Digital Product Design Agency | Web, SaaS, Mobile
Excited is a Design Agency with deep expertise in Digital Product Design. We create experience and design user interfaces for all kinds of devices: Web, Desktop, Mobile, Smartwatch, TV, Automotive, and IoT.
- UI/UX Design
- Web design
- Mobile apps design
- SaaS Design
- User research
- Design sprints
- Usability testing
- Design systems
- Interaction design
- Webflow development

headquarters
other locations
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6 SepapajaTallinn 11415Estonia
Focus
Portfolio
Milkstork, Builddirect, ClubReady, Verida, Xilo, Wally, InsuredMine, The Streamable, Count'd, Versured, Timeero, Doctori

Excited agency - showreel
Highlights from our projects.

Count'd / Personalised Meal Plans on Demand
https://www.excited.agency/works/countd
Healthy meal subscription app
Countd 's main idea is to deliver meal plans that is personalized for every customer based on their sport activity and fitness goals. We helped them form a product vision, build all user flows, design a mobile app, and help to launch it. As a result – the first-ever personalized meal plans delivery service that is two taps away from you.

InsuredMine / All-in-one integrated CRM platform
https://www.excited.agency/works/insuredmine
All in one suite for insurance agencies to run marketing, sales, and dig analytics.
On an everyday basis, insurance agents spend their time switching from one tool to another to manage their sales, communicate with their customers, run sales, dig analytics, and much more. InsuredMine is changing this by bringing all these tools together in one platform, tailored specifically for insurance agencies' workflows.
Our goal was to redesign and improve their flagship product, marketing website, and Whitelabel iOS app. To make sure that we are making products better for end-users and solving their real problems, we involved current customers in the process from the day one.

Verida / Blockchain data wallet network
https://www.excited.agency/works/verida
UX/UI Design for an encrypted data wallet.

XILO / Quoting and Sales Automation Platform
https://www.excited.agency/works/xilo
We've redesigned the experience for end clients that using XILO forms from more than 100 different insurance agents and agencies. And currently, we are improving the web portal for agents so they can manage their forms and clients even better. The goal is to have all tools to automate the growth process for XILO.

Doctori / #1 telemedicine app in Bahrain
First licensed telemedicine app offering online video consultations
https://www.excited.agency/works/doctori
The service was launched in Bahrain in 2020. Doctori's team started with an MVP version of it to test if there is a market need. After getting first users and onboarding doctors to the platform, they wanted to improve user experience and apps' quality in general. So we started working together to improve UX, visual design and prepare service for its upcoming growth.

MVP app design for a personalized laundry service
Our collaboration with the Doobi team started at the beginning of product development. We began our work from the idea and value offering. Going through market research and forming user flows, we designed a mobile app, defined their communication with customers, and created a marketing website, all from scratch.

UX/UI Design of an NFT marketplace
From a product strategy to the complete product design, we helped Geisted create the NFT Label & Marketplace for curated content.

UX/UI Design for an insurance SaaS platform
We designed a new product for Versured to give their customers more freedom and control over their insurance.

Redesign of e-commerce experience for Milk Stork
Complete revamp of the e-commerce experience for MilkStork

Redesign of Scheduling experience for ClubReady
Starting with User Research and Feature mapping, our team entirely redesigned the Scheduling experience for ClubReady.

Redesign of Customer mobile app for ClubReady
We identified gaps in the previous Mobile app version by conducting user interviews. After that, we redesigned the mobile app by adding new features, improving existing features, and fixing all issues in the user experience. We also completed user testing of the latest version and prepared it for development.

Redesign of e-commerce experience for BuildDirect
Our team has been working closely with BuildDirect to improve their e-commerce experience and take the design of their website to the next level.

UX/UI Design of an Edtech platform
Complete redesign of the entire product line for Ready2Teach – Web app, Mobile app, Website.

