First Page Digital Singapore

Please describe your company and your position there.

I am the marketing and sales director of a composite timber decking company in Singapore. We provide timber decking replacement and installation solutions.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We were looking to expand our services to reach out and gain more exposure, and engaged First Page Digital for their SEO services. We hoped to rank high up on Google for our relevant keywords.

How did you select this vendor and what were the deciding factors?

We interviewed several SEO agencies and felt that Asher from FPD was the most professional and clear presenter. We felt that he and his team will be the best to take on our campaign objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

FPD began with a full audit of our current website. They then suggested changes to the keywords, layout, and addition of pages to increase our SEO efficacy. They also started building premium backlinks, as well as wrote monthly blog articles about topics relevant to us.

How many people from the vendor's team worked with you, and what were their positions?

2.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have ranked first page for a huge number of our keywords, and have reached the top spot for a few important keywords.

Describe their project management style, including communication tools and timeliness.

Their team has been great at meeting expectations. Communication was smooth throughout and deliverables arrive as promised - with no compromise on quality.

What did you find most impressive or unique about this company?

The level of knowledge, and their ability to achieve the desired outcome.

Are there any areas for improvement or something they could have done differently?

More creativity in the blog content would be appreciated (better pictures, ideas).

Introduce your business and what you do there.

I’m the managing director for Dollarback Mortgage, a mortgage advisory business.

What challenge were you trying to address with First Page Digital Singapore?

We weren’t really getting the results we wanted in terms of paid and organic traffic with our previous agency. As a result, we searched for an agency that could utilize our strategies, not only for lead generation but as well as in managing costs in an efficient manner. We then hired First Page Digital Singapore to help us with SEO and PPC.

What was the scope of their involvement?

Their team conducted thorough keyword research, which showed me the search volume and enabled me to identify what allowed us to generate good traffic and conversion. From there, we were able to align our goals with the objectives of my business. One of the things First Page Digital Singapore implemented was technical SEO. They beefed up my schema markups, and they ensured that the backend wasn’t very heavy so that my website could load quicker.

In addition, they created a few more content pages in order to capture more traffic. We also had a backlinking project we finished last month. Basically, their work involved on- and off-site SEO. They continue to manage our PPC strategies, which include our efforts on Google Ads.

What is the team composition?

We’re working with five people from their team, including their senior account manager,  head of digital, and head of performance marketing. Their head of digital is the one who proposed the strategy, and the SEO and PPC are managed by their head of performance marketing.

How did you come to work with First Page Digital Singapore?

I was already familiar with their company because they were one of the best digital agencies in Singapore. I didn’t engage with them previously because of their cost, and I knew they came at a premium, and there was a reason for that. When I finally thought about switching over to them, I got in touch with their team through their contact form.

How much have you invested with them?

We’ve spent $40,000–$45,000 Singapore dollars (approximately $29,000-$33,000 USD).

What is the status of this engagement?

Our ongoing collaboration began in September 2021.

What evidence can you share that demonstrates the impact of the engagement? 

In my PPC, my conversion rate has dramatically improved and reduced my spending. My number of leads has also doubled, close to 200%. My ROI is also much better even though our budget has significantly increased. To be specific, our ROI has improved close to 60%.

In terms of traffic, they’ve improved it from around 1,000 to 5,000 unique visits, and they’ve done that within a span of five months.

How did First Page Digital Singapore perform from a project management standpoint?

They’re on point with every single deadline and every deliverable. We communicate with them through email, Google, and Slack. Their senior account manager also updates us with their plans, which includes explaining the impact of their implementations on our rankings and traffic. Overall, they exceed expectations in the project management area.

What did you find most impressive about them?

They provide honest insights. I remember we previously wanted to open up Facebook Ads, and they advised us not to do so because our objective for running ads was different.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Be very clear with your objectives, and that includes knowing what you want to do and identifying the limits that you’re working with. If you have that, First Page Digital Singapore will go above and beyond in achieving your deliverables. Above all, be exceptionally professional.

