement or something they could have done differently?

No.

Please describe your company and your position there.

I head marketing at MarcomCentral, a SaaS solution that centralizes brands' marketing assets and empowers end-users with self-service access to on-brand, customizable collateral.

For what projects/services did your company hire FlowState Branding, and what were your goals?

We're in the highly competitive B2B software industry and it's vital that we stay fresh and relevant to our audience. Our goals were to launch a freshened brand, refined messaging, and positioning that better connects to modern B2B buyers.

How did you select this vendor?

Our nationwide search was thorough (and time-consuming). When searching for an agency, we believe the work is just as important as the relationship you foster with your agency partner. Our initial meetings with Flowstate were productive and we 'connected.' They were a great fit for us.

Describe the scope of their work in detail, including any steps and the final deliverables.

This project was involved and included multiple interviews and discovery sessions.

Part of the first phase also contained a market research project which required discovery and interviews to develop the questionnaires. This process drove the development of something Flowstate refers to as the Stylescape. We loved this process and deliverable - it really painted a clear picture of where our evolved brand was heading.

After several rounds of presentations, the final brand guidelines and stylescape were delivered. From a process standpoint, it was what I've come to expect with branding work aside from the stylescape which again, was very insightful and helpful.

How many people from the vendor's team worked with you, and what were their positions?

We had 5-6 people work on our project including the creative director, copywriter, designers, and project manager. We also had the 3rd party research team on our project which included 4 people.

Can you share any outcomes from the project that demonstrate progress or success?

We're currently in the process of working on a new website with Flowstate. We've soft-launched the revised brand and it has immediately matured our brand's presence. We've received positive feedback from our team

Describe their project management style, including communication tools and timeliness.

Our project was long from a timeline perspective due to the added complexity of the research project. The Flowstate team was communicative and professional throughout.

What did you find most impressive or unique about this company?

FlowState Branding was, dare I say it, the most creative agency I worked with in my 20-year career. They continue to bring thought-leadership and an understanding of how to connect to our audience.

Are there any areas for improvement or something they could have done differently?

This project was long and I wished it moved faster and yet, looking back on it, I understand the implications of rushing things - we wouldn't have the outcome we do now.

Please describe your company and your position there.

I am the CEO of Mashbot, a digital transformation and product engineering firm. I am responsible for the go-to-market and growth of the company, while following a set of principles and ideals held by our firm.

For what projects/services did your company hire FlowState Branding, and what were your goals?

Through a series of acquisitions, we made the decision to rename and ultimately rebrand our identity. We looked to a firm local in the Denver market who had a broad range of experience, from brand strategy, digital delivery of that strategy, along with high-end, custom apparel to further underscore that brand.

How did you select this vendor?

We searched extensively, not only sourcing locally in the Denver market, but including other more well known markets such as San Francisco and New York. We ultimately chose Flowstate, not only due to their location, but their overall experience and like-minded values.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our project was divided in two, beginning with Brand Strategy & Identity, followed by Web Redesign & Apparel. The team at Flowstate conducted a series of interviews with our team, to learn more about how we perceive our company and how we would want others to perceive us, both near-term and in the future. They were very detail-oriented, ensuring we understood the process and purpose along the way. We engaged in multiple review cycles, making changes along the way, until we were 100% comfortable and in alignment with the outcome.

For the brand and digital strategy, the team presented an elaborate set of carefully curated style-scapes. Once a direction was chosen, we then received multiple revisions until the final brand package was produced - again, very detail oriented.

With respect to the site and apparel, we received the same level of detail, with multiple revisions as needed. For the apparel, we received material samples, pre-production samples and other assets to help facilitate the process.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with a team of 3-4, with others stepping in on occasion. This included an overall project/engagement manager and marketing and design specialists.

Can you share any outcomes from the project that demonstrate progress or success?

We are still in early growth stage, but the feedback on our identity has been great. We are able to promote a level of professionalism that creates confidence in our customers, ranging from innovation to capability.

Describe their project management style, including communication tools and timeliness.

The team had a well understood process to not only guide us along the way, but set appropriate expectations so that we were always aligned. Much of the work was shared through team drives, allowing us access to artifacts as they evolved. Email was the typical form of communication.

What did you find most impressive or unique about this company?

Their willingness to understand our reason for doing what we do, why we do it and how we do it. They listened intently before offering up solutions in order to best understand our needs.