UX/UI Design of the Marketing automation SaaS
Our team created a complete design for new marketing SaaS product. We defined all features and structures with user flows and polished everything by creating the design of all flows.

Website production for Timeero
Complete website production. From new website structure and IA (Information Architecture) to the design and Webflow development.

Redesign of a Fintech mobile app
Complete redesign of the mobile app for Wally.

UX/UI Design of the marketplace
Our team created the design for a marketplace of streaming services like Netflix, Hulu, Apple TV, Fubo, and others.
Reviews
the project
UX/UI Design for Football App Startup
“Their work was very well crafted; they delivered a good outcome.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a startup in the sports industry. We’re developing a social media app.
What challenge were you trying to address with Excited?
We wanted a world-class design, so we were looking for a company that specialized in design, not implementation. We had a design from another agency, but it wasn’t the best quality.
What was the scope of their involvement?
Initially, we showed the previous design to Excited’s team and gave them the brief. We discussed our vision, and they came back with a proposal. The whole process took about eight weeks; they used Figma for the design.
How did you come to work with Excited?
After a long search, I found Excited and reached out to them. We started by giving them our brief and discussing our idea.
How much have you invested in them?
We spent $12,000.
What is the status of this engagement?
We worked with them from March–June 2022.
What evidence can you share that demonstrates the impact of the engagement?
We tested user acceptance with potential customers, and the feedback was extremely positive.
How did Excited perform from a project management standpoint?
Overall, project management was good. A couple of things came up, but they were very flexible. We started with one designer, but he didn’t fulfill what we had in mind. They were welcoming when we said we didn’t like the quality and quickly shifted to another designer but didn’t charge any extra.
We had weekly meetings, which were fruitful and insightful. On the other hand, communication was excellent. They were very adaptive to our requirements. Usually, we communicated through Slack, email, Zoom, and Google Meet calls.
What did you find most impressive about them?
They were very well prepared; the design surprised many people. Their work was very well crafted; they delivered a good outcome.
Are there any areas they could improve?
It’d be good if they added a phase to give more insights into what’s happening in the market before starting the design. They could go deeper, but generally, we were really satisfied with what they did.
Do you have any advice for potential customers?
Be clear about your expectations and spend as much time as you can explaining your vision before you start.
the project
Web Dev, UX Design & Branding for Data Startup
"We consider them a trusted partner because they’re very reliable."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO of Verida, a Web3 data startup.
What challenge were you trying to address with Excited?
We hired Excited to ensure that we had a clear visual design and brand design throughout our website and social media channels.
What was the scope of their involvement?
The team’s goal is to help us keep our brand fresh and up to date in the market. We’ve been working across a few different streams and that has evolved a little bit over time. They’ve specifically designed and built our websites, and they’re responsible for any updates and changes that we need.
In addition, the team is in charge of designing and working with us to establish our brand guidelines, which include our logo, typography, colors, and materials related to our merchandise. Furthermore, they provide UX design services for our mobile app. Their work involves designing and wireframing the screens that we use in our mobile app.
What is the team composition?
We’re working with Oleksandr (Co-Founder & Design Director) and there are probably 2–3 people we directly collaborate with, depending on the tasks that we have.
How did you come to work with Excited?
They were very responsive, and they were quick to meet our needs as a client. Above all, they were well-positioned from a price point of view and the quality of their work was great.
How much have you invested with them?
We’ve spent over $50,000.
What is the status of this engagement?
Our ongoing partnership with Excited started in February 2021.
What evidence can you share that demonstrates the impact of the engagement?
They have talented designers and we find it easy to work with them. We’ve received feedback on what they’ve delivered from a visual and UX point of view from our customers and internal team. In connection with that, if there’s something we need to adjust, we get back to Excited so that they can provide implement those.
How did Excited perform from a project management standpoint?
They have a great project management process, and even though they have a conflict in Ukraine, they’ve been very flexible and they’ve continued to work for us. We use Slack for collaboration and Figma for the actual design files.
What did you find most impressive about them?
