Fair Marketing

Please describe your company and your position there.

We are a full-service drone and repair shop that tailors to enterprise users. We offer high quality training and account management.

For what projects/services did your company hire Fair Marketing, and what were your goals?

Our company hired Fair Marketing for their paid word search and SEO services. Our main goal is to generate more leads for the company by being more visible online.

How did you select this vendor and what were the deciding factors?

Fair Marketing pitched us their services right when COVID-19 hit. They approached us with a lot of useful and eye-opening information. Unfortunately, we were unable to afford them because of the hard times we were going through. Now that we have successfully recovered, we decided to reach out again. During this time, they worked very hard to show us that we needed them, which we can all agree we did. I interviewed a few companies before deciding to proceed. They were the only ones that came with a real game plan and process. All other companies just showed us prices but Fair Marketing were the only ones that showed us the "Why".

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our first meeting with Fair Marketing was trying to get to know our company more and learn our goals. The second meeting was trying to fix all the backlinks and website errors (We had a lot) Fair Marketing is very thorough and want to make sure everything was getting done the CORRECT way, which we appreciated. Our third meeting was moving forward with our goals and starting to execute them. We are about to have our last meeting of our on boarding process which will be about finalizing everything to start out campaigns!

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with the Director of Digital Strategy, Chief Technology Officer and VP of Client Relations.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We haven't launched our campaigns yet but the value of work Fair Marketing does for us is incredible. Our strategist Katherine works very hard for us. She makes it easy for me to "fill-in-the-blanks" so that I can help move things along. I love how patient they are about me learning what they do and quick they are about completing tasks. This is very important to us because things move fast here at our company.

How effective was the workflow between your team and theirs?

Katherine is a great communicator when it comes to emails and phone calls. Anytime I have a question, she's prompt to answer or let me know what's going on if we have a situation.

What did you find most impressive or unique about this company?

The data that they found about our company before we hired them was the most impressive. They really did their research to show us where we can improve. I understood every action they wanted to do for us and they were very transparent about everything they told us.

Are there any areas for improvement or something they could have done differently?

I can't think of anything negative to say about this company. They're awesome!

Please describe your company and your position there.

I am the general sales manager at LinkedAll Aerial Solutions. We’re a full service drone sales and service center, we help our customers integrate drone technology into their operations.

For what projects/services did your company hire Fair Marketing, and what were your goals?

We hired Fair for digital marketing and strategy. Our goals are to increase our position online and establish ourselves as industry leaders. Additionally, generate leads for our sales team is very important to us.

How did you select this vendor and what were the deciding factors?

I met with Joel and his team about two years ago while interviewing firms. I was blown away but decided to go with another firm due to pricing. Joel kept in touch and would send out relevant information and reports pertaining to our business. I brought in a full time marketing associate this year and we talked about switching agencies, fair came to mind quickly. The amount of effort and attention to detail since day one was the deciding factor for me.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I have not been part of the day to day however my marketing associate can speak more on this subject.

How many resources from the vendor's team worked with you, and what were their positions?

I have not been part of the day to day however my marketing associate can speak more on this subject.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns are in the process of being built now.

How effective was the workflow between your team and theirs?

Overall communication is great, we are pleased with the responses and effort on Fair’s part!

What did you find most impressive or unique about this company?

The attention to detail throughout this entire process. The team really cares and understands my business and industry.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I am the owner of a wildlife company that does residential and commercial wildlife control and prevention.

For what projects/services did your company hire Fair Marketing?

Fair marketing created our website and has assisted us in marketing through SEO and Google ad placement to gain market share.

How did you select this vendor and what were the deciding factors?

Online research and reviews primarily and then interviewed them over the phone and face-to-face.

Describe the project in detail and walk through the stages of the project.

We created a website from scratch. We met with Katherine and Richard on what we wanted to see in the design and walked through the website entirely. We were in constant communication throughout the project. We also launched the website and simultaneously had it reviewed by Google to start the process of SEO growth.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with most every position they have throughout the process. Being ongoing in nature we have worked with all of the team from time to time.

Can you share any outcomes from the project that demonstrate progress or success?

We started our company from the ground up and introduced the website simultaneously. They took us from not showing in any search results to the first page and now top 3 sin search results for wanted criteria within 1 year.

How effective was the workflow between your team and theirs?

Their workflow has been seamless since the beginning of the project. Request and calls, even texts, are responded upon usually immediately but definitely within the same day.

What did you find most impressive or unique about this company?

The willingness to listen and then act upon our requests and our vision. They also delivered on actions that they promised. It is hard to find a marketing company that delivers results they promise.

Are there any areas for improvement or something they could have done differently?

Spending more time from the start getting to know our niche business would be my only critique but they did jump in shortly after website design was complete.

Please describe your company and your position there.

My name is William Fordham and I am the Managing Director of a Construction Company

For what projects/services did your company hire Fair Marketing, and what were your goals?

We were in need of a re-design of our construction companies' website built in WordPress with a focus on SEO optimization while at the same time increasing conversions.

How did you select this vendor and what were the deciding factors?

We looked for online web development and hopefully we found vendor based on their experience, skills and the cost.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project consisted of web design, WordPress development and SEO

How many people from the vendor's team worked with you, and what were their positions?

Fair Marketing has a large team but I worked closely with a project manager and web designer

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic rankings increased by 60% and because our website now converted at a much higher level we were able to double our online profits within 2 months time.

Describe their project management style, including communication tools and timeliness.

The team at Fair Marketing executed quickly, professionally and were a true delight to work with!

What did you find most impressive or unique about this company?

The most impressive thing about Fair Marketing was their knowledge of SEO and digital marketing. They are true experts and made the entire process easy.

Are there any areas for improvement or something they could have done differently?

No. The entire process was seamless and actually fun.

Do you have any advice for potential customers?

Start with a discovery call so you can tell them all of your goals. They will then come back with a custom plan and custom budget to hit those goals. It's always best to begin with this in-depth conversation rather than just hiring any company.