Flowium

BACKGROUND

Please describe your company and position.

I am a Manager of Give'r

Describe what your company does in a single sentence.

Give’r offers personalized, premium, outdoor leather gloves—and complementary rad gear—so people can get more out of the great outdoors and create an authentically adventurous life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Optimize and Strategize Flows
• Implementation and Building of New Flows
• Manage and Maintain Current and New Flows

SOLUTION

How did you find Flowium?

Referral

Why did you select Flowium over others?

Referred to me

How many teammates from Flowium were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowium managed, optimized, and developed new email flows, strategies, and enhancements to elevate our automated email marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flowium, led by Adrian and Jen, significantly boosted our Klaviyo Attributed Revenue through targeted optimizations in our email flows. By improving key metrics such as click rate, open rate, and placed order rate, they directly contributed to an increase in revenue from flow-driven email marketing. Their efforts focused on not only our top-performing flows, which collectively accounted for 70-80% of our total flow revenue, but also supplementary flows better equipped to tell brand story, nurture customers, and increase our community. Additionally, they conducted A/B testing to identify the most effective strategies for engaging customers and driving conversions, further enhancing the overall success of the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management, led by Jen, was exceptional throughout the entire process. She ensured that all flows were delivered on time and consistently met our expectations. When edits or adjustments were needed, Jen handled our concerns. Jen not only contributed to the success of our account but also strengthened our ongoing relationship with Flowium.

Adrian, our account strategist, played an undeniable role as well. He provided clear direction, strategy, and insights to maximize the effectiveness of our campaigns. He's one of the best and ensured our goals were consistently aligned with the broader strategy.

I’d also like to acknowledge the copywriters and designers working on our account. They quickly grasped our brand voice and needs, delivering content and designs that resonated with our audience. Together, this team was directly responsible for the success of our email marketing efforts.

What was your primary form of communication with Flowium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most impressive about Flowium is the caliber of their people. Adrian, our strategist, was outstanding in consistently understanding our direction and then refining and enhancing it to ensure we were always on the best path forward. He had a unique ability to stay aligned with our goals while pushing for continuous improvement.

Jen’s project management was equally impressive. She was efficient in getting our flows up and running quickly, while also managing changes and adjustments with ease. She was the one of the best we had and we had had a handful of different managers and strateists on our account over the years.

Flowium also accomodated us when we needed to place our account on hold for a few months. They are a great company made up of genuinely good people who care about their clients' success.

Are there any areas for improvement or something Flowium could have done differently?

While we wish we could continue working with Flowium, it's unfortunately time for us to move in a different direction. The only bit of feedback we have is to be mindful of how many unused lists, segments, or flow variations are added to a client's account. It can add up quickly.

BACKGROUND

Please describe your company and position.

I am the COO of an ecommerce company 

Describe what your company does in a single sentence.

Our company creates and sells literary-themed apparel, accessories, and beautiful books.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Email marketing
• Flow creation / clean up

SOLUTION

How did you find Flowium?

Online Search

Why did you select Flowium over others?

• High ratings
• Size of team

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowium provides comprehensive email marketing services to enhance customer engagement and drive sales. Their key deliverables include:

• Weekly Campaign Emails – Flowium creates, designs, and delivers high-quality email campaigns via Klaviyo, ensuring consistent communication with customers.
• Email Marketing Flows – They strategize, develop, and implement automated email flows tailored to customer behaviors, optimizing conversions and retention.
• Database Management – Flowium manages and maintains the email database, ensuring clean and segmented lists for improved targeting and deliverability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Klayvio attributed revenue and growth. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowium maintains a structured and responsive project management approach. They hold a weekly 30-minute status call to provide updates, discuss progress, and address any concerns. Additionally, they are readily available on Slack, ensuring quick and efficient communication.

What was your primary form of communication with Flowium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Flowium is their team-based approach, where multiple experts collaborate on our campaigns. Instead of relying on just one person, we benefit from a dedicated team that includes a designer, copywriter, project manager, and technicians. This ensures that every aspect of our email marketing—design, content, strategy, and technical implementation—is handled by specialists, leading to a higher-quality and more effective outcome.

Are there any areas for improvement or something Flowium could have done differently?

There were a few mistakes in our first email campaigns. However, Flowium was quick to identify and address these issues, demonstrating a commitment to continuous improvement. They have since strengthened their processes to ensure accuracy and consistency, and we appreciate their responsiveness. 