Are there any areas for improvement or something they could have done differently?

Timing is our only recommendation. We, like most customers probably have faster timelines than is often possible from vendors. Not a criticism as we respect the process and the attention to detail, but I do think it would serve FlowState well to leverage additional tools etc to collapse the process a little.

Introduce your business and what you do there.

I am a brand manager and QC lab coordinator at Wyeast Laboratories. We are a premium liquid yeast supplier for the craft brewing industry and other fermentation types.

What challenge were you trying to address with FlowState Branding?

We had done a brand refresh and built a new website about five or six years ago with a different agency — it was my first introduction to a website rebuild. Unfortunately, we were given an incomplete website that left our customers in the dark about how to contact us and no way to place orders, all on a platform that no one seemed to want to touch."

That being said, our goal in working with FlowState Branding was to continue with the same brand image that we had developed as a 35-year-old company. We wanted a modern website that was going to meet all the needs of our customers, our customer service team, and our technical support team. And, we needed to be considerate of our budget.

What was the scope of their involvement?

FlowState Branding  did a complete website rebuild for us from scratch using WordPress. We were already familiar with the agency, and they were already familiar with our brand and the expectations that we had for the project. With the website, we were looking for a really user-friendly interface for our customers to browse our technical products and have really good flexibility with how they were requesting and placing orders.

We have a very broad audience: B2B customers, and retailers. We needed to provide resources for technical content for end-users that don’t purchase directly through us. Our product is very technical and dynamic, and we try to back it up with technical support resources. FlowState Branding helped us portray what our product was in technical detail, how to use it, and how to get it to our customers in a user-friendly way.

They did SEO for our website as well. We already had an established relationship with FlowState with branded merchandise, and they had previously built a merchandise website for us that was integrated into this new website build. I didn’t spend that much time working with their SEO team, and they mostly handled this side of the project themselves.

We also continue to work with them in improving even the tiniest of things. They are doing our website management for us. They are always available and in touch with me for follow-up projects and ideas. They are also teaching me how the website works, so that I can add my own content as needed. 

What is the team composition?

I’m regularly in contact with 3–4 people from their team. Depending on what part of the project is being worked on, they pull in more people as needed. This allows everyone to be involved in each task.

How did you come to work with FlowState Branding?

We originally met FlowState Branding at a tradeshow a number of years ago. We had already developed a really good relationship with them and had a good understanding of their professionalism, energy, and the quality of their work.

When we were considering other agency options, their team really stood out — they showed us how important we are as a customer, how much that means to them, and how much our customers mean to us. It ended up being a pretty easy choice.

How much have you invested in them?

For this project, we’ve spent around $50,000–$60,000.

What is the status of this engagement?

We started working with them on this website build in January 2021, and our engagement is still ongoing.
 

What evidence can you share that demonstrates the impact of the engagement?

Overall, I am extremely satisfied — they’ve been really incredible to work with since launching the website about six weeks ago. I never thought I would spend this much time on our own website; I enjoy logging in every day, learning the different corners of the website, seeing how it is being used, and seeing our goals being met.

One thing that’s been the most exciting and impressive about the website is the traffic we are seeing from our customers. On our old website, we weren’t even able to accept order requests or emails. To see a flood of contacts and new customers coming in and engaging with the website and how straightforward the process is, has been something I’ve really enjoyed. This has allowed us to finally get the clients that we should’ve been getting for the last five years. 

How did FlowState Branding perform from a project management standpoint?

I’m one of the sole people responsible for content and deadlines from our end, and they’ve been very understanding of that. We have regular deadlines, a goal each week, and an appropriate amount of time for each task — this process has been working pretty well. We actually had to push back our launch date a few times, but we did so in order to add more things to the website and look at it more thoroughly. During this time, they were flexible and very accommodating when we needed to readjust our timelines on certain tasks.

For communication, we have regular group conference calls to keep in touch, and we use a number of different platforms, such as Zoom, Google Meet, Slack, and email. They are about as accessible as you can get; we get instant feedback from them when needed, and they never waste any time during our calls.

What did you find most impressive about them?

They demonstrate an incredible balance of being professional and personable and always have a lot of energy for their customers. If something needs to be changed or added, they’re willing to bend over backward to find a solution.

Are there any areas they could improve?