They produce quality work for a boutique design agency. We consider them a trusted partner because they’re very reliable.
Are there any areas they could improve?
No. They’ve been able to provide us with a stable working relationship.
Do you have any advice for potential customers?
Be clear with your requirements and be open to Excited’s creative ideas for the first iteration.
the project
UX/UI Design for Software Development Company
"Oleksandr and his team are on top of their game 100%."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a senior product manager of ClubReady. We develop fitness technology, mainly software and mobile apps for everything from small yoga studios to large organizations.
What challenge were you trying to address with Excited?
We outsourced our UX/UI design to them.
What was the scope of their involvement?
They conducted client interviews to determine what the UX/UI should be. They’re also going to do the full development, now that the design has been completed.
What is the team composition?
Christina (Design Lead) did the majority of the design work, and Oleksandr (Co-Founder) was the product manager.
How did you come to work with Excited?
The head of our product development team found them based on working with them in the past. One of our employees had worked for them in the past as well.
How much have you invested with them?
We’ve spent around $10,000–$20,000 together.
What is the status of this engagement?
We’ve been working with them since January 2022. The UX has been delivered, but we still make small changes with them.
What evidence can you share that demonstrates the impact of the engagement?
The clients that we’ve shown the design to have been very impressed. Overall, Excited is a great studio to work with. Christina is very talented, and I would definitely use her again, and Oleksandr is highly professional. Their work, simple process, and nice manner were all extremely impressive.
How did Excited perform from a project management standpoint?
They perform very well with project management. Oleksandr and his team are on top of their game 100%.
What did you find most impressive about them?
The personal connections they make stand out the most.
Are there any areas they could improve?
Honestly, no. The Russian Invasion of Ukraine really impacted Excited, so they had to cancel a couple of meetings. If that didn’t happen, then they would have been there every single day.
Do you have any advice for potential customers?
If you’re working with a graphic designer, then Christine is top tier. I’ve worked with hundreds of designers through my career, and she may be the best. They conducted client interviews and did a demo for our clients. They take initiative. Anyone who goes with this company is going to have a good experience.
the project
UI/UX Design & User Testing for Software Company
“Excited is very efficient, so project management is their strength. Additionally, their designs are impressive.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of engineering at a B2B SaaS company. We sell software to independent insurance agencies.
What challenge were you trying to address with Excited?
We needed help with UI/UX design and user testing.
What was the scope of their involvement?
Excited provides us with Figma UI/UX designs for new features that we want to build into our customer-facing platform. For each feature, they create the flow to better understand the logistics and how users might go through our system when using that specific feature. Additionally, they create UI prototypes for user testing, and we iterate on those prototypes to provide them with feedback.
After refining the prototypes, Excited puts them in front of users to do formal user testing. During these tests, they see how the users use the feature and gather their feedback, which they later use to adjust the prototype and meet their needs. Finally, when we’re satisfied with the feature, they hand the designs over for us to build them into our platform.
In addition to UI/UX designs and user testing, Excited does some design work on our website, and they design PowerPoint decks and materials for our events.
What is the team composition?
We work with Excited’s founder and a lead designer.
How did you come to work with Excited?
Excited already worked with us when I joined the company, so I wasn’t part of the hiring process.
How much have you invested with them?
We’ve spent around $150,000.
What is the status of this engagement?
I joined the company and started working with Excited in February 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Excited has been helpful in developing our platform, and my company is doing great so far, but I don’t have any metrics or statistics to prove the success of our engagement. Overall, they’ve exceeded our expectations.
How did Excited perform from a project management standpoint?
Excited’s project management is excellent; that’s one of the aspects I like the most about them. They’re great at managing deadlines and following through with the project. Besides Figma, we communicate via Slack and Zoom.
What did you find most impressive about them?
Excited is very efficient, so project management is their strength. Additionally, their designs are impressive.
Are there any areas they could improve?