BACKGROUND

Please describe your company and position.

I am the Operations Manager

Describe what your company does in a single sentence.

We offer a comprehensive collection of premium athletic apparel for elite athletes focused on functional fitness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Boost sales with improved email marketing
• Maximize customer retention by introducing flows and opt-in options
• Strengthen brand loyalty with brand and product educations

SOLUTION

How did you find Flowium?

Referral

Why did you select Flowium over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowium has propelled our marketing efforts and has made a strong impact on the growth of our brand. The team has provided a wide range of services from overall email marketing to expanding our reach via SMS and on-site reviews. They've helped us create marketing calendars and email marketing plans, monthly email marketing strategies, optomized email lists and sender credability, and have helped guide our brand assets and creative focus.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As of January 2025, we saw these positive changes. :)

• Contributed to 55% of Total Business Revenue (+42% from previous year)
• 11% increase in overall open rate (email)
• 9% increase in average order value (email)
• 42% increase in average order value (SMS)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowium does a great job managing our requests and providing timely deliverables. So far, we have not experienced any delays - everything gets provided as expected. The team is extremely communicative and offers support and clarity when needed. They've been very flexible with last-minute requests and always work with us to adjust email messaging & campaign schedules accordingly in order to meet our brand's needs. :)

What was your primary form of communication with Flowium?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is so friendly, and everyone is extremely knowledgeable in their domains. We really appreciate the time and care that each team member provides when working on our campaigns.

Are there any areas for improvement or something Flowium could have done differently?

So far, we have nothing but great things to say about Flowium. :)

BACKGROUND

Please describe your company and position.

I am the CRM Manager of ZONE3

Describe what your company does in a single sentence.

Zone3 is a performance-driven sports brand specializing in high-quality wetsuits, triathlon gear, and open-water swimming equipment designed to help athletes of all levels push their limits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Email Marketing Audit
• Email Campaign Design

SOLUTION

How did you find Flowium?

Reach Out

Why did you select Flowium over others?

Excellent Service

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on a full email campaign audit, strategy recommendations, and design improvements aimed at optimizing engagement and conversions. Key deliverables included:
1. Email Audit & Strategic Insights
2. Email Design Makeover 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While this project was primarily focused on strategy, design improvements, and future optimization, we were able to identify key measurable outcomes that demonstrate progress:

1. Future Data-Driven Optimization Plan

2. Strategic Email Marketing Insights

3. Enhanced Email Design & Engagement Potential

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management throughout the engagement, ensuring a smooth and organized process. All deliverables, including the email audit, recommendations, and design work, were completed within the expected timeframe. There were no delays, and communication was clear on what to expect at each stage.

They were highly responsive to our needs, proactively addressing questions and providing thoughtful recommendations. Their flexibility in accommodating feedback and refining elements of the project showed a strong commitment to delivering value.

The process was well-structured, with a clear roadmap and actionable next steps. Tools like the Miro board added transparency, making it easy to review progress and provide input.

Overall, their approach to project management was efficient, professional, and aligned with our expectations, making the experience both productive and enjoyable.

What was your primary form of communication with Flowium?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most about this company was their depth of expertise and commitment to delivering real value beyond just selling a service. Their email audit was the most thorough and insightful I’ve seen, providing actionable recommendations rather than generic best practices.

They combine high-quality content, educational resources (like the Email Academy), and practical strategy, which really sets them apart from other agencies.

Their giveaway initiative was a great example of value-driven engagement, allowing us to experience their expertise firsthand. It wasn’t just a sales tactic, it genuinely helped us improve our email marketing.

Are there any areas for improvement or something Flowium could have done differently?

Overall, our experience with Flowium has been excellent, even though we’ve only worked on one project so far. Based on this initial collaboration, I can see great potential for a strong and productive partnership in the future. The quality of work, insights, and professionalism we've experienced so far suggest that a longer-term collaboration could be highly beneficial.

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Manager, Lifecycle of Dr. Squatch

Describe what your company does in a single sentence.

Dr. Squatch creates natural, high-quality personal care products for men, including soaps, deodorants, colognes, and more, designed to elevate their grooming experience with manly scents and natural ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Overhaul our existing flow setup
• AB test to ensure optimized performance
• Create net new flows to increase revenue

SOLUTION

How did you find Flowium?

