Fahrenheit Marketing

Please describe your company and your position there.

Northern Reflections is a chain Ladies Apparel company located in Canada. I am the director of Ecommerce at Northern Reflections.

For what projects/services did your company hire Fahrenheit Marketing, and what were your goals?

Our checkout page is dated and not supported by the developers/platform. We hired Fahrenheit to upgrade the checkout page, while maintaining the customizations on it.

How did you select this vendor and what were the deciding factors?

The vendor is top rated and recommended by our Ecommerce platform BigCommerce. After having multiple conversations with the CEO Ricardo and his team, seeing some works they did and chatting with their existing clients, we decided to hire them to complete the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The work is done within BigCommerce Platform using HTML and Java Script. The project consists of Design, Development of Loyalty Section, Pick up in Store Section & Store Listing Application, Testing and Deployment.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their CEO Ricardo, CTO Tim and 3 members from their team: Jorge, Colleen and Yash.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team was amazing, responsive, and diligent. They delivered results on time and beyond our expectations.

Describe their project management style, including communication tools and timeliness.

Fahrenheit has a fantastic project management style. They provide status update every week. In addition to that, they are very responsive on Email communications which all Emails get replied within hours.

What did you find most impressive or unique about this company?

On top of the fact that they can deliver what's defined in scope, they go beyond extra miles in small details.

Are there any areas for improvement or something they could have done differently?

Not applicable.

Introduce your business and what you do there.

I’m the director of Operation Triumphus, a digital museum focused on preserving the history and legacy of Vietnam veterans.

What challenge were you trying to address with Fahrenheit Marketing?

We were trying to create a platform that would allow Vietnam veterans, their family members, and their loved ones to come in and easily share their media stories and experiences from the Vietnam era.

What was the scope of their involvement?

Fahrenheit Marketing helped us with the UI/UX design of our site, and they developed it on WordPress from scratch. They created the main page and defined the process to create and share the stories. They also implemented a pathway to search, view, and engage with that content.

What is the team composition?

Ricardo (CEO) was my main point of contact.

How did you come to work with Fahrenheit Marketing?

This project was handed to me after it was created by our overarching company, so I’m not sure how they engaged.

How much have you invested with them?

We spent over $50,000.

What is the status of this engagement?

We worked together from January–February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

The site map, the wireframes, and the process were all good, and Fahrenheit Marketing delivered what they promised. However, I don’t have any metrics on this project because we didn’t track any KPI while building it.

How did Fahrenheit Marketing perform from a project management standpoint?

We communicated via email.

What did you find most impressive about them?

Fahrenheit Marketing’s communication around building and developing the site was fantastic, and their timeliness on everything was great.

Are there any areas they could improve?

The site handoff process needed a little bit more clarification for us to know what everything was. When they finished, they just handed it over to us with limited training and oversight. It would have been good if that process would have been more detailed.

Please describe your company and your position there.

Premier Family Physicians is a physician owned family practice with 5 locations in the Southwest Austin area. I am the marketing coordinator for the network.

For what projects/services did your company hire Fahrenheit Marketing?

We first hired Fahrenheit on to help us out when our servers were hacked. After they quickly resolved that problem we asked them to stay on to help us out with regular website/server updates and management.

What were your goals for this project?

We wanted to make sure our server and website was secure and up to date. Also wanted our website to be as user friendly as possible.

How did you select this vendor?

We wanted to keep our business local and found Fahrenheit through a google search. Since we were hacked we needed someone who could act fast and Fahrenheit was there for us.

Describe the project in detail.

Our server was hacked and they found the SPAM files the hacker was able to upload and found a solution for us same day. Once the problem was solved we decided to stay on with a monthly retainer so they could help with updates and webdesign for our website.

What was the team composition?

We had an account manager which was the main point of contact but we were made aware of their other team members that were helping out with our projects. Great communication between the whole team.

Can you share any outcomes from the project that demonstrate progress or success?

Besides Fahrenheit solving our hacker problem same day, they were able to help us optimize out website to be as mobile friendly as possible which bumped our google quality score up tremendously. This help both our organic and paid search rankings on google.

How effective was the workflow between your team and theirs?

Communication with any of the team members was great. Account manager was always quick to respond and sent out monthly reminders about retainer balances and followed up when projects were complete.

What did you find most impressive about this company?

Everyone at this company is super friendly and willing to help. They knew what they were talking about and stepped in to help if someone wasn't available right away.

Are there any areas for improvement?

Can't say there is an area that needs improvement. Every question I had was answered and every project I had for them was completed in a timely fashion.

Please describe your company and your position there.

I am a personal injury lawyer. I own the firm.

For what projects/services did your company hire Fahrenheit Marketing?

Fahrenheit designed, managed and maintained our firm web site. They also handled all SEO work for our firm. We were working with a monthly budget of in excess of $10,000. They did great work, and were always concerned with our performance and the results of their work. They were responsive and helpful in dealing with all issues.

What were your goals for this project?

Increase our web profile and increase our business.

How did you select this vendor?

I saw work they had done on other businesses.

Describe the project in detail.

See my description above. They handled everything relating to our website.

What was the team composition?

I am the owner and main partner. I worked directly with this company and the leader of the team.

Can you share any outcomes from the project that demonstrate progress or success?

We averaged over 10 new cases per month while we were working with this company. They did a great job.

How effective was the workflow between your team and theirs?

Excellent. They were very responsive to questions and issues.

What did you find most impressive about this company?

Personal service.

Are there any areas for improvement?

Very little. I was very impressed.

Please describe your company and your position there.

I am a VP of business development at Syberry, a software engineering firm based in Austin, Texas.

For what projects/services did your company hire Fahrenheit Marketing?

We hired Fahrenheit Marketing for content creation, SEO and marketing consulting, and PPC well as UI/UX design for our landing pages.

What were your goals for this project?

We wanted to generate more leads and expand our operations.

How did you select this vendor?

We found Fahrenheit Marketing through word of mouth.

Describe the project in detail.

Fahrenheit Marketing has helped us greatly with our internal marketing projects. They create content for our website and give us various marketing tips and tricks to incorporate into our lead generation process.

What was the team composition?

The team of three people includes a marketing strategist and project manager, a UI/UX designer, and an SEO specialist and content manager.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since Fahrenheit Marketing got involved, we’ve experienced a significant inflow of inbound leads from direct traffic and referrals. They helped us streamline our inbound marketing and generate more revenue. Before working with them, we were getting most of our leads through paid advertising. I’m especially thankful to Ricardo (CEO, Fahrenheit Marketing). As the principal, he is a brilliant marketing strategist with an impressive arsenal of ideas and experience.

How did the Fahrenheit Marketing perform from a project management standpoint?

It's been great. We work with a project manager who handles most of our requests. They provide a full and transparent picture of every step of our work.

What impresses you about the Fahrenheit Marketing?

Each team member has contributed a ton of feedback and advice to secure the best outcome. We greatly value when our vendors care about results, which is exactly the case with Fahrenheit Marketing.

Are there any areas for improvement?

There’s not anything that I can recall right now. Their contributions have been very valuable, especially Ricardo’s. He is irreplaceable. 

I work for an online education website that provides continuing education courses to adults with a focus on the security industry. We also help motivated learners meet their career advancement goals by providing meaningful skills enhancement. 

We wanted to take our website and make it more intricate website using WordPress. After the site went live, we started working on new marketing efforts using SEO and paid search campaigns.

I found Fahrenheit through an online search after initially working with another company. Once we met Fahrenheit, we decided to hire them and stopped our contract with the previous provider.

Fahrenheit started by building the new website and then immediately started marketing it. We had a better design but also wanted more traffic and incoming students. 

Fahrenheit Marketing has become a distinguished collaborator for our business. Our website is full of intricacies that had to be revamped in Wordpress. Fahrenheit grasped this challenge and succeeded in transforming our web presence. Their response time and interactivity with our team were outstanding. As with any project, we encountered challenges, but Fahrenheit helped us through them all.  

With regard to marketing efforts, their work has enabled us to publish leading campaigns that elevate our business. We are grateful for our partnership with Fahrenheit. 

We received positive customer feedback on the new website. The transition was seamless, and they met our objectives for improvement. We had a few technical questions from our older, non-tech-savvy clients, but even those reactions were minimal.

As far as areas for improvement, their billing structure is a little strange. For example, their employees billed hours for tasks that shouldn't really be at our expense like fixing bugs.

I like the team members and their company atmosphere; partnering with them was easy because we seem to structure our respective company cultures similarly.  

They pay attention to details, maintain oversight of a project, and clearly communicate milestones within the project. They care for and value their clients, which we cherish.

Introduce your business and what you do there.

I am the owner and main doctor of a private practice dental office offering a full range of dental services, including regular cleanings, crown and bridge procedures, root canal treatments, implants, and sleep apnea services.

What challenge were you trying to address with Fahrenheit Marketing?

Website design, SEO, Google, and internet marketing all evolve by the time I gain any understanding because they all change so rapidly. I couldn’t keep up with the constant changes in the industry, mainly because it’s not my expertise.

I wanted to attract new patients who wouldn’t find us without the Internet. I usually have 4-6 patients come in every month, sometimes from more than 50 miles away. I wanted to increase the number of patients coming in seeking comprehensive dental treatments, including implants and orthodontics.

What was the scope of their involvement?

I get the latest technology with Fahrenheit. They handled the development of my website, and now manage SEO and Google keyword services. Fahrenheit also manages paid searches, specifically on Google and Yelp, as well as our Facebook marketing campaigns.

What is the team dynamic?

I am in contact weekly with Ricardo [CEO, Fahrenheit Marketing], and we meet in person 2-3 times per year to fine tune my marketing strategy and to see what needs improvement.

How did you come to work with Fahrenheit Marketing?

Initially, Ricardo and his team came to my office from Austin to lay out a marketing plan that included a new website, improved SEO, Google keywords management, and an overall boost in internet presence.

How much have you invested with them?

We’ve spent between $200,000-$999,999.

What is the status of this engagement?

We began working together in June 2011, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’ve been ranking on the first page of Google organic search in my market for multiple keywords. I even have people from out of town who have found me through Google, and come into the office for treatments as a result.

The only metric I use to track ROI is patient feedback, and they’ve told us that they found my office through either Google, Bing, Yahoo, Yelp, or Facebook. Over the past 5 years, I have generated significantly more than what I spend on SEO, website, and social media month over month.

I have been with this company for over 6 years, and I plan to keep the work going.

How did Fahrenheit Marketing perform from a project management standpoint?

My SEO and website are monitored daily for trends, which makes it easier to fine tune all of it for optimal results.

What did you find most impressive about them?

Overall, my experience with Fahrenheit has been great, and the results far exceeded my expectations.

Are there any areas they could improve?

I have no suggestions for improvement.

Introduce your business and what you do there.

We are a direct-to-consumer company in the health and nutrition space. I am responsible for managing the e-commerce side of the business and growing product sales online.

What challenge were you trying to address with Fahrenheit Marketing?

As our business has grown, we have strategically directed more and more of our business to be e-commerce driven. Our backend needs are complex, and we needed a website and partner that could support those complex needs as we grew.

What was the scope of their involvement?

We use a WordPress website for our e-commerce channel and needed to work with a reliable and effective web developer.

How did you come to work with Fahrenheit Marketing?

I inherited the relationship with Fahrenheit Marketing when I joined my company.

What is the status of this engagement?

Fahrenheit has a good WordPress team that has worked with us since 2014. We are pleased and have no plans to stop this ongoing relationship.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In my time with Fahrenheit Marketing, our web-driven revenue has grown 1,000%. We've gone through two website transitions—one platform and one domain—with no interruptions. I can no longer count on two hands the number of times that I have been joined online past midnight by one or more of Fahrenheit Marketing's developers to roll out a new feature or troubleshoot an existing one.

What did you find most impressive about Fahrenheit Marketing?

The phrase “above and beyond” would be apt to describe our level of service. The CEO has always been flexible, reasonable, and great to work with. I would recommend Fahrenheit Marketing to anyone in need of a dedicated partner.

Please describe your company.

I work for a small nutritional supplement company.

What is your role and responsibilities, please?

I’m the Web marketing director.

What was your goal for working with Fahrenheit Marketing?

We’re working on relaunching all of our websites. We have four different sites that need work done for SEO [search engine optimization]. 

Please describe the scope of their work.

In my previous job, I worked with Ricardo [Casas, chief executive officer at Fahrenheit Marketing] for a relaunch of a medical college website. He worked very hard on that, and provided various degrees of innovation. That’s really the one complete, launched project. 

I am currently working with him in the capacity of website design and development, and those are two things that he’s definitely very strong in. We also have Ricardo’s agency on retainer for any kind of small things, so if we have to develop a landing page and so forth they do it. Fahrenheit has already developed several landing pages for us, and that’s been really good.

What was your process for selecting Fahrenheit Marketing with which to work?

I had worked with Ricardo and Fahrenheit in my previous job, and was very happy with their work. I knew that I could work with them efficiently and effectively, so I decided to work with them again in my current role.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I don’t feel comfortable with giving out his rates. I prefer to have him on retainer and do hourly work, a set number of guaranteed hours per month. For example, a hundred hours per month are guaranteed, whether I need them to create landing pages, or I need them to fix something, a redesign of the website, and so forth. So, we have a lot of small projects running at the same time as well as big redesigns, but all of those hours get lumped in together.

Do you have any statistics or metrics to track improvement from the project?

I don’t have specific data, but I can tell you time-wise everything that they have produced has been exactly as we discussed. I don’t have to redo it or make adjustments, and that is very vital to the business. I’m very happy with that. Fahrenheit always managed to get us things on time.

Is there anything unique about them that really makes them stand out, compared to other companies?

Their CEO treats his people very well. They’re all compensated very well, they have flexible and accommodating hours. I’ve been to their office several times; it’s a very nice quiet work environment for people to work in. I trust that someone of high quality will be working on my deliverables. Other digital marketing agencies have employees who have 10  other projects weighing them down, so they sometimes need to rush work through without quality. Fahrenheit has maximized productivity and employee satisfaction within their team, so I knew they were capable of taking on my project.

I know it’s important to the CEO to get high-quality people, he compensates them accordingly, and he retains them as long as he can. To me, that’s important because eventually if he keeps losing people, it’s eventually going to reflect on their work. I’m very pleased that the CEO takes care of his team. He has a stable team. You can rely on their expert opinion, and it’s really top of the line.

The design is amazing, and the development is also amazing. I would say cutting edge. I don’t have to explain any specifications to Ricardo, it’s already woven into the fabric, they offer a full solution. It cuts out about 50 percent of my work, not having to explain everything.

Although his rates are rather pricey, he’s always very fair with pricing. I’ve never known them to go over budget without warning me.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think they’re already improving after I offered suggestions. The project management system they use is new to me, so I don’t enter information into it, I have one of their employees do it. I would like to be provided with training, when needed, for the system. I think that if Fahrenheit trained clients on the system immediately upon onboarding, it may be more efficient. But I already talked with them about that, my suggestion is starting to be implemented and it’s definitely a minor issue.