In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?
Before we engaged Falcon, we didn’t have any Web analytics or reporting capabilities. We had a basic counter, and it was embarrassing how little traffic we received on our website. Then, once we had them build the website, they introduced us to Google Analytics. We now have considerable traffic that we can monitor and evaluate on a moment’s notice, which is fabulous.
Response from the industry has been tremendous. Even our version 1 website compared to what it is today is nothing. We’re currently working on version 3. The current version is a huge step above what we did in version one.
When working with Falcon-Software, is there anything you would consider unique about them compared to other solution providers that you’ve had in the past?
They’re not a huge company, but they’re also not tiny. They have the capability of a large company, but they behave like a small company. What I mean by that is there hasn’t been anything that I’ve asked or inquired about where they’ve scratched their heads. Questions are answered immediately, and any request I have for a technological addition is considered in earnest. That’s a rare quality to have, to be able to balance those competing elements. Their staff is also fantastic. At the end of the day, what will make a good company is the people that work there. The level of service they provide is outstanding, and I think the price that they charge is more than reasonable.
In retrospect, are there any areas that you think Falcon-Software could improve upon, or are there things you’d do differently as the client before initiating this type of project?
Having been through this process once, as a client, I would definitely do something different. I would be better prepared. I don’t think I was as well prepared as I should have been with our content. As the website designer, they can create framework, but they don’t know what content it is that we want to put on our website. That’s up to us. Once I had the content ready, it took them a very short time to get it organized and uploaded.