Please describe your company and your position there.

I'm the Marketing Director for a recruitment company in Singapore.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

My company recognises that being on the top few results of Google Organic Search is one of the best ways to scale a business in this era. We're also aware that this particular recruitment sector is extremely competitive on Page 1 of Google. That's why we hired First Page Digital Singapore, one of the best SEO companies in town, to take charge of bringing our website to the top of Page 1 of Google. With First Page Digital Singapore, our shared goals are to bring my company's website to not only on Page 1, but to the Top 3 results in the most organic and ethical manner. We believe that this will bring us more business leads in the near future. Also, we believe that that will push our website to the Top 3 of Page 1 will also bump up our Google My Business search results to the Top 3 as well.

How did you select this vendor and what were the deciding factors?

It all started off with Mr. Asher Chong (now Head of Growth) introducing FPD's service to me. As someone who came across a couple of companies who were unable to bring results, I was skeptical about whether FPD would oversell themselves. It took me a leap of faith to go with FPD because they clearly had a proper structure in their way of doing things, and that they themselves were at the top of Google Page 1 for various SEO-related keywords (results speak for themselves).

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with Mr. Asher Chong sitting down together with me during the onboarding meeting to make sure that things are handed over properly to the Accounts Manager Ms. Shirlyn Ting before stepping back to let her do her job. During the onboarding meeting, Ms. Shirlyn gave a really detailed plan on what she would do. Not only did she provide a plan, she pointed out what problems my company's website had and suggested various solutions. It was clear that she knew what she was doing.

Every part of Ms. Shirlyn's plan was carefully crafted out with a purpose, and that is to comply with Google's regulations and ethically push my company's website to the top of Page 1. From the initial keyword research to keyword targeting to on- & off-page optimisation to crafting blog content and finally to the quarterly reports, Ms. Shirlyn delivered passionately and responsibly. From my experience with her, she's the kind of Account Manager who leaves no stone unturned. That is the kind of person I, or many other people, like to work with.

How many people from the vendor's team worked with you, and what were their positions?

So far, I've directly worked with 3 people:

1. Sales - Mr. Asher 
2. Accounts Manager - Ms. Shirlyn 
3. Accounts Specialist - Ms. Zoe (stood in for Ms. Shirlyn when she was on Leave)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the on-page optimisation and link buildings started, up to 30% of the keywords targeted touched Page 1. From that alone, our company gradually got 50% more leads from Google Organic Search, decreasing our average marketing cost per lead in general.

Describe their project management style, including communication tools and timeliness.

Working with Ms. Shirlyn has been nothing short of fantastic. I didn't have to know her background or the number of years she had been in FPD; I just needed to see that she was taking charge and being responsible for my account despite having multiple accounts on her own hand. After working with her closely for about 6 months, I'd say she exceeded all of my expectations. She takes her work extremely seriously and she feels responsible for my account and results. Whenever the results don't meet her own already-high expectations, she'll leave no stone unturned and find out all the possible ways to further improve them.

From the initial keyword research to keyword targeting to on-page optimisation to quarterly reports, she works well with her own team members and does everything with a purpose. These are just few of the reasons I know my account is in good hands. It's still early to say that FPD has brought tremendous results for my company's website, but I love working with a company who puts their people first. I'm also positive that Ms. Shirlyn will continue to do her very best to meet our shared ultimate goals.

What did you find most impressive or unique about this company?

I can see that First Page Digital puts their own employees and clients first. When their employees are well taken care of, they are able to take good care of their clients even better.

Are there any areas for improvement or something they could have done differently?

As of now, there is nothing I think they can improve on. They are the experts and I trust to have my company's SEO done by them. That said, now it's still early to make any conclusions. I will update with more comments (positive or negative) in time to come.

Please describe your company and your position there.

