PPC Management Experts
Falcon Digital Marketing is a Houston, TX based digital marketing company that provides PPC Management services, PPC consulting and training, and PPC audits. Our goal is to create advanced internet marketing strategies that produce long-term results for our clients.
Our goal as consultants is to create, maintain, and grow successful Search Engine Marketing strategies with our clients. These online marketing campaigns are designed for long-term results to help our clients grow their businesses and profits. Whether it is getting more highly-qualified leads, inbound phone calls, sales, or increase ROI and growth, we can help. Our consultants can design a digital marketing strategy that works towards those goals. We aren't about making as much money off of each client as possible, or dishonest business practices, we make sure our clients are treated fairly.
Our process involves heavy research of each individual client's product or service, industry, competitors, current state of the market, past marketing efforts, and the client's unique business approach. Once we thoroughly understand our client's business and marketing needs, we develop an in-depth internet marketing strategy. We then apply all of this to the actual Pay-Per-Click advertising campaigns. We believe that too many agencies jump into the setup process too quickly, without a solid understanding of their client's business. This is why, as consultants, we prefer quality over quantity, our clients are not just numbers to us.
We understand that our clients are depending on us for a successful online marketing campaign, and the results of our ad campaigns have a large impact on their business. That is why we take this responsibility very seriously. We understand that marketing can make or break a business.
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Portfolio
Breed Network LLC, Matthews and;Megna, LLC, AAA Affordable Plumbing, National Legal Research Group
Reviews
the project
SEO & PPC for Legal Services Company
"Their commitment to understanding our business model and crafting an SEO, PPC, and remarketing campaign are amazing!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the President and CEO of a company that provides legal research and writing services to attorneys and legal publishers.
For what projects/services did your company hire Falcon Digital Marketing, and what were your goals?
We hired them to improve our SEO rankings and increase traffic to our website. We also hired them to hone our PPC strategy to maintain a top position for our PPC ads and improve our remarketing efforts.
How did you select this vendor and what were the deciding factors?
Recommendations from other professionals in the field. Interviews with the top executives of the firm.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We discussed in detail the nature of our business and our target market as well as our marketing goals. We also discussed how similar efforts had fallen short in the past and had continuing, detailed discussions regarding how we could improve on our SEO and PPC efforts.
How many people from the vendor's team worked with you, and what were their positions?
We worked with the main project manager who clearly understood the nature of our business and our marketing goals.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our organic search position improved significantly, and we were able to maintain the top spot in our PPC ads for firms in our category.
Describe their project management style, including communication tools and timeliness.
Falcon was always available when needed, and we engaged in frequent, near-daily communication especially at the beginning of the project.
What did you find most impressive or unique about this company?
Their commitment to understanding our business model and crafting an SEO, PPC, and remarketing campaign are amazing!
Are there any areas for improvement or something they could have done differently?
I can't think of any.
the project
SEO & PPC for Data Science & Analytics Firm
"Their level of expertise is extremely high, and it shows given how hands-on they are with campaign management."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Executive Director of Marketing a large education company. Falcon managed our business unit's social advertising for nearly 2 years.
For what projects/services did your company hire Falcon Digital Marketing, and what were your goals?
We wanted to improve the performance of our social advertising and work with an agency that was agile, communicative, and detail-oriented.
How did you select Falcon Digital Marketing and what were the deciding factors?
I reached out to Falcon Digital Marketing after having a fantastic experience previously working with one of their Principals at an agency together. I knew going in that they would be able to deliver results on Facebook and LinkedIn, so the decision was easy.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They started with an audit of the existing campaigns and provided detailed recommendations for optimizations that they then went on to implement. Then we established a regular reporting process. The team worked closely with product marketing to strategize and implement campaigns for product launches, cyclical deadline messages, and webinars, in addition to continually optimizing our 'always on' campaigns.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with one of the Principals of the agency.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since working with Falcon, our campaigns have become much more efficient, resulting in a significant improvement in return on ad spend and a decrease in cost per conversion.
Describe their project management style, including communication tools and timelines.
We had weekly meetings, and meeting follow-ups were prompt and action oriented. Communication primarily happened via email, which worked well. Monthly reports were sent via email, along with detailed insights and recommendations. They went above and beyond by creating quarterly reports to track specific metrics we requested. Ad hoc requests or questions were always addressed quickly.
What did you find most impressive or unique about this company?
I was always impressed by how much they really cared about optimizing our campaigns and delivering results. Their level of expertise is extremely high, and it shows given how hands-on they are with campaign management. They were straightforward when things were going well and also provided recommendations when campaigns were under-performing.
Are there any areas for improvement or something they could have done differently?
I would still be working with Falcon if I could - nothing comes to mind.
So far, the client's ads campaign stays on top and their site's organic traffic has improved significantly, thanks to Falcon Digital Marketing. The team makes themselves available and communicates frequently to support the client's needs. Their dedication impresses the client.