I don’t have constructive feedback for them; they’re great.
Do you have any advice for potential customers?
When you’re working with a remote designer, provide them with consistent feedback on time so that they keep the process rolling.
the project
Trading Platform Dev for NFT Company
"The quality of their people has been very impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and managing director of Geisted, a platform for curated NFT experience.
What challenge were you trying to address with Excited?
We hired them to help us in developing and designing our trading platform.
What was the scope of their involvement?
We provided Excited with all the documentation they needed in order to get started with the development of our trading platform. They’re continuing to build the entire architecture of the trading platform with me, which includes the onboarding of the different actors in the marketplace.
Their work involves enabling artists, musicians, and collectors to register on the platform, and they ensure the onboarding of digital wallets and crypto payments. Excited is in charge of creating the platform’s UI/UX design, too. The platform will have a mobile and desktop version. They’ve also created the web design for an announcement page we published.
What is the team composition?
We’re working with their two UI designers and owner.
How did you come to work with Excited?
I went to Clutch and interviewed about six different companies. In the end, we decided to go with Excited because they were already familiar with what we were working on.
How much have you invested with them?
We’ve spent €15,000 (approximately $16,700 USD).
What is the status of this engagement?
We began working with them in October 2021, and we continue to collaborate.
What evidence can you share that demonstrates the impact of the engagement?
So far, Excited has been doing a great job, and they’ve been able to execute all of the features we want. However, it’s still difficult to share metrics because the platform is still being developed.
How did Excited perform from a project management standpoint?
They have a good project management process, and they meet our deadlines. On top of that, they stay on budget. We mainly communicate through Slack and Figma. There’s good communication between me and their employees. Whenever I need something, they immediately respond, and they’re very agile in making small changes.
What did you find most impressive about them?
They’re fast and focused.
Are there any areas they could improve?
No. I’m happy with Excited’s work.
Do you have any advice for potential customers?
The quality of their people has been very impressive.
the project
UI/UX Design for Health Club Software Company
"They’re good at sorting workflows and helping users to focus on primary functions."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of product at ClubReady, a full-service provider of boutique health club software solutions. We work on everything from point of sale to analytics to payroll.
What challenge were you trying to address with Excited?
Our software was very out-of-date, and we were looking for someone to help us modernize our UI/UX design.
What was the scope of their involvement?
First, we familiarized Excited with our existing UI and reviewed our list of wants and desires that we collected over the years. We specified functionalities that we were looking for, and they came up with the designs. They also conducted user interviews to get feedback from our clients.
After that, Excited created UX wireframe designs in Figma. They combined functionalities in different ways and simplified workflows. Their team conducted further rounds of user interviews for the new designs. They’ve done that several times for the design’s various iterations.
The first thing we worked on was our scheduling module, which was used for scheduling classes, individual personal trainer sessions, and similar things. We also worked on our CRM system, which included consolidating text, email, and phone conversations. Additionally, they designed our drip campaigns.
Excited is providing maintenance to their designs. They’re implementing design changes as we receive internal feedback about our software.
What is the team composition?
I’ve worked with three designers, and Oleksandr (Design Director & Co-Founder) is our point of contact.
How did you come to work with Excited?
Our VP of technology engaged with Excited.
How much have you invested with them?
We’ve spent close to $100,000.
What is the status of this engagement?
We’ve been working together since June 2021, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been getting positive feedback from our customer base — everyone has been excited about the new designs and like what they’re seeing.
Excited’s designs are nice, clean, and innovative; they have modernized the interaction with the enduser. I’m 100% satisfied with their work, and they’ve exceeded expectations.
How did Excited perform from a project management standpoint?
Excited’s project management has been fantastic. They turn around designs fast and always meet their deadlines. We use Slack and Zoom to collaborate.
What did you find most impressive about them?
We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. They’re good at sorting workflows and helping users focus on primary functions they need to perform on any given page.