• Online Search
• Really Good Emails webinar

Why did you select Flowium over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• High confidence in deliverables

How many teammates from Flowium were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowium has been instrumental in overhauling our existing email flow strategy. Here are the specific focus areas:

• Overhauling Existing Email Flow Strategy:
  • Refining flow structures to optimize our strategy.
  • Streamlining messaging to declutter flows.
• Creating New Templates: 
  • Designing visually engaging, on-brand email templates.
  • Incorporating dynamic elements and personalized content to enhance relevance and connection with recipients.
• Optimizing Performance: 
  • Ensuring templates are optimized for engagement and revenue.
  • A/B testing new templates against control (existing flows) to measure the impact of our work.
• Creating Net-New Flows: 
  • Ensuring all available on-site metrics are being utilized to trigger flows.
  • Constructing new flows to nurture customers to prevent them from becoming lapsed/falling into our winback cohort.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To date we have AB tested 4 of Flowium's new flows against our existing flows, and we've seen increases to engagement and revenue across the board. This is especially impressive considering how we've streamlined our new flows with fewer emails, yet despite this, they are converting at a higher rate and therefore have made our communications more efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowium's team has excellent communication skills and typically delivers our assets on time. If there have ever been hangups or roadblocks, they communicate with me and are honest about their timelines and bandwidth. I always feel looped into the progress they're making.

What was your primary form of communication with Flowium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Flowium is their genuine care for us as their partner, both professionally and personally. They go above and beyond by not only delivering exceptional work but also keeping me informed of general market trends and offering valuable suggestions, such as other platforms that might benefit our strategy. Their commitment to improving our email marketing performance is evident in the way they consistently exceed the scope of work, always striving to provide the best possible outcomes for our business.

Are there any areas for improvement or something Flowium could have done differently?

No, we're very happy with them! 

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for an e-commerce marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowium?

We wanted to increase Klaviyo-attributed revenue and needed help managing and optimizing our Klaviyo email marketing account.

SOLUTION

What was the scope of their involvement?

Flowium helps us manage and optimize our Klaviyo email marketing account. We had a lot of things built already, so they didn’t start from scratch. They looked into our already well-performing account to optimize it. They've also created templates and automated emails for us.

What is the team composition?

We work with Robyn, who acts as our project management, Marissa, our strategist, a content teammate who helps with copywriting, and a technical account teammate.

How did you come to work with Flowium?

We found them through the Klaviyo partner directory. We chose them because we had a really good experience with Dayna at the start, who helped identify a lot of technical problems. Flowium was able to give us resources to troubleshoot some of those problems and overhaul our current environment. We decided to go with them because they were the most thorough and tailored in their pitch.

How much have you invested with them?

We spend $6,000 a month.

What is the status of this engagement?

We started working together in June 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in revenue through Klaviyo and an increase in our subscription list. We’ve increased our revenue over 1,000% to $133,000.

How did Flowium perform from a project management standpoint?

Robyn is a great project manager; she’s doing amazing. We use weekly Zoom meetings and have a Miro dashboard and agendas. They send recordings after meetings; they’re very organized. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give Marissa a shout-out. 

What did you find most impressive about them?

Flowium's work has met our expectations. 

Are there any areas they could improve?

I wish they did things more retroactively in the account. If we design a new email footer, they put that footer on any content they put out. However, they don't go back retroactively in our account and apply it to old content, so we still have to do that ourselves. If they did things a little bit more retroactively or even if they added an additional payment to do all that retroactive work, that would be really helpful for a holistic approach.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of an online wine ecommerce and subscription service founded in 2013. I'm responsible for operations and the technical implementations of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowium?

We sought Flowium out for their expertise with Klaviyo to focus on automation campaigns to increase repurchase rate and retention rate.

What were your goals for this project?

Our goals for this project are to achieve 15% revenue through automation emails and increase our repurchase and retention rate by 10-20% over a 12 month period.

SOLUTION

How did you select Flowium?

We looked for 5 different companies which specialize in Klaviyo Automations and after vetting each one, we felt Flowium was the right fit. They are extremely competent in the Klaviyo platform and we liked their team from a cultural perspective.

Describe the scope of their work in detail.

Flowium's role is to understand all parts of our customer journey and to create automation touch points via the Klaviyo platform where an opportunity exists to extend value to our customer. Flowium has access to our design assets and has full range to work autonomously within our team to execute where needed. We have frequent meetings and monthly analytics briefings to measure success and brainstorm new ideas.

What was the team composition?

