What evidence can you share that demonstrates the impact of the engagement?
When I purchased the business, the search rankings were around 51 or higher, and now we’re on the front page of every campaign we do. We had 200 students when we started and now we’ve doubled to over 400, and we keep growing every year. We grew 118% in our first year with them, and now we’re opening up our fifth location – we started with one.
It’s the 19th of April and we’ve already surpassed our numbers for April 2017. Just last week, I was looking up summer camps in Austin, TX and we were number one. It was the same for guitar lessons and adult group lessons too. They’ve definitely paid for themselves. We also do a lot of offshoot campaigns and make a video or a blog post for the Autism Society or the Down Syndrome Society, and it’ll also be ranked number one.
How did eWebResults perform from a project management standpoint?
We talk to with our main point of contact once a week on the phone, but I can email either them or the owner whenever if I have questions. They're very informative and take the time to explain things well, especially for someone like me who doesn’t know computers too well. When we started a new campaign, I even drove down to Houston and we talked in-person for two hours and they explained everything to me.
Every week we have different things to go over, so we'll set the agenda a week prior and I can get my questions ready. They’re also really good about changing small things on our website, like the age range for a certain camp, or if a faculty member leaves to go on tour. They’re really sharp and get it done quickly.
What did you find most impressive about them?
At the end of the month, I get one bill. Other companies will charge extra for a video campaign or an extra Facebook campaign, but with eWebResults, everything’s included. They can also work very independently, which is great because then I don’t have to take time to keep up with all the trends and technologies, or go to seminars and learn about Google’s latest software. They stay on top of whatever they can do to benefit their customers. And again, they do everything. They don’t just focus on SEO or web design. It’s very hard to find a company that specializes in all of them.
Are there any areas they could improve?
I wish they were headquartered in Austin, but other than that, I can’t think of anything.
Do you have any advice for potential customers?
You have to realize that it's an investment in your company. I know marketing can be scary, but you’re ROI is going to be great; you’re going to get that return. Their whole goal is to make your business better, not to take your money. They’re looking out for your best interest. A lot of people think SEO happens overnight, but it takes a while because your competitors are doing the same thing. But with eWeb going to bat for you, it’s one less thing to worry about. We’re one of the only music schools with an SEO company, and that’s why we’re doing so well and have seen this kind of growth. Let them do their thing and eventually, you’re going to see that return.