I am the e-commerce asst manager of a watch retailer which distributes timepieces from a variety of brands.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

SEO, while expanding the brick and motor store of our company into the e-commerce business, we cannot miss out the importance of SEO marketing.

How did you select this vendor and what were the deciding factors?

Google Search. Factors: Reputation, Knowledge in field of work, Passion and Communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and analyze our choices. They have also performed an analysis of our competitors and recommended gave insights to what can be done. From there, they made on-site changes and created new collateral with our updated tactics and keywords. Their team also writes monthly blog posts for our website to optimize our SEO further and content gearing it towards our target demographics.

How many people from the vendor's team worked with you, and what were their positions?

One project manager was assigned to us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we have seen more organic traffics and as per report most of our keywords are appearing on 1st page of google search. Our site traffic is steadily growing which is a good sign of works being done.

Describe their project management style, including communication tools and timeliness.

They are honest and responsive. They do not over promise and feedback on realistic results prior to our goals. They also provide suggestions on what we can do and regular meetings are also being set up to run through our progress and results.

What did you find most impressive or unique about this company?

They are professional and passionate about the work they do. Responsible and very responsive. Which is important for communication.

Are there any areas for improvement or something they could have done differently?

Seem great thus far, looking forward to bringing the company's e-commerce business to new heights.

Please describe your company and your position there.

I am a business development director in a managed cyber security service provider.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We would like to figure out how to present our company as a premium InfoSec / Cyber / PenTesting Practice. The challenge is a marketplace where automation is available to unskilled professionals creating a low barrier to entry, combined with a lack of understanding in the wider business community about the differentiation that highly qualified offensive security practitioners provide.

How did you select this vendor and what were the deciding factors?

First Page Digital conducted a comprehensive presentation and this helps us to understand how we should measure the right ROI for effective SEO service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started to work together by identifying the keywords for our business and working with the team in analysing the monthly reports.

How many people from the vendor's team worked with you, and what were their positions?

Special thanks to Aly, she is a responsible account manager! Account Managers: Alyssa, Zoe, and Shirlyn Content Writer Amanda, Tech Specialists Rob and Pei.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our SEO performance has been built steadily.

Describe their project management style, including communication tools and timeliness.

FirstPage's team conducts monthly meetings with us to summarize the update and project progress.

What did you find most impressive or unique about this company?

The level of their professionalism and SEO knowledge stands out. Their quality of service is consistent and did not compromise over time. We really appreciate their consistent follow-up and update and we hope can work with FirstPage Digital on a long-term basis.

Are there any areas for improvement or something they could have done differently?

As for now, nothing in my mind.

Please describe your company and your position there.

I am digital marketer for PSB Academy and we relied on good SEO/SEM performance for our business to strive.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We were lacking in organic keywords ranking and so we engaged FPD to research on keywords and work on backlinking our key pages and related keywords.

How did you select this vendor and what were the deciding factors?

When we first approached First Page Digital, I met Asher. He was a diligent consultant who understands our PSB Academy's Business needs. And, it was because of his outstanding presentation and impressive research legwork that led us to sign up with them in the first place.

It has been great ever since we began working with Wani and Bingming (who has since left the company in August 2021), the current team consisting of Diyanah, Wani, Nova, Mel, Raf and Sarah D has been providing wonderful insights and SEO performance till this date.

We would like to express our gratitude and appreciation of all the hardwork they did to bring PSB Academy up to the right state it should be today.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword Research, Technical Audit, Google Accounts Configuration, Content Re-write, Competitor Analysis, SEO Technical Optimisation Link building Content Audit Keyword Gap Analysis Review Blogs (4 per month)

How many people from the vendor's team worked with you, and what were their positions?

They have a key account officer and supported by a large team of specialists consisting of Diyanah, Wani, Nova, Mel, Raf and Sarah D

Can you share any measurable outcomes of the project or general feedback about the deliverables?

