Measure Twice, Cut Once!
We are more than an artsy fartsy agency. Fable Heart Media is in business to help our clients grow online using purposeful marketing strategies focused on measured results. Accountability is key. We aim to prove our worth using ROI reporting on the successes we bring to our clients. A win for us is when a client achieves growth because of one of our services.
At Fable Heart, we're upfront and in constant dialogue with our clients. Using collaboration and communication, you can help us help you achieve your goals. With every conversation, we work with you to clarify your needs before advising the best way to meet them.
You'll stay informed through every step to the finish line. If you have questions or want to make changes, we're right beside you and ready to help.
headquarters
Focus
Recommended Providers
Portfolio
Patriot Rail & Ports, Blue Ridge Scenic Railway, Alhambra Theatre & Dining, Florida Paints, KCL, BMB Filtration, Alleon Group
Website Design and Development for Florida Paints
The Challenge
Florida Paints is a unique player in the industry. They aren’t competing against other companies their size; their closest competitors are national brands such as Sherwin Williams and Benjamin Moore. The significance of the environment they compete within was not being displayed on their website.
The true story of Florida Paints was not being relayed to potential customers. Their website was dated, lacked an SEO strategy, and had a cumbersome customer journey. Florida Paints needed an SEO rich site that was focused on connecting with members of the industrial paint industry, and encouraging them to buy paint. This is where we came in.
The Solution
Before the development stage, we provided Florida Paints with a full mock-up of the website. During the development phase, we held weekly meetings with Florida Paints to present the progress and ensure there were no surprises. Due to this communication, there was no revision phase.
One of our goals with each website we build is a three-click path to purchase. With that in mind, the new site was developed to reduce the number of pages from 389 to 59. By creating a more concise site map focused on the customer journey, we successfully reduced the steps taken by a customer on the way to a purchase.
Site speed was another major issue on the old website. We developed the new site to vastly out-perform the old one, and it does. Our average load time is under 1.5 seconds. Like any website we build, the Florida Paints site is also fully responsive.
The Results
Florida Paints has an aesthetically pleasing website that not only reflects the growth they have made over the years but is positioned to drive business. Customers can easily navigate the site with the most information possible in the most straightforward way.
Most importantly, Florida Paints is now top ranking in a Google search for “Florida paint manufacturer."
Stats
- 299% Increase in Site Visitors
- 1,578 Daily Visitors vs. 543 Prior to Launch
Website Design and Launch For Alleon Group by Fable Heart Media
So excited to announce the Fable Heart Media team's latest website design and launch!
This entirely custom WordPress theme has a robust technical SEO strategy focused on reaching corporate executives with complex business cases. We used Elementor throughout the entire site and created custom widgets for easy maintenance. The design of this site was a blast!
Alleon Group helps businesses ascend, accelerate, and achieve their goals. Playing on the navigational theme, we lifted legend icons from a 1940’s map and animated JavaScript topographical lines to further the theme of ascension. Definitely one of our favorite projects!
To see our client's website live, go check out https://www.alleongroup.com.
For help with your businesses' website or digital marketing needs, please visit https://fableheartmedia.com.
Reviews
the project
Digital Advertising & Web Dev for Rail Services Company
"They went above and beyond to guide our team on our marketing strategy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Patriot Rail & Ports offers rail and port transportation services. I manage the revenue growth of the Blue Ridge Scenic Railway; a passenger train in North Georgia.
For what projects/services did your company hire Fable Heart Media?
We hired FHM to develop a new website, re-brand, content creation, social media management, and create a digital marketing strategy.
What were your goals for this project?
The over arching goal for these ongoing projects is to grow revenue. In order to do that, we needed to understand why our customers were choosing to ride the scenic railway versus other tourism options. We needed market data to move forward.
How did you select this vendor?
My team went through an exhaustive selection process. We began by contacting media companies, both local and non-local, for the first vetting phase. Each company made their proposals to panel of individuals at the company, and moved on to the next round of proposals per the group decision. The second round included the addressing of specific project questions. Following the second round, the CEO made the ultimate decision after discussing with the selection panel.
Describe the scope of their work in detail.
When the first phase of the project began, Fable Heart Media initiated a discovery session with our team. This was important because we had a lot of needs at the time, and we didn't quite know where to begin. FHM analyzed all of our needs and created a timeline based on the urgency of those needs.
The first concern was the fact that the scenic railway did not have consistent branding and the website was very difficult for customers to navigate. The path to purchase was too long. FHM worked quickly to create multiple variations of branding for our team to approve, including a full Style Guide (colors, fonts, logos, logo placement examples). Once approved, they began constructing the wire frame for the new website.
All of the timeline targets were met prior to the initial deadlines, and the work was exactly what we discussed in the discovery phase. There were no surprises. The final, and ongoing, phase was creating a digital marketing strategy. In the past, social media was managed at a high level with little to no direction. FHM created a social media management plan which included content creation.
They began analyzing the current social media posts, which wasn't done prior, to find out the content that had the most engagement. Once content was gathered, FHM created a digital advertising strategy which included specific campaigns promoting upcoming events which targeted the demographics we desired. Over the next year, revenue grew significantly which could be directly contributed to the digital marketing strategy. FHM tracked engagement and effectiveness of the digital initiatives which paved the path moving forward.
What was the team composition?
Our department was slammed with work, which made FHM's work so beneficial. We didn't have time to really get into the details that they were able to do. FHM operated with guidance from myself and my colleague. They were independent where they needed to be, but they didn't assume our opinions. Everything was passed by our team at the correct times.
Can you share any outcomes from the project that demonstrate progress or success?
Since FHM began managing our social media, engagement has grown exponentially. The website re-development shifted the large number of ticket purchases from phone calls to online purchases within a year. This caused less work for our ticket office agents.
How effective was the workflow between your team and theirs?
FHM has a clear organizational flow which made it easy for my team to communicate. We knew who to call for each question we had. They sent the team progress updates weekly which included in-depth social media insight reports, not just the canned Facebook reports. If we had concerns and needed to shift the sails, FHM was receptive to that and provided their professional, unbiased opinion. We never felt forced into making a decision. It was truly a group decision, including FHM.
What did you find most impressive about this company?
The breadth of knowledge FHM possesses is impressive. They went above and beyond to guide our team on our marketing strategy. They spent time with us and provided advice that most media companies would have charged for. We were so overwhelmed with other work at the time, that we really needed someone like FHM to step in and drive. They did that and so much more. If we had a question, they jumped on it. Their responsiveness is unparalleled.
Are there any areas for improvement?
We were very impressed with the quality of work that Fable Heart Media provided. We needed things done quickly because we needed to show progress quickly to upper management. They did that for us, but more importantly, they did not sacrifice quality. FHM isn't just a media company we contracted, they are an extension of our marketing department. They work in our best interest at all times. There isn't one thing we could say negatively about FHM. The experience has been phenomenal.