Are there any areas they could improve?
I can’t think of anything.
Do you have any advice for potential customers?
Don’t be too proscriptive in what you want to design, and stick with your software’s purpose. Having Excited talk directly with customers is very effective.
the project
UI/UX Design for Breast Milk Shipping Company
"We loved them and will likely use them again on another project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CTO at Milk Stork, the first breast milk shipping company for business traveling breastfeeding moms.
For what projects/services did your company hire Excited?
We've recently launched a lot of new products to handle nuanced requirements. The purchase process for our users was becoming exponentially more complicated with each new product. We contracted with Excited! to help us design a better UI/UX.
How did you select this vendor?
We searched online and narrowed it down to 3 vendors. Excited! clearly had their stuff together (pricing, process, onboarding, etc.)
Describe the project in detail and walk through the stages of the project.
We provided Excited! with a background document (current site walkthrough, user stories, and challenges). Using that, plus their own analysis of our site, the Excited! team was able to create a first-pass design within a week. We provided feedback and settled on a final iteration in about a week.
How many resources from the vendor's team worked with you, and what were their positions?
We worked directly with the UI/UX designers and a Project Manager.
Can you share any outcomes from the project that demonstrate progress or success?
We're totally satisfied with the final designs and are currently implementing the changes on our site. All stakeholders at Milk Stork are super happy and can't wait for the designs to be live on our site.
How effective was the workflow between your team and theirs?
We had two Zoom touchpoints per week, a shared Slack channel, and shared feedback and results through Figma. This was a really good framework. We had a vehicle for real-time questions (Slack), those requiring more collaboration (Zoom), asynchronous feedback (Figma), and final decisions (Figma).
What did you find most impressive or unique about this company?
We were impressed with how quickly they became steeped in our business challenges and how quickly they translated that into a design.
Are there any areas for improvement or something they could have done differently?
This didn't negatively impact our project, but English is not the team's native language. Instead of using lorem ipsum text, they opted to keep text in context for us (which is the right approach). There were just more typos than typical. Again, this did not impact our project.
the project
App & Website UI/UX Design for Laundry Services Company
"Their team were constantly challenging themselves and my team in order to arrive at the best solution."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-Founder
For what projects/services did your company hire Excited?
We decided to building our company, including platform and processes by only focusing on customer touch-points.
How did you select this vendor?
Excited helped us build an extremely well thought of and customer centric user journey. As a result, we now have a platform that's built on a great UX strategy, complimented by a beautiful UI design.
Describe the project in detail and walk through the stages of the project.
Their team conducted an intensive and thorough research on our product, region and competitors. This resulted in a great understanding and helped raise the bar in our ideation sessions. They prepared multiple relevant mood boards to help my team in the decision process. Each iteration and sprint was in accordance to our requirements and was following by a detailed and in depth review session.
How many resources from the vendor's team worked with you, and what were their positions?
My team and I worked with their designers and project manager.
Can you share any outcomes from the project that demonstrate progress or success?
Excited helped us build an extremely well thought of and customer centric user journey. As a result, we now have a platform that's built on a great UX strategy, complimented by a beautiful UI design.
How effective was the workflow between your team and theirs?
Efficient, thorough and friendly.
What did you find most impressive or unique about this company?
Excited took on our project and owned the end result. Their team were constantly challenging themselves and my team in order to arrive at the best solution.
Are there any areas for improvement or something they could have done differently?
I would change the costing structure based on type of project. (Hourly vs scope based)
the project
UI/UX Design Services for Insurance Technology SaaS Company
“I’ve worked with a lot of other offshore agencies, and I’ve had the best experience with Excited.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the lead UX designer for a SaaS company in the insurance technology market.
What challenge were you trying to address with Excited?
Excited works mainly as the UI/UX design arm of our company.
What was the scope of their involvement?