- 86.5% of Key phrases on Page 1 as of 31 Aug 2020 - 34.9% Increase in search impressions - 3.4% Increase in traffic as compared to previous review period

Describe their project management style, including communication tools and timeliness.

They kept meetings to a minimal and gave a frequent updates on dashboards, short meetings and research materials. Which is good cos it saved a lot of time.

What did you find most impressive or unique about this company?

I am impressed with their unparalleled professionalism and delivery of all the works they promised

Are there any areas for improvement or something they could have done differently?

generally great. Nothing much to compare, however as an agency, they cant see our business context that much. So it is an unavoidable area of needs that they cant possibly fill.

Please describe your company and your position there.

I am the owner of Viniyoga Singapore. Viniyoga Singapore is a Yoga school that teaches the complete and authentic Viniyoga tradition - which originated from the teachings of Professor T Krishnamacharya and ‘Sir’ TKV Desikachar, and further developed by Dr. Kausthub Desikachar who is the son of ‘Sir’ Desikachar.

In 2006, the Krishnamacharya Healing & Yoga Foundation (KHYF) was founded to spread the teachings of Viniyoga® across the globe due to growing interest in this specific healing form. As an affiliate school of KHYF, Viniyoga® Singapore offers a comprehensive suite of online and on-site Yoga and meditation classes in Singapore to students who are interested in this type of exercise, based on the teachings of Viniyoga.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We hired First Page Digital for Digital Marketing, especially SEO Services!

How did you select this vendor and what were the deciding factors?

Good recommendations from friends and reviews on the internet.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We wanted our page to rank on the first page of search results for specific keywords.

How many resources from the vendor's team worked with you, and what were their positions?

A total of three people work with me and I feel its a privilege working with them.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the first quarter already working with them, the results have improved significantly... and we hope that in Q2 and Q3 it will improve even more!

How effective was the workflow between your team and theirs?

It has been very easy and efficient to work with them!

What did you find most impressive or unique about this company?

The staff, their regard for client servicing and efficiency of their work. Totally professional team! With good results and very detailed reports to see the results.

Are there any areas for improvement or something they could have done differently?

None I can think of. They know their stuff.

Please describe your company and your position there.

I am the Consumer Journey & eCommerce Maanger. We carry out D2C activities via our eCommerce for a range of related coffee consumer /machine goods.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We were looking for a agency that has strong knowledge in providing full-scale SEO services to improve our rankings and grow in-bound traffic to our eShops.

How did you select this vendor and what were the deciding factors?

The knowledge that FPD provided in their proposition.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Starting with a discovery phase, KPIs were set and FPD performaed initial keyword research and analysis of our competitors, as well as implementing on-site SEO work to improve ranking. The team has also begin writing blog content on our Eshop to improve inbound traffic targeted at our audience.

How many people from the vendor's team worked with you, and what were their positions?

There ar 2 project managers, 1 from paid, 1 from SEO, and a in-charge, as well as an SEM strategist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementation of the SEO effort, we have seen improvement in our ranking as well as growing in-bound traffic to our eShops, this is a good sign as we aim to grow a substantial of traffic organically.

Describe their project management style, including communication tools and timeliness.

FPD has been our appointed digital agency for close to a year now and the team has been very responsive, helpful in improving both on SEO and PPC ads. The account managers - Nikita, Carl are very attentive to our needs and ensuring fast response to our requirements. The team - Yuan Xin, Pei and Aishah are also very knowledgeable in their areas to improve our campaigns and improving overall SEO on our eShops.

What did you find most impressive or unique about this company?

The professionalism and customer-centric attitude to do their best to meet client's requirements.

Are there any areas for improvement or something they could have done differently?

I hope to see the team being able to bring more ideas to the table and proposals to improve our organic results.

Please describe your company and your position there.

I am the Business Development Manager for a interior furnishing company. Our staff strength is around 30 and we serve customers from all walks of life, commercial and residential sectors. I am in charge of marketing and business development for the company.

