What was the scope of their involvement?
I had the idea for an app and worked closely with Khaiersta [Founder/Creative Director, Flower Press Creative] in bringing it to fruition. She brought it from the idea phase to concept, then to design and processing it through the App Store. It was a fairly complicated process.
The app allows users to easily connect with friends and create journeys with them through a modern process. Basically, the app allows users to invite friends to a certain place, such as a coffee shop or the beach, then makes the initial user visible for a specific period of time to the private group.
The app also allows users to chat with their private group for a specific amount of time and links to different social media sites, like Facebook and Instagram. It permits users to add friends easily and pause the app if they wish to be invisible for a period of time.
Khaiersta did great work with prototyping and storyboarding the app, then bringing the idea from conversations we had into an actual flow of screens. This included the entire look-and-feel, branding, concept, and logo creation. I would tell her what colors, forms, shapes, and fonts I liked, then she’d put it all together. She provided me with options to choose from, and then we would make changes based on that.
She also figured out how to potentially connect with businesses in the future. We had the idea of adding Starbucks as a business where users could pre-order their drinks on their way to meet others they connected with through the app. She was able to thoroughly research that option and come up with a solution.
What is the team dynamic?
Khaiersta hired a team of developers for our specific app.
How did you come to work with Flower Press?
I worked with Khaiersta on prior projects with a previous company. I was the creative director, and was therefore in charge of many projects, including creating the brand for the entire company, along with different sub-brands within it and any new products that were launched.
She has always been really great at boiling down an idea and getting it into action. I knew she’d be the person to transform my idea into a reality. I reached out to other people, but ultimately decided she was the ideal person to work with.
How much have you invested with them?
I spent about $130,000 USD.
What is the status of this engagement?
We worked together from July 2013 to October 2016. If I have any future projects, I wouldn’t hesitate to work with her.