In the beginning, Excited worked through design initiatives for our platform. At first, I simply observed their work for a couple of weeks. Then, I gave them guidance from a UX standpoint. For context, Excited was already working with our company when I came on board. As a result, they already had a regular cadence in terms of meetings with our CEO, who was the acting product owner and head of engineering.
At present, they provide UI/UX designs, prototypes, and marketing illustrations for our company. We’ve recently finished a project with them, and we’re about to kick off another one soon.
What is the team composition?
We’ve worked with Oleksandr (Co-Founder & Design Director), who also serves as the project manager. We also initially worked with Andrii (Product Designer), but since our workload has become more complex, we’ve swapped Andrii out for Oleh (Product Designer).
A third designer has also worked with us. Moreover, our team works with their illustrators when we need illustrations.
How did you come to work with Excited?
Our CEO likely solicited several vendors to work with us until we landed on Excited.
How much have you invested with them?
We’ve spent between $90,000–$100,000.
What is the status of this engagement?
We started working with them in April 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Excited’s turnaround times and deliverables have exceeded our expectations. For instance, when we expect them to spend 2–3 weeks on a task, they turn it around in 2–3 days. On top of that, the quality of their work is top-notch. In other words, they deliver quickly but not at the expense of quality.
Moreover, their communication has been outstanding; we haven’t had to chase them on anything because they’re extremely communicative. Apart from that, I don’t have to teach or train them heavily. They know what they’re doing, and they take minimal guidance from our team to get them where they need to be in terms of deliverables.
How did Excited perform from a project management standpoint?
We’ve only started formalizing the project management process. Our team usually asks Excited about their progress through meetings, but we’ve started using Jira’s ticketing system to track the items they handle. So far, they’ve been extremely responsive to it. To communicate, we use phone calls, emails, and texts; we also have biweekly meetings.
What did you find most impressive about them?
I’m personally impressed with their speed and quality of work. I’ve worked with a lot of other offshore agencies, and I’ve had the best experience with Excited.
Are there any areas they could improve?
No, there aren’t any. We’ve been working so seamlessly well with Excited.
Do you have any advice for potential customers?
Trust the partnership. Excited comes on board as a partner, and they treat you as if you’re their only client. That’s been our experience: we never feel like we’re fighting for their time and attention. They’ve been extremely attentive to the projects they’ve worked on with us.
the project
UX/UI Design for Home Improvement Platform
"The quality of their work, attention to detail, people, and price are commendable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Senior Designer at BuildDirect, the first technology platform for the home improvement industry.
For what projects/services did your company hire Excited?
We wanted to improve our experience and add new features to our website to make things easier/more intuitive for the user and improve our conversion. We hired them to analyze our website, our data, propose new approaches, create a new design system and recreate ours flows, components and pages.
How did you select this vendor?
We searched online, asked for quotes and had video calls with more than 3 UX agencies.
Describe the project in detail and walk through the stages of the project.
Initially, we hired them to recreate key pages on our e-commerce. After receiving the deliverables at the end of that project, we decided to hire them on an ongoing basis to analyze the website properly, our data, propose new features, work on landing pages, emails, and recreate the whole experience.
How many resources from the vendor's team worked with you, and what were their positions?
1 Design Director and 1 UX/UI Designer
Can you share any outcomes from the project that demonstrate progress or success?
We were pleased with the deliverables and the new ideas they brought to improve our e-commerce. The delivery time is great, and the communication is easy and clear.
How effective was the workflow between your team and theirs?
Both people were easy to communicate with and proactive, even though we were in completely different time zones. We exchanged messages through slack + emails and got quick replies.
What did you find most impressive or unique about this company?
The quality of their work, attention to detail, people, and price are commendable.
Are there any areas for improvement or something they could have done differently?
No. I appreciate how they dealt with everything. When we needed a specific task or report, they were always willing to support us or improve something based on the feedback.
Users gave extremely positive feedback about Excited’s work. Moreover, the team delivered the design in just eight weeks. They were flexible, accommodating, and well-organized in their project management. Communication was excellent, and they stood out for their expertise and quality work.