For what projects/services did your company hire First Page Digital Singapore?

We were looking for a digital marketing partner to work on expanding our marketing outreach and to be able to provide a advisory role for our marketing needs. As a small scale and young company, we had tried using external free lance vendors as well as internal capabilities but were unable to achieve the results that we were hoping for.

What were your goals for this project?

The goals for the project were to increase sales leads, expand our marketing outreach and to establish our foothold in the industry. As a young company, we lack the years of experience as compared to other established companies in the market.

However, we wanted to be able to build confidence into our potential customers that although we lack the number of years, our service and quality are on par or even exceed the competition.

How did you select First Page Digital Singapore?

We search using the conventional method of googling for the service required. First Page Digital Singapore was the first company to be listed among most of our search keywords. That, in a way, convinced us that they know what works.

We had also 2 other companies for comparison, one from Google search and the other company, through word of mouth. In the end, after listening to the presentations of the 3 vendors, we selected First Page Digital Singapore. Angela, the rep, who presented, came across as very professional and knowledgeable.

Describe the scope of their work in detail.

After we had confirmed with them, we were introduced to Carl and team. They mapped out the timeline and did extensive research before coming out with the proposal on what they will be doing on SEO and SEM.

We were given monthly report updates and they will readily breakdown and explain the reports to us. What impressed us most was that, apart from what they were contracted to do, they had good advice for us along the way, and even went out of their contract to assist us when we require.

What was the team composition?

We've worked closely with the Senior Digital Marketing Manager, Carl Huang and his team of marketing specialists.

Can you share any outcomes from the project that demonstrate progress or success?

The results we have gotten were phenomenal. The sales leads gradually increase to 3 times our usual amount monthly, more than what they had promised in the contract. We had more customers walking in to our gallery and more enquiries coming in from our online channels.

How effective was the workflow between your team and theirs?

The Digital Marketing Manager, Carl, assigned to us was great. We had timely updates and whenever we had any questions, Carl always responded quickly and helped provide the solutions timely. We had basically no complaints at all through the one year contract.

What did you find most impressive about this company?

We were generally impressed by their professionalism and that that they would go out of their way to assist us and provide solutions. A lot of businesses had struggled one way or the other during the COVID period, and we are thankful that they were here to assist us during this period too. Because of their efforts, we were not badly affected by the pandemic and our sales leads had increased.

Are there any areas for improvement?

Nope, in fact, we have decided to work with them for another year and also for our future projects.

Please describe your company and your position there.

My position as the Business Development Manager is to build more connections and expand the reach of our clinics. The Clinic Group is a medical clinic with 8 outlets islandwide in Singapore.

For what projects/services did your company hire First Page Digital Singapore, and what were your goals?

We hired First Page Digital for our first Search Engine Optimisation Campaign with the intention to increase our visibility online and be more relevant in searches online.

How did you select First Page Digital Singapore and what were the deciding factors?

We selected First Page Digital because they were flexible with our requirements and was able to customise their campaign to suit our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by establishing our goals for the campaign and setting realistic expectations. Once we have agreed on the preliminaries, the team at First Page started their audit after which we reached a point to start the campaign where we continued monitoring together the progress of the campaign.

Once we started the campaign, a review was conducted every quarter to discuss the progress and if tweaks were necessary.

How many people from the vendor's team worked with you, and what were their positions?

In general 3 persons worked with us, the sales person as well as the 2 persons in charge of our account.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic has increased and our online visibility i.e. ranking on google search is improved.

Describe their project management style, including communication tools and timelines.

The team from First Page Digital communicated well with us at every stage of the process and gave us monthly reports. When we had a question or needed further clarification, their response was quick and helpful.

What did you find most impressive or unique about this company?

Their level of patience and flexibility. As an SME, our budgets were limited and the team at First Page was able to accommodate and understand our concerns whilst ensuring that our needs continued to be met.

Are there any areas for improvement or something they could have done differently?

NIL