Could you describe the scope of the project in terms of components: did it include custom design, development, training, support, etc.?
They were key to the successful management of our marketing campaigns. We have campaign managers that are doing configuration within Eloqua, and what we have outsourced or the role that Faction plays for us is through our quality assurance and quality care. It's that final step and an important step within the process prior to a campaign activating and launching. They have helped us with the documentation and alignment around those business processes, and we've aligned best practices for each campaign.
We facilitate the training on the frontend to our internal users and Eloqua community, which Faction does participate in actively. They primarily help with the business processes and the QC/QA process on the backend.
Why did you select Eloqua over some of its counterparts?
We conducted a very thorough search and review of a number of potential solutions. We issued our RFPs and ended up with two promising candidates. Eloqua was one of the final two that we looked at. We decided to go with Eloqua and we’re satisfied with the technology in terms of everything that it could provide, such as functionality, reliability, security, etc.
What was your process for selecting Faction Media as your solution provider?
We have a standing relationship with Faction. Because of that relationship and our understanding of their capabilities, we decided they would be a good fit. It was also an area and practice that they’ve been trying to build out. We were able to help them build that practice so that they could be stronger with other clients.
Could you give me a sense of the size of this initiative in monetary terms?
On an annual basis we spend approximately $150,000 to $200,000 in terms of service support. We then spend at least another $150,000 to $200,000 in terms of pure campaign configuration. They're actually configuring and setting up campaigns within our marketing automation platform and tool and so there's that aspect of it, too. I would say on annual basis, rolled up, probably about half a million dollars.