We work with a main liaison on the Flowium side who has seamlessly integrated with our team members. If there is something that requires more technical assistance, both parties will bring that person to the table.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Flowium has built a network of automation campaigns which account for 15% of our revenue, previously 5%. We're now testing new strategies on retention and repurchase rate to increase those by 10-20% in 2021.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive about this company?

They're extremely organized. Even though their team is expansive, they maintain a one-on-one feel which is important to us.

Are there any areas for improvement?

No. We're happy with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an e-commerce dietary supplement company. We are involved in the health and wellness space. We also sell a few life science materials. We have a website, and we do general online marketing to track traffic to the site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowium?

Marketing is a huge component of the business, specifically email marketing. I neglected it and struggled with it for a period of time, but I realized I needed help with it.

SOLUTION

What was the scope of their involvement?

Primarily, Flowium is doing email marketing for two of our accounts, including coordination with different tools like shipping emails where people are notified via email or SMS each time a package is about to be delivered. This helps the reduction of missed deliveries. There is a bit of a limit on the tools they use, but they are experts in Klaviyo. 

They create email workflows that are more complex than a campaign with the copywriter, the designer, and the tech person who put everything together. The workflows include the welcome flow and the welcome series to receive the correct information. People will receive the newsletter depending on where they signed up. Flowium also designs the calendar for welcome emails in our different campaigns.

On top of that, there are certain aspects about the products we sell that can create a liability for us with the FDA if someone says something wrong. In order to avoid these misunderstandings, Flowium implemented a document with rules that each person who works on our account has to read. We have learned from the mistakes and there has been constant improvement.

Finally, they create all the different campaigns and promotions. They also have a liaison with our marketing team to coordinate the advertising strategies for social media.

What is the team composition?

We have one account manager per brand.

How did you come to work with Flowium?

I found Flowium online. I met the business owner and conversed with him. I was really impressed with his knowledge. He also was available and seemed conscientious. I found someone expert in the area and someone that I could work with. We were compatible, so it was a good fit.

What is the status of this engagement?

We started working together in June 2017, and the project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My business email marketing has gotten much more sophisticated. It is difficult to mention metrics because I don’t have anything from email marketing before working with Flowium, but I can talk about the sales we have done through email, which is the biggest sales channel. It represents 25%–30% of our gross sales, so our total revenue is about $1.2 million on a monthly basis. We are earning around $300,000–$400,000 through email because of Flowium work.

How did Flowium perform from a project management standpoint?

Flowium's project management is good, although, over the years, the account representative who led us through onboarding changed. Once the person is acclimated and confident, they manage everything well.

We communicate through video messages or email, but my favorite is video. We occasionally do Zoom. 

What did you find most impressive about them?

I signed up on Flowium a few years ago, and it’s actually been fantastic, they are knowledgeable. The aspect that I like the most is their competitiveness compared to other companies. They are one of the top recommended partners of Klaviyo, the email service. They have become experts in their field — I’ve watched them grow and get much more sophisticated. They also are competitive in their pricing.

I haven’t worked with many other email agencies, but definitely, the Flowium team is extremely professional and they know what they are doing. They have a high level of expertise and a good track record.

Are there any areas they could improve?

One weakness aspect was that occasionally we lose our Flowium account representative. I know there’s not much Flowium can do because it is the employees’ decision to leave and it can’t be avoided.

Any advice for potential customers?

As a business owner, it is hard to have time to do email marketing at a high level, so, if you know you can do better, Flowium is a great choice. If you want to take those responsibilities off and you want to make money, definitely, Flowium can do it.

BACKGROUND

Please describe your company and position.

I am the Partner Manager of Orita

Describe what your company does in a single sentence.

Marketing tech to eCommerce companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• agency partnership

SOLUTION

How did you find Flowium?

• Referral
• Other

Why did you select Flowium over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Orita partnered with Flowium to enhance email marketing strategy, focusing on automation, segmentation, and list optimization. 

Flowium extends Orita engagement and deliverability audits to their clients and prospects, along with in-depth proposals to maximize engagement and conversions. Flowium's expertise on creative, content and strategy truly compliments the value we're driving at Orita.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Account mapping and co-marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! Always proactive and quick to communicate. Creative on approach case-to-case to get things done correctly, thoughtfully.

What was your primary form of communication with Flowium?

Virtual Meeting

What did you find most impressive or unique about this company?

The team! Everyone's highly skilled at what they do in a collaborative environment.

Are there any areas for improvement or something Flowium could have done differently?

n/a