Truly integrated marketing agency
Our clients are small and medium businesses in the US and Europe. Successful experience of working with companies from the segments of logistics, retail, education, IT, insurance and banking services, medicine, restaurant and auto business, real estate, food and industrial products.
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Mega-Watt. Digital marketing from scratch
We developed a new website for an industrial product company. And also launched online advertising campaigns, including email newsletters and social media marketing.
Job search for IT specialists
How can a russian-speaking IT specialist sell himself to Europe or USA? In March 2021, we were addressed by a company that gives an answer to this question and helps IT specialists with the search for work abroad: the most popular services are preparing high-quality resumes, increasing the level of English and an interview in English with experienced IT eicars. The company came to us with a question where to get customers. The economy of the project is as follows: the company is ready to pay for a new client who entered into an agreement up to $130. Contact conversion to the client is about 8%, that is, approximately every twelfth becomes a paying client. We divide 130 dollars by 8% and get the permissible cost of new contact, $10.4. This is a rather expensive contact and we immediately suggested that we will be able to make leads with a more moderate cost.
The company's site was in the preparation stage for restart, and we did not dare to rely on it. The most reliable way was to organize lyidogenation on Facebook and Instagram. Plus they launched a couple of lidmagnets, organized traffic to the telegram channel of the company and regularly collected quorum for webinars.
On lidogenies on Facebook and Instagram, we will dwell in more detail as on the most effective channel for attracting customers. Having tested several hypotheses, we realized what creatives and messages work better, adjusted the audience and changed the lidform. And they began to scale our knowledge.
The result is visible in the screenshot from the advertising room, the average cost of contact is less than $1, which is an order of magnitude cheaper than expected. The conversion of leads to contracts remained at the same level, about 8%, so instead of $ 130, the company receives new customers for $13
Reviews
the project
Web Dev & Digital Marketing for Industrial Products Company
"They really dive deep into our business to help achieve our goal."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The company is engaged in the supply of boiler equipment for industrial enterprises. I am the commercial director of the company.
For what projects/services did your company hire Nerd Solution?
We needed to set up internet marketing from scratch. There was an old site that did not bring us sales. We attracted B2B clients only through offline events and recommendations from our other clients. At the same time, we realized that we were missing out on a huge market to reach through internet marketing.
How did you select this vendor and what were the deciding factors?
Nerd Solution was recommended to us by one of our clients - a manufacturing company for which this agency performed similar work
Describe the project in detail and walk through the stages of the project.
First, they made a new site for us, because the old one was made more than 10 years ago and is very outdated. Then set up advertising, launched email newsletters and started working with social networks.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with:
- an account manager
- a web designer
- programmer
- marketing analyst
- contextual advertising specialist
- SMM manager
- email specialist
Can you share any outcomes from the project that demonstrate progress or success?
Not only did we start getting B2B clients from the Internet, now we have more clients from the website than from offline sources. Let me remind you that offline used to be our main source of customer acquisition.
How effective was the workflow between your team and theirs?
At the stage of analysis and planning, we communicated very actively, the company had a lot of questions about the market, our competitors and customers. After agreeing on the work plan, our account manager reported to us twice a month so that we could see the dynamics of the project.
What did you find most impressive or unique about this company?
They really deep dive into our business to help achieve our goal. The account manager told us about how our competitors attract customers, what marketing channels and offers they use. For us it was a revelation.
Are there any areas for improvement or something they could have done differently?
We were impressed.