The only thing I had a little bit of trouble with were tracking content details and understanding exactly every person’s role from a project management standpoint, so that I could keep on track with the build. We have a very content-heavy website with very nuanced information across our products. However, these haven’t gotten in the way of getting tasks done. To put it simply, a little more organization in terms of communication and task tracking would have kept the project even more streamlined.

Do you have any advice for potential customers?

Make sure to have an idea of what you and your company needs. If you can communicate that, then they can meet that need for you.

Introduce your business and what you do there.

At the time of this project, I was the marketing manager of a construction company established around 1996.

What challenge were you trying to address with FlowState Branding?

The company had gone through a couple of brand updates, but needed to do a full rebranding in terms of the logo, color scheme, website, collaterals, and even the positioning. We reached out to FlowState to help us with a comprehensive branding project.

What was the scope of their involvement?

FlowState then provided us with a full, comprehensive brand package and website revamp. We began by answering a brand questionnaire in order for FlowState to understand our personality, services, fees, competitors, key statements, and the phrases we used when selling our services or positioning our company. 

After which, their team put together a very dynamic presentation that detailed why they wanted to build the logo the way they did and what colors they chose to stay consistent with the brand image and our company’s future goals. They explained how the brand could help us position ourselves in the marketplace, while differentiating ourselves as a long-standing, trustworthy local contractor.

The project was done in 2–3 stages that covered digital branding, redesigning our website and marketing collateral, and showcasing the end results. We received the logos, assets, materials, positioning statements and all other files, but I departed prior to the implementation of the other project pieces.

What is the team composition?

We worked with around 5 different people that included Shamus (President),a creative director, a graphic designer, and a brand strategist.

How did you come to work with FlowState Branding?

Having been a marketing manager in Colorado for years, I’ve always heard really positive things about FlowState. The company had actually already done some social media campaigns with them in the past. 

We had such a good experience with them that I included them in my initial RFP. We then decided to go down the rabbit hole with them to do a complete rebranding and website revamp.

How much have you invested with them?

I think we had spent around $10,000–$20,000 when I was there, but as my company continued to work with them, they may have shelled out $20,000–$50,000 for the website. All in all, it may be around $75,000.

What is the status of this engagement?

We began working together around February 2019. I departed from the construction company in August 2020, at which time other aspects of the project were still underway.

What evidence can you share that demonstrates the impact of the engagement?

I didn’t have any specific KPIs but their communication and professionalism were completely top-notch. FlowState was just incredibly creative and genius. They presented things that blew our expectations out of the water.

When I look at our website, I feel like I can almost touch our brand and hold it. They did a great job of executing the logo and color scheme across all our materials, taking into consideration how the brand would carry itself for the next few years.

How did FlowState Branding perform from a project management standpoint?

I have never experienced anything better. Their communication was very detailed. When they said they would contact me on a certain day, they made sure to do so. They would call and deliver exactly what they had promised, giving us updated timelines and polished presentations throughout. 

We communicated in person, in their office, or via phone and email.

What did you find most impressive about them?

FlowState is incredibly creative. They have a very strong team. It always falls back on their communication and professionalism, which made me truly enjoy working with every single person on their team. 

It’s always challenging to ask for a really large investment for a product that’s intangible, but their team made it easy for me to look good whenever I would request for funding for the project.

Are there any areas they could improve?

We were one of the first construction companies they had worked with. Though they knocked it out of the ballpark, it was hard for me to sell them to the owners as they didn’t have prior experience in our field. 

Do you have any advice for potential customers?

Really poke through their experience and trust your gut when dealing with FlowState. So much of your project success will rely on communication. If you can’t articulate your needs well, they will do everything they can to pull it out of you through detailed questionnaires.

Please describe your company and your position there.

I am the VP of Marketing and Content Strategy for a manufacturer of Gaming PCs. We work with global influencers in the eSports and gaming space to create exciting PCs for consumers

For what projects/services did your company hire FlowState Branding, and what were your goals?

The business was going through a name change and we had to create a name and a whole new storyline, while keeping true to the company ethos, while not losing SEO ranking, organic traffic and existing clients

How did you select this vendor?

We talked with five branding agencies from New York, California, Colorado, UK, Germany. We went by creative brief, response times, creativity, customer service, how teams got along with each other on calls an over Zoom, as well as gut instinct. Of course price was probably number 1 way of cutting agencies out of the mix, and then it came down to the above.

Describe the scope of their work in detail, including any steps and the final deliverables.

The FlowState team interviewed key people within our organization and lead us through a series of branding exercises. They listened closely to our answers. Questioned them, expanded on them, asked more questions and did a deep dive into our competition. There were three rounds of questioning, all very easy and non invasive, but very important for coming up with final brief. And they nailed it.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a team of 4 people. Tom Abrams, Director of Digital, Josh Block, Digital Media Designer, Alex Bair, Lead Content Strategist and Reena Bhagat, Digital Account Manager

Can you share any outcomes from the project that demonstrate progress or success?

The new name, colors, font, and overall vibe have truly encapsulated the company. We will be implementing the name in the coming months and will work with FlowState to create ancillary product and other assets to compliment the work they created. This will be in addition to the original scope of work.

Describe their project management style, including communication tools and timeliness.

The team was extremely careful to listen to our needs and deal with all the questions we had. It was an easy back and forth. It was actually quite enjoyable and we looked forward to our calls every 1.5 weeks (3 calls and numerous emails to nail down the final product). They were super receptive to our needs. And at the same time, which I very much appreciated, they pushed back at us when they felt we were doing ourselves a disservice. They just didn't say no... they took the time to explain why certain options were better than others, while at the same time, when we came up with ideas, they did their best to incorporate them, without harming the end result.

What did you find most impressive or unique about this company?

It was easy. The communication was great. We all would grab a drink and food with them, if we were in the same city. Super professional, while making this whole process fun and easy. It was daunting for us. A full rebrand, with complete style guide and in a time frame that is aggressive, made us nervous, but the team really brought us in, calmed our nerves and created great work.

Are there any areas for improvement or something they could have done differently?

No. Truly, I was very happy.

Introduce your business and what you do there.

We’re a full-service e-commerce company that manages all aspects of e-commerce for our clients. We’re positioned to be an extension of our clients’ teams, managing pricing, supply chain, analytics, strategy, and more. Brands hire us to manage their entire e-commerce portfolios. 

I’m the VP of marketing, handling client advertising and PPC on platforms like Walmart and Amazon. I also work on corporate marketing for our company.   

What challenge were you trying to address with FlowState Marketing?

We needed a team that was great at writing content and building websites in a tech-forward space to create our company platform. Despite being in a tech-driven space, we also wanted to appear relational. We brought their team into the project to tell our story through our site.

What was the scope of their involvement?

They were tasked with telling our brand’s story through our site. Their team created a full-scale website that conveys our positioning, showcases our past work with clients, and features testimonials. The site is about 15 pages that dive into our services. We wanted to be very specific about our differentiating services, so they also built out microsites for the five unique branches of our company.

Additionally, their team built a blog and provided video content through a launch video. They revamped our brand with new colors and a logo, built strategically off our company story.  

What is the team composition?

We worked with a content writer, a developer, the owner, a creative specialist, and a project manager. 

How did you come to work with FlowState Marketing?

Our team was looking for local vendors and heard about their work through word of mouth. They were located a few blocks away from our Denver office. We sent out RFPs to a list of vendors. Their proposal was the best, so we hired them.    

How much have you invested with them?

We’ve spent about $35,000.  

What is the status of this engagement?

We collaborated from April–October 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with their work. They added several extra touches to the site that went above and beyond the scope of work. The quality of the site was integral in telling our story. While their graphics and visuals were excellent, they were also great with their copywriting. 

Other web design and development companies actually contacted us after the site went live, praising FlowState Marketing for taking our brand into a tech-forward space. 

Through that alone, we felt like a strong contender in the market. They implemented fantastic, subtle nods to our company’s story without detracting from our tech-forward goal for the site. That went above and beyond.  

How did FlowState Marketing perform from a project management standpoint?

Their project manager was excellent and in constant contact with us. When timelines changed, they adapted quickly. We were never in the dark on when tasks would be complete. 

What did you find most impressive about them?

They communicated their process and explained their reasoning for making decisions. With that, they accepted feedback from our end. They did a great job listening to us and pushed back when necessary. That was helpful because they’re the experts in the space.

Are there any areas they could improve?

No, they did a great job. 

Do you have any advice for potential customers?

Communicate at a high level because they can only work with what you tell them. The more you communicate, the easier the project will be for them.