Make Allies™

Faction Media is a digitally-grounded, business-to-business marketing agency that believes you should do more than make contact with your customers – you should Make Allies. Founded and run by “digital natives” since 2005, Faction Media takes an uncommon approach to finding common ground between our client companies and their customers, overcoming marketing challenges with measurable, customer-focused solutions across all media.

We believe that our digital perspective is your best strategy for uncovering marketplace insights, building valuable customer relationships, and generating demand for innovative B2B products and services.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2005
Show all +
Denver, CO
headquarters
  • Faction Media - Out of Business
    1730 Blake Street
    Denver, CO 80202
    United States
other locations
  • Faction Media - Out of Business
    1730 Blake Street
    Denver, CO 80202
    United States

Portfolio

Key clients: 

Avaya, Arrow Electronics, CSC, VMware, Ping Identity, Tyco, Comcast, Johns Manville, CenturyLink, Savvis, Trust Company of America, CoreSite, Integra Telecom, Level 3 Communications

Reviews

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Eloqua Management For Multinational IT Firm

"[I]t almost feels as if they’ve been working here for years."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Faction Media managed a tech firm's marketing campaigns through Eloqua. They provided back-end administration, campaign configuration, documentation and alignment, and quality assurance. 

The Reviewer
 
10,000+ Employees
 
Tysons, Virginia
Director of Global Digital Marketing, IT Firm
 
Verified
The Review
Feedback summary: 

Faction Media's assistance has become a crucial part of the firm's marketing efforts. The team brought efficiency, effectiveness, and increased financial success to multiple campaigns. They integrate superbly with the in-house team, making valuable suggestions and collaborating to solve problems.

BACKGROUND

Could you describe your company?

We’re a multinational corporation focused on IT outsourcing and managed services. We have 8,700 employees and generate $14 billion in annual revenues. We public sector constitutes a massive area and clientele for us, and we cover nearly all verticals and sectors.

What is your position?

I’m the director of global digital marketing. I focus on demand generation. Marketing automation is a near and dear part of our technology and our ecosystem for communicating with our clients and prospects.

OPPORTUNITY / CHALLENGE

What where the business challenge(s) you were trying to address when initiating this project with Faction Media?

We are a sizeable team, but in terms of our demand center team, I have someone who is in that natural administrator role, a technology expert developer that works behind the scenes within our marketing automation platform, which is Eloqua.

Our key business challenge was that we just couldn’t staff internally from a CSS point of view. We reached out to Faction as our agency partner because of their knowledge within the category, the space around marketing automation, Eloqua. We basically utilized them as an extension of our core team, complementing our weaknesses and enhancing our strengths.

SOLUTION

Could you describe the scope of the project in terms of components: did it include custom design, development, training, support, etc.?

They were key to the successful management of our marketing campaigns. We have campaign managers that are doing configuration within Eloqua, and what we have outsourced or the role that Faction plays for us is through our quality assurance and quality care. It's that final step and an important step within the process prior to a campaign activating and launching. They have helped us with the documentation and alignment around those business processes, and we've aligned best practices for each campaign.

We facilitate the training on the frontend to our internal users and Eloqua community, which Faction does participate in actively. They primarily help with the business processes and the QC/QA process on the backend.

Why did you select Eloqua over some of its counterparts?

We conducted a very thorough search and review of a number of potential solutions. We issued our RFPs and ended up with two promising candidates. Eloqua was one of the final two that we looked at. We decided to go with Eloqua and we’re satisfied with the technology in terms of everything that it could provide, such as functionality, reliability, security, etc.

What was your process for selecting Faction Media as your solution provider?

We have a standing relationship with Faction. Because of that relationship and our understanding of their capabilities, we decided they would be a good fit. It was also an area and practice that they’ve been trying to build out. We were able to help them build that practice so that they could be stronger with other clients.

Could you give me a sense of the size of this initiative in monetary terms?

On an annual basis we spend approximately $150,000 to $200,000 in terms of service support. We then spend at least another $150,000 to $200,000 in terms of pure campaign configuration. They're actually configuring and setting up campaigns within our marketing automation platform and tool and so there's that aspect of it, too. I would say on annual basis, rolled up, probably about half a million dollars.

RESULTS & FEEDBACK

In terms of the results, could you share any statistics or metrics that would demonstrate the effectiveness of the work they delivered to you?

For now, I think it’s more in terms of the efficiency aspect and then meeting and exceeding SLAs, which an important part. They’ve been able to come into our company and collaborate with our team to such a degree that it almost feels as if they’ve been working alongside us for years. That kind of team integration is extremely rare in consulting. There’s usually some kind of tension, be it managerial or staff interaction.

In terms of the platform itself, do you believe your selection of Eloqua was correct?

We believe so, yes. I mean that was our decision. That wasn’t something that Faction influenced.

In retrospect, are there any areas that you feel Faction Media could improve upon, or that you might do differently as the client before approaching this type of project?

I think we were all very wise, very well documented, and well aligned. That's something that we continue to do because our end-users depend upon our diligence.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They can always be more competitive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would be very likely